“涨”声不断！牛栏山也宣布提价，白酒跨年行情稳了？_老虎社区_美港股上老虎

“涨”声不断！牛栏山也宣布提价，白酒跨年行情稳了？

证券时报2021-12-25

12月24日晚间，顺鑫农业发布公告称，鉴于当前原材料和人工成本等各生产成本构成要素均有不同幅度的增长，结合公司市场情况和产品的供需状况，公司拟对部分产品价格进行调整。具体方案如下：42度500ml百年牛栏山白酒（福牛）：上调20元/瓶；42.6度500ml百年牛栏山白酒（禧牛）：上调30元/瓶；42.9 度500ml百年牛栏山白酒（国牛）：上调50元/瓶。本次价格调整计划于2022年1月1日起...

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mingming1188
·2021-12-26
Good luck
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Youn7276
·2021-12-26
阅
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LNM888
·2021-12-25
Oo
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songtan
·2021-12-25
Yeah
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mjng
·2021-12-25
Great
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- LNM888:
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  2021-12-25
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- songtan:
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舍得（藏品）出厂价上调50元/瓶，动销保证金维持不变，终端建议零售价调整为1199元/瓶。\n随后，亳州古井销售有限公司下发了涨价通知，其中，常规装42团购成交价调整为1400元/瓶，52团购成交价调整为1600元/瓶，虎年生肖版团购成交价调整为1800元/瓶，牛年生肖版团购成交价调整为2000元/瓶。\n值得一提的是，此前五粮液的提价声早已节节高涨。11月30日，市场有消息称，五粮液核心产品第八代五粮液即将提价。具体情况为，计划外价格将由999元/瓶提升到1089元/瓶，计划内899元/瓶价格不变，预计明年初开始执行。\n五粮液涨价看起来已是蓄势待发，由此引发了更多目光聚焦在茅台身上，若五粮液涨价是否会倒逼茅台涨价？茅台涨价进入倒计时？诸多猜测已经在市场上流传了一段时间了。\n近日，中泰证券食品饮料分析师范劲松发表《人心思涨，茅台提价可行性几何？》研报，认为贵州茅台主力大单品飞天茅台的提价时机已经成熟。\n茅台是否涨价还有待揭晓，不过近期茅台取消拆箱令以及双节前100%拆箱销售等措施，对于飞天茅台酒价调控已有明显效果。\n东亚前海证券则认为，在当前消费升级大背景下，高端白酒呈现出量稳价升的发展趋势。从量来说，由于工艺原因限制了高端白酒的产能，在当前旺季需求较强的情况下，高端白酒整体销量较为稳定；从价格来说，高端白酒由于有着较强的品牌力以及消费者认可度，在消费升级趋势之下其价格有望不断提升。\n黄酒啤酒也纷纷提价\n除了白酒引来涨价狂欢外，黄酒啤酒也纷纷提价。\n12月23日晚间，黄酒龙头古越龙山在发布消息称，由于目前原料、人力成本持续攀升，导致公司生产运营成本持续攀升，为提升古越龙山的品牌实力与市场竞争力，公司决定对部分产品价格进行调整。\n\n三季报显示，古越龙山第三季度实现营业收入3.34亿元，同比增长19.16%；归属于上市公司股东的净利润为3941.7万元，同比增长110.39%。\n啤酒方面，百威亚太早在2021年第一季度业绩交流会上表示，由于大麦、包材等原材料成本上行，自4月起旗下产品根据当地的通胀水平而提价，但不同品牌的具体涨幅不同。\n11月18日，百威英博又发布一则提价通知函，表示由于原材料价格、生产、人员、物流、储运等费用持续上涨，导致成本不断提高，于是决定自2021年12月1日起对部分产品价格进行上调。\n到第三季度，多家龙头啤酒企业纷纷宣布提价。国泰君安研报显示，8月份，青岛啤酒（600600.SH）纯生终端供货价在山东省内从78元提至82元；9月份，华润啤酒（00291.HK）勇闯天涯更换新包装后，出厂价在全国范围内提升了4元/箱左右。此外，重庆啤酒（600132.SH）亦在9月涨价，疆外大乌苏的包装出厂箱价提升6元左右。\n天风证券研究报告表示，目前，酒企竞争已经从“抢地盘”向“守地盘”转移，行业主导逻辑也从营收端向利润端过渡。随着行业产量日趋稳定，中高端占比长期提升空间大，结构升级逻辑也在不断兑现。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[{"id":698574659,"gmtCreate":1640482776398,"gmtModify":1640483031727,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","vip":1,"crmLevel":5,"crmLevelSwitch":0},"htmlText":"Good 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