iPhone16卖不动苹果先割员工韭菜？已提前数周开启内购_老虎社区_美港股上老虎

iPhone16卖不动苹果先割员工韭菜？已提前数周开启内购

时代周报2024-09-19

9月19日，天风国际证券分析师郭明𫓹在X平台发文称，目前已经有苹果公司员工通过员工折扣价格购买苹果 iPhone 16系列手机。而此前，苹果员工需要等到新 iPhone发售数周之后，才能以员工折扣价购买新款 iPhone。　　多个消息人士向时代周报记者证实，苹果确实早于往年数周开启了iPhone16的内部购买通道。　　苹果员工享受的内部购买福利大致包括以下几项：员工本人购买Mac、iPhone...

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In-app purchases have been opened several weeks in advance","themeId":"34d73ad7d6966be829da33010ca58920","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1},"content_text":"9月19日，天风国际证券分析师郭明𫓹在X平台发文称，目前已经有苹果公司员工通过员工折扣价格购买苹果 iPhone 16系列手机。而此前，苹果员工需要等到新 iPhone发售数周之后，才能以员工折扣价购买新款 iPhone。 　　多个消息人士向时代周报记者证实，苹果确实早于往年数周开启了iPhone16的内部购买通道。 　　苹果员工享受的内部购买福利大致包括以下几项：员工本人购买Mac、iPhone、iPad、iPod系列产品可享受75折优惠，但每个系列每人每年限定购买一款产品；为亲友购买的Mac、iPhone、iPad、iPod系列产品享受85折优惠，每个系列每人每年限定10台；购买苹果配件产品享受9折优惠，且不限购买数量。 　　目前，多家电商平台已出现了兜售iPhone16“内部优惠资格”的商家。时代周报记者咨询多位商家了解到，购买者需先在官网选择意向产品，后向商家提供该产品的具体配置获得报价，双方确认交易价格后，商家持购买者信息和内部资格于苹果官网代替购买，再由苹果官方直接向购买者发货。 　　在交易过程中，不同商家提供的报价高低不等。报价通常包含两部分，一是打过内部折扣后手机的价格，二是商家收取的“手续费”。目前商家提供的折扣普遍为85折，且85折是手机产品可享受到的最大优惠折扣，与往年无太大差别。 　　各商家收取手续费的标准不同。有商家称，不同机型对应不同价位的手续费——配置越高，手续费越贵；也有商家未针对不同机型划分手续费价格带。因存在一定利润空间，所以第三方平台上的商家大都只接收iPhone16 Pro Max系列的订单。 　　时代周报记者采访了解到，目前商家制定的手续费价格多集中在1300元-1500元之间。虽享受iPhone16内部价需要先缴纳手续费，但按照当前的市场情况计算，享有内部折扣资格仍要比直接从官网购买便宜600元-750元。如果加购Apple Care，一样可以享受85折折扣，那么总体优惠额度会更大。 　　关于今年苹果内部通道早于往年开启的原因，多位商家解释称与iPhone销量下滑有关，“iPhone16不好卖了”。 　　郭明𫓹发布的最新预测报告称， iPhone 16系列首个周末预购销量约 3700万部，较去年 iPhone 15系列首周末销量同比减少约12.7%。 　　他认为，iPhone16销量不及预期最大原因在于 iPhone 16 Pro 系列需求低于预期，iPhone 16 Pro系列出货期显著短于15 Pro系列。此外，作为这一代最大卖点的Apple Intelligence无法随着iPhone 16系列一同上市、与中国市场的激烈竞争都对iPhone16的需求造成了影响。 　　蓝迪国际智库专家委员会委员项立刚告诉时代周报记者，iPhone开启内部购买通道实则为变相降价，变相降价或将降低市场对于iPhone16的热情。郭明𫓹则表示，等到四季度的Apple Intelligence发布，再加上旺季促销等手段，iPhone 16 出货量有望改善。（文章来源：时代周报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}