Should Disney Investors Be Wary of Streaming Customer Churn?_老虎社区_美港股上老虎

Should Disney Investors Be Wary of Streaming Customer Churn?

Investopedia2021-12-13

KEY TAKEAWAYS Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022. Disney investors should look beyond Disney Plus to the company's other streaming ...

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In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.\nA recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?\nA Significant Churn Rate\nAccording to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The global churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.\nDeloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.\nShould Disney Investors Be Concerned?\nDisney has invested heavily and cut dividends to manage its balance sheet as it spends to expand its streaming footprint.The company plans to garner between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock. However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.\nFirst, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.\nWhat this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.\nEven as Disney Plus reported a decline of 9% in average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.\nAccording to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.\nThe second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":604619903,"gmtCreate":1639385220523,"gmtModify":1639385220523,"author":{"id":"4087650631380140","authorId":"4087650631380140","name":"amzl","avatar":"https://static.tigerbbs.com/b636c7888902713fcdab7779c592c54c","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"4087650631380140","authorIdStr":"4087650631380140"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/604619903","repostId":1198630369,"repostType":4,"repost":{"id":"1198630369","kind":"news","pubTimestamp":1639376401,"share":"https://www.laohu8.com/m/news/1198630369?lang=zh_CN&edition=full","pubTime":"2021-12-13 14:20","market":"us","language":"en","title":"Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1198630369","media":"Investopedia","summary":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming servic","content":"KEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>","source":"lsy1606203311635","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nShould Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nInvestopedia2021-12-13 14:20\n\n</h4>\n</header>\n<article>\nKEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655\">Investopedia</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198630369","content_text":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.\nDisney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.\nDisney Plus has the second-lowest customer churn rate among streaming services.\n\nFor the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.\nA recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?\nA Significant Churn Rate\nAccording to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The global churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.\nDeloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.\nShould Disney Investors Be Concerned?\nDisney has invested heavily and cut dividends to manage its balance sheet as it spends to expand its streaming footprint.The company plans to garner between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock. However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.\nFirst, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.\nWhat this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.\nEven as Disney Plus reported a decline of 9% in average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.\nAccording to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.\nThe second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":604608571,"gmtCreate":1639379932922,"gmtModify":1639379933456,"author":{"id":"3558097748623340","authorId":"3558097748623340","name":"LeeWan","avatar":"https://static.tigerbbs.com/88769849d29a340fce73355c249755a4","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3558097748623340","authorIdStr":"3558097748623340"},"htmlText":"Ok&nbsp;","listText":"Ok&nbsp;","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/604608571","repostId":1198630369,"repostType":4,"repost":{"id":"1198630369","kind":"news","pubTimestamp":1639376401,"share":"https://www.laohu8.com/m/news/1198630369?lang=zh_CN&edition=full","pubTime":"2021-12-13 14:20","market":"us","language":"en","title":"Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1198630369","media":"Investopedia","summary":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming servic","content":"KEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>","source":"lsy1606203311635","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nShould Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nInvestopedia2021-12-13 14:20\n\n</h4>\n</header>\n<article>\nKEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655\">Investopedia</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198630369","content_text":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.\nDisney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.\nDisney Plus has the second-lowest customer churn rate among streaming services.\n\nFor the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.\nA recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?\nA Significant Churn Rate\nAccording to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The global churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.\nDeloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.\nShould Disney Investors Be Concerned?\nDisney has invested heavily and cut dividends to manage its balance sheet as it spends to expand its streaming footprint.The company plans to garner between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock. However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.\nFirst, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.\nWhat this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.\nEven as Disney Plus reported a decline of 9% in average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.\nAccording to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.\nThe second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":604875728,"gmtCreate":1639378676015,"gmtModify":1639378679366,"author":{"id":"3574593351580989","authorId":"3574593351580989","name":"adioman","avatar":"https://static.tigerbbs.com/9b3bef7bf72489ec0e7a95f55a6f24c1","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3574593351580989","authorIdStr":"3574593351580989"},"htmlText":"Go","listText":"Go","text":"Go","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/604875728","repostId":1198630369,"repostType":4,"repost":{"id":"1198630369","kind":"news","pubTimestamp":1639376401,"share":"https://www.laohu8.com/m/news/1198630369?lang=zh_CN&edition=full","pubTime":"2021-12-13 14:20","market":"us","language":"en","title":"Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1198630369","media":"Investopedia","summary":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming servic","content":"KEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>","source":"lsy1606203311635","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nShould Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nInvestopedia2021-12-13 14:20\n\n</h4>\n</header>\n<article>\nKEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655\">Investopedia</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198630369","content_text":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.\nDisney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.\nDisney Plus has the second-lowest customer churn rate among streaming services.\n\nFor the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.\nA recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?\nA Significant Churn Rate\nAccording to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The global churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.\nDeloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.\nShould Disney Investors Be Concerned?\nDisney has invested heavily and cut dividends to manage its balance sheet as it spends to expand its streaming footprint.The company plans to garner between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock. However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.\nFirst, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.\nWhat this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.\nEven as Disney Plus reported a decline of 9% in average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.\nAccording to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.\nThe second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6962305,"gmtCreate":1639379938317,"gmtModify":1639379938351,"authorId":3558097748623340,"author":{"id":3558097748623340,"idStr":"3558097748623340","authorId":3558097748623340,"name":"LeeWan","avatar":"https://static.tigerbbs.com/88769849d29a340fce73355c249755a4","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":604875728,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"CN"},{"id":604879789,"gmtCreate":1639377360538,"gmtModify":1639377361908,"author":{"id":"3559859558754319","authorId":"3559859558754319","name":"Bodoh","avatar":"https://static.tigerbbs.com/349218ea2852130ca86ce660b4aa2d59","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3559859558754319","authorIdStr":"3559859558754319"},"htmlText":"More room to drop?","listText":"More room to drop?","text":"More room to drop?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/604879789","repostId":1198630369,"repostType":4,"repost":{"id":"1198630369","kind":"news","pubTimestamp":1639376401,"share":"https://www.laohu8.com/m/news/1198630369?lang=zh_CN&edition=full","pubTime":"2021-12-13 14:20","market":"us","language":"en","title":"Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1198630369","media":"Investopedia","summary":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming servic","content":"KEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>","source":"lsy1606203311635","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Should Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nShould Disney Investors Be Wary of Streaming Customer Churn?<blockquote>迪士尼投资者应该警惕流媒体客户流失吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nInvestopedia2021-12-13 14:20\n\n</h4>\n</header>\n<article>\nKEY TAKEAWAYS<blockquote>关键要点</blockquote> <ul> <li>Consultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.</li> <li>Disney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.</li> <li>Disney Plus has the second-lowest customer churn rate among streaming services.</li> </ul> For the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.<blockquote><ul><li>咨询公司德勤预测，2022年流媒体服务的流失率将会很高。</li><li>迪士尼投资者应该超越Disney Plus，关注该公司的其他流媒体产品，例如Hulu，以了解其长期的流媒体增长故事。</li><li>Disney Plus的客户流失率在流媒体服务中排名第二。</li></ul>在过去的几个季度中，投资者因其流媒体服务Disney Plus订阅数量的增加而奖励了华特迪士尼公司(DIS)的股票。在流媒体视频点播（SVOD）主导的未来，Disney Plus的订户数量越多，收入就越多。至少逻辑是这样的。</blockquote> A recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?<blockquote>咨询公司德勤最近的一份报告预测，流媒体服务的大量客户流失可能会带来坏消息。迪士尼投资者是否应该为收入下降做好准备？</blockquote> A Significant Churn Rate<blockquote>显著的流失率</blockquote> According to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The&nbsp;global&nbsp;churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.<blockquote>根据德勤的报告，2022年全球所有流媒体服务将有超过1.5亿的付费订阅被取消。全球流失率，即客户离开流媒体服务的比率，将为30%。流媒体服务最大市场美国的流失率将更高，达到38%，比2021年增长约3%。即使它带来了新用户，当离开服务的客户数量大于加入服务的人数时，客户流失也会对收入产生不利影响。</blockquote> Deloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.<blockquote>德勤表示，其2022年的预测代表了一种新常态。Jana表示：“虽然取消数量似乎很高，但流失不仅是取消服务，也可能增加新服务，因此我们确实预测，总体上增加的订阅数量将多于取消的订阅数量，并且每人的总体平均订阅数量将会上升。”Arbanas，德勤TMT行业覆盖负责人。“在某些情况下，这是因为一个人订阅以获得对特定内容的访问权限，一旦该内容被消费就取消该服务，并可能[稍后]再次重新升级该服务。”根据德勤的研究，25%的消费者，主要是Z世代（1997年或之后出生的人），在过去一年中取消并再次注册了特定服务。</blockquote> Should Disney Investors Be Concerned?<blockquote>迪士尼投资者应该担心吗？</blockquote> Disney has invested heavily and cut&nbsp;dividends&nbsp;to manage its balance sheet as it spends to expand its streaming footprint.The company&nbsp;plans to garner&nbsp;between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock.&nbsp;However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.<blockquote>迪士尼在扩大流媒体业务的同时，投入巨资并削减股息来管理其资产负债表。该公司计划到2040年为Disney Plus吸引2.3亿至2.6亿用户。客户流失可能会给其股票带来坏消息。然而，有几个原因可以解释为什么高于平均水平的流失率预测可能不会影响老鼠之家。</blockquote> First, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.<blockquote>首先，该公司拥有多样化的流媒体渠道，以帮助减轻客户流失带来的更严重影响。大多数投资者的注意力都集中在Disney Plus上，它本身就是各种服务的松散集合。除了Disney Plus之外，该公司还拥有Hulu和ESPN+。后者正蓄势待发，而前者已经成为迪士尼强大的流媒体收入来源。</blockquote> What this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.<blockquote>这意味着迪士尼可以依靠Disney Plus之外的其他流媒体收入来源来实现增长。该公司最近一个季度就是一个例子，Disney Plus的运营亏损（该公司报告新注册人数大幅下降）被Hulu订阅数量的增加“部分抵消”，Hulu是迪士尼从21世纪福克斯收购的。</blockquote> Even as Disney Plus reported a decline of 9% in&nbsp;average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.<blockquote>尽管Disney Plus报告上个季度每用户平均收入(ARPU)同比下降9%，但Hulu在其两个版本的服务中都增加了ARPU。对于标准流媒体服务，其ARPU增长了1%，达到12.75美元，而直播电视和流媒体服务组合增长了18%，达到84.89美元。</blockquote> According to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.<blockquote>据估计，Disney Plus将成为第三大最受欢迎的流媒体服务，拥有5950万订阅者，仅次于领先的亚马逊公司(AMZN)的流媒体服务和Netflix公司(NFLX)。然而，如果考虑到Hulu的订阅数量，迪士尼以1.138亿订阅用户总数领先，预计将有5430万人为其服务付费。</blockquote> The second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.<blockquote>投资者对迪士尼充满信心的第二个原因是其丰富的内容库。两者都致力于确保客户在切换到另一项服务之前三思。它拥有令人羡慕的传统内容，并正在大力投资在其流媒体产品组合中制作新的优质内容。根据在线出版物Variety的数据，Disney Plus在2020年底（即其运营的第一个全年）的月流失率为4.3%。这是流媒体行业第二低的流失率，仅次于Netflix，后者的流失率为2.5%。据统计，2021年4月，Hulu的流失率比一年前增加了一倍多，达到4.9%。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655\">Investopedia</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://www.investopedia.com/should-disney-investors-be-wary-of-streaming-churn-5212655","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198630369","content_text":"KEY TAKEAWAYS\n\nConsultancy firm Deloitte has predicted a significant churn rate for streaming services in 2022.\nDisney investors should look beyond Disney Plus to the company's other streaming offerings such as Hulu for its long-term streaming growth story.\nDisney Plus has the second-lowest customer churn rate among streaming services.\n\nFor the past several quarters, investors have rewarded The Walt Disney Company's (DIS) stock for increases in subscription numbers for Disney Plus, its streaming service. In a future dominated by streaming video on demand (SVOD), the higher the number of subscribers for Disney Plus, the more the revenue. Or so the logic goes.\nA recent report by consultancy firm Deloitte that predicts significant customer defection numbers for streaming services could spell bad news. Should Disney investors brace themselves for declining revenue?\nA Significant Churn Rate\nAccording to the Deloitte report, more than 150 million paid subscriptions will be canceled globally for all streaming services in 2022. The global churn rate, or the rate at which customers leave streaming services, will be 30%. The churn rate in the United States, the biggest market for streaming services, will be higher at 38%, a roughly 3% increase from 2021.Even as it brings in new subscribers, customer churn can adversely affect revenue, when the number of customers leaving a service is greater than the number of people joining it.\nDeloitte says its 2022 estimates represent a new normal. \"While that cancellation number seems high, churn is about canceling but also potentially adding new services, so we do predict that more subscriptions overall will be added in totality than canceled, and that the overall average number of subscriptions per person will rise,\" said Jana Arbanas, leader of TMT sector coverage at Deloitte. \"In some cases that is because one individual is subscribing to obtain access to specific content, canceling that service once that content has been consumed, and potentially re-upping that service again [later on].\" According to Deloitte's research, 25% of consumers, mostly from Generation Z (people born in or after 1997), have engaged in canceling and again signing up for a particular service in the past year.\nShould Disney Investors Be Concerned?\nDisney has invested heavily and cut dividends to manage its balance sheet as it spends to expand its streaming footprint.The company plans to garner between 230 million to 260 million subscribers by 2040 for Disney Plus. Customer defection could spell bad news for its stock. However, there are a couple of reasons why a higher-than-average churn rate prediction might not affect the House of Mouse.\nFirst, the company has a diverse line of streaming channels to help mitigate the more severe effects of customer churn. Most investor attention is focused on Disney Plus, which itself is a loose collection of various services. Looking beyond Disney Plus, the company also has Hulu and ESPN+. The latter is poised for growth, while the former has already established itself as a formidable streaming revenue generator for Disney.\nWhat this means is that Disney can count on other sources of streaming revenue, beyond Disney Plus, for growth. The company's most recent quarter was an example, when operating losses at Disney Plus, which reported a significant decline in new sign-ups, were “partially offset” by an increase subscription numbers at Hulu, which Disney acquired from its 21st Century Fox purchase.\nEven as Disney Plus reported a decline of 9% in average revenue per user(ARPU) on a yearly basis this past quarter, Hulu increased its ARPU across both versions of its service. For the standard streaming service, it reported a 1% increase in ARPU to $12.75, while the Live TV and streaming combination jumped by 18% to $84.89.\nAccording to estimates, Disney Plus will be the third most popular streaming service with 59.5 million subscribers, behind leader Amazon.com Inc.'s (AMZN) streaming service and Netflix, Inc. (NFLX). However, Disney leads the pack with a total 113.8 million subscribers, when you take into account subscription numbers for Hulu, which is expected to have 54.3 million people paying for its service.\nThe second reason for investors to repose faith in Disney is its rich content library. Both work to ensure that customers think twice before switching to another service. It has enviable legacy content and is investing heavily to produce new quality content across its streaming portfolio. According to online publication Variety, the monthly churn rate for Disney Plus at the end of 2020, its first full year of operation, was 4.3%. This is the second-lowest churn rate in the streaming industry after Netflix, which had a churn rate of 2.5%.The churn rate for Hulu more than doubled to 4.9% from a year ago in April 2021, according to statistics.","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":40,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}