Apple: The Bear Argument, And Why It's Wrong_老虎社区_美港股上老虎

Apple: The Bear Argument, And Why It's Wrong

Seeking Alpha2021-11-13

Summary Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price. I list a couple of the most popular bearish arguments, and ...

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GANCL
·2021-11-15
For long term investment
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Uasbau
·2021-11-15
Like, please. Apple is a good fundamental stock with CAGR of +10.1%. Thanks
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- Uasbau:
  A four years CAGR is 12.39%
  2021-11-15
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etan000
·2021-11-15
Ok
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Andtendo
·2021-11-15
Like please
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- Piggys:
  👍🍭
  2021-11-15
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FlareSpark
·2021-11-15
Anything that goes up will come down one day
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- Andtendo:
  Yes
  2021-11-15
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Nujue
·2021-11-15
Like n comments
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PaladinSir
·2021-11-14
Like me
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JLo
·2021-11-14
Cool
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boonk
·2021-11-14
Bear like apple.. Bull prefer fast n furious moving... Tesla
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Bull_Lion
·2021-11-14
Like any stock, there will be believers and haters. The arguments against seem very short term focused. $Apple(AAPL)$has been through phenomenal and continued growth not only in iPhones but Macs,Airpods, AirTags, AppStore and iCloud. And not to mention the potential growth in Apple cars. Apple Music and Apple TV are a bit questionable for me
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- Bull_Lion:
  Was more coming from the perspective of whether it can compete woth Netflix and Spotify respectivel y
  2021-11-14
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- AlanBright:
  in fact, apple tv and apple music have the highest revenue of all time, more people have subscribed apple services.🤣🤣you do not need worry.
  2021-11-14
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26629536
·2021-11-14
Ok
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- 26629536:
  [Sweats]
  2021-11-14
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- 26629536:
  [OMG]
  2021-11-14
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- 26629536:
  [Onlooker]
  2021-11-14
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查看更多 2 条评论
Alic3
·2021-11-14
Like
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CookieMon12
·2021-11-14
[Cool] Continue to hold
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- missreenaa:
  yes
  2021-11-14
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CL777
·2021-11-14
Weak
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- CL777:
  Ya
  2021-11-15
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Annie12345
·2021-11-14
like
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sfleong1
·2021-11-14
Like n comment
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- Annie12345:
  Ok
  2021-11-14
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- Shiki0306:
  Sure
  2021-11-14
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SeanSak
·2021-11-14
Like n comment
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Andrewinho
·2021-11-14
Up n Strong pls!!! 💪🏻💪🏻💪🏻
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- ken26ksh:
  Yes 👍 🏻
  2021-11-14
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hwhw123
·2021-11-14
Ok
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- Jaaaaaaa:
  B
  2021-11-14
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Sphere
·2021-11-14
AAPL never BEAR
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- Sphere:
  Up
  2021-11-14
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Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":873292594,"gmtCreate":1636944369102,"gmtModify":1636944369218,"author":{"id":"3566524239552357","authorId":"3566524239552357","name":"GANCL","avatar":"https://static.tigerbbs.com/02bdb0309baf16b47e74509dc75824e6","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3566524239552357","idStr":"3566524239552357"},"htmlText":"For long term investment&nbsp;","listText":"For long term investment&nbsp;","text":"For long term investment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873292594","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873851164,"gmtCreate":1636931989365,"gmtModify":1636931989586,"author":{"id":"3581724772671504","authorId":"3581724772671504","name":"Uasbau","avatar":"https://static.tigerbbs.com/67cdf409f2239595269918513a5faac9","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3581724772671504","idStr":"3581724772671504"},"htmlText":"Like, please. Apple is a good fundamental stock with CAGR of +10.1%. Thanks","listText":"Like, please. Apple is a good fundamental stock with CAGR of +10.1%. Thanks","text":"Like, please. Apple is a good fundamental stock with CAGR of +10.1%. Thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873851164","repostId":1129004768,"repostType":2,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6577827,"gmtCreate":1636933173983,"gmtModify":1636933174013,"authorId":3581724772671504,"author":{"id":3581724772671504,"idStr":"3581724772671504","authorId":3581724772671504,"name":"Uasbau","avatar":"https://static.tigerbbs.com/67cdf409f2239595269918513a5faac9","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873851164,"type":1,"supId":0,"prevId":0,"content":"A four years CAGR is 12.39%","text":"A four years CAGR is 12.39%","html":"A four years CAGR is 12.39%"}],"langContent":"CN"},{"id":873850975,"gmtCreate":1636931630691,"gmtModify":1636931630813,"author":{"id":"3582010497192751","authorId":"3582010497192751","name":"etan000","avatar":"https://static.tigerbbs.com/3cf965ffd3853f655731971c5c39433f","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582010497192751","idStr":"3582010497192751"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873850975","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873861125,"gmtCreate":1636929608767,"gmtModify":1636929608905,"author":{"id":"3577917241557928","authorId":"3577917241557928","name":"Andtendo","avatar":"https://static.tigerbbs.com/a36b92c865704901397ab4e190d5ad8a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3577917241557928","idStr":"3577917241557928"},"htmlText":"Like please&nbsp;","listText":"Like please&nbsp;","text":"Like please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873861125","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6576974,"gmtCreate":1636930936001,"gmtModify":1636930936107,"authorId":3582350348015234,"author":{"id":3582350348015234,"idStr":"3582350348015234","authorId":3582350348015234,"name":"Piggys","avatar":"https://static.tigerbbs.com/5f386502c2ebc95e1f03787b092501ef","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873861125,"type":1,"supId":0,"prevId":0,"content":"👍🍭","text":"👍🍭","html":"👍🍭"}],"langContent":"CN"},{"id":873810044,"gmtCreate":1636911947289,"gmtModify":1636911947492,"author":{"id":"3584955097359320","authorId":"3584955097359320","name":"FlareSpark","avatar":"https://static.tigerbbs.com/38942f5d417a8d645800903b08402b4e","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3584955097359320","idStr":"3584955097359320"},"htmlText":"Anything that goes up will come down one day","listText":"Anything that goes up will come down one day","text":"Anything that goes up will come down one day","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873810044","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6576726,"gmtCreate":1636929615075,"gmtModify":1636929615105,"authorId":3577917241557928,"author":{"id":3577917241557928,"idStr":"3577917241557928","authorId":3577917241557928,"name":"Andtendo","avatar":"https://static.tigerbbs.com/a36b92c865704901397ab4e190d5ad8a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873810044,"type":1,"supId":0,"prevId":0,"content":"Yes","text":"Yes","html":"Yes"}],"langContent":"CN"},{"id":873831614,"gmtCreate":1636907682076,"gmtModify":1636907682076,"author":{"id":"3575534929387028","authorId":"3575534929387028","name":"Nujue","avatar":"https://static.tigerbbs.com/4853f984179f7615aa28fc2a8f1243ad","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3575534929387028","idStr":"3575534929387028"},"htmlText":"Like n comments&nbsp;","listText":"Like n comments&nbsp;","text":"Like n comments","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873831614","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873160729,"gmtCreate":1636886009086,"gmtModify":1636886009323,"author":{"id":"3569713264180526","authorId":"3569713264180526","name":"PaladinSir","avatar":"https://static.tigerbbs.com/cab8fd813c652abf36d2c5f621d1fcaa","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3569713264180526","idStr":"3569713264180526"},"htmlText":"Like me","listText":"Like me","text":"Like me","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873160729","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873112203,"gmtCreate":1636881371673,"gmtModify":1636881371673,"author":{"id":"3570256520357022","authorId":"3570256520357022","name":"JLo","avatar":"https://static.tigerbbs.com/0027dbd7390546f113061635de022f5b","vip":1,"crmLevel":13,"crmLevelSwitch":0,"authorIdStr":"3570256520357022","idStr":"3570256520357022"},"htmlText":"Cool","listText":"Cool","text":"Cool","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873112203","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873375647,"gmtCreate":1636868741497,"gmtModify":1636868741756,"author":{"id":"3580955744929134","authorId":"3580955744929134","name":"boonk","avatar":"https://static.tigerbbs.com/6e58310c6a80ddfbcb69e0989cda7858","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3580955744929134","idStr":"3580955744929134"},"htmlText":"Bear like apple.. Bull prefer fast n furious moving... Tesla","listText":"Bear like apple.. Bull prefer fast n furious moving... Tesla","text":"Bear like apple.. Bull prefer fast n furious moving... Tesla","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873375647","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873378575,"gmtCreate":1636868022116,"gmtModify":1636868454309,"author":{"id":"3573540190522229","authorId":"3573540190522229","name":"Bull_Lion","avatar":"https://static.tigerbbs.com/97c7d011186160cd333508e7d9191f74","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3573540190522229","idStr":"3573540190522229"},"htmlText":"Like any stock, there will be believers and haters. The arguments against seem very short term focused. <a href=\"https://laohu8.com/S/AAPL\">$Apple(AAPL)$</a>has been through phenomenal and continued growth not only in iPhones but Macs,Airpods, AirTags, AppStore and iCloud. And not to mention the potential growth in Apple cars. Apple Music and Apple TV are a bit questionable for me","listText":"Like any stock, there will be believers and haters. The arguments against seem very short term focused. <a href=\"https://laohu8.com/S/AAPL\">$Apple(AAPL)$</a>has been through phenomenal and continued growth not only in iPhones but Macs,Airpods, AirTags, AppStore and iCloud. And not to mention the potential growth in Apple cars. Apple Music and Apple TV are a bit questionable for me","text":"Like any stock, there will be believers and haters. The arguments against seem very short term focused. $Apple(AAPL)$has been through phenomenal and continued growth not only in iPhones but Macs,Airpods, AirTags, AppStore and iCloud. And not to mention the potential growth in Apple cars. Apple Music and Apple TV are a bit questionable for me","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/873378575","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6572396,"gmtCreate":1636875421921,"gmtModify":1636875421970,"authorId":3573540190522229,"author":{"id":3573540190522229,"idStr":"3573540190522229","authorId":3573540190522229,"name":"Bull_Lion","avatar":"https://static.tigerbbs.com/97c7d011186160cd333508e7d9191f74","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873378575,"type":1,"supId":0,"prevId":0,"content":"Was more coming from the perspective of whether it can compete woth Netflix and Spotify respectivel y","text":"Was more coming from the perspective of whether it can compete woth Netflix and Spotify respectivel y","html":"Was more coming from the perspective of whether it can compete woth Netflix and Spotify respectivel y"},{"id":6572267,"gmtCreate":1636874052572,"gmtModify":1636874052572,"authorId":9000000000000723,"author":{"id":9000000000000723,"idStr":"9000000000000723","authorId":9000000000000723,"name":"AlanBright","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":8,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873378575,"type":1,"supId":0,"prevId":0,"content":"in fact, apple tv and apple music have the highest revenue of all time, more people have subscribed apple services.🤣🤣you do not need worry.","text":"in fact, apple tv and apple music have the highest revenue of all time, more people have subscribed apple services.🤣🤣you do not need worry.","html":"in fact, apple tv and apple music have the highest revenue of all time, more people have subscribed apple services.🤣🤣you do not need worry."}],"langContent":"CN"},{"id":873311422,"gmtCreate":1636857420007,"gmtModify":1636857551913,"author":{"id":"3586053412837856","authorId":"3586053412837856","name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3586053412837856","idStr":"3586053412837856"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":5,"commentSize":13,"repostSize":0,"link":"https://laohu8.com/post/873311422","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6569497,"gmtCreate":1636857551854,"gmtModify":1636857551882,"authorId":3586053412837856,"author":{"id":3586053412837856,"idStr":"3586053412837856","authorId":3586053412837856,"name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873311422,"type":1,"supId":0,"prevId":0,"content":"[Sweats]","text":"[Sweats]","html":"[Sweats]"},{"id":6569493,"gmtCreate":1636857543865,"gmtModify":1636857543894,"authorId":3586053412837856,"author":{"id":3586053412837856,"idStr":"3586053412837856","authorId":3586053412837856,"name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873311422,"type":1,"supId":0,"prevId":0,"content":"[OMG]","text":"[OMG]","html":"[OMG]"},{"id":6569491,"gmtCreate":1636857537321,"gmtModify":1636857537350,"authorId":3586053412837856,"author":{"id":3586053412837856,"idStr":"3586053412837856","authorId":3586053412837856,"name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873311422,"type":1,"supId":0,"prevId":0,"content":"[Onlooker]","text":"[Onlooker]","html":"[Onlooker]"},{"id":6569485,"gmtCreate":1636857529344,"gmtModify":1636857529371,"authorId":3586053412837856,"author":{"id":3586053412837856,"idStr":"3586053412837856","authorId":3586053412837856,"name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873311422,"type":1,"supId":0,"prevId":0,"content":"[Victory]","text":"[Victory]","html":"[Victory]"},{"id":6569480,"gmtCreate":1636857524161,"gmtModify":1636857524239,"authorId":3586053412837856,"author":{"id":3586053412837856,"idStr":"3586053412837856","authorId":3586053412837856,"name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873311422,"type":1,"supId":0,"prevId":0,"content":"[Look back]","text":"[Look back]","html":"[Look back]"}],"langContent":"CN"},{"id":873975687,"gmtCreate":1636852670771,"gmtModify":1636852670771,"author":{"id":"4099624987861330","authorId":"4099624987861330","name":"Alic3","avatar":"https://static.tigerbbs.com/0a6ffffa1b83d85587ad509fee1fc053","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"4099624987861330","idStr":"4099624987861330"},"htmlText":"Like&nbsp;","listText":"Like&nbsp;","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873975687","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873971793,"gmtCreate":1636852287094,"gmtModify":1636852287559,"author":{"id":"3581997496673642","authorId":"3581997496673642","name":"CookieMon12","avatar":"https://static.tigerbbs.com/d412f1a182e016f0fe66376d12556dee","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3581997496673642","idStr":"3581997496673642"},"htmlText":"[Cool]&nbsp;Continue to hold","listText":"[Cool]&nbsp;Continue to hold","text":"[Cool] Continue to hold","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873971793","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6568000,"gmtCreate":1636853231232,"gmtModify":1636853231331,"authorId":3575460669959467,"author":{"id":3575460669959467,"idStr":"3575460669959467","authorId":3575460669959467,"name":"missreenaa","avatar":"https://static.tigerbbs.com/aca8e1a20d7f8ea555aea51ad669de58","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873971793,"type":1,"supId":0,"prevId":0,"content":"yes","text":"yes","html":"yes"}],"langContent":"CN"},{"id":873940329,"gmtCreate":1636850299944,"gmtModify":1636850303443,"author":{"id":"3560241002253187","authorId":"3560241002253187","name":"CL777","avatar":"https://static.tigerbbs.com/e9aef3dd830373a0427a3447b1b564e3","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3560241002253187","idStr":"3560241002253187"},"htmlText":"Weak&nbsp;","listText":"Weak&nbsp;","text":"Weak","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873940329","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6578065,"gmtCreate":1636933692066,"gmtModify":1636933692090,"authorId":3560241002253187,"author":{"id":3560241002253187,"idStr":"3560241002253187","authorId":3560241002253187,"name":"CL777","avatar":"https://static.tigerbbs.com/e9aef3dd830373a0427a3447b1b564e3","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873940329,"type":1,"supId":0,"prevId":0,"content":"Ya","text":"Ya","html":"Ya"}],"langContent":"CN"},{"id":873952288,"gmtCreate":1636849821806,"gmtModify":1636849821984,"author":{"id":"3573948076022422","authorId":"3573948076022422","name":"Annie12345","avatar":"https://static.tigerbbs.com/b7529e308acffa5522a9e9690d9dcae6","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3573948076022422","idStr":"3573948076022422"},"htmlText":"like","listText":"like","text":"like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873952288","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873921582,"gmtCreate":1636847599404,"gmtModify":1636847599617,"author":{"id":"3583570345500843","authorId":"3583570345500843","name":"sfleong1","avatar":"https://static.tigerbbs.com/2ec42f3f2b911279950a45a9140bc358","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3583570345500843","idStr":"3583570345500843"},"htmlText":"Like n comment","listText":"Like n comment","text":"Like n comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/873921582","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6566983,"gmtCreate":1636849831330,"gmtModify":1636849831394,"authorId":3573948076022422,"author":{"id":3573948076022422,"idStr":"3573948076022422","authorId":3573948076022422,"name":"Annie12345","avatar":"https://static.tigerbbs.com/b7529e308acffa5522a9e9690d9dcae6","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873921582,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"},{"id":6566740,"gmtCreate":1636849200951,"gmtModify":1636849200984,"authorId":3573425836738111,"author":{"id":3573425836738111,"idStr":"3573425836738111","authorId":3573425836738111,"name":"Shiki0306","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873921582,"type":1,"supId":0,"prevId":0,"content":"Sure","text":"Sure","html":"Sure"}],"langContent":"CN"},{"id":873929569,"gmtCreate":1636847179560,"gmtModify":1636847179804,"author":{"id":"3581585664475701","authorId":"3581585664475701","name":"SeanSak","avatar":"https://static.tigerbbs.com/4a62d3d455150e01d4dc6c67bd4f9c0d","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3581585664475701","idStr":"3581585664475701"},"htmlText":"Like n comment","listText":"Like n comment","text":"Like n comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873929569","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":873920409,"gmtCreate":1636846946933,"gmtModify":1636846947151,"author":{"id":"3581563418944392","authorId":"3581563418944392","name":"Andrewinho","avatar":"https://static.tigerbbs.com/3127e2bc40ab23064a5187a00a63e19b","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3581563418944392","idStr":"3581563418944392"},"htmlText":"Up n Strong pls!!! 💪🏻💪🏻💪🏻","listText":"Up n Strong pls!!! 💪🏻💪🏻💪🏻","text":"Up n Strong pls!!! 💪🏻💪🏻💪🏻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873920409","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6566276,"gmtCreate":1636847180864,"gmtModify":1636847180956,"authorId":3586247634551228,"author":{"id":3586247634551228,"idStr":"3586247634551228","authorId":3586247634551228,"name":"ken26ksh","avatar":"https://static.tigerbbs.com/64235ed64966a3645379f94c283bdef9","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873920409,"type":1,"supId":0,"prevId":0,"content":"Yes 👍 🏻","text":"Yes 👍 🏻","html":"Yes 👍 🏻"}],"langContent":"CN"},{"id":873965781,"gmtCreate":1636846469196,"gmtModify":1636846470370,"author":{"id":"3578710390898389","authorId":"3578710390898389","name":"hwhw123","avatar":"https://static.tigerbbs.com/d8403e7374bdcb179a82aff3b6d9338e","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3578710390898389","idStr":"3578710390898389"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873965781","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6566154,"gmtCreate":1636846624911,"gmtModify":1636846624944,"authorId":3570001951488746,"author":{"id":3570001951488746,"idStr":"3570001951488746","authorId":3570001951488746,"name":"Jaaaaaaa","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873965781,"type":1,"supId":0,"prevId":0,"content":"B","text":"B","html":"B"}],"langContent":"CN"},{"id":873961840,"gmtCreate":1636845688988,"gmtModify":1636845689119,"author":{"id":"3573432013960035","authorId":"3573432013960035","name":"Sphere","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3573432013960035","idStr":"3573432013960035"},"htmlText":"AAPL never BEAR","listText":"AAPL never BEAR","text":"AAPL never BEAR","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/873961840","repostId":1129004768,"repostType":4,"repost":{"id":"1129004768","kind":"news","pubTimestamp":1636764434,"share":"https://www.laohu8.com/m/news/1129004768?lang=zh_CN&edition=full","pubTime":"2021-11-13 08:47","market":"us","language":"en","title":"Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1129004768","media":"Seeking Alpha","summary":"Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.This may also help to explain, in part, why Apple's revenues in Greater China shot through the","content":"Summary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: The Bear Argument, And Why It's Wrong<blockquote>苹果：熊市论点及其错误的原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nSeeking Alpha2021-11-13 08:47\n\n</h4>\n</header>\n<article>\nSummary<blockquote>总结</blockquote> <ul> <li>Apple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.</li> <li>I list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.</li> <li>Maybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.</li> </ul> <img src=\"https://static.tigerbbs.com/4bc955cc5d27328c3b89b327b9368d27\" tg-width=\"1536\" tg-height=\"1020\" width=\"100%\" height=\"auto\">kmwphotography/iStock via Getty Images<blockquote><ul><li>苹果未能长期保持在每股150美元以上，空头开始关注近期价格的疲软。</li><li>我列出了几个最流行的看跌论点，并解释了为什么我认为它们要么是短视的，要么很可能是不正确的。</li><li>也许苹果公司并不是同样值得买入的股票，但我仍然认为这是一只今天值得在未来几年持有的股票。</li></ul>kmwphotography/iStock来自Getty Images</blockquote> With Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.<blockquote>随着苹果(AAPL)再次未能创下历史新高，目前较峰值下跌约6%，并接近关键移动平均线支撑位，空头开始关注。尽管如此，我认为从长远来看，出售（或做空）这只股票的理由并不成立，而且我相信空头最终会厌倦逆流而上。</blockquote> Below, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.<blockquote>下面，我列出了人们可能想要抛售或远离苹果股票的几个最常见的原因，以及为什么我认为看跌情况要么是短视的，要么很可能是不正确的。</blockquote> Key risk #1: drop-off in demand<blockquote>关键风险#1：需求下降</blockquote> Not many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's&nbsp;Pierre Ferragu&nbsp;and Satori Fund's&nbsp;Dan Niles&nbsp;are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.<blockquote>没有多少分析师和投资组合经理公开表示要避免或出售苹果。像New Street的Pierre Ferragu和Satori Fund的Dan Niles这样的专家是我想到的少数几个，他们的论点似乎与我最近看到的所有其他看跌AAPL的看涨期权非常一致。</blockquote> The first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder&nbsp;Steve Wozniak) see as merely a minor upgrade from the previous model.<blockquote>出售股票的第一个常见原因通常以不同的方式表述，但可以有效地总结如下：苹果近期的财务业绩应该会受到需求的影响，而需求已经在2020年疫情最严重的时候转化为收入和居家消费浪潮。在iPhone 13发布之后尤其如此，一些人（包括传奇的苹果创始人Steve Wozniak）认为iPhone 13只是对上一款机型的小幅升级。</blockquote> I see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.<blockquote>我看到了这里的担忧，特别是考虑到苹果将在假期和节后季度开始面临无法克服的iPhone竞争——见下图。但同一张图表还显示，在iPhone 12发布之前的许多季度中，似乎存在相当多被压抑的需求。销售额从2019-2020财年转移到2021财年的一个可能原因是苹果进入5G领域较晚。忠于或只是喜欢iOS设备的消费者可能会耐心等待升级或切换，然后他们一下子就完成了。</blockquote> <img src=\"https://static.tigerbbs.com/7dc677f0a1c77dd39f40b4cc99c6fc15\" tg-width=\"460\" tg-height=\"322\" width=\"100%\" height=\"auto\">Source: DM Martins Research, data from company reports<blockquote>资料来源：DM Martins Research，数据来自公司报告</blockquote> This may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.<blockquote>这也可能有助于部分解释为什么苹果在大中华区的收入在过去6至12个月内飙升。随着该国5G基础设施的进一步发展，拥有一款能够处理更快速度的设备可能是最有意义的。至少可以说，自2015年以来，该地区的销售额一直低迷，2020财年第四季度同比下降了29%。然而，在过去三个季度中，每个季度的收入都至少增长了57%。</blockquote> In the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.<blockquote>最终，在过去的12个季度（大约是iPhone的平均使用寿命）中，苹果的智能手机销量每年仅增长4.8%。考虑到ASP（平均售价）在此期间可能有所上涨，这一数字几乎不能代表整个周期内设备出货量的任何有意义的增长。因此，认为接下来对苹果产品的需求会断崖式下跌似乎有些牵强，特别是如果还考虑到Mac和iPad的芯片创新和设计更新的话。</blockquote> Key risk #2: valuation<blockquote>关键风险#2：估值</blockquote> The other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS&nbsp;to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.<blockquote>投资苹果经常被提及的另一个主要风险是估值。上面提到的丹·奈尔斯(Dan Niles)表示，明年26倍的市盈率可能甚至不是最大的交易。问题是，与温和的增长预期相比，这个市盈率看起来太高了。分析师预计，到2025财年，苹果的每股收益每年仅增长4%。Alphabet(GOOG)（GOOGL）的市盈率相似，预计同期盈利每年将增长16%。</blockquote> That, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.<blockquote>在我看来，这是一个更合理的看跌论点。根据我的估计，苹果是迄今为止PEG比率（市盈率超过长期每股收益增长）最高的股票，为6.5倍。亚马逊(AMZN)在这一指标上远远落后于第二名，为2.3倍。但即使在这里，我也看到了一个支持苹果的好理由。</blockquote> First, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer&nbsp;have been hurting social media companies&nbsp;and their financial statements&nbsp;led to the Nasdaqe&nbsp;rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.<blockquote>首先，该公司已被证明是科技界强大的看门人。这里有一个例子：第一个也是最明显的迹象表明，苹果今年夏天iOS隐私政策的变化一直在损害社交媒体公司，它们的财务报表导致纳斯达克在几分钟内市值飙升1200亿美元——其中大部分来自互联网股票。面对这种市场控制，人们应该为股票支付溢价吗？我会这么说。</blockquote> <img src=\"https://static.tigerbbs.com/0946db3f3bc62569a56f2dbe2aa75922\" tg-width=\"635\" tg-height=\"417\" width=\"100%\" height=\"auto\">Data by YCharts<blockquote>数据来自YCharts</blockquote> Also, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.<blockquote>此外，如上图所示，苹果的远期市盈率相对于几年前肯定有所扩大。但多年来的上涨似乎与(1)对苹果产品和服务的需求增加浪潮、(2)利润率提高、(3)2020年利率下降以及(4)广泛的股市一致市场普遍变得更加昂贵。与大约三个月前AAPL的交易方式相比，市盈率实际上已经下降了大约三圈，并回到了2021年初的水平。</blockquote> Key risk #3: lack of positive catalysts<blockquote>关键风险#3：缺乏积极的催化剂</blockquote> The next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and&nbsp;so has the refreshed lineup&nbsp;of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.<blockquote>经常提到的投资苹果的下一个风险是短期催化剂。iPhone 13在几周前发布，配备新M1 Pro和Max芯片的MacBook Pro设备的更新阵容也是如此。第四财季盈利也已成为过去。事实上，我认为第四季度相关苹果新闻的下降与一只股票在11月至1月期间季节性表现往往较差的股票密切相关。看空者还可能辩称，由于未来几个季度的业绩艰难，投资者可能很难在未来几个月内找到购买苹果公司的理由。</blockquote> But here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.<blockquote>但在这里，我认为需要一点耐心。首先，仅最近股价的低迷就足以吸引寻求优质股票优惠的投资者的新资金。但更重要的是，长期催化剂可能会在未来五年内对股价和财务业绩产生更大影响。</blockquote> I have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and&nbsp;autonomous vehicle&nbsp;has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.<blockquote>我之前已经更详细地谈到了两个很快浮现在脑海中的催化剂。我怀疑混合现实和自动驾驶汽车等举措的太大好处是否已纳入分析师的财务模型，因此也无法正确定价到股票中。由于苹果是由一个保守的高管团队运营的，我敢打赌，如果这两个巨大的增长机会能够增加公司的盈利，那么它们就会被追求。因此，它们应该成为推动长期增长预期（与上述风险#1相关）和股价上涨的关键催化剂。</blockquote> In summary<blockquote>总之</blockquote> Apple may not be the same pound-the-table opportunity that I believed it to be&nbsp;in February 2021&nbsp;or, better yet,in April 2018&nbsp;– in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.<blockquote>苹果可能不像我在2021年2月或更好的2018年4月那样是一个巨大的机会——在这两种情况下，我都认为股票毫无理由地遭到抛售。但我仍然认为，苹果公司是一只值得在未来几年持有的股票，尤其是现在市盈率已开始重估至去年同期的水平。如果苹果短期内继续走低，回调（假设商业基本面没有发生有意义的变化）将提供更好的买入机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong\">Seeking Alpha</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4468890-apple-the-bear-argument-and-why-its-wrong","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129004768","content_text":"Summary\n\nApple has failed to stay above $150 per share for long, and bears are starting to pay attention to the recent weakness in price.\nI list a couple of the most popular bearish arguments, and explain why I believe that they are either short-sighted or most likely incorrect.\nMaybe AAPL is not the same pound-the-table buy, but I continue to think that this is a stock to own today through the next several years.\n\nkmwphotography/iStock via Getty Images\nWith Apple (AAPL) once again failing to make fresh all-time highs, now down around 6% from the peak and dipping closer towards key moving-average support, bears have started to pay attention. Still, I think that the case for selling (or shorting) this stock does not hold much water in the long term, and I believe that bears will ultimately tire of swimming against the current.\nBelow, I list the most common few reasons why one might want to dump or stay away from Apple shares – and why I think that the bearish case is either short-sighted or most likely incorrect.\nKey risk #1: drop-off in demand\nNot many analysts and portfolio managers have been vocal about avoiding or selling Apple. Experts like New Street's Pierre Ferragu and Satori Fund's Dan Niles are the few that come to mind, and their theses seem to align pretty well with every other bearish call on AAPL that I have seen recently.\nThe first common reason to sell the stock is often phrased in different ways, but can effectively be summarized as follows: Apple's financial results in the near term should suffer from demand that has already turned into revenues in calendar 2020, during the thick of the pandemic and stay-at-home consumption wave. This is particularly true following the launch of the iPhone 13 that some (including legendary Apple founder Steve Wozniak) see as merely a minor upgrade from the previous model.\nI see the concern here, especially considering that Apple will start to face unsurmountable iPhone comps in the holidays and post-holiday quarters – see graph below. But the same chart also shows that there seemed to exist quite a bit of pent-up demand over the many quarters that preceded the iPhone 12 launch. One possible justification for this shift in sales from fiscal 2019-2020 to 2021 is Apple's late entry into the 5G space. Consumers that are loyal to or just prefer the iOS device probably waited patiently to upgrade or switch, and then they did it all at once.\nSource: DM Martins Research, data from company reports\nThis may also help to explain, in part, why Apple's revenues in Greater China shot through the roof in the past 6 to 12 months. With the country's 5G infrastructure being further developed, owning a device that can handle the faster speeds probably makes most sense. Sales in the region had been lackluster to say the least since 2015, and dropped YOY by as much as 29% in fiscal Q4 of 2020. In the past three quarters, however, revenues climbed by at least 57% in each period.\nIn the end, over the last 12 quarters – i.e. roughly the useful life of the average iPhone – Apple's smartphone sales have risen by only 4.8% per year. Considering that ASP (average selling price) has likely increased during the period, this figure barely represents any meaningful growth in device shipments over a full cycle. Therefore, to think that demand for Apple's products will fall off a cliff next seems like a stretch, especially if one also considers chip innovation and design updates in Mac and iPad.\nKey risk #2: valuation\nThe other key risk of investing in Apple that is often brought up is valuation. Dan Niles, mentioned above, suggests that a next-year P/E of 26 times might not even be the biggest deal. The problem is that this multiple looks too rich against growth expectations that are modest.Analysts expect Apple's EPS to rise by only 4% per year through fiscal 2025. Alphabet (GOOG)(GOOGL), valued at a similar earnings multiple, is expected to drive earnings 16% higher per year over a similar period.\nThat, in my view, is a more reasonable bearish argument. Per my estimates, Apple is by far the stock with the highest PEG ratio (P/E over long-term EPS growth) of 6.5 times. Amazon (AMZN) is a very distant second on this metric, at 2.3 times. But even here, I see a good argument to be made in favor of Apple.\nFirst, the company has been proving to be a powerful gatekeeper in the tech world. Here is one example: the first, most blatant sign that Apple's iOS privacy policy changes in the summer have been hurting social media companies and their financial statements led to the Nasdaqe rasing $120 billion in market value in a matter of minutes – most of which coming from internet stocks. Should one be expected to pay a premium for a stock in the face of such market control? I would say so.\nData by YCharts\nAlso, as the chart above depicts, Apple's forward-year P/E has certainly expanded relative to what it used to be a few years ago. But the multi-year move higher seems consistent with (1) a wave of increased demand for Apple's products and services, (2) better margins, (3) a drop in interest rates in 2020, and (4) a broad stock market that has become generally more expensive. Compared to how AAPL traded only about three months ago, P/E has in fact dipped about three turns and returned to early 2021 levels.\nKey risk #3: lack of positive catalysts\nThe next risk to investing in Apple that is often cited are short-term catalysts. The iPhone 13 was announced a few weeks ago, and so has the refreshed lineup of MacBook Pro devices equipped with the new M1 Pro and Max chips. Fiscal fourth quarter earnings is also in the rearview mirror. In fact, I think that the drop off in relevant Apple news in the fourth quarter correlates well with a stock that, seasonally, tends to perform worse in the November-to-January period. Bears may also argue that, with a few quarters of tough comps ahead, investors might have a hard time finding reasons to buy AAPL in the next few months.\nBut here, I believe that a bit of patience is warranted. First, the recent malaise in share price alone may be enough to attract new money from investors looking for a good deal on a high-quality stock. But more importantly, longer-term catalysts are likely to make more of a difference on share price and financial performance over the next, say, five years.\nI have previously talked in more detail about two catalysts that quickly come to mind. I doubt that much upside from initiatives like mixed reality and autonomous vehicle has been factored into analysts' financial models – and hence, properly priced into the stock. Because Apple is run by a conservative team of executives, I bet that both massive growth opportunities will be pursued if and when they are accretive to the company's earnings. They should, therefore, serve as the key catalysts driving long-term growth expectations (which is relevant for risk #1 above) and share price higher.\nIn summary\nApple may not be the same pound-the-table opportunity that I believed it to be in February 2021 or, better yet,in April 2018 – in both cases, I believed that shares had sold off for no good reason. But I continue to think that AAPL is a stock to own today through the next several years, especially now that the earnings multiple has started to rerate towards year-ago levels. Should Apple continue to head lower in the near term, the pullback (assuming no meaningful change in business fundamentals) would present an even better chance to buy.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6565974,"gmtCreate":1636845707656,"gmtModify":1636845707687,"authorId":3573432013960035,"author":{"id":3573432013960035,"idStr":"3573432013960035","authorId":3573432013960035,"name":"Sphere","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":873961840,"type":1,"supId":0,"prevId":0,"content":"Up","text":"Up","html":"Up"}],"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":757,"commentSize":70,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}