直播带货，说白了就是_老虎社区_美港股上老虎

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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n中国电商“杀手锏”直播带货，才是亚马逊要面对的最大威胁\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-11-27 21:37 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3702940><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Temu们在美国崛起正抢去亚马逊的风头，但还没有真正发力的中国电商“杀手锏”——直播带货，或许才是亚马逊要面对的最大威胁。今年美国“黑五”线上销售额再创历史新高，而作为美国头部电商平台的亚马逊，却似乎未能延续往年的爆单盛况。根据卖家们的反馈以及各大电商平台公布的黑五战况来看，今年黑五对亚马逊流量造成较大影响的，莫过于Temu以及刚入场黑五的TikTok Shop。有分析认为，消费者在其他电商平台...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3702940\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/33a7c3b01fe631a9615e5ce7fd89ba66","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://wallstreetcn.com/articles/3702940","is_english":false,"share_image_url":"https://static.laohu8.com/cc96873d3d23ee6ac10685520df9c100","article_id":"1136521583","content_text":"Temu们在美国崛起正抢去亚马逊的风头，但还没有真正发力的中国电商“杀手锏”——直播带货，或许才是亚马逊要面对的最大威胁。今年美国“黑五”线上销售额再创历史新高，而作为美国头部电商平台的亚马逊，却似乎未能延续往年的爆单盛况。根据卖家们的反馈以及各大电商平台公布的黑五战况来看，今年黑五对亚马逊流量造成较大影响的，莫过于Temu以及刚入场黑五的TikTok Shop。有分析认为，消费者在其他电商平台看到大幅折扣后，被削弱了对正常价格的接受度，亚马逊上的同款商品若没有更低的价格，很难吸引消费者购买。而这或许只是中国电商征服美国市场的开始。有媒体分析指出，鉴于TikTok已有效颠覆了美国社交媒体格局，新推出的直播电商TikTok Shop或许才是颠覆以亚马逊为主导的美国电商的“终极杀手”。作为字节跳动旗下的热门短视频应用，TikTok今年9月面向美国的1.5亿月活跃用户推出了电商服务。TikTok的电商以直播带货为特色，目前，数亿年轻用户正在通过TikTok发现新产品，尤其是服装和化妆品等类别的产品。平台上的“网红”穿着或试用这些产品，以此引导他们的粉丝下单购买。此前，TikTok的中文版抖音在中国电商领域已取得巨大成功。据媒体援引知情人士称，抖音电商平台成立两年多后平台商品交易额就突破万亿元，效率极高，达到同样的数字，京东花了14年、阿里用了9年、拼多多花了4年。截至目前，今年首度加入美国市场的“黑五”战局的TikTok Shop，首份成绩单十分亮眼：10月27日至11月2日，TikTok Shop开启“黑五抢先购”活动，创下了“美国市场GMV销售额增长155%，订单量增长145%”的业绩，多个小店卖家脱颖而出；11月14日至11月20日，黑五大促期间，TikTok Shop全托管在美国市场的订单量环比增长205%，动销商品数量增长177%，以家居、快消品、女装等品类最为畅销。据媒体报道，TikTok今年力争使其平台商品交易总额(GMV)从2022年的不到50亿美元增至200亿美元。","news_type":1},"isVote":1,"tweetType":1,"viewCount":554,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":39,"xxTargetLangEnum":"ZH_CN"},"commentList":[{"id":246134378496208,"gmtCreate":1701109897231,"gmtModify":1701121745657,"authorId":3501518466159739,"author":{"id":3501518466159739,"authorId":3501518466159739,"name":"笑嘻嘻_9423","avatar":"https://static.tigerbbs.com/c3783f1d144e661281494472efce3412","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":246074593915040,"type":1,"supId":0,"prevId":0,"content":"美国这鬼地方不缺傻子就是了[得意]","text":"美国这鬼地方不缺傻子就是了[得意]","html":"美国这鬼地方不缺傻子就是了[得意]","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"valid","coins":0,"score":0},{"id":246107629965520,"gmtCreate":1701103366828,"gmtModify":1701106510162,"authorId":3513977012001257,"author":{"id":3513977012001257,"authorId":3513977012001257,"name":"余俊_6026","avatar":"https://static.tigerbbs.com/0c43c824aa6488f53ebb4211166faa83","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":246074593915040,"type":1,"supId":0,"prevId":0,"content":"那边好像不能卖假货，要不给罚死","text":"那边好像不能卖假货，要不给罚死","html":"那边好像不能卖假货，要不给罚死","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"valid","coins":0,"score":0}],"hasMoreComment":true,"orderType":2}

中国电商“杀手锏”直播带货，才是亚马逊要面对的最大威胁

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