$瑞幸咖啡(LK)$_老虎社区_美港股上老虎

Cly
2019-11-01

$瑞幸咖啡(LK)$ 星巴克财报显示利润又创新高！瑞幸还能幸运多久？就目前的消费方式上看，星巴克如果是一家餐馆的话，那么瑞幸更像是一个外卖店！而从单品价格来看，两者的原价相差无几，但实付款，瑞幸却便宜了很多，但同样瑞幸的开店成本同样也便宜不少！这里要说说，就两者的经营模式上看，瑞幸缺少了星巴克那样的顾客粘合度，要知道有的顾客不仅仅是只喝两杯咖啡就走了！再有营销费人群来看，星巴克的消费人群很多为中高端收入或消费人群，而瑞幸更多是快时尚消费人群，消费的忠实度差了很多，而更像是帮助星巴克做领路人！但从中国的消费市场来看，咖啡市场还有很大空白，瑞幸不是为一个机会，但如果想更多的创造利润和扩大规模，确实还要多些方式方法！

# 瑞幸一夜暴涨25%，你怎么看瑞幸后续发展？

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施恩
·2019-11-02
瑞幸咖啡不断创新，会不断超越星巴克。
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- Cly:
  如果没有了补贴，不知道消费动力是否还在！
  2019-11-02
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小虎AV
·2019-11-01
星巴克的创新能力，品牌效应都厉害，瑞幸现在做小鹿茶，但是比较少听到有人推荐 [吃瓜]
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- 千本桜蔷:
  你今天可以打卡
  2019-11-04
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施恩
·2019-11-02
看好瑞幸咖啡成长
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