Shake Shack聚焦数字业务扩张——市场动态_老虎社区_美港股上老虎

Shake Shack聚焦数字业务扩张——市场动态

投资观察01-13

Shake Shack Inc首席执行官罗伯特·林奇在近期会议中透露，该企业正持续加码数字化布局。这一战略在上月严寒天气冲击门店销售额时显效——"尽管恶劣天气影响了到店客流量，我们的数字销售额仍保持稳健，这印证了消费者对品牌的需求韧性"。林奇强调将"继续扩大数字业务版图"，并透露即将推出会员忠诚度平台。目前这家汉堡连锁企业的应用程序贡献不足总营收的10%，公司明确表示将提升这一占比。

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