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03-05

苹果开始走诺基亚的老路了，看吧

今年前六周，中国区销量下降24%！iPhone降价原因找到了

持续下跌的销量和激烈的竞争，让苹果也急了。

今年前六周，中国区销量下降24%！iPhone降价原因找到了

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href=\"https://laohu8.com/S/JD\">京东</a>苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。</p><p><strong>华为销量逆市暴涨</strong></p><p>Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。</p><p>根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。</p><p>在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。</p><p>根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。</p><p>2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。</p><p>Counterpoint分析师Ivan Lam对媒体表示：</p><blockquote><p>尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。</p></blockquote></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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开始反常降价 iPhone销量的...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3709683\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/74282bcfe2e1d6d1ec4546eb18e35028","relate_stocks":{"IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU0170899867.USD":"EASTSPRING INVESTMENTS WORLD VALUE EQUITY  \"A\" (USD) ACC","LU0109391861.USD":"富兰克林美国机遇基金A Acc","IE0004445239.USD":"JANUS HENDERSON US FORTY \"A2\" (USD) ACC","BK4532":"文艺复兴科技持仓","IE00B19Z9505.USD":"美盛-美国大盘成长股A Acc","IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","BK4554":"元宇宙及AR概念","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","BK4515":"5G概念","BK4553":"喜马拉雅资本持仓","BK4571":"数字音乐概念","LU0082616367.USD":"摩根大通美国科技A（dist）","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","LU0056508442.USD":"贝莱德世界科技基金A2","BK4507":"流媒体概念","BK4576":"AR","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP 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ACC"},"source_url":"https://wallstreetcn.com/articles/3709683","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2417450610","content_text":"持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置 开始反常降价 iPhone销量的低迷其实早有征兆。华尔街见闻此前提到，农历春节前夕，苹果就一反常态地启动了“迎新春限时优惠”。其中，iPhone 15系列4款机型降价500元，部分笔记本电脑产品最高降价800元，iPad Pro、iPad Air等也有相应降价。按照惯例，苹果的促销活动通常要等到春节后、618购物节才会开始。早早启动降价促销，说明持续下跌的销量和激烈的竞争，让苹果也急了。而且，苹果以价换量的策略还在继续。3·8妇女节促销活动期间，iPhone 15再度迎来大降价，直降超千元。华尔街见闻查询发现，叠加店铺券和平台券后，同款iPhone 15 Pro 256G在淘宝和京东苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。华为销量逆市暴涨Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。Counterpoint分析师Ivan Lam对媒体表示：尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。","news_type":1},"isVote":1,"tweetType":1,"viewCount":302,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":29,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}