Casper Created a Popular Brand, Not a Profitable Business_老虎社区_美港股上老虎

Casper Created a Popular Brand, Not a Profitable Business

Wall Street Journal2021-11-16

Casper SleepInc.set out to upend the mattress industry, promising a big vision and rapid growth, with slick online marketing that cut out retail stores. But it couldn’t solve the economics of its ...

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ty91
·2021-11-17
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pangchingwen
·2021-11-17
good
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- pangchingwen:
  👌
  2021-11-17
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Gackky
·2021-11-17
i only know Casper, the friendly ghost [Grin]
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- 新手多多指教谢谢:
  😂😀
  2021-11-18
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- XYSAYSYO:
  Shag
  2021-11-17
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GohKS
·2021-11-17
Please like and comment. Thank you.
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- 青龙31:
  ok
  2021-11-17
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- Piggys:
  Done👍🍭
  2021-11-17
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BerySu
·2021-11-17
Agree with two hands
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KYHBKO
·2021-11-17
the business revenue had increased but remained in the red due to costing challenges. a deep dive is needed before investing. thus far, the absence of any profit making quarters remain a concern but if the business can be turned out, it can be good for investors.
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- xshinado:
  Xx
  2021-11-17
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- eeez:
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  2021-11-17
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- BerySu:
  is a good point
  2021-11-17
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StickyRice
·2021-11-17
Please like thank you
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- SinLip:
  Ok
  2021-11-17
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Kong123
·2021-11-17
Noted
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- Maybl:
  👌
  2021-11-17
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AlvinTham
·2021-11-17
Comment and like pls, thanks!
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- kirkmaciano:
  Ok
  2021-11-17
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ramius75
·2021-11-17
😱
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- AlvinTham:
  Comment and like pls, thanks!
  2021-11-17
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4f1646f
·2021-11-17
Please like. Thanks
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- StickyRice:
  Ok
  2021-11-17
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KFChen
·2021-11-17
Ok
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- 4f1646f:
  ok
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bostonxsgp
·2021-11-17
nice
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Dem0171c
·2021-11-17
Late
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- bostonxsgp:
  ok
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YMF808
·2021-11-17
Not so good
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- ramius75:
  😱
  2021-11-17
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- YMF808:
  true
  2021-11-17
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JamesPang
·2021-11-17
Please like and comment
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- JamesPang:
  thanks
  2021-11-18
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  liked
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DavidSG
·2021-11-17
ok
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陈河马
·2021-11-17
Wow
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- GinOng:
  Good
  2021-11-17
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Glenna
·2021-11-17
like
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VaanWu
·2021-11-17
Tell me your opinion about this news...
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- Pflanze:
  I am undecided
  2021-11-17
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But it couldn’t solve the economics of its ...</p>\n\n<a href=\"https://www.wsj.com/articles/casper-created-a-popular-brand-not-a-profitable-business-11637074947?siteid=yhoof2\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"https://www.wsj.com/articles/casper-created-a-popular-brand-not-a-profitable-business-11637074947?siteid=yhoof2","article_id":"1108567702","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1108567702","pubTimestamp":1637075956,"sourceInfo":null,"weMediaInfo":null,"summary":"Casper SleepInc.set out to upend the mattress industry, promising a big vision and rapid growth, wit","collect":0,"end_time":0,"defaultTopTitle":"wsj.com","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"卡斯珀创造了一个受欢迎的品牌，而不是一个有利可图","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CSPR":0.9},"content_text":"Casper SleepInc.set out to upend the mattress industry, promising a big vision and rapid growth, with slick online marketing that cut out retail stores. But it couldn’t solve the economics of its business model and turn a profit.\nThis week the mattress-in-a-box maker agreed to be taken private in a transaction that values Casper at less than $300 million, about half what it was worth whenit went public nearly two years ago. Casper had been valued at $1.1 billion in a private funding round in early 2019.\nCasper was one of the first online brands to open its own fleet of stores and go public. Sales rose but it booked a net loss in every quarter since 2018, which includes two years before it went public and each period since its lackluster debut, according to data from S&P CapitalIQ\nIts flop on Wall Street coincides with the recent successful debuts of other popular online brands. Eyeglass sellerWarby ParkerInc.went public in Septemberand sports a market value of about $6.5 billion. Footwear makerAllbirdsInc.went public this monthand is worth $3 billion.\nCasper is being bought by Durational Capital Management, a private equity firm that has previously invested in food companies such as Bojangles Inc. The deal is worth $6.90 a share, nearly double where Casper shares closed last week, but below the company’s$12 initial public offering price in February 2020.\nAfter starting out in 2014 as an online seller, Casper opened dozens of its own stores and started selling its products in traditional chains likeTargetCorp., which had invested in the startup.\nThe marketplace was flooded by dozens of internet mattress sellers, such asPurple InnovationInc.and Nectar Sleep, driving up the competition for shoppers and the costs of online advertising to reach them. Purple recently reported that sales fell in its latest quarter, and it cut its revenue targets for the year, citing production troubles.\nMeanwhile, incumbents including Serta Simmons Bedding LLC andTempur Sealy InternationalInc.started selling bed-in-a-box concepts, and online retailers includingAmazon.comInc.began making their own mattresses, undercutting the others on price.\nCasper posted a net loss of $80 million for the first nine months of this year, compared with a loss of $75 million in the same period last year. The wider loss came as its costs of goods jumped 38% from a year ago compared with a 26% jump in revenue.\nThe company said quarterly revenue for its direct-to-consumer business, which includes its roughly 70 stores, was down from the third quarter of 2019, as the company pulled back on advertising. “Frankly, that is really, really surprising because the mattress industry has seen record demand over the last 18 months,” said Peter Keith, senior analyst at Piper Sandler & Co.\nMr. Keith said the company suffered from too much overhead, and fumbled the rollout of its retail strategy. “They wanted to pull back on advertising while they executed their wholesale distribution strategy,” he said. “But cutting back on advertising negatively impacted their [direct to consumer] sales.”\nCasper said its board had explored a range of strategic options over several months and determined that the deal with Durational was superior because it “offers shareholders immediate and substantial value, and ensures the business has the financial flexibility required to support continued growth.”\nOn Monday, Casper said co-founder Philip Krim was stepping aside as chief executive, a role he has held since the company’s earliest days. The entrepreneur and his colleagues started the online brand inspired by the success of Warby Parker.\nCasper helped prove that consumers would buy big-ticket items sight unseen. But it alsoran into the limits of ecommerce. “There’s still a lot of the population that will never buy a mattress without laying on it first,” Mr. Krim said in a 2018 interview.\nCasper responded to increasing online advertising costs withplans to open its own stores. As competition grew stiff among mattress startups, Casper intended to move from a brand known for its mattresses-in-a-box to a place to buy all types of sleep products.\nThe takeover by Durational must be approved by Casper shareholders. Casper said executives, directors and other investors who collectively own or control around 28% of the stock have agreed to vote in favor of the transaction.","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[{"id":871436870,"gmtCreate":1637104549114,"gmtModify":1637104549482,"author":{"id":"3579421475844844","authorId":"3579421475844844","name":"ty91","avatar":"https://static.tigerbbs.com/6d9451c5894d6ca0b4485bad0568f720","vip":1,"crmLevel":7,"crmLevelSwitch":0},"htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/871436870","repostId":1108567702,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":871431679,"gmtCreate":1637104407130,"gmtModify":1637104407978,"author":{"id":"3581818742728168","authorId":"3581818742728168","name":"pangchingwen","avatar":"https://static.tigerbbs.com/31b0269cbebdce24b628856129a8ab15","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"good","listText":"good","text":"good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/871431679","repostId":1108567702,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6605745,"gmtCreate":1637104426977,"gmtModify":1637104427003,"authorId":3581818742728168,"author":{"id":3581818742728168,"authorId":3581818742728168,"name":"pangchingwen","avatar":"https://static.tigerbbs.com/31b0269cbebdce24b628856129a8ab15","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":871431679,"type":1,"supId":0,"prevId":0,"content":"👌","text":"👌","html":"👌"}],"langContent":"CN"},{"id":871496206,"gmtCreate":1637103846155,"gmtModify":1637103848943,"author":{"id":"3574326723774097","authorId":"3574326723774097","name":"Gackky","avatar":"https://static.tigerbbs.com/5898b44bf5a31bf2b9d4e37227ed8177","vip":1,"crmLevel":3,"crmLevelSwitch":0},"htmlText":"i only know Casper, the friendly ghost [Grin]&nbsp;","listText":"i only know Casper, the friendly ghost [Grin]&nbsp;","text":"i only know Casper, the friendly ghost [Grin]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/871496206","repostId":1108567702,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6624775,"gmtCreate":1637204812375,"gmtModify":1637204812486,"authorId":3576753612057805,"author":{"id":3576753612057805,"authorId":3576753612057805,"name":"新手多多指教谢谢","avatar":"https://static.tigerbbs.com/fecb7d1383713753ac321a6691d47ad2","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":871496206,"type":1,"supId":0,"prevId":0,"content":"😂😀","text":"😂😀","html":"😂😀"},{"id":6605592,"gmtCreate":1637103940362,"gmtModify":1637103940456,"authorId":3570709468812342,"author":{"id":3570709468812342,"authorId":3570709468812342,"name":"XYSAYSYO","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":871496206,"type":1,"supId":0,"prevId":0,"content":"Shag","text":"Shag","html":"Shag"}],"langContent":"CN"},{"id":871499737,"gmtCreate":1637103465174,"gmtModify":1637103508247,"author":{"id":"3555032609535572","authorId":"3555032609535572","name":"GohKS","avatar":"https://static.tigerbbs.com/ddc1a9348de7602d7224f258a5a3fa00","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"Please like and comment. Thank you.","listText":"Please like and comment. Thank you.","text":"Please like and comment. Thank you.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/871499737","repostId":1108567702,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6605716,"gmtCreate":1637104291493,"gmtModify":1637104291593,"authorId":3576343495749854,"author":{"id":3576343495749854,"authorId":3576343495749854,"name":"青龙31","avatar":"https://static.tigerbbs.com/0a90e7038ecc62a70099f6c916904ede","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":871499737,"type":1,"supId":0,"prevId":0,"content":"<u>ok</u>","text":"<u>ok</u>","html":"<u>ok</u>"},{"id":6605616,"gmtCreate":1637104036877,"gmtModify":1637104036963,"authorId":3582350348015234,"author":{"id":3582350348015234,"authorId":3582350348015234,"name":"Piggys","avatar":"https://static.tigerbbs.com/5f386502c2ebc95e1f03787b092501ef","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":871499737,"type":1,"supId":0,"prevId":0,"content":"Done👍🍭","text":"Done👍🍭","html":"Done👍🍭"}],"langContent":"CN"},{"id":871490042,"gmtCreate":1637103309550,"gmtModify":1637103310290,"author":{"id":"3546930995300503","authorId":"3546930995300503","name":"BerySu","avatar":"https://static.tigerbbs.com/3c3802c0d320bab512162287a76a2688","vip":1,"crmLevel":5,"crmLevelSwitch":0},"htmlText":"Agree with two hands","listText":"Agree with two hands","text":"Agree with two hands","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/871490042","repostId":1108567702,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":871407380,"gmtCreate":1637103197384,"gmtModify":1637103197384,"author":{"id":"3574381076586256","authorId":"3574381076586256","name":"KYHBKO","avatar":"https://static.tigerbbs.com/c3bcbc7f9a10836dea92afc94bf39b5b","vip":2,"crmLevel":4,"crmLevelSwitch":0},"htmlText":"the business revenue had increased but remained in the red due to costing challenges. a deep dive is needed before investing. thus far, the absence of any profit making quarters remain a concern but if the business can be turned out, it can be good for investors.&nbsp;","listText":"the business revenue had increased but remained in the red due to 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