(June 7, 2022 – Hong Kong)Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919), a leading interactive data performance marketing group for pan-fashion brands in Greater China, is pleased to announced that the Group has signed a contract with Shanghai United Assets and Equity Exchange and completed the transaction. The Group is now the only private company to hold equity interestand exclusive operation right of Shanghai Design Week. ShanghaiPromotion Center for City of Design holds 51% interest, while Activation holds 49% interest. As the contract states, the Group will lead the promotion and operation of the new “Shanghai Design Week” brand and provide the D UNIVERSE virtual exchange platform to help upgrade the brand.In the next de