The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know_老虎社区_美港股上老虎

The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know

Motley Fool2021-06-17

Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results...

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SCP03
·2021-06-17
Good
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madamadam
·2021-06-17
wow
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RonnieSG
·2021-06-17
Great, should have done it earlier
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Tongdadd
·2021-06-17
Shareholders on record as at 9 June will receive 9 shares for each share held. What happens to those who bought from 9June to 17 June? Doesn't make sense they are not entitled to the addtional shares right?
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- LeeRen:
  Wow
  2021-06-17
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iHuat
·2021-06-17
Have been watching this stock and apprehensive about starting a position at these levels
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Tongdadd
·2021-06-17
HODL
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Al385
·2021-06-17
Great!
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Joru
·2021-06-17
Please respond to my command
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- ckww:
  Ok
  2021-06-17
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Noobyex
·2021-06-17
Interesting
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KimYuste
·2021-06-17
Nice
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MoneyMaker12
·2021-06-17
Good read
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AMN3236
·2021-06-17
pls like & comment
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1
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- ckww:
  Sure
  2021-06-17
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Chounz
·2021-06-17
Like and comment pls
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- pastopia:
  response pls
  2021-06-17
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- GOKUst:
  Reply
  2021-06-18
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MoneyMaker12
·2021-06-17
Good read
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sleepymoon
·2021-06-17
Please like and comment
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- Chounz:
  Please like and comnent back
  2021-06-17
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- 37315c62:
  like and comment back
  2021-06-17
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Khoogl
·2021-06-17
Latest
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erwinwongso
·2021-06-17
Pls comment
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- sleepymoon:
  Ok
  2021-06-17
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ppptt
·2021-06-17
👍
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In conjunction with its first-quarter financial results...\n\n<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">网页链接</a>\n\n</div>\n","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-17 10:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/>Motley Fool</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nShares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results...\n\n<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TTD","symbol_name":"Trade Desk Inc.","start_time":0,"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","article_id":"1134973227","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","pubTimestamp":1623895707,"columns":[],"sourceInfo":null,"weMediaInfo":null,"summary":"This marks the first time the programmatic advertiser has split its shares.","collect":0,"end_time":0,"defaultTopTitle":"fool.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"TTD":"Trade Desk Inc."},"translate_title":"交易台股票拆分一触即发；以下是投资者需要知道的","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TTD":0.9},"content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","kind":"news","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":161859189,"gmtCreate":1623919113241,"gmtModify":1634025885755,"author":{"id":"3561986763872297","authorId":"3561986763872297","name":"SCP03","avatar":"https://static.tigerbbs.com/2abf42c22b2629cf57b473d657ee801e","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3561986763872297","authorIdStr":"3561986763872297"},"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161859189","repostId":1134973227,"repostType":2,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161327717,"gmtCreate":1623906335039,"gmtModify":1634026019657,"author":{"id":"3574932076648170","authorId":"3574932076648170","name":"madamadam","avatar":"https://static.tigerbbs.com/85ca08d3e491ab7b1e1d9764da08e767","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3574932076648170","authorIdStr":"3574932076648170"},"htmlText":"wow","listText":"wow","text":"wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161327717","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161924640,"gmtCreate":1623901814280,"gmtModify":1634026104645,"author":{"id":"3567295126071659","authorId":"3567295126071659","name":"RonnieSG","avatar":"https://static.tigerbbs.com/20c3815bb0969cd4ea7a26f56e53df31","vip":1,"crmLevel":12,"crmLevelSwitch":0,"idStr":"3567295126071659","authorIdStr":"3567295126071659"},"htmlText":"Great, should have done it earlier","listText":"Great, should have done it earlier","text":"Great, should have done it earlier","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161924640","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161072165,"gmtCreate":1623898545557,"gmtModify":1634026160166,"author":{"id":"3563665738915585","authorId":"3563665738915585","name":"Tongdadd","avatar":"https://static.tigerbbs.com/79e519b2023d6e7e3b68e295f81f3e8e","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3563665738915585","authorIdStr":"3563665738915585"},"htmlText":"Shareholders on record as at 9 June will receive 9 shares for each share held. What happens to those who bought from 9June to 17 June? Doesn't make sense they are not entitled to the addtional shares right?&nbsp;","listText":"Shareholders on record as at 9 June will receive 9 shares for each share held. What happens to those who bought from 9June to 17 June? Doesn't make sense they are not entitled to the addtional shares right?&nbsp;","text":"Shareholders on record as at 9 June will receive 9 shares for each share held. What happens to those who bought from 9June to 17 June? Doesn't make sense they are not entitled to the addtional shares right?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/161072165","repostId":1134973227,"repostType":2,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4835269,"gmtCreate":1623914412377,"gmtModify":1635314039110,"authorId":3581029413974177,"author":{"id":3581029413974177,"idStr":"3581029413974177","authorId":3581029413974177,"name":"LeeRen","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161072165,"type":1,"supId":0,"prevId":0,"content":"Wow","text":"Wow","html":"Wow"}],"langContent":"EN"},{"id":161048621,"gmtCreate":1623898009563,"gmtModify":1634026168746,"author":{"id":"3577604413370961","authorId":"3577604413370961","name":"iHuat","avatar":"https://static.tigerbbs.com/ba908ea2f329e3dce63ffec884debf23","vip":1,"crmLevel":12,"crmLevelSwitch":0,"idStr":"3577604413370961","authorIdStr":"3577604413370961"},"htmlText":"Have been watching this stock and apprehensive about starting a position at these levels&nbsp;","listText":"Have been watching this stock and apprehensive about starting a position at these levels&nbsp;","text":"Have been watching this stock and apprehensive about starting a position at these levels","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161048621","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161043496,"gmtCreate":1623897951915,"gmtModify":1634026170144,"author":{"id":"3563665738915585","authorId":"3563665738915585","name":"Tongdadd","avatar":"https://static.tigerbbs.com/79e519b2023d6e7e3b68e295f81f3e8e","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3563665738915585","authorIdStr":"3563665738915585"},"htmlText":"HODL","listText":"HODL","text":"HODL","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161043496","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161021979,"gmtCreate":1623897162991,"gmtModify":1634026183585,"author":{"id":"3563863691814974","authorId":"3563863691814974","name":"Al385","avatar":"https://static.tigerbbs.com/51b962289811e9774fd45f1320a21259","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3563863691814974","authorIdStr":"3563863691814974"},"htmlText":"Great!","listText":"Great!","text":"Great!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161021979","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161065019,"gmtCreate":1623896927631,"gmtModify":1634026189544,"author":{"id":"3586684657162382","authorId":"3586684657162382","name":"Joru","avatar":"https://static.tigerbbs.com/fd39d71a61b37da83d9d23a2f010aaae","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3586684657162382","authorIdStr":"3586684657162382"},"htmlText":"Please respond to my command","listText":"Please respond to my command","text":"Please respond to my command","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/161065019","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4830504,"gmtCreate":1623896958728,"gmtModify":1635314488356,"authorId":3581586523786578,"author":{"id":3581586523786578,"idStr":"3581586523786578","authorId":3581586523786578,"name":"ckww","avatar":"https://static.tigerbbs.com/bc2cc1ef6533d547201ce880e7c04b9c","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161065019,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"},{"id":161062254,"gmtCreate":1623896920878,"gmtModify":1634026189989,"author":{"id":"3581499500751669","authorId":"3581499500751669","name":"Noobyex","avatar":"https://static.tigerbbs.com/2b744767e4bf24699d756d8660f6ec16","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3581499500751669","authorIdStr":"3581499500751669"},"htmlText":"Interesting&nbsp;","listText":"Interesting&nbsp;","text":"Interesting","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161062254","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161087593,"gmtCreate":1623896691712,"gmtModify":1634026195460,"author":{"id":"3575706338140126","authorId":"3575706338140126","name":"KimYuste","avatar":"https://static.tigerbbs.com/dd309d100c8a227282dad4599aefd0a7","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3575706338140126","authorIdStr":"3575706338140126"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161087593","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161089222,"gmtCreate":1623896427966,"gmtModify":1634026202481,"author":{"id":"3573562403842361","authorId":"3573562403842361","name":"MoneyMaker12","avatar":"https://static.tigerbbs.com/2b53760e9d0f07932f8842e17201942c","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3573562403842361","authorIdStr":"3573562403842361"},"htmlText":"Good read","listText":"Good read","text":"Good read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161089222","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161017715,"gmtCreate":1623896373037,"gmtModify":1634026203805,"author":{"id":"3585378031622538","authorId":"3585378031622538","name":"AMN3236","avatar":"https://static.tigerbbs.com/d596072f707f14486b3a54ad8be0a4d1","vip":1,"crmLevel":12,"crmLevelSwitch":0,"idStr":"3585378031622538","authorIdStr":"3585378031622538"},"htmlText":"pls like &amp; comment&nbsp;","listText":"pls like &amp; comment&nbsp;","text":"pls like & comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/161017715","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4830512,"gmtCreate":1623896972191,"gmtModify":1635314487549,"authorId":3581586523786578,"author":{"id":3581586523786578,"idStr":"3581586523786578","authorId":3581586523786578,"name":"ckww","avatar":"https://static.tigerbbs.com/bc2cc1ef6533d547201ce880e7c04b9c","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161017715,"type":1,"supId":0,"prevId":0,"content":"Sure","text":"Sure","html":"Sure"}],"langContent":"EN"},{"id":161015964,"gmtCreate":1623896266958,"gmtModify":1634026206388,"author":{"id":"3577323067833105","authorId":"3577323067833105","name":"Chounz","avatar":"https://static.tigerbbs.com/984ba0e3676b05b30a09c829b411eb2d","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3577323067833105","authorIdStr":"3577323067833105"},"htmlText":"Like and comment pls&nbsp;","listText":"Like and comment pls&nbsp;","text":"Like and comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/161015964","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4830231,"gmtCreate":1623896358064,"gmtModify":1635314515834,"authorId":3576573530310347,"author":{"id":3576573530310347,"idStr":"3576573530310347","authorId":3576573530310347,"name":"pastopia","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161015964,"type":1,"supId":0,"prevId":0,"content":"response pls","text":"response pls","html":"response pls"},{"id":4853838,"gmtCreate":1623978417935,"gmtModify":1635312370064,"authorId":3581748225346472,"author":{"id":3581748225346472,"idStr":"3581748225346472","authorId":3581748225346472,"name":"GOKUst","avatar":"https://static.tigerbbs.com/c61bed6ed928724eb010e0db65b4cb6a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161015964,"type":1,"supId":0,"prevId":0,"content":"Reply","text":"Reply","html":"Reply"}],"langContent":"EN"},{"id":161012936,"gmtCreate":1623896240925,"gmtModify":1634026207079,"author":{"id":"3573562403842361","authorId":"3573562403842361","name":"MoneyMaker12","avatar":"https://static.tigerbbs.com/2b53760e9d0f07932f8842e17201942c","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3573562403842361","authorIdStr":"3573562403842361"},"htmlText":"Good read","listText":"Good read","text":"Good read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161012936","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161019777,"gmtCreate":1623896112499,"gmtModify":1634026210860,"author":{"id":"3555884467896100","authorId":"3555884467896100","name":"sleepymoon","avatar":"https://static.tigerbbs.com/017d47c34167b5c3d7accfb69274dd36","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3555884467896100","authorIdStr":"3555884467896100"},"htmlText":"Please like and comment&nbsp;","listText":"Please like and comment&nbsp;","text":"Please like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/161019777","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4830200,"gmtCreate":1623896281710,"gmtModify":1635314518569,"authorId":3577323067833105,"author":{"id":3577323067833105,"idStr":"3577323067833105","authorId":3577323067833105,"name":"Chounz","avatar":"https://static.tigerbbs.com/984ba0e3676b05b30a09c829b411eb2d","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161019777,"type":1,"supId":0,"prevId":0,"content":"Please like and comnent back","text":"Please like and comnent back","html":"Please like and comnent back"},{"id":4839918,"gmtCreate":1623934472804,"gmtModify":1635313650029,"authorId":3576227403865205,"author":{"id":3576227403865205,"idStr":"3576227403865205","authorId":3576227403865205,"name":"37315c62","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161019777,"type":1,"supId":0,"prevId":0,"content":"like and comment back","text":"like and comment back","html":"like and comment back"}],"langContent":"EN"},{"id":161035703,"gmtCreate":1623896003902,"gmtModify":1634026214077,"author":{"id":"3566032787349185","authorId":"3566032787349185","name":"Khoogl","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3566032787349185","authorIdStr":"3566032787349185"},"htmlText":"Latest&nbsp;","listText":"Latest&nbsp;","text":"Latest","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161035703","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":161032907,"gmtCreate":1623895946109,"gmtModify":1634026215697,"author":{"id":"3569805245982536","authorId":"3569805245982536","name":"erwinwongso","avatar":"https://static.tigerbbs.com/a54c0ba6f48d59c73e0cbaaf30d7913a","vip":1,"crmLevel":12,"crmLevelSwitch":0,"idStr":"3569805245982536","authorIdStr":"3569805245982536"},"htmlText":"Pls comment","listText":"Pls comment","text":"Pls comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/161032907","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4830109,"gmtCreate":1623896099027,"gmtModify":1635314528179,"authorId":3555884467896100,"author":{"id":3555884467896100,"idStr":"3555884467896100","authorId":3555884467896100,"name":"sleepymoon","avatar":"https://static.tigerbbs.com/017d47c34167b5c3d7accfb69274dd36","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":161032907,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"},{"id":161039238,"gmtCreate":1623895803824,"gmtModify":1634026219308,"author":{"id":"3581587307331467","authorId":"3581587307331467","name":"ppptt","avatar":"https://static.tigerbbs.com/d531e151cf66e5f50cc683fb8684eb8f","vip":1,"crmLevel":11,"crmLevelSwitch":0,"idStr":"3581587307331467","authorIdStr":"3581587307331467"},"htmlText":"👍","listText":"👍","text":"👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161039238","repostId":1134973227,"repostType":4,"repost":{"id":"1134973227","kind":"news","pubTimestamp":1623895707,"share":"https://www.laohu8.com/m/news/1134973227?lang=zh_CN&edition=full","pubTime":"2021-06-17 10:08","market":"us","language":"en","title":"The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1134973227","media":"Motley Fool","summary":"This marks the first time the programmatic advertiser has split its shares.","content":"Shares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know<blockquote>Trade Desk股票分割迫在眉睫；以下是投资者需要了解的内容</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-06-17 10:08\n\n</h4>\n</header>\n<article>\nShares of&nbsp;The Trade Desk(NASDAQ:TTD)&nbsp;are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"<blockquote>本公司之股份交易台（纳斯达克：TTD）将会便宜很多，但这并不是因为该公司遇到了任何麻烦。结合第一季度财务业绩，这家程序化广告专家宣布即将进行股票分割。管理层在宣布此举的新闻稿中表示，“分拆的目标是让我们的员工和更广泛的投资者更容易获得Trade Desk股票。”</blockquote> There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.<blockquote>这种推理当然有很多优点。自The Trade Desk于2016年9月21日以每股28.75美元的价格上市以来，该股一直火爆，截至撰写本文时已攀升至约592美元，涨幅高达1,959%。考虑到较高的标价，股票分割将使更多投资资金较少的个人投资者能够获得股票。</blockquote> The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.<blockquote>细节决定成败。让我们看看投资者到底应该期待什么，以及这是否代表买入机会。</blockquote> <img src=\"https://static.tigerbbs.com/5dd321e600f3059fabece36ea79f8358\" tg-width=\"2000\" tg-height=\"1376\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Those pesky details<blockquote>那些讨厌的细节</blockquote> On May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.<blockquote>5月10日，The Trade Desk表示将以股票股息的形式对其普通股进行10比1的分割。截至6月9日登记在册的股东在登记日持有的每股股份将额外获得9股股票。新股将于6月16日收市后进行分配。该股将于6月17日开市时开始按拆股调整后的基础交易。</blockquote> Existing shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.<blockquote>现有股东无需采取任何行动即可获得额外股份。一旦分割生效，股票将直接存入他们的经纪账户。重要的是要记住，新股不一定会在6月16日收盘后立即出现。更新账户的流程因券商而异，因此新股出现在投资者账户中可能需要几天时间。</blockquote> To give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.<blockquote>为了给这些数字提供一些背景信息，这里有一个例子来说明它可能是什么样子。拆分后，投资者持有的每股The Trade Desk股票（目前价值约592美元），股东将总共拥有10股股票，每股价格为59.20美元。</blockquote> Does this stock split make The Trade Desk a buy?<blockquote>这次股票分割是否使The Trade Desk值得买入？</blockquote> Eagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.<blockquote>眼尖的投资者会注意到，总值他们的投资不会改变，因为一股价格为592美元的股票与10股价格为每股59.20美元的股票价值相同。一个很好的类比是买一个披萨，然后把它切成片。无论你有一个未切的馅饼，还是同样的馅饼切成10块，你仍然有相同数量的比萨饼。同样，The Trade Desk股东只会拥有更多低价股票。</blockquote> Since the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the&nbsp;S&amp;P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from&nbsp;high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.<blockquote>自从该公司宣布即将进行的股票分割以来，股东们对这一消息欢呼雀跃。自公告发布以来的五周内，该股已上涨20%，而去年同期上涨1%标普500然而，值得注意的是，可能还有其他因素在起作用。事实上，自2月中旬以来，The Trade Desk已下跌45%，因为一些投资者似乎只关注他们认为将从复苏中受益的股票，而远离高增长科技股。自宣布分拆以来的上涨至少部分是反弹的结果。</blockquote> <img src=\"https://static.tigerbbs.com/880829d31ae8fdeb3e19586825eba9e4\" tg-width=\"2000\" tg-height=\"1198\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Plenty of reasons to be optimistic<blockquote>有很多理由保持乐观</blockquote> The good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.<blockquote>然而，好消息是，投资The Trade Desk有很多与其股票分割无关的理由。这一点在公司一季度财报中体现得淋漓尽致。</blockquote> Revenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.<blockquote>收入为2.2亿美元，同比增长37%，较去年同期33%的增长有所加速。与此同时，调整后每股收益1.41美元跃升57%。该公司拥有强大的客户保留率，七年来每个季度都保持在95%以上。</blockquote> There are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's&nbsp;biggest platform revamp&nbsp;ever.<blockquote>还有其他乐观的理由。本周，The Trade Desk宣布已在印度开展业务，这代表着一个重大的增长机会。那里的消费者平均每天花在网上的时间多达八个小时。这正好影响了公司在正确的时间将正确的数字广告投放到正确的消费者面前的能力。这也发生在The Trade Desk有史以来最大的平台改造之前。</blockquote> The trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and&nbsp;potentially lucrative road ahead.<blockquote>程序化广告的趋势只会从这里开始增长，而The Trade Desk是行业领导者。因此，投资者不应仅根据股票分割来购买股票，而应根据该公司强劲的财务业绩历史以及漫长且潜在利润丰厚的未来道路来判断该公司。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TTD":"Trade Desk Inc."},"source_url":"https://www.fool.com/investing/2021/06/16/the-trade-desk-stock-split-is-imminent-heres-what/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134973227","content_text":"Shares of The Trade Desk(NASDAQ:TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the \"goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors.\"\nThere's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.\nThe devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.\nIMAGE SOURCE: GETTY IMAGES.\nThose pesky details\nOn May 10, The Trade Desk said it would initiate a 10-for-1 split of its common stock in the form of a stock dividend . Shareholders of record as of June 9 will receive an additional nine shares of stock for every share owned on the record date. The new shares will be distributed after the market close on June 16. The stock will start trading on a split-adjusted basis when the market opens on June 17.\nExisting shareholders don't have to take any action to receive the additional shares. The stock will be deposited directly into their brokerage accounts once the split takes effect. It's important to remember that the new shares won't necessarily appear immediately after the market closes on June 16. The process for updating accounts varies from brokerage to brokerage, so it can take as long as several days for the new shares to make their appearance in investor accounts.\nTo give some context to the numbers, here's an example of what it could look like. For each share of The Trade Desk stock that an investor holds -- currently worth roughly $592 -- post-split, shareholders would own a total of 10 shares priced at $59.20 each.\nDoes this stock split make The Trade Desk a buy?\nEagle-eyed investors will note that thetotal valueof their investment will not change since one share priced at $592 is worth the same as 10 shares priced at $59.20 each. A good analogy is buying a pizza and cutting it into slices. Whether you have one uncut pie, or the same pie sliced into 10 pieces, you still have the same amount of pizza. Similarly, The Trade Desk stockholders will simply have a larger number of lower-priced shares.\nSince the company announced the pending stock split, shareholders have cheered the news. In the five weeks since the announcement, the stock has climbed 20%, compared to a 1% gain for the S&P 500. It's important to note, however, that there were likely other factors at play. In fact, The Trade Desk had fallen as much as 45% since mid-February, as some investors seemed to focus solely on stocks they believed would benefit from the recovery, rotating away from high-growth tech stocks. The run-up since the split announcement was at least partly a result of a rebound.\nIMAGE SOURCE: GETTY IMAGES.\nPlenty of reasons to be optimistic\nThe good news, however, is that there are plenty of reasons to invest in The Trade Desk that are not related to its stock split. This was plainly evident in the company's first-quarter financial report.\nRevenue of $220 million grew 37% year over year, an acceleration from its 33% growth in the prior year quarter. At the same time, adjusted earnings per share of $1.41 jumped 57%. The company boasted strong customer retention, which has remained above 95% every quarter going back seven years.\nThere are other reasons to be optimistic. This week, The Trade Desk announced it has launched operations in India, which represents a significant growth opportunity. Consumers there spend as much as eight hours a day online, on average. This plays right into the company's ability to place the right digital ad in front of the right consumer at the right time. This also comes just ahead of The Trade Desk's biggest platform revamp ever.\nThe trend toward programmatic advertising will only grow from here, and The Trade Desk is the industry leader. As such, investors shouldn't buy shares based on the stock split alone, but rather judge the company on its strong history of financial results and the long and potentially lucrative road ahead.","news_type":1,"symbols_score_info":{"TTD":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":52,"commentSize":18,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}