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Juliusdk
2023-09-19

坚定做多

苹果iPhone 15预定量强劲，Q4出货量或接近9000万部

投行分析师称，此次iPhone 15系列预订量远高于市场预期，其中Pro/Pro Max更受欢迎。

苹果iPhone 15预定量强劲，Q4出货量或接近9000万部

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

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Pro/Pro Max更受欢迎，其中Pro Max在美国、中国、印度和欧洲部分地区表现尤为强劲。他表示，这对手机平均销售单价（ASP）来说是个好兆头。他预估苹果ASP大概在925美元的范围内，较过去12个月上涨了约100美元。艾夫斯还指出，iPhone 15 Pro/Pro Max的交货/发货时间现已移至10月底至11月初。这位分析师还表示，“iPhone 15 Pro Max看起来在这个周期中脱颖而出。”他估计印度的预订量同比增长约25%，而中国的预订量则更为强劲。“我们相信市场份额会增加，虽然外界产生越来越多的怀疑，但苹果在中国的iPhone 15周期仍将保持稳定。”他补充道。艾夫斯表示，韦德布什本周末对亚洲供应链的观察增强了市场信心，即iPhone在假日季度（第四季度）的出货量可能接近9000万部。运营商的促销活动可能会有助于大力提升销量。对于2024财年，分析师预计iPhone销量将达到2.25亿部，平均售价也将不断上升。他补充道：“这说明了苹果公司对下一款iPhone发布的潜在需求情况，我行预计全球12亿iPhone用户中约有2.5亿以上在4年多的时间里没有升级过手机。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":1199,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":8,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}