蒙牛携手爱回收在“蓝色星球”传递“绿色心情”_老虎社区_美港股上老虎

蒙牛携手爱回收在“蓝色星球”传递“绿色心情”

观察者网04-22

4月21日，蒙牛集团旗下冰淇淋品牌“绿色心情”携手商品回收及环保处置平台“爱回收”在上海举行战略合作发布会，官宣“乳品包装减塑新生计划”，并开启绿色生活公益快闪活动，号召更多消费者参与包装回收行动，共同为守护地球这颗蓝色星球贡献“绿色力量”。本次公益行动是蒙牛集团与爱回收母公司上海万物新生集团合作的首个落地项目，后续双方将继续携手促进可持续发展战略目标的实现，推动更多项目落地。蒙牛集团副总裁、 ...

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冰品事业部负责人韩建军在当天发布会上表示，本次与爱回收联合发起的公益行动，是绿色心情对环保事业的支持，也是对未来可持续计划的承诺。未来，蒙牛还将不断探索创新，全方位地融入环保理念，激发更多人的环保热情，共同推动冰品行业绿色发展，守护人类和地球共同的健康。万物新生集团总裁陈晨表示，蒙牛是享誉全球的乳业龙头，绿色心情是深受消费者喜爱的国民雪糕品牌，爱回收此次携手蒙牛绿色心情，旨在向消费者传递绿色生活的理念，鼓励大家从我做起，从现在做起，通过点滴行动，一起改善生态环境，共筑绿色未来。据了解，在“乳品包装减塑新生计划”中，绿色心情和爱回收将围绕绿色公益倡导、包装回收、周边开发以及公益捐献，为消费者定制多项绿色活动。双方不仅发起绿色生活公益倡导，号召消费者积极回收乳品包装，践行减塑可持续的生活方式，还不断激励消费者参与绿色行动，例如，消费者通过乳品包装回收，可使用积分换取绿色心情雪糕。不仅如此，回收后的乳品包装，也将被二次利用制作公益周边，并通过公益组织捐赠给乡村留守儿童，进而打造乳品包装可持续循环再生新模式。这一系列绿色活动，处处彰显绿色心情“一口大自然”的品牌主张。作为20年的国民雪糕品牌，绿色心情不仅为消费者带来了品质卓越的产品，且通过持续更新迭代满足消费者需求。在此次公益活动中，绿色心情顺势推出绿莎莎脆筒雪糕公益主题新包装，通过正能量扛把子向日葵姐姐、幸运代言人四叶草以及反卷之王青松大哥三个卡通形象，传递植物生活哲学。在打造品牌IP方面，绿色心情此前还推出小绿人IP，在承载品牌理念的同时，搭建起品牌与消费者对话的桥梁。多年来，蒙牛积极承担社会责任，为助力国家实现双碳目标，在全产业链践行ESG理念，持续推进“GREEN”可持续发展战略落地，并取得一定成就。在工厂端，蒙牛旗下共有30家国家级绿色工厂，在行业中树立起可持续发展标杆。在数智化方面，蒙牛通过创新不断将乳业每一个生产环节的碳排放降到最低，致力于推动行业绿色低碳可持续发展。凭借在ESG方面的优异表现，蒙牛MSCI 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