你问问那些特斯拉车主，买车的时候考虑蔚来了吗？_老虎社区_美港股上老虎

你问问那些特斯拉车主，买车的时候考虑蔚来了吗？

雪球综合2020-04-30

原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土豪，会不会省30万买一台GL8 艾维亚。有句话说得好，不要看他们好像是一个等级，就把他们放在一个级别去对比，有的东西是你的观点无法左右事实的。你以为高喊一句“小鹏P7万岁”、“蔚来ES8万岁”、“...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

张弛有渡
·2020-05-01
说的有道理，还是让消费者多去试驾比较一下吧……
回复
点赞
举报
中玻鹏昊
·2020-04-30
看了开头，说的那几个车，就觉得写文章的没脑子，直接来评论区了
回复
1
举报
万家灯火
·2020-04-30
蔚来采用社区营销模式，建立口碑，通过群体口口相传。不计成本的服务质量+高性价比，符合大众消费群体的口味，或者消费习惯是追求性价比的人群。但，李斌说，ES8/ES6等定位却是高端豪华。豪华的本质是，除了基本功能的满足外，还需满足个人标签的需求、身份认同感。这样的定位是需要通过“事件营销”，极端的产品特点，来塑造，形成鲜明的“标签”。最终吸引了“谁”开这种车，决定其定位是否达成。回到这个问题：开特斯拉的人，会买蔚来吗？关键是蔚来在营销过程中建立的标签是什么
回复
点赞
举报
一颗小树苗
·2020-04-30
说实话特斯拉和蔚来真没有什么鲜明优势
回复
点赞
举报
狮子的未来
·2020-04-30
全文一副谄媚相，我想说我ES8 48万落地42万，你model3落地30万，本质上还是不同层次的产品好么，有啥可比性？
回复
3
举报
杜科长
·2020-04-30
model s model X 点销量是不是说明了点什么。惨淡
回复
点赞
举报
Petexu
·2020-04-30
我觉得买特斯拉的人交了不少的智商税。受气的时间在后面，不急。
回复
2
举报
tp
·2020-04-30
哈哈哈是的，从来不考虑特斯拉，直接提蔚来
回复
3
举报
Dyson_2144
·2020-04-30
E毛豆3车主当然不考虑蔚来ES8
回复
2
举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2031923553?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/775d1226e1a74151383a7d012e179b82","is_english":false,"pubTime":"2020-04-30 19:46","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2031923553","market":"us","top_or_hot":-1,"title":"你问问那些特斯拉车主，买车的时候考虑蔚来了吗？","media":"雪球综合","content":"<div>\n<p>原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？ 来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土豪，会不会省30万买一台GL8 艾维亚。有句话说得好，不要看他们好像是一个等级，就把他们放在一个级别去对比，有的东西是你的观点无法左右事实的。你以为高喊一句“小鹏P7万岁”、“蔚来ES8万岁”、“...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-04-30/doc-iirczymi9294287.shtml\">网页链接</a>\n\n</div>\n","source":"sina_symbol","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>你问问那些特斯拉车主，买车的时候考虑蔚来了吗？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n你问问那些特斯拉车主，买车的时候考虑蔚来了吗？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-04-30 19:46 北京时间&nbsp;&nbsp;&nbsp;<a href=http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-04-30/doc-iirczymi9294287.shtml><strong>雪球综合</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？ 来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土豪，会不会省30万买一台GL8 艾维亚。有句话说得好，不要看他们好像是一个等级，就把他们放在一个级别去对比，有的东西是你的观点无法左右事实的。你以为高喊一句“小鹏P7万岁”、“蔚来ES8万岁”、“...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-04-30/doc-iirczymi9294287.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TSLA","symbol_name":"特斯拉","start_time":0,"source_url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-04-30/doc-iirczymi9294287.shtml","article_id":"2031923553","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/775d1226e1a74151383a7d012e179b82"],"rights":{"source":"sina_symbol","url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-04-30/doc-iirczymi9294287.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2031923553","pubTimestamp":1588247202,"sourceInfo":{"source_id":"sina_symbol","name":"新浪媒体新闻"},"weMediaInfo":null,"summary":"原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？ 来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"TSLA":"特斯拉","NIO":"蔚来"},"translate_title":"You ask those Tesla owners, did they consider Wei when buying a car?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NIO":1,"TSLA":1},"content_text":"原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？ 来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土豪，会不会省30万买一台GL8 艾维亚。有句话说得好，不要看他们好像是一个等级，就把他们放在一个级别去对比，有的东西是你的观点无法左右事实的。你以为高喊一句“小鹏P7万岁”、“蔚来ES8万岁”、“特斯拉滚粗”就能阻止那些特斯拉车主前仆后继的选择Model3了？拜托各位醒醒吧，少一点秀智商的情绪，3月份特斯拉Model3销量达到10160台，特斯拉3月份国内注册量就达到了11280台，这种成绩能够吊打更便宜的“蔚来、威马、小鹏们”。新能源市场，3月份纯电动车上险量是3.85万台，特斯拉就站到了市场份额的28.5%，特斯拉工厂落地不到半年，市场占有率就已经发生了翻天覆地的变化，特斯拉工厂如果落地两年、三年、五年呢？谩骂能够宣泄自己对特斯拉“肆意降价、品质差、维修成本高”等等问题的不满，但却阻挡不了特斯拉碾压国产新能源的速度。特斯拉从一开始进入国内，从来都不说自己的品质有多好，也不说自己有多么经济的售后维修优势，但车主们就是这么前仆后继的选择特斯拉，就像我们编辑部的一个小伙伴，整天的犹豫买3系还是Model3一样。它靠什么吸引各种消费群体，在豪华光环散去之后。一个设计，另一个则是科技感。我想没人会否定特斯拉的设计有多么不堪，这是一个遵循“乔布斯式”理念的企业，魅族李楠谈到美国经典设计语言：苹果的设计不是让你多喜欢，让所有人不讨厌是终极的方向。有人讨厌特斯拉的设计不入流吗？恰恰相反，特斯拉的设计足够诱人。另一个是科技感，不同于不少新势力的大屏幕、导航、语音这种初级智能，特斯拉的智能起点就更高，各种细小的UI设计以及产品设计，这是站在科技高度进行打造生产的产品，开特斯拉的感觉跟开其它电动车的感觉完全不同。这点没人能够否认。买特斯拉的人更多在乎一种科技、时尚感，这是消费圈层的一种共识，所以3月份才能拥有破万台的单车销量，但买蔚来的车主在乎什么，蔚来的车主们更在乎一种服务以及价值归属感，买了未来能够有种宾至如归的感觉，这是它的魅力所在。还是那句话，有多少个特斯拉车主，在买车的时候左右为难，不知道选Model3还是ES8？","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[{"id":924892196,"gmtCreate":1588266233115,"gmtModify":1704367222973,"author":{"id":"3532640927941987","authorId":"3532640927941987","name":"张弛有渡","avatar":"https://static.tigerbbs.com/a8654fd31de95ef044254d4d70d34e8c","vip":1,"crmLevel":8,"crmLevelSwitch":0},"htmlText":"说的有道理，还是让消费者多去试驾比较一下吧……","listText":"说的有道理，还是让消费者多去试驾比较一下吧……","text":"说的有道理，还是让消费者多去试驾比较一下吧……","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924892196","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924173785,"gmtCreate":1588261447347,"gmtModify":1704367192849,"author":{"id":"3533111908407539","authorId":"3533111908407539","name":"中玻鹏昊","avatar":"https://static.tigerbbs.com/1ced94131e98d7f4699b942511d8eef9","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"看了开头，说的那几个车，就觉得写文章的没脑子，直接来评论区了","listText":"看了开头，说的那几个车，就觉得写文章的没脑子，直接来评论区了","text":"看了开头，说的那几个车，就觉得写文章的没脑子，直接来评论区了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924173785","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924165622,"gmtCreate":1588255997866,"gmtModify":1704367142168,"author":{"id":"3485935943163292","authorId":"3485935943163292","name":"万家灯火","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0},"htmlText":"蔚来采用社区营销模式，建立口碑，通过群体口口相传。不计成本的服务质量+高性价比，符合大众消费群体的口味，或者消费习惯是追求性价比的人群。但，李斌说，ES8/ES6等定位却是高端豪华。豪华的本质是，除了基本功能的满足外，还需满足个人标签的需求、身份认同感。这样的定位是需要通过“事件营销”，极端的产品特点，来塑造，形成鲜明的“标签”。最终吸引了“谁”开这种车，决定其定位是否达成。回到这个问题：开特斯拉的人，会买蔚来吗？关键是蔚来在营销过程中建立的标签是什么","listText":"蔚来采用社区营销模式，建立口碑，通过群体口口相传。不计成本的服务质量+高性价比，符合大众消费群体的口味，或者消费习惯是追求性价比的人群。但，李斌说，ES8/ES6等定位却是高端豪华。豪华的本质是，除了基本功能的满足外，还需满足个人标签的需求、身份认同感。这样的定位是需要通过“事件营销”，极端的产品特点，来塑造，形成鲜明的“标签”。最终吸引了“谁”开这种车，决定其定位是否达成。回到这个问题：开特斯拉的人，会买蔚来吗？关键是蔚来在营销过程中建立的标签是什么","text":"蔚来采用社区营销模式，建立口碑，通过群体口口相传。不计成本的服务质量+高性价比，符合大众消费群体的口味，或者消费习惯是追求性价比的人群。但，李斌说，ES8/ES6等定位却是高端豪华。豪华的本质是，除了基本功能的满足外，还需满足个人标签的需求、身份认同感。这样的定位是需要通过“事件营销”，极端的产品特点，来塑造，形成鲜明的“标签”。最终吸引了“谁”开这种车，决定其定位是否达成。回到这个问题：开特斯拉的人，会买蔚来吗？关键是蔚来在营销过程中建立的标签是什么","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924165622","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924165806,"gmtCreate":1588255989005,"gmtModify":1704367141995,"author":{"id":"3532606300104451","authorId":"3532606300104451","name":"一颗小树苗","avatar":"https://static.tigerbbs.com/ecd0851b9ceffadf565db5625208c0f3","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"说实话特斯拉和蔚来真没有什么鲜明优势","listText":"说实话特斯拉和蔚来真没有什么鲜明优势","text":"说实话特斯拉和蔚来真没有什么鲜明优势","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924165806","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924160251,"gmtCreate":1588255117073,"gmtModify":1704367132153,"author":{"id":"3536147701744283","authorId":"3536147701744283","name":"狮子的未来","avatar":"https://static.tigerbbs.com/17145f50cce77a36e940e7728ac4cae6","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"全文一副谄媚相，我想说我ES8 48万落地42万，你model3落地30万，本质上还是不同层次的产品好么，有啥可比性？","listText":"全文一副谄媚相，我想说我ES8 48万落地42万，你model3落地30万，本质上还是不同层次的产品好么，有啥可比性？","text":"全文一副谄媚相，我想说我ES8 48万落地42万，你model3落地30万，本质上还是不同层次的产品好么，有啥可比性？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924160251","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924180603,"gmtCreate":1588253700502,"gmtModify":1704367118866,"author":{"id":"3518847559164249","authorId":"3518847559164249","name":"杜科长","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0},"htmlText":"model s model X 点销量是不是说明了点什么。惨淡","listText":"model s model X 点销量是不是说明了点什么。惨淡","text":"model s model X 点销量是不是说明了点什么。惨淡","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924180603","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924117759,"gmtCreate":1588253626671,"gmtModify":1704367117828,"author":{"id":"3484604320526194","authorId":"3484604320526194","name":"Petexu","avatar":"https://static.tigerbbs.com/ffbc6e0ca398984d7762137db6aecf85","vip":1,"crmLevel":9,"crmLevelSwitch":0},"htmlText":"我觉得买特斯拉的人交了不少的智商税。受气的时间在后面，不急。","listText":"我觉得买特斯拉的人交了不少的智商税。受气的时间在后面，不急。","text":"我觉得买特斯拉的人交了不少的智商税。受气的时间在后面，不急。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924117759","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924112751,"gmtCreate":1588253244473,"gmtModify":1704367113855,"author":{"id":"28549940553792","authorId":"28549940553792","name":"tp","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"哈哈哈是的，从来不考虑特斯拉，直接提蔚来","listText":"哈哈哈是的，从来不考虑特斯拉，直接提蔚来","text":"哈哈哈是的，从来不考虑特斯拉，直接提蔚来","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924112751","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":924138523,"gmtCreate":1588251015062,"gmtModify":1704367098122,"author":{"id":"3501405059853728","authorId":"3501405059853728","name":"Dyson_2144","avatar":"https://static.tigerbbs.com/cbac2d016c3a6c3827fd9b9fa035430e","vip":1,"hat":"https://static.tigerbbs.com/acebb9722806729a38c10fe7cde46b94","crmLevel":1,"crmLevelSwitch":0},"htmlText":"E毛豆3车主当然不考虑蔚来ES8","listText":"E毛豆3车主当然不考虑蔚来ES8","text":"E毛豆3车主当然不考虑蔚来ES8","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924138523","repostId":2031923553,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false}}