Apple’s iPhone 13 upgrades are boring, but they will still sell_老虎社区_美港股上老虎

Apple’s iPhone 13 upgrades are boring, but they will still sell

MarketWatch2021-09-15

Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales Apple Chief Executive ...

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MitchTay
·2021-09-15
Nowadays Apple don't have to do much to maintain it's leader position, frankly other Brand'sare still playing catch up to previous iPhones, Ican understand why the upgrade seems minimal compared to iPhone 12/12 Pro, mostly due to iPhone 12/12Pro still is one of the best phone in the market given its solid built and performance, however, I'm sensing a major upgrade next year...do you feel the same?
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sc1700
·2021-09-15
like and comment pls
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och
·2021-09-15
Like pls thx!
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jimmylaw
·2021-09-15
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5D1T2
·2021-09-15
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Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. 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The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-09-15 15:27\n\n</h4>\n</header>\n<article>\nSubscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149553898","content_text":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales\nApple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.\n\n\nApple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.\nApple hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.\n\nThe biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.\nApple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. \n\nWall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.\nWhile Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":882298546,"gmtCreate":1631693658285,"gmtModify":1631890076962,"author":{"id":"4090411591909140","authorId":"4090411591909140","name":"sc1700","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"4090411591909140","idStr":"4090411591909140"},"htmlText":"like and comment pls","listText":"like and comment pls","text":"like and comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/882298546","repostId":1149553898,"repostType":4,"repost":{"id":"1149553898","kind":"news","pubTimestamp":1631690856,"share":"https://www.laohu8.com/m/news/1149553898?lang=zh_CN&edition=full","pubTime":"2021-09-15 15:27","market":"us","language":"en","title":"Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1149553898","media":"MarketWatch","summary":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the","content":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-09-15 15:27\n\n</h4>\n</header>\n<article>\nSubscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149553898","content_text":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales\nApple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.\n\n\nApple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.\nApple hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.\n\nThe biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.\nApple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. \n\nWall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.\nWhile Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":882672262,"gmtCreate":1631691929956,"gmtModify":1631889067395,"author":{"id":"3565663543754207","authorId":"3565663543754207","name":"och","avatar":"https://static.tigerbbs.com/1c195b2a32a90ae2210984600e352644","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3565663543754207","idStr":"3565663543754207"},"htmlText":"Like pls thx!","listText":"Like pls thx!","text":"Like pls thx!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/882672262","repostId":1149553898,"repostType":4,"repost":{"id":"1149553898","kind":"news","pubTimestamp":1631690856,"share":"https://www.laohu8.com/m/news/1149553898?lang=zh_CN&edition=full","pubTime":"2021-09-15 15:27","market":"us","language":"en","title":"Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1149553898","media":"MarketWatch","summary":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the","content":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-09-15 15:27\n\n</h4>\n</header>\n<article>\nSubscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149553898","content_text":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales\nApple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.\n\n\nApple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.\nApple hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.\n\nThe biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.\nApple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. \n\nWall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.\nWhile Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":882647698,"gmtCreate":1631691129614,"gmtModify":1631890093280,"author":{"id":"3570772304712620","authorId":"3570772304712620","name":"jimmylaw","avatar":"https://static.tigerbbs.com/f6c847ae11f03f4682632e6fa4016040","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3570772304712620","idStr":"3570772304712620"},"htmlText":"Like comment","listText":"Like comment","text":"Like comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/882647698","repostId":1149553898,"repostType":4,"repost":{"id":"1149553898","kind":"news","pubTimestamp":1631690856,"share":"https://www.laohu8.com/m/news/1149553898?lang=zh_CN&edition=full","pubTime":"2021-09-15 15:27","market":"us","language":"en","title":"Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1149553898","media":"MarketWatch","summary":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the","content":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-09-15 15:27\n\n</h4>\n</header>\n<article>\nSubscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149553898","content_text":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales\nApple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.\n\n\nApple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.\nApple hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.\n\nThe biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.\nApple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. \n\nWall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.\nWhile Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5875880,"gmtCreate":1631691938632,"gmtModify":1631890093278,"authorId":3565663543754207,"author":{"id":3565663543754207,"idStr":"3565663543754207","authorId":3565663543754207,"name":"och","avatar":"https://static.tigerbbs.com/1c195b2a32a90ae2210984600e352644","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":882647698,"type":1,"supId":0,"prevId":0,"content":"[微笑]","text":"[微笑]","html":"[微笑]"}],"langContent":"EN"},{"id":882644875,"gmtCreate":1631690976497,"gmtModify":1631891513072,"author":{"id":"3569971237956537","authorId":"3569971237956537","name":"5D1T2","avatar":"https://static.tigerbbs.com/4337cbcb700e1df3423e15a36e4d89b2","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3569971237956537","idStr":"3569971237956537"},"htmlText":"[财迷]&nbsp;[财迷]&nbsp;[财迷]&nbsp;","listText":"[财迷]&nbsp;[财迷]&nbsp;[财迷]&nbsp;","text":"[财迷] [财迷] [财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/882644875","repostId":1149553898,"repostType":4,"repost":{"id":"1149553898","kind":"news","pubTimestamp":1631690856,"share":"https://www.laohu8.com/m/news/1149553898?lang=zh_CN&edition=full","pubTime":"2021-09-15 15:27","market":"us","language":"en","title":"Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1149553898","media":"MarketWatch","summary":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the","content":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple’s iPhone 13 upgrades are boring, but they will still sell<blockquote>苹果的iPhone 13升级很无聊，但它们仍然会销售</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-09-15 15:27\n\n</h4>\n</header>\n<article>\nSubscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales<blockquote>随着苹果扭转iPhone销售放缓的趋势，支持5G过渡的订阅服务、以旧换新和运营商促销活动比新的相机规格或颜色选项更重要</blockquote> <img src=\"https://static.tigerbbs.com/d667d0fc1efbe21b88b3ed8036cbac31\" tg-width=\"700\" tg-height=\"467\" width=\"100%\" height=\"auto\">Apple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.<blockquote>苹果首席执行官蒂姆·库克周二发布了新款iPhone Pro。</blockquote> Apple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.<blockquote>苹果公司最新的iPhone发布会是一场打盹活动，但苹果无论如何都会卖出数百万部新智能手机。</blockquote> Apple&nbsp;hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.<blockquote>苹果周二举办了备受期待的iPhone 13发布会，发布了四款新机型，起价从iPhone 13 Mini的699美元到iPhone 13 Pro Max的1099美元不等。新手机具有更快的处理速度、电池寿命改进、额外的存储、相机升级和新的颜色——与多年来推出的相同类型的轻微迭代改进，而传闻中的卫星通信技术和增强现实功能等飞跃却无处可寻。</blockquote> The biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.<blockquote>最大的改进似乎是新款iPhone的内置摄像头和更大的存储容量——包括iPhone Pro Max中高达1TB数据的升级——但没有一款新产品能接近iPhone第一个十年经常生产的神奇苹果。然而，苹果预计仍将售出数百万部新手机，这要归功于其庞大生态系统的基础设施、几年来没有升级的消费者被压抑的需求以及电信巨头的帮助。</blockquote> Apple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&amp;T Inc.,Verizon Communications Inc.&nbsp;and T-Mobile US Inc.&nbsp;are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.<blockquote>苹果在过去五年中推出了让客户不断更新手机的计划，包括以旧换新计划和订阅，允许粉丝每年升级到新iPhone，同时继续支付月费。苹果最初采取这些举措是因为无线运营商的补贴正在逐步取消，但现在AT&amp;T Inc.、Verizon Communications Inc.和T-Mobile US Inc.等公司再次提出在iPhone上进行交易，因为它们竞相推动消费者购买利用5G连接的成本更高的计划.</blockquote> Those who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.<blockquote>那些尚未接受这些交易的人可能终于准备好升级了，特别是如果他们有一部旧手机，电池难以充电，而苹果更新的操作系统使旧型号陷入困境。</blockquote> “Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”<blockquote>GlobalData高级技术分析师Anisha Bhatia在一封电子邮件中表示：“苹果拥有大量等待升级的安装基础。”“随着手机价格从0美元到100美元的大规模促销活动，iPhone 13将延续从iPhone 12开始的5G超级周期。”</blockquote> Dan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”<blockquote>Wedbush Securities分析师Dan Ives估计，在拥有苹果手机的近10亿人中，大约有2.5亿iPhone用户已经超过3.5年没有升级，并称这是“苹果装机基础中被压抑的巨大需求”。</blockquote> “With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook &amp; Co.”<blockquote>艾夫斯在给客户的一份报告中表示：“预计大约20%的升级来自中国，我们继续看到这一关键地区的强劲需求，这预示着iPhone 13升级周期的到来。”“我们相信库克公司强劲的消费品周期将在全球范围内持续下去。”</blockquote> Amit Daryanani of Evercore ISI agreed.<blockquote>Evercore ISI的Amit Daryanani对此表示同意。</blockquote> “We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.<blockquote>他写道：“我们认为，增量功能将使这款产品成为9亿多未购买iPhone 12的iPhone用户的引人注目的产品，确保iPhone周期持续到2022日历年。”</blockquote> Apple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. <blockquote>由于去年创纪录的假日销售，苹果的iPhone增长似乎正在反弹，这是一个必要的发展，因为其增长最快的业务在监管机构的关注下面临潜在的巨大变化。该公司报告称，本财年三个季度的iPhone销售额超过1530亿美元，超过了前两年每年的年度总额，周二宣布的所有新款iPhone均可接受预订，并将于9月24日上市，将部分销售额纳入截至9月30日的第四财季。</blockquote> Wall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.<blockquote>FactSet的数据显示，分析师预计苹果今年仅iPhone收入就将接近1,942亿美元，同比增长55.6%，成为三年来iPhone销量首次实现年度增长。预计2022财年也会出现同样的情况，其中将包括新款iPhone、iPad和苹果手表的假日销售——根据FactSet的数据，预计苹果2022财年的iPhone收入将达到1945亿美元。</blockquote> While Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.<blockquote>虽然周二的iPhone发布会被许多人视为增量和无聊，但认为苹果需要推出增强现实等重大新技术才能再次让世界兴奋的想法没有抓住要点。苹果将在没有重大升级的情况下销售数百万部iPhone，库比蒂诺的现金储备将继续增长。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apples-iphone-13-upgrades-are-boring-but-they-will-still-sell-11631664870?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149553898","content_text":"Subscription service, trade-ins and carrier promotions to support 5G transition matter more than the new camera specs or color options as Apple reverses slowdown in iPhone sales\nApple Chief Executive Tim Cook reveals the new iPhone Pro on Tuesday.\n\n\nApple Inc.’s latest iPhone event was a snoozefest, but Apple will sell millions of the new smartphones anyway.\nApple hosted its much anticipated iPhone 13 launch Tuesday, revealing four new models with starting prices that range from $699 for the iPhone 13 Mini to $1,099 for the iPhone 13 Pro Max. The new phones have faster processing, battery longevity improvements, additional storage, camera upgrades and new colors — the same type of slight, iterative improvements that have been introduced for years now, while rumored leaps like satellite communications technology and augmented-reality capabilities were nowhere to be found.\n\nThe biggest improvements seemed to be in the built-in cameras of the new iPhones and larger storage capacity — including an offered upgrade of up to a terabyte of data in the iPhone Pro Max — but none of the new offerings came close to the magic Apple regularly produced in the iPhone’s first decade. Yet Apple is still expected to sell millions of the new phones, thanks to a combination of the infrastructure it has in place for its vast ecosystem, a pent-up demand from consumers who have not upgraded in a few years, and an assist from telecom giants.\nApple has introduced plans in the past five years to keep its customers updating their phones, including trade-in programs and subscriptions that allow fans to upgrade to the new iPhone every year while continuing to pay a monthly fee. Apple originally made those moves as subsidies from wireless carriers were being phased out, but now companies such as AT&T Inc.,Verizon Communications Inc. and T-Mobile US Inc. are again offering to make deals on iPhones as they compete to push consumers to higher-cost plans that will take advantage of 5G connectivity.\n\nThose who have not yet taken those deals may be finally ready for an upgrade, especially if they have an older phone and their battery struggles to hold a charge and Apple’s updated operating systems bog down older models.\n“Apple has a substantial installed base waiting to upgrade,” said Anisha Bhatia, senior technology analyst at GlobalData, in an email. “With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”\n\nDan Ives, a Wedbush Securities analyst, estimated that roughly 250 million iPhone users — out of nearly 1 billion who own Apple’s phones — have not upgraded in more than 3.5 years, calling it a “massive pent-up demand within Apple’s installed base.”\n“With roughly 20% of upgrades anticipated out of China, we are continuing to see robust demand in this key region, which bodes well heading into the iPhone 13 upgrade cycle,” Ives said in a note to clients. “We believe the robust consumer product cycle continues globally for Cook & Co.”\nAmit Daryanani of Evercore ISI agreed.\n“We think the incremental features will make this a compelling product for the 900 million-plus iPhone users who didn’t purchase the iPhone 12, ensuring the iPhone cycle sustains into calendar-year 2022,” he wrote.\n\nApple appears headed for a rebound in iPhone growth thanks to record holiday sales last year, a needed development as its fastest-growing business faces potentially massive changes amid attention from regulators. The company has reported iPhone sales of more than $153 billion through three quarters of its fiscal year — topping the annual total from each of the two preceding years — and all the new iPhones announced Tuesday are available for preorder and will be available by Sept. 24, putting some sales into the fiscal fourth quarter, ending Sept. 30. \n\nWall Street analysts expect Apple to approach $194.2 billion in iPhone revenue alone this year, according to FactSet, which would total growth of 55.6% from the year-ago period, making it the first annual increase in iPhone sales in three years. The same is expected in fiscal 2022, which will include holiday sales of the new iPhones, iPads and Apple Watches — Apple is forecast to see $194.5 billion in iPhone revenue for fiscal 2022, according to FactSet.\nWhile Tuesday’s iPhone launch event was seen as incremental at best and boring by many, the thought that Apple needs to come through with a major new technology, such as augmented reality, to excite the world again is missing the point. Apple will sell millions of iPhones without major upgrades, and the cash pile in Cupertino will continue to grow.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":18,"commentSize":5,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}