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MTM20240312
07-26 23:39
小虎每次这类活动貌似很简单呀
MTM20240312
07-26 22:17
就靠你啦[笑哭]
MTM20240312
07-26 12:27
还是回归教培 可以用东方甄选来辅助
宇辉不再同行,东方甄选价值几何?
MTM20240312
07-26 08:38
过山车的感觉 [笑哭]
MTM20240312
07-25 21:29
那我不如买新东方[笑哭]
MTM20240312
07-25 10:11
谁告诉我dip还有多深呀
MTM20240312
07-25 10:11
当然是35岁失业 更恐怖
MTM20240312
07-25 10:10
$英伟达(NVDA)$
本周已过去大半 希望周五前小英可以重新回到118支撑位
MTM20240312
07-25 10:09
$Serve Robotics Inc.(SERV)$
不支持 已经踩过了深坑
MTM20240312
07-25 10:08
$罗素2000指数ETF(IWM)$
在我这里的那点资金还轮不到呀
MTM20240312
07-25 10:08
我坚决加仓后又继续跌[笑哭]
MTM20240312
07-25 10:07
我其实觉得财报还不错呀 比如谷歌 但问题有可能之前涨多了吧
MTM20240312
07-25 10:06
$特斯拉(TSLA)$
熬着吧 等有天无人驾驶真的令人刮目相看 等着特斯拉其他非售车收益率再次翻倍[笑哭]
MTM20240312
07-25 10:04
没一个是省心的[笑哭]
MTM20240312
07-25 00:41
我都不信了[笑哭]
华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?
MTM20240312
07-23
我选谷歌 但两只我都持有 我希望他们都可以胜[笑哭] [笑哭]
MTM20240312
07-23
$英伟达(NVDA)$
小英一直很靠谱呀 我拆股前就持有了 虽然波动但不会起伏太大吧
MTM20240312
07-23
川普没有拜登靠谱呀 尽管上次竞选我站川普
MTM20240312
07-23
在这段动荡不安的日子里 很难说已经回调到位了[笑哭] [笑哭]
MTM20240312
07-23
$特斯拉(TSLA)$
特斯拉总是出其不意 难以预料[笑哭] [笑哭]
去老虎APP查看更多动态
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可以用东方甄选来辅助","listText":"还是回归教培 可以用东方甄选来辅助","text":"还是回归教培 可以用东方甄选来辅助","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/331616481685720","repostId":"2454181332","repostType":4,"repost":{"id":"2454181332","weMediaInfo":{"introduction":"为上市公司提供知识产权解决方案","home_visible":1,"media_name":"锦缎","id":"1075158368","head_image":"https://static.tigerbbs.com/a6edd4ef1e1f428dad9cb66d3735ea2a"},"pubTimestamp":1721964904,"share":"https://www.laohu8.com/m/news/2454181332?lang=&edition=full","pubTime":"2024-07-26 11:35","market":"hk","language":"zh","title":"宇辉不再同行,东方甄选价值几何?","url":"https://stock-news.laohu8.com/highlight/detail?id=2454181332","media":"锦缎","summary":"…","content":"<html><head></head><body><p>八卦了近两个月的瓜,终于瓜熟蒂落。</p><p>昨日(7月25日)盘后,<a href=\"https://laohu8.com/S/01797\">东方甄选</a>发布公告,宣布董宇辉友好离任。</p><p>从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。</p><p>东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?</p><p><strong>01</strong></p><p><strong>实质重于形式</strong></p><p>MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。</p><p>伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。</p><p>在2021年7月的“双减”风波后,彼时<a href=\"https://laohu8.com/S/EDU\">新东方</a>被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营<a href=\"https://laohu8.com/S/000061\">农产品</a>为核心业务从而实现转型。</p><p>基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。</p><p>当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。</p><p>俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:</p><p>(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;</p><p>(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;</p><p>(3)强调精神体验和文化传播而非纯粹的商业利益驱动。</p><p>但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。</p><p><strong>02</strong></p><p><strong>背离规律,同行不同心</strong></p><p>既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。</p><p>不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。</p><p>MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。</p><p>因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。</p><p>回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。</p><p><strong>事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。</strong></p><p>对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。</p><p><strong>因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:</strong></p><p>与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。</p><p>对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。</p><p><strong>换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。</strong></p><p><strong>03</strong></p><p><strong>失去支柱,价值几何?</strong></p><p>在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。</p><p>但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。</p><p>根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。</p><p>有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。</p><p>而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。</p><p>对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。</p><p>东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。</p><p>且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。</p><p><strong>而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。</strong></p></body></html>","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n宇辉不再同行,东方甄选价值几何?\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1075158368\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/a6edd4ef1e1f428dad9cb66d3735ea2a);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">锦缎 </p>\n<p class=\"h-time\">2024-07-26 11:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>八卦了近两个月的瓜,终于瓜熟蒂落。</p><p>昨日(7月25日)盘后,<a href=\"https://laohu8.com/S/01797\">东方甄选</a>发布公告,宣布董宇辉友好离任。</p><p>从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。</p><p>东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?</p><p><strong>01</strong></p><p><strong>实质重于形式</strong></p><p>MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。</p><p>伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。</p><p>在2021年7月的“双减”风波后,彼时<a href=\"https://laohu8.com/S/EDU\">新东方</a>被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营<a href=\"https://laohu8.com/S/000061\">农产品</a>为核心业务从而实现转型。</p><p>基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。</p><p>当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。</p><p>俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:</p><p>(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;</p><p>(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;</p><p>(3)强调精神体验和文化传播而非纯粹的商业利益驱动。</p><p>但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。</p><p><strong>02</strong></p><p><strong>背离规律,同行不同心</strong></p><p>既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。</p><p>不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。</p><p>MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。</p><p>因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。</p><p>回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。</p><p><strong>事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。</strong></p><p>对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。</p><p><strong>因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:</strong></p><p>与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。</p><p>对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。</p><p><strong>换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。</strong></p><p><strong>03</strong></p><p><strong>失去支柱,价值几何?</strong></p><p>在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。</p><p>但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。</p><p>根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。</p><p>有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。</p><p>而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。</p><p>对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。</p><p>东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。</p><p>且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。</p><p><strong>而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。</strong></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/23b48d0d32545ab5866c900358425590","relate_stocks":{},"source_url":"https://www.163.com/dy/article/J80PLHGL0539M09S.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2454181332","content_text":"八卦了近两个月的瓜,终于瓜熟蒂落。昨日(7月25日)盘后,东方甄选发布公告,宣布董宇辉友好离任。从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?01实质重于形式MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。在2021年7月的“双减”风波后,彼时新东方被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营农产品为核心业务从而实现转型。基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;(3)强调精神体验和文化传播而非纯粹的商业利益驱动。但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。02背离规律,同行不同心既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。03失去支柱,价值几何?在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":8,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":331561160659056,"gmtCreate":1721954292642,"gmtModify":1721954294763,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"过山车的感觉 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id=\"id_1284820533\">马斯克继续“画饼”</h3><p><strong>虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。</strong></p><p>财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但<strong>净利润同比下降了45%</strong>,为14.78亿美元。</p><p>归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。</p><p><strong>另外,Robotaxi也“跳票”。</strong>此前定于8月8日推出特斯拉Robotaxi计划延迟到10月10日发布。</p><p>不过在财报电话会上,马斯克释放了三个为特斯拉“翻盘”的消息:</p><blockquote><p><strong>一、特斯拉 FSD 有望在今年底进入中国和欧洲<br/>二、Robotaxi 将于10月10日发布<br/>三、重申了特斯拉人形<a href=\"https://laohu8.com/S/300024\">机器人</a>Optimus有望在2026年量产交付</strong></p></blockquote><p>但这些“大饼”似乎都无法在短期内产生效益,而且市场也都熟知马斯克的“画饼大法”,一拖好几年也不是没有可能的事。</p><p>所以在财报发布后的首个交易日,特斯拉股价肯定“在劫难逃”。</p><p>不过在电话会上,马斯克“坚定”地说,如果相信特斯拉会解决自动驾驶问题,就应该买特斯拉的股票。</p><p>值得一提的是,在财报会议结束后不久,马斯克还发起了一项投票——<strong>特斯拉是否应该向xAI投资50亿美元?</strong></p><p>他还强调,董事会的批准和股东的投票是必要的,所以这只是一次试水。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f810bdee82d0d62123c252224f3c6080\" title=\"\" tg-width=\"606\" tg-height=\"271\"/></p><p>稍早前的财报电话会议上,在股东询问特斯拉是否会投资 xAI时,马斯克曾表态说,xAI将“有助于推进全自动驾驶和建立新的特斯拉数据中心”,</p><p>他表示,有机会将xAI的聊天机器人Grok与特斯拉的软件整合在一起。不过,并没有详细说明Grok将如何“推进”特斯拉的自动驾驶技术。</p><h3 id=\"id_2012139963\">华尔街重新审视</h3><p><strong>眼下,华尔街对特斯拉的看法分歧加大。</strong></p><p>CFRA分析师Garrett Nelson在昨晚财报发布后将特斯拉<strong>目标价下调了10美元,至每股240美元。</strong></p><p>他表示,虽然特斯拉股价近几个月来强劲反弹,但机器人出租车日被推迟到10月,为这个故事的短期催化剂几乎没有什么影响。</p><blockquote><p>“我们对估值持观望态度,等待中期增长驱动因素更加明确,但我们仍然相信长期情况。”</p></blockquote><p><strong>花旗集团</strong>将特斯拉股票目标价从274.00美元<strong>下调至258.00美元/股。</strong></p><p><strong><a href=\"https://laohu8.com/S/GS\">高盛</a></strong>将特斯拉目标股价从248美元<strong>下调至230美元</strong>,维持中性评级。</p><p><strong>瑞银</strong>料投资者会对特斯拉本次业绩作负面反应,<strong>评级“沽售”,</strong>目标价为197美元。</p><p>其报告指,特斯拉股价因AI热潮而上涨,有投资者冀望第二季业绩比预期要好,但现实为当前业务可能使人认清事实,认为其基本面艰难崎岖。</p><p>在营业利润和每股盈利上与市场预期相比,或存在一些杂音,但该行并不相信市场已经反映特斯拉重组造成的影响。</p><p><strong>不过在看涨方面,<a href=\"https://laohu8.com/S/JEF\">杰富瑞</a></strong>分析师Philippe Houchois <strong>维持了对特斯拉165美元的目标价和“持有”评级</strong>,他更关注特斯拉储能业务的影响,该业务的收入比去年翻了一番,达到30亿美元左右。</p><p>Baird分析师Ben Kallo也<strong>维持“跑赢大盘”评级和260美元的目标价,</strong>并暗示财报后的回调可能是秋季机器人出租车事件的买入机会。</p></body></html>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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}\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-07-24 21:22 北京时间 <a href=https://www.gelonghui.com/p/877950><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>惨淡的财报,彻底“崩了”的特斯拉——二季度净利润近乎“腰斩”的特斯拉,周三美股盘中大跌逾12%。马斯克继续“画饼”虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但净利润同比下降了45%,为14.78亿美元。归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。另外,Robotaxi也“跳票”。此前定于8月8日推出特斯拉...</p>\n\n<a href=\"https://www.gelonghui.com/p/877950\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3f253aab59d3971f4836d7d2fddf499b","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.gelonghui.com/p/877950","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2453325000","content_text":"惨淡的财报,彻底“崩了”的特斯拉——二季度净利润近乎“腰斩”的特斯拉,周三美股盘中大跌逾12%。马斯克继续“画饼”虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但净利润同比下降了45%,为14.78亿美元。归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。另外,Robotaxi也“跳票”。此前定于8月8日推出特斯拉Robotaxi计划延迟到10月10日发布。不过在财报电话会上,马斯克释放了三个为特斯拉“翻盘”的消息:一、特斯拉 FSD 有望在今年底进入中国和欧洲二、Robotaxi 将于10月10日发布三、重申了特斯拉人形机器人Optimus有望在2026年量产交付但这些“大饼”似乎都无法在短期内产生效益,而且市场也都熟知马斯克的“画饼大法”,一拖好几年也不是没有可能的事。所以在财报发布后的首个交易日,特斯拉股价肯定“在劫难逃”。不过在电话会上,马斯克“坚定”地说,如果相信特斯拉会解决自动驾驶问题,就应该买特斯拉的股票。值得一提的是,在财报会议结束后不久,马斯克还发起了一项投票——特斯拉是否应该向xAI投资50亿美元?他还强调,董事会的批准和股东的投票是必要的,所以这只是一次试水。稍早前的财报电话会议上,在股东询问特斯拉是否会投资 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Kallo也维持“跑赢大盘”评级和260美元的目标价,并暗示财报后的回调可能是秋季机器人出租车事件的买入机会。","news_type":1},"isVote":1,"tweetType":1,"viewCount":40,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":330446140923992,"gmtCreate":1721705770067,"gmtModify":1721705772388,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"我选谷歌 但两只我都持有 我希望他们都可以胜[笑哭] [笑哭] ","listText":"我选谷歌 但两只我都持有 我希望他们都可以胜[笑哭] [笑哭] ","text":"我选谷歌 但两只我都持有 我希望他们都可以胜[笑哭] 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[笑哭]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/330444419031120","isVote":1,"tweetType":1,"viewCount":520,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":314643059683576,"gmtCreate":1717847987727,"gmtModify":1717847989578,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a> 我若是入股那我一定钱多到烦了","listText":"<a href=\"https://laohu8.com/S/FFIE\">$Faraday Future(FFIE)$ </a> 我若是入股那我一定钱多到烦了","text":"$Faraday Future(FFIE)$ 我若是入股那我一定钱多到烦了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":6,"repostSize":0,"link":"https://laohu8.com/post/314643059683576","isVote":1,"tweetType":1,"viewCount":1021,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3568547530118314","authorId":"3568547530118314","name":"雷水解","avatar":"https://static.tigerbbs.com/332a4c21923cef2c7d7a6fa4224f2608","crmLevel":2,"crmLevelSwitch":0},"content":"其实你话也多到烦,你钱多是假设,你话多才是真的,谁问你了?刷什么存在感","text":"其实你话也多到烦,你钱多是假设,你话多才是真的,谁问你了?刷什么存在感","html":"其实你话也多到烦,你钱多是假设,你话多才是真的,谁问你了?刷什么存在感"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":321167719743544,"gmtCreate":1719440506450,"gmtModify":1719440509096,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"自从三月底入美股 目前我的全部收益在20%+ 买过英伟达、smci、tsla、苹果、谷歌、 台积电和迪士尼,除了迪士尼全部收益达15%+,综合起来25%+ 感受到了美股的蒸蒸日上,最遗憾的是买得太少啦","listText":"自从三月底入美股 目前我的全部收益在20%+ 买过英伟达、smci、tsla、苹果、谷歌、 台积电和迪士尼,除了迪士尼全部收益达15%+,综合起来25%+ 感受到了美股的蒸蒸日上,最遗憾的是买得太少啦","text":"自从三月底入美股 目前我的全部收益在20%+ 买过英伟达、smci、tsla、苹果、谷歌、 台积电和迪士尼,除了迪士尼全部收益达15%+,综合起来25%+ 感受到了美股的蒸蒸日上,最遗憾的是买得太少啦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":1,"link":"https://laohu8.com/post/321167719743544","isVote":1,"tweetType":1,"viewCount":567,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3585885622540545","authorId":"3585885622540545","name":"大旺旺冷静一下","avatar":"https://static.tigerbbs.com/110af3015d5ea04cceaa2518656d97b0","crmLevel":4,"crmLevelSwitch":0},"content":"我也差不多那个时候入的 ,和你感受差不多。 再看看A股 呵呵","text":"我也差不多那个时候入的 ,和你感受差不多。 再看看A股 呵呵","html":"我也差不多那个时候入的 ,和你感受差不多。 再看看A股 呵呵"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":303025464193272,"gmtCreate":1714986912113,"gmtModify":1714986913246,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$ </a> 苹果拿手里一个月终于有起色了[开心] ","listText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$ </a> 苹果拿手里一个月终于有起色了[开心] ","text":"$苹果(AAPL)$ 苹果拿手里一个月终于有起色了[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/303025464193272","isVote":1,"tweetType":1,"viewCount":776,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3573200861767227","authorId":"3573200861767227","name":"可悲的韭菜","avatar":"https://static.tigerbbs.com/fe8f4e9a66b93e636bef81842cec4eca","crmLevel":2,"crmLevelSwitch":0},"content":"我发的消息你看得到吗?","text":"我发的消息你看得到吗?","html":"我发的消息你看得到吗?"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":301467918000432,"gmtCreate":1714606750264,"gmtModify":1714610955406,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$ </a> 没想到呀没想到 苹果是我目前尝试的七姐妹中最拉垮的一只[笑哭] 可是以为对其产品的热爱 我觉得苹果是不会太差的","listText":"<a href=\"https://laohu8.com/S/AAPL\">$苹果(AAPL)$ </a> 没想到呀没想到 苹果是我目前尝试的七姐妹中最拉垮的一只[笑哭] 可是以为对其产品的热爱 我觉得苹果是不会太差的","text":"$苹果(AAPL)$ 没想到呀没想到 苹果是我目前尝试的七姐妹中最拉垮的一只[笑哭] 可是以为对其产品的热爱 我觉得苹果是不会太差的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/301467918000432","isVote":1,"tweetType":1,"viewCount":2255,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3574609203076960","authorId":"3574609203076960","name":"目光之后","avatar":"https://static.tigerbbs.com/2516d9fcad49f5c5a9d0f19b33ab3b62","crmLevel":1,"crmLevelSwitch":0},"content":"特斯拉才是最拉胯的,今年最低跌了40%多,苹果才哪到哪啊","text":"特斯拉才是最拉胯的,今年最低跌了40%多,苹果才哪到哪啊","html":"特斯拉才是最拉胯的,今年最低跌了40%多,苹果才哪到哪啊"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":331089822761184,"gmtCreate":1721839263262,"gmtModify":1721839265116,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"我都不信了[笑哭] ","listText":"我都不信了[笑哭] ","text":"我都不信了[笑哭]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/331089822761184","repostId":"2453325000","repostType":4,"repost":{"id":"2453325000","pubTimestamp":1721827367,"share":"https://www.laohu8.com/m/news/2453325000?lang=&edition=full","pubTime":"2024-07-24 21:22","market":"us","language":"zh","title":"华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?","url":"https://stock-news.laohu8.com/highlight/detail?id=2453325000","media":"格隆汇","summary":"业绩“崩”了.","content":"<html><head></head><body><p>惨淡的财报,彻底“崩了”的<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>——二季度净利润近乎“腰斩”的特斯拉,周三美股盘中大跌逾12%。</p><p></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/988c36656966bbedc001b00e71b5dce5\" tg-width=\"560\" tg-height=\"240\"/></p><h3 id=\"id_1284820533\">马斯克继续“画饼”</h3><p><strong>虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。</strong></p><p>财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但<strong>净利润同比下降了45%</strong>,为14.78亿美元。</p><p>归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。</p><p><strong>另外,Robotaxi也“跳票”。</strong>此前定于8月8日推出特斯拉Robotaxi计划延迟到10月10日发布。</p><p>不过在财报电话会上,马斯克释放了三个为特斯拉“翻盘”的消息:</p><blockquote><p><strong>一、特斯拉 FSD 有望在今年底进入中国和欧洲<br/>二、Robotaxi 将于10月10日发布<br/>三、重申了特斯拉人形<a href=\"https://laohu8.com/S/300024\">机器人</a>Optimus有望在2026年量产交付</strong></p></blockquote><p>但这些“大饼”似乎都无法在短期内产生效益,而且市场也都熟知马斯克的“画饼大法”,一拖好几年也不是没有可能的事。</p><p>所以在财报发布后的首个交易日,特斯拉股价肯定“在劫难逃”。</p><p>不过在电话会上,马斯克“坚定”地说,如果相信特斯拉会解决自动驾驶问题,就应该买特斯拉的股票。</p><p>值得一提的是,在财报会议结束后不久,马斯克还发起了一项投票——<strong>特斯拉是否应该向xAI投资50亿美元?</strong></p><p>他还强调,董事会的批准和股东的投票是必要的,所以这只是一次试水。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f810bdee82d0d62123c252224f3c6080\" title=\"\" tg-width=\"606\" tg-height=\"271\"/></p><p>稍早前的财报电话会议上,在股东询问特斯拉是否会投资 xAI时,马斯克曾表态说,xAI将“有助于推进全自动驾驶和建立新的特斯拉数据中心”,</p><p>他表示,有机会将xAI的聊天机器人Grok与特斯拉的软件整合在一起。不过,并没有详细说明Grok将如何“推进”特斯拉的自动驾驶技术。</p><h3 id=\"id_2012139963\">华尔街重新审视</h3><p><strong>眼下,华尔街对特斯拉的看法分歧加大。</strong></p><p>CFRA分析师Garrett Nelson在昨晚财报发布后将特斯拉<strong>目标价下调了10美元,至每股240美元。</strong></p><p>他表示,虽然特斯拉股价近几个月来强劲反弹,但机器人出租车日被推迟到10月,为这个故事的短期催化剂几乎没有什么影响。</p><blockquote><p>“我们对估值持观望态度,等待中期增长驱动因素更加明确,但我们仍然相信长期情况。”</p></blockquote><p><strong>花旗集团</strong>将特斯拉股票目标价从274.00美元<strong>下调至258.00美元/股。</strong></p><p><strong><a href=\"https://laohu8.com/S/GS\">高盛</a></strong>将特斯拉目标股价从248美元<strong>下调至230美元</strong>,维持中性评级。</p><p><strong>瑞银</strong>料投资者会对特斯拉本次业绩作负面反应,<strong>评级“沽售”,</strong>目标价为197美元。</p><p>其报告指,特斯拉股价因AI热潮而上涨,有投资者冀望第二季业绩比预期要好,但现实为当前业务可能使人认清事实,认为其基本面艰难崎岖。</p><p>在营业利润和每股盈利上与市场预期相比,或存在一些杂音,但该行并不相信市场已经反映特斯拉重组造成的影响。</p><p><strong>不过在看涨方面,<a href=\"https://laohu8.com/S/JEF\">杰富瑞</a></strong>分析师Philippe Houchois <strong>维持了对特斯拉165美元的目标价和“持有”评级</strong>,他更关注特斯拉储能业务的影响,该业务的收入比去年翻了一番,达到30亿美元左右。</p><p>Baird分析师Ben Kallo也<strong>维持“跑赢大盘”评级和260美元的目标价,</strong>并暗示财报后的回调可能是秋季机器人出租车事件的买入机会。</p></body></html>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n华尔街重新审视特斯拉,马斯克“画饼”也不顶用了?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-07-24 21:22 北京时间 <a href=https://www.gelonghui.com/p/877950><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>惨淡的财报,彻底“崩了”的特斯拉——二季度净利润近乎“腰斩”的特斯拉,周三美股盘中大跌逾12%。马斯克继续“画饼”虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但净利润同比下降了45%,为14.78亿美元。归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。另外,Robotaxi也“跳票”。此前定于8月8日推出特斯拉...</p>\n\n<a href=\"https://www.gelonghui.com/p/877950\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3f253aab59d3971f4836d7d2fddf499b","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.gelonghui.com/p/877950","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2453325000","content_text":"惨淡的财报,彻底“崩了”的特斯拉——二季度净利润近乎“腰斩”的特斯拉,周三美股盘中大跌逾12%。马斯克继续“画饼”虽然业绩“崩”了,但马斯克仍在继续疯狂“画饼”。财报显示,特斯拉虽然Q2营收同比增长2%至255亿美元,但净利润同比下降了45%,为14.78亿美元。归属于普通股股东的每股摊薄收益为0.42美元,同比下降46%。另外,Robotaxi也“跳票”。此前定于8月8日推出特斯拉Robotaxi计划延迟到10月10日发布。不过在财报电话会上,马斯克释放了三个为特斯拉“翻盘”的消息:一、特斯拉 FSD 有望在今年底进入中国和欧洲二、Robotaxi 将于10月10日发布三、重申了特斯拉人形机器人Optimus有望在2026年量产交付但这些“大饼”似乎都无法在短期内产生效益,而且市场也都熟知马斯克的“画饼大法”,一拖好几年也不是没有可能的事。所以在财报发布后的首个交易日,特斯拉股价肯定“在劫难逃”。不过在电话会上,马斯克“坚定”地说,如果相信特斯拉会解决自动驾驶问题,就应该买特斯拉的股票。值得一提的是,在财报会议结束后不久,马斯克还发起了一项投票——特斯拉是否应该向xAI投资50亿美元?他还强调,董事会的批准和股东的投票是必要的,所以这只是一次试水。稍早前的财报电话会议上,在股东询问特斯拉是否会投资 xAI时,马斯克曾表态说,xAI将“有助于推进全自动驾驶和建立新的特斯拉数据中心”,他表示,有机会将xAI的聊天机器人Grok与特斯拉的软件整合在一起。不过,并没有详细说明Grok将如何“推进”特斯拉的自动驾驶技术。华尔街重新审视眼下,华尔街对特斯拉的看法分歧加大。CFRA分析师Garrett Nelson在昨晚财报发布后将特斯拉目标价下调了10美元,至每股240美元。他表示,虽然特斯拉股价近几个月来强劲反弹,但机器人出租车日被推迟到10月,为这个故事的短期催化剂几乎没有什么影响。“我们对估值持观望态度,等待中期增长驱动因素更加明确,但我们仍然相信长期情况。”花旗集团将特斯拉股票目标价从274.00美元下调至258.00美元/股。高盛将特斯拉目标股价从248美元下调至230美元,维持中性评级。瑞银料投资者会对特斯拉本次业绩作负面反应,评级“沽售”,目标价为197美元。其报告指,特斯拉股价因AI热潮而上涨,有投资者冀望第二季业绩比预期要好,但现实为当前业务可能使人认清事实,认为其基本面艰难崎岖。在营业利润和每股盈利上与市场预期相比,或存在一些杂音,但该行并不相信市场已经反映特斯拉重组造成的影响。不过在看涨方面,杰富瑞分析师Philippe Houchois 维持了对特斯拉165美元的目标价和“持有”评级,他更关注特斯拉储能业务的影响,该业务的收入比去年翻了一番,达到30亿美元左右。Baird分析师Ben 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当初在富途牛牛和老虎之间我选择了可爱的老虎而不是象征着牛气冲天的牛牛 全凭喜好[笑哭] 希望十年后的老虎能添对翅膀飞上天[开心] ","listText":"<a href=\"https://laohu8.com/S/TIGR\">$老虎证券(TIGR)$</a> 当初在富途牛牛和老虎之间我选择了可爱的老虎而不是象征着牛气冲天的牛牛 全凭喜好[笑哭] 希望十年后的老虎能添对翅膀飞上天[开心] ","text":"$老虎证券(TIGR)$ 当初在富途牛牛和老虎之间我选择了可爱的老虎而不是象征着牛气冲天的牛牛 全凭喜好[笑哭] 希望十年后的老虎能添对翅膀飞上天[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/317120112230648","isVote":1,"tweetType":1,"viewCount":556,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"740450932848","authorId":"740450932848","name":"33_Tiger","avatar":"https://static.tigerbbs.com/aa2c2a58a713dadbb19ede7c4c37d61d","crmLevel":8,"crmLevelSwitch":0},"content":"感谢支持[爱你][爱你]祝你投资顺利","text":"感谢支持[爱你][爱你]祝你投资顺利","html":"感谢支持[爱你][爱你]祝你投资顺利"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":331616481685720,"gmtCreate":1721968072585,"gmtModify":1721968074513,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"还是回归教培 可以用东方甄选来辅助","listText":"还是回归教培 可以用东方甄选来辅助","text":"还是回归教培 可以用东方甄选来辅助","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/331616481685720","repostId":"2454181332","repostType":4,"repost":{"id":"2454181332","weMediaInfo":{"introduction":"为上市公司提供知识产权解决方案","home_visible":1,"media_name":"锦缎","id":"1075158368","head_image":"https://static.tigerbbs.com/a6edd4ef1e1f428dad9cb66d3735ea2a"},"pubTimestamp":1721964904,"share":"https://www.laohu8.com/m/news/2454181332?lang=&edition=full","pubTime":"2024-07-26 11:35","market":"hk","language":"zh","title":"宇辉不再同行,东方甄选价值几何?","url":"https://stock-news.laohu8.com/highlight/detail?id=2454181332","media":"锦缎","summary":"…","content":"<html><head></head><body><p>八卦了近两个月的瓜,终于瓜熟蒂落。</p><p>昨日(7月25日)盘后,<a href=\"https://laohu8.com/S/01797\">东方甄选</a>发布公告,宣布董宇辉友好离任。</p><p>从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。</p><p>东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?</p><p><strong>01</strong></p><p><strong>实质重于形式</strong></p><p>MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。</p><p>伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。</p><p>在2021年7月的“双减”风波后,彼时<a href=\"https://laohu8.com/S/EDU\">新东方</a>被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营<a href=\"https://laohu8.com/S/000061\">农产品</a>为核心业务从而实现转型。</p><p>基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。</p><p>当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。</p><p>俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:</p><p>(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;</p><p>(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;</p><p>(3)强调精神体验和文化传播而非纯粹的商业利益驱动。</p><p>但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。</p><p><strong>02</strong></p><p><strong>背离规律,同行不同心</strong></p><p>既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。</p><p>不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。</p><p>MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。</p><p>因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。</p><p>回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。</p><p><strong>事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。</strong></p><p>对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。</p><p><strong>因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:</strong></p><p>与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。</p><p>对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。</p><p><strong>换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。</strong></p><p><strong>03</strong></p><p><strong>失去支柱,价值几何?</strong></p><p>在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。</p><p>但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。</p><p>根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。</p><p>有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。</p><p>而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。</p><p>对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。</p><p>东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。</p><p>且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。</p><p><strong>而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。</strong></p></body></html>","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n宇辉不再同行,东方甄选价值几何?\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1075158368\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/a6edd4ef1e1f428dad9cb66d3735ea2a);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">锦缎 </p>\n<p class=\"h-time\">2024-07-26 11:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>八卦了近两个月的瓜,终于瓜熟蒂落。</p><p>昨日(7月25日)盘后,<a href=\"https://laohu8.com/S/01797\">东方甄选</a>发布公告,宣布董宇辉友好离任。</p><p>从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。</p><p>东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?</p><p><strong>01</strong></p><p><strong>实质重于形式</strong></p><p>MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。</p><p>伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。</p><p>在2021年7月的“双减”风波后,彼时<a href=\"https://laohu8.com/S/EDU\">新东方</a>被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营<a href=\"https://laohu8.com/S/000061\">农产品</a>为核心业务从而实现转型。</p><p>基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。</p><p>当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。</p><p>俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:</p><p>(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;</p><p>(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;</p><p>(3)强调精神体验和文化传播而非纯粹的商业利益驱动。</p><p>但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。</p><p><strong>02</strong></p><p><strong>背离规律,同行不同心</strong></p><p>既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。</p><p>不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。</p><p>MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。</p><p>因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。</p><p>回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。</p><p><strong>事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。</strong></p><p>对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。</p><p><strong>因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:</strong></p><p>与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。</p><p>对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。</p><p><strong>换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。</strong></p><p><strong>03</strong></p><p><strong>失去支柱,价值几何?</strong></p><p>在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。</p><p>但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。</p><p>根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。</p><p>有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。</p><p>而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。</p><p>对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。</p><p>东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。</p><p>且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。</p><p><strong>而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。</strong></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/23b48d0d32545ab5866c900358425590","relate_stocks":{},"source_url":"https://www.163.com/dy/article/J80PLHGL0539M09S.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2454181332","content_text":"八卦了近两个月的瓜,终于瓜熟蒂落。昨日(7月25日)盘后,东方甄选发布公告,宣布董宇辉友好离任。从2023年底的“与辉同行”,到如今的“宇辉出行”,仅仅维持了七个月。东方甄选为何难以留住董宇辉?失去“核心资产”之后,东方甄选又价值几何?01实质重于形式MCN(Multi-Channel Network)这一商业模式,发源于YouTube,并于2016年在国内互联网生态从PC转向移动成型之际,被引入中国。伴随着内容经济对传统图文经济的迭代,以及以抖快为代表的新兴电商平台的崛起,国内的MCN机构演变为连接短视频平台、内容创作者和商家的三方桥梁。在2021年7月的“双减”风波后,彼时新东方被迫清退大量的教培业务,但迅速抓住了火热的直播电商赛道,成立东方甄选以自营农产品为核心业务从而实现转型。基于新故事蕴含着的巨大的想象力,让东方甄选的股价从2022年6月底的2.84港币,在半年时间实现26倍涨幅;而东方甄选基于“知识型”带货人设,在2023财年实现百亿的GMV,贡献营业收入和毛利润分别高达39亿元和15亿元。当时,笑纳了全部的12亿元净利润,虽挽救了新东方于将倾,却种下了今日之果的因。俞敏洪自东方甄选自成立以来,在多个场合明确表示东方甄选不是一个MCN公司,其特性在于:(1)将东方甄选定位为专注为客户细心甄选好物的直播购物品牌,同时也是一个以东方甄选品牌的自营农产品为核心的产品科技公司;(2)通过其价值分配与传统MCN机构区别开来:东方甄选的主播没有绩效考核机制,销售额与其工资并不挂钩;(3)强调精神体验和文化传播而非纯粹的商业利益驱动。但是不论怎么强调外在的特性,东方甄选基于“人货场”的商业模式没有改变,仍是扮演着MCN机构(充当三方桥梁)的实质无法脱离。02背离规律,同行不同心既然东方甄选骨子里流淌着MCN模式的血,那么其价值链的脉络也必须匹配其内在规律。不同于物质稀缺时代的卖家市场环境,在国内供应过剩以及Know How需求的前提下,消费者既拥有空前的选择权,又面临选择(什么)的困难。MCN机构,则利用内容作为载体,以实现多方共赢的愿景——但是内容本身只是吸引用户的工具,最终需要现实的个人IP来作为资源的沉淀池。因此,“网红”在整个链路中承载着巨大的商业价值,MCN机构或者通过海量的签约自主孵化流量IP,或者干脆与自带流量的明星等合作迅速实现闭环。回到2022年6月9日,彼时的董宇辉在东方甄选直播间进行“双语带货”,独特的风格和丰富的知识内涵,使其受到广泛的关注并迅速走红,网络效应迅速让其成为抖音顶流之一;而在董宇辉的IP价值随着粉丝水涨床高之际,一场内乱之后,东方甄选在2023年底打造了与辉同行作为独立运营平台。事实上,这一行为的本质逻辑在于:通过更具象的“标签”,将成熟的IP进行隔离,是一种战略意义上的保险措施。对于无法产生超额边际价值的“新人”而言,MCN机构在孵化阶段承担了机会成本和风险,因此在利益分配中地位相对强势;而当个人IP价值在流量加持之下显现之后,其商业价值所赋予的产业链地位甚至高于金主们(商户),也因此其诉求自然会因时、因势而异。因此导致董宇辉最终选择离开的原因,无论怎样付诸于情怀,本质上都是与利益分配有关:与辉同行虽然独立核算及独立运营,但是实质上仍是东方甄选的全资子公司,不仅其价值分配依旧以“非MCN”的方式进行,运营上仍受制于东方甄选。对于已经蜕变成“摇钱树”的董宇辉而言,手执牛耳之后,在充分竞争的MCN行业中足,以让他实现自主意识和溢价谈判了。换言之,东方甄选在价值链的分配上背离了MCN的发展规律,巨额流量如果没有极具吸引力的条件,是无法同心而行的。03失去支柱,价值几何?在早期三方关系中,MCN机构通过独特的内容,既能够为平台带来流量,又能够为商户带来产品/服务的曝光度,其服务仍具备较高的附加值。但随着时间推移,主流平台已经完成流量导入,开始反向索取利润空间。且在充分的竞争环境中,高度同质化的内容,又提供给商户议价能力,叠加MCN机构高度依赖个人IP的特性,让其成为产业链中地位最低的一环。根据俞敏洪发布的公开信,东方甄选以7658.55万元的“友情白菜价”将“”与辉同行”100%的股权和权益全部转让给董宇辉。有趣的是,这笔交易的支付款项是由俞敏洪“通过符合上市公司规则和公司章程规定的方式”为董宇辉付的款;同时,俞敏洪还游说董事会及薪酬委员会,将与辉同行运营半年多以来实现的1.41亿元纯利润奖励给董宇辉,并且还承诺免费支持后续的运营系统。而根据公开数据汇总显示,“与辉同行”2024年1~5月份创造超31亿元的GMV,占2023财年东方甄选全年GMV的31%,因此剥离“与辉同行”如同失去一核心支柱一般。对于东方甄选而言,此番做法,也反倒显出俞敏洪的确不想将东方甄选打造成为MCN公司。但是,商业模式的禁锢之下,失去了顶流的光环,对其内在价值的影响大概率是毁灭性的。东方甄选想要迅速重拾流量,除了再度寄希望于“偶然的幸运之外”,想要获得增量确定性,或只能借助外力(与流量主合作)。不过,一旦如此,东方甄选也就成了名副其实的MCN公司了。且不说低价转让核心资产是否真的合规,但董宇辉不再同行之后,势必要引起东方甄选进行自我革命了——否则,往后只会出现越来越多的“出走版董宇辉”。而在价值链重新分配之后,东方甄选的盈利率也就注定要向行业均值回归了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":8,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":306458376032288,"gmtCreate":1715853510346,"gmtModify":1715853512007,"author":{"id":"4173359273343622","authorId":"4173359273343622","name":"MTM20240312","avatar":"https://static.tigerbbs.com/42ec1e226a32d919883f0a95641eb7c8","crmLevel":3,"crmLevelSwitch":1,"followedFlag":false},"themes":[],"htmlText":"<a 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