疑云：19家互联网大厂裁员，这预示着什么？_老虎社区_美港股上老虎

疑云：19家互联网大厂裁员，这预示着什么？

财经天下周刊2021-12-08

撰文 / 《财经天下》周刊作者周享玥许歌薛永玮 19家互联网公司裁员疑云裁员的消息在互联网圈蔓延。 12月6日早上，在北京海淀一家互联网公司上班的清阳，刚到公司便被领导叫去办公室。门刚关上，领导便告诉她，由于公司架构调整，需要裁员，她所在的部门要从8人缩成3人。她发现除了被裁的，“剩下的就是领导及其亲信”。紧接着，HR在下午找她谈话，通知她第二天办完所有手续。“从没觉得公司办事效率这么高...

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147

Youn7276
·2021-12-10
阅
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2
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Tinydrop
·2021-12-09
心若在，梦就在，何必在乎重头再来[财迷]
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4
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收起
- Youn7276:
  好
  2021-12-10
  回复
  举报
夜袭女儿国
·2021-12-09
全乱套了哈哈哈哈
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1
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EliTan
·2021-12-09
Ok
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2
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收起
- EliTan:
  ok
  2021-12-09
  回复
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刻在你心底的名字
·2021-12-09
被裁多了，已经没有感觉了
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2
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hongjun2021
·2021-12-09
凡是在以上公司干过的都知道，裁员是他们很常见的手段，不必大惊小怪，制造焦虑
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4
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- NJ:
  哪年都说是寒冬都在裁员，不过为了给在职的洗脑，让他们不敢跳槽，让他们多加班拼绩效罢了。
  2021-12-09
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graceteah
·2021-12-09
[微笑]
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2
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数码豹龙
·2021-12-09
网传的那图半真半假，有好几条是18年的
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点赞
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真是虎
·2021-12-09
[流泪]
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1
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海泓
·2021-12-09
裁员，说明全球经济不景气，企业才受影响
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1
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韭菜一般
·2021-12-09
[微笑]
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1
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古德里安
·2021-12-09
失业率保持稳定，灵活就业人员保持上涨，一切欣欣向荣，我们又赢了
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11
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Tyliew
·2021-12-09
[无语]
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1
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Joyce124
·2021-12-09
有多少人要還房貸的？
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1
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accelerate
·2021-12-08
躺平，润
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3
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收起
- 瀚妈:
  ok
  2021-12-08
  回复
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干就完事
·2021-12-08
对公司不算坏事，员工呢？他们怎么过冬
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2
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Sam Ang
·2021-12-08
阅
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1
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嘞撸虎7
·2021-12-08
阅
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1
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ginobili
·2021-12-08
冬天真的要来了
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4
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- 夜袭女儿国:
  早就来了
  2021-12-09
  回复
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- HC1979:
  [惊讶]
  2021-12-08
  回复
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周享玥 许歌 薛永玮\n19家互联网公司裁员疑云\n裁员的消息在互联网圈蔓延。\n12月6日早上，在北京海淀一家互联网公司上班的清阳，刚到公司便被领导叫去办公室。门刚关上，领导便告诉她，由于公司架构调整，需要裁员，她所在的部门要从8人缩成3人。她发现除了被裁的，“剩下的就是领导及其亲信”。\n紧接着，HR在下午找她谈话，通知她第二天办完所有手续。“从没觉得公司办事效率这么高...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/-ZZhSIiYpyVjPFEgo2z7bA\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QNETCN","symbol_name":"纳斯达克中美互联网老虎指数","start_time":0,"source_url":"https://mp.weixin.qq.com/s/-ZZhSIiYpyVjPFEgo2z7bA","article_id":"1113571364","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/a7134764ab7c3346cdfbb3acb4e63d14"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1113571364","pubTimestamp":1638975848,"sourceInfo":{"source_id":"lsy1571110535712","name":"财经天下周刊"},"weMediaInfo":null,"summary":"裁员的消息在互联网圈蔓延。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数"},"translate_title":"Doubt: 19 Internet companies lay off employees, what does this indicate?","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/3045a027490304a9dec4b133b40f8d14","symbols_score_info":{"QNETCN":0.9},"content_text":"撰文 / 《财经天下》周刊作者 周享玥 许歌 薛永玮\n19家互联网公司裁员疑云\n裁员的消息在互联网圈蔓延。\n12月6日早上，在北京海淀一家互联网公司上班的清阳，刚到公司便被领导叫去办公室。门刚关上，领导便告诉她，由于公司架构调整，需要裁员，她所在的部门要从8人缩成3人。她发现除了被裁的，“剩下的就是领导及其亲信”。\n紧接着，HR在下午找她谈话，通知她第二天办完所有手续。“从没觉得公司办事效率这么高”，34岁的清阳感觉脑袋嗡嗡作响，就在上周她还跻身公司优秀员工榜。\n其实在年初，清阳就感觉公司在走下坡路，股价逐渐跌破发行价，并开始抓考勤制度，倍感不安的清阳也悄悄开始看机会，但没想到裁员来得这么快，“也许紧迫度不够，如今才这么被动”。\n清阳是个要强的人，34岁未婚，一心扑在工作上。在她的人生规划里，“从没想过自己有朝一日会被裁员，心理上没有这种准备”。这两天她也在反思自己，“是自己太笨，一段时间内只能做一件事，还是对自己不够狠，今天的自己是小时候不敢想的自己”，她甚至沮丧到用两个“无”形容自己——一无所有、一事无成。\n更早之前，裁员其实已经开始在互联网大厂上演。\n“从9月开始，部门被裁的人有20个以上，一半人都走了。”一位腾讯的员工对《财经天下》周刊说，从今年7月份开始，部门领导就已经口头发出裁员预警，表示今年因为业绩不好会裁一波人，让大家都做好准备。\n“裁员在陆陆续续进行，员工分批离开，直到10月告一段落。”该腾讯员工说，裁的主要是一些小业务部门。据他透露，正式裁员名单里，有的最后选择了转岗，有的则选择了拿赔偿走人。\n同样是9月，字节跳动员工被张楠的OKR搞得人心惶惶。作为字节跳动中国区CEO，张楠在8月和9月的OKR中，明确写着要“去肥增瘦”，过去一年，字节跳动扩张太快，在全球有十几万员工，造成了大量人员冗余。\n“一般裁年龄大的和在试用期内的，这两个最节省成本。”一位字节跳动负责垂类内容运营的员工告诉《财经天下》周刊，他今年刚毕业，还在试用期内。听到裁员消息后，他身边的一些同事已经开始主动找下家，“毕业还不满半年，试用期都还没过，被裁的话可能连赔偿都拿不到”。\n而另一位已经被字节跳动裁掉的员工对《财经天下》周刊透露，也是在张楠更新“去肥增瘦”的OKR之后，他们所在城市的本地生活团队被裁撤了70%。然而，这位员工不久前又去面试了58同城，到了谈薪酬阶段，HR却告诉他，“岗位已经关闭了，今年不再招人了”。\n\n更大的裁员风暴来自12月。月初，爱奇艺被媒体报道称正在裁员，裁员比例在20%-40%之间，裁员补偿暂按N+1发放。爱奇艺官方尚未明确回复，只说“以官方信息为准”。\n快手也正在此时进行新一轮裁员。据澎湃新闻报道，快手北上广深的商业化团队将在年底前完成转型，部分业务线被取消，而剩余业务线将在年底搬到杭州，“搬家和离职之间，二选一”。一位认证为快手员工的脉脉用户则表示，自己12月初收到了裁员通知，但并被告知“如果想拿N+1，那就留进档案，离职证明会被写上‘不能胜任工作’”。于是转而向网友求助，不知该如何选择。\n一张社交网络疯传的裁员统计图将焦虑的情绪推到了顶点。图片里罗列了19家互联网知名企业的裁员情况，名单里包括爱奇艺、快手、腾讯、阿里、百度、滴滴、苏宁、携程、瓜子车、水滴筹等。\n有知情人士向《财经天下》周刊透露，百度近期裁员一事属实，主要涉及电商部门。一位水滴筹内部人员也表示，公司最近裁员一事基本属实，主要涉及顾问团队及保险销售团队，“水滴最多员工达到11000人，现在人数在6000上下”。\n但一位腾讯PCG基层员工向AI财经社否认了“腾讯PCG裁员30%”的传闻，表示至少自己所在团队尚未出现变动，PCG也尚未发出裁员通知。\n而据《财经天下》周刊不完全统计，在这场流传甚广的19家互联网企业裁员名单中，除百度无人驾驶部门裁员、携程总部裁员30%没找到公开报道外，近期有裁员报道的只有腾讯PCG部门、字节跳动、水滴筹、爱奇艺、快手，剩下的裁员信息基本发生在2019年底或2018年底，并非最近之事。\n大厂为什么裁员？\n互联网大厂最新这波裁员潮，并非无迹可寻。\n一个最典型的例子是，2021年11月，在快手和爱奇艺第三季度电话会议上，两家公司的掌门人程一笑和龚宇，实际上都已经不约而同地给到了外界有关裁员的暗示。\n快手CEO程一笑说，“快手对降本增效一直抱有很大的决心，并已从第三季度开始付诸行动。”爱奇艺董事长兼CEO龚宇则称，“对爱奇艺来说，当前重点是开源节流，主要是砍掉低效率的业务、项目，增加和尝试新的货币化机会。”\n尽管二者语言表述并不完全一样，但不难看出，两家公司都提到要节约成本，提高效率。而降低成本最迅速和有效的手段，无疑是裁撤冗余的业务板块和低效率员工。\n这一点从此次互联网大厂裁员涉及到的具体业务部门中可窥一斑。不管是这次处在裁员潮暴风眼的快手还是爱奇艺，又或是此前大规模裁员的字节跳动等企业，从裁员结果来看，涉及最多的要么是不赚钱甚至还在大量烧钱的非主营业务，要么是政策发生变化而不得不进行缩减的业务。\n比如快手被曝将大幅裁员30%的消息中，被提及最多的还是国际业务和游戏业务。\n尽管快手早在2017年初就在越南等地率先上线了国际版Kwai，先于抖音开启了国际化征程，但其国际化表现算不上特别理想。大规模的烧钱拉新，并没能给快手带来拓展市场所需的高效率，反而使其人力营销市场费用长期居高不下。\n今年8月，据《晚点》报道，上半年烧了55亿元后，快手已经决定将原有的三个海外App合并成为一个App，并将运营重点从获取新用户转为留住老用户。11月的三季度电话会议上，程一笑更是坦言对海外策略进行了优化和调整，要“更聚焦于重点区域的发展，提升单一市场的效率”，而对一些低回报率的市场则大幅减少了投放。\n游戏这个一度被视为互联网行业最赚钱的业务，则因版号缩紧，监管趋严等因素，使得快手、字节跳动这些后来者卡在了“半山腰”，成了这些公司一个需要大量烧钱，且短期内难以贡献营收的包袱。于是，2021年10月，字节跳动率先动刀，旗下游戏平台Ohayoo人员调整了数十人。\n\n爱奇艺这波裁员波及范围更加广泛，根据目前曝出的消息，影业、IP、游戏、文学、电商等几乎所有部门均有涉及。\n业内人士分析称，爱奇艺这次裁员之所以波及如此之广，其中一个很重要的原因在于“苹果树”战略的失利。\n2016年爱奇艺世界·大会上，龚宇给爱奇艺画了一棵苹果树，这棵树上每一颗苹果都代表了爱奇艺的一个细分业务内容，影视、UGC、PGC、网络小说、直播、游戏等若干个苹果组成了爱奇艺这棵完整的苹果树。两年后，同样是爱奇艺世界·大会上，这棵“苹果树”，再次进化为了一个“苹果园”。围绕苹果树及升级以后的苹果园战略，爱奇艺希望能够从原创IP出发，进行多链路开发和精细化运营，打造具有生态系统的“独立公司”，并最终实现“一鱼多吃”。\n为了打造爱奇艺的“苹果园”生态，2019年的爱奇艺世界·大会上，爱奇艺创始人、CEO龚宇一口气揭幕了旗下21款产品矩阵，涵盖VR、短视频、文学、动漫、直播、体育、游戏等众多领域。\n伴随着业务扩张，爱奇艺的员工规模也达到了峰值。数据显示，截至2019年末，爱奇艺的员工数量已经高达8889人，较三年前（2016年）的4794名员工数，涨了85.42%。\n而与背靠阿里的优酷和发家于腾讯的腾讯视频不同，爱奇艺虽然也有BAT中的百度入股，但更多是“被放养”的状态。龚宇不止一次强调爱奇艺是一家独立发展的公司，后期的数据增长也是更多依赖于自身的内容体系，而非像优酷和腾讯视频一样，从大股东那儿获益良多。也正因为此，爱奇艺在很多成本项目上，甚至是带宽成本，都比腾讯视频和优酷要付出得多，也是一直以来最烧钱的一个。\n事实上，“亏损”一直是爱奇艺身上绕不开的一个词，即使从2018年美国上市算起，总计亏损额也已经超过300亿。也因此，资本补血成为了常态，2018年至今，爱奇艺就曾三次发债融资近27.5亿美元。不过，随着中概股在美国市场碰壁，叠加疫情等的影响，发债补血这条路显然已经不好走，今年一整年，爱奇艺都没有公布过发债计划，但有消息称，它正在寻求港股二次上市。\n在此背景下，爱奇艺的裁员，在部分业内人士看来，一定程度上也是爱奇艺主动调整、降本增效的结果。\n裁员未必是坏事\n字节跳动、腾讯、快手、爱奇艺、百度、滴滴……一众互联网大厂似乎在此轮裁员潮中无一幸免。\n“感觉现在很多互联网公司都在集体哭穷，大家都在控制规模，不让自己增长太快，也不做无序扩张了。”一位互联网大厂员工告诉《财经天下》周刊。\n事实上，今年以来，的确有很多风光的互联网企业都一改此前的高调作风，更多开始“塑造”不赚钱或者亏损的形象。\n最明显的例子是，在最新公布的多份三季报中，各互联网大厂的业绩增长均出现了放缓趋势。\n阿里实现营收2006.9亿元，同比增长29%，但若不考虑合并高鑫零售带来的影响，增速仅为16%；而其净利润在非公认会计准则下，则同比下降39%至285.24亿元。\n京东营收2187亿元，同比增长25.5%，与上一季度基本持平，但净利润却由盈转亏，同比下滑了137.12%。即使按照非公认会计准则计算，其净利润也仅为50亿元，同比依然下降了11%。\n至于百度，营收319亿元，同比增长13%，略低于上一季度20%的增速；净亏损166亿元，同比下滑221%；而非公认会计准则下净利润为50.9亿元，同比也下滑了27%。\n\n一个明显的趋势是，在反垄断大势下，互联网发展的黄金时代已经逐渐进入尾声。互联网公司财报的“集体失速”是其中一个体现，裁员又是另外一个鲜明表现。\n但从另一方面来看，这波裁员也并不意味着一定是件坏事。从某种意义上来说，互联网大厂在年关前裁员的动作，实际上也暗示着过去那种以规模换增长的无序扩张时代的结束。\n如信奉“大力出奇迹”和烧钱扩张策略下杀出一片天地的字节跳动和快手，就已经在今年下半年纷纷进行组织架构调整，宣布实行事业部制。\n而据业内人士透露，事业部制，或者说BU制，一般适用于业务进入稳定期，从“创业”转向“守业”状态的企业。一家企业实行事业部制，本质上也意味着这家公司将告别疯狂开拓新业务，烧钱扩张的阶段，进入以主业维稳为主的新阶段。\n在11月初字节那场覆盖全业务的组织架构调整中，就着重强调了抖音这个主业的地位，包括今日头条、西瓜视频、头条搜索、头条百科以及国内垂直服务业务都被并入其中，成为“大抖音”。而快手在9月那波组织架构调整中，则在宣布设立电商事业部、商业化事业部、国际化事业部、游戏事业部四大事业部的同时，正式设立了主站产运线，对主站产品部、运营部、用户增长部、游戏生态、搜索等业务进行收拢。\n事实上，各家互联网大厂最近在防止无序扩张上也多有表态。\n11月的三季度电话会议中，快手和爱奇艺分别提及“降本增效”和“开源节流”两个关键词；字节跳动则在前不久的内部商业化全员大会中，坦言“过去半年国内广告收入停止增长，内部正在进行组织和战略复盘，认为确实存在业务和组织臃肿问题，强调业务创新和提升管理，淡化短期目标，争取长期突破”。\n除此之外，部分互联网大厂也在开始有意强调“投入”或者“助力”实体经济。腾讯2021年Q3财报显示，其研发开支达到了137.3亿元新高，而这些钱多被用在了云计算等基础建设领域。阿里最新一季的财报中，则在总收入项目中，强调了“由阿里云和菜鸟构成的企业数字化及服务板块收入已经在截至9月30日止的6个月同比增长32%，贡献了超过575亿元的收入，数字服务开始向实体经济领域延伸”这一点。\n某种意义上来说，互联网企业们正在主动放缓脚步，以更加理性的视角，规划自己在新的大环境中的前进方向。\n(清阳为化名）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentLi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