Activation Group New Update

(June 7, 2022 – Hong Kong)Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919), a leading interactive data performance marketing group for pan-fashion brands in Greater China, is pleased to announced that the Group has signed a contract with Shanghai United Assets and Equity Exchange and completed the transaction. The Group is now the only private company to hold equity interestand exclusive operation right of Shanghai Design Week. ShanghaiPromotion Center for City of Design holds 51% interest, while Activation holds 49% interest. As the contract states, the Group will lead the promotion and operation of the new “Shanghai Design Week” brand and provide the D UNIVERSE virtual exchange platform to help upgrade the brand.

In the next decade, Shanghai Design Week will immerse feature design events into all aspects of urban living by following five main directions: “innovative industrial development, life experience and services, urban technological innovation, smart scenarios in the future, and sustainable ecological planning”, to help Shanghai hasten deployment on such new tracks as digital economy, green and low-carbon, and metaverse, that she may seize opportunities and capitalize on trends, and put up a new milestone that marks the beginning of Shanghai Design Week’s development in the next decade.

Open up an international perspective and collaborate with Paris Design Week to help local brands expand overseas

Armed with experience in IP operation and providing interactive data performance marketing for mid and high-end brands, Activation is committed to empower Shanghai to become a world-class“City of Design”, bringing together high-quality design talent and resources from all around the world to build the city into a local and international original design center. The brand-new Shanghai Design Week will base on the theme ‘Design Drives the Future’, hosting a design activity matrix with events round-the-clock, in multi-domain and multi-format in “two core venues, 10 innovative sectors, two collaboration platforms”. Moreover, Shanghai Design Week will cooperate with Paris Design Week to jointly promote a new design industry ecology that can lead future global design trends, as well as assist local brands to venture overseas markets and attract more international brands to China, thus making Shanghai an engine that can drive development of China's design industry. The aforementioned businesses will also bring strong social and economic value to the Group.

Establish the official and dedicated metaverse platform of Shanghai Design Weekto fuel industry development

D UNIVERSE, is the official and dedicated metaverse platform of Shanghai Design Week. Design is the key element of a metaverse. D UNIVERSE covers 5 key design sectors which are closely related to urban experience, namely industrial designs, architectural designs, digital designs, fashion designs and service designs. Embedding its human-centric and experience-driven core values, it targets to be the leading metaverse platform for the global network of design cities. D UNIVERSE is building an integrated and inclusive metaverse platform that would transform consumer experiences and business models across all design industry. It also serves as a digital enabler for brand development while utilizing NFT technology and minting platform to engage consumers, including immersive design events, integrated design forums and metaverse space for brands.

Mr. Steve Lau Kam Yiu, Joint-chairman and Chief Executive Officer of Activation, said, "The creative and design industry is booming, with a total output worth more than RMB1.2 trillion in 2021 and a growth rate of nearly 20%. Meanwhile, the total output of the industry in Shanghai is expected to exceed RMB2 trillion by 2025. We believe that the agglomeration of excellent design enterprises and talents will lead to the emergence of innovative design achievements. Under this background, we have initiated an offline + metaverse event to accelerate the development of cultural design industry in China to promote the reputation and influence of Shanghai Design Week in the international arena, while building Shanghai into a city of innovative designs, and ultimately a world-class 'City of Design'.”

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About Shanghai Design Week

In 2010, Shanghai Design Week was initiated after Shanghai joined the UNESCO Creative City of Design network and was designated as a “City of Design.” The event is guided by the Shanghai Municipal Commission of the Economy and Informatization. As the key for promoting the establishment of a global “City of Design,” Shanghai Design Week aims to build a local and international original design center, as well as a preferred base for commercializing outstanding design, ultimately creating a diverse creative ecosystem to the benefit of all within it. Shanghai Design Week is an official design gala organized by the Government. Currently, it has the patronage of 20,000 companies as well as 149 municipal-level cultural and creative parks. With a brand operation model, Shanghai Design Week integrates many design activities such as design summits and forums, innovative design releases, urban creative activities and global design interconnectivity, to reshape the ecosystem of design the industry, improve the design business environment and create a public design platform for all aspects of daily life in an urban setting.

About Activation Group Holdings Limited

Activation Group Holdings Limited (9919.HK) was listed on the Main Board of the Hong Kong Stock Exchange on 16 January 2020. It is a leading interactive data performance marketing Group for fashion brands in Greater China¸ with over 500 customers. The company's experiential marketing service for premium brands rank No.1 in Greater China, with a market share of about 9.2%. The Company mainly operates experiential marketing solutions, digital and communication services and IP development businesses. Its businesses cover experiential marketing and public relations services, as well as digital marketing, metaverse marketing, live-streaming e-commerce services, and the operation of world-class IP, etc. All of the Group’s businesses are based on data interactive marketing. It has continued to accelerate the overall marketing layout of its digital capabilities in order to provide customers with one-stop offline + online + metaverse comprehensive marketing services solutio