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Jov

Jov

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2021-06-21

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2021-06-23

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2021-06-14

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2021-06-22

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2021-06-16

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2021-06-14

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2021-06-25

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2021-06-24

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Allbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote>

2021-06-20

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2021-06-14

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and comment thanks!","listText":"Like and comment thanks!","text":"Like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/122380597","repostId":"1137689091","repostType":4,"isVote":1,"tweetType":1,"viewCount":2161,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128299364,"gmtCreate":1624516888158,"gmtModify":1634004959159,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/128299364","repostId":"1199514762","repostType":4,"isVote":1,"tweetType":1,"viewCount":1686,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128207542,"gmtCreate":1624516789286,"gmtModify":1634004959936,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/128207542","repostId":"1115283615","repostType":4,"repost":{"id":"1115283615","kind":"news","pubTimestamp":1624516315,"share":"https://www.laohunote.com/m/news/1115283615?lang=zh_CN&edition=full","pubTime":"2021-06-24 14:31","market":"us","language":"en","title":"Allbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1115283615","media":"finance.yahoo","summary":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing ab","content":"<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士都在热议 Allbirds，据说该公司已经冒险秘密申请 IPO，希望通过利用其在可持续鞋类领域的强大利基市场在火热的市场上获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>在此之前，Warby Parker 周二表示已提交文件供审查，品牌巨头 Authentic Brands Group 也表示，该公司预计将于下个月公开注册声明，并将很快发行股票。据报道，Rent the Runway 也在考虑发行。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月IPO后估值74亿美元的医用磨砂膏品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr. Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情的毁灭性打击让许多购物者回家，并迫使许多人破产，包括内曼·马库斯、J.克鲁和J.C。彭尼，华尔街一直在流泪。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>政府的紧急刺激措施、低利率以及消费者会卷土重来的信念，都助长了这种反直觉的运行，同时也保留了他们新发现的网上购物热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管新冠肺炎在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重束缚了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的涨势仍然很好——而且不太可能变得更好——许多公司终于开始这样做了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像 Allbirds 和 Warby Parker 这样的颠覆性宠儿，它们通过采取新的经营方式打造了大牌和声誉，尽管这些公司的规模和盈利能力的细节一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费者企业的帷幕，并揭示他们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实进入市场并给人留下深刻印象，它们可能有助于塑造投资者未来选择将资金投入何处，老牌上市公司选择强调哪些特征，以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各行各业的公司已经在谈论他们的目的以及如何对世界产生积极影响——例如，Allbirds 和 Warby Parker 就是基于这些理念而成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场时，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在 Allbirds，联合创始人蒂姆-布朗（Tim Brown）在 2 月底表示： “我们没有首次公开募股的计划。成为上市公司的可能性是一个巨大的挑战，而在我们成立五年的时候，这仍然是我们生命周期的早期阶段”。</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但到了 4 月份，这种情绪似乎发生了变化，当时该公司表示：“Allbirds 一直专注于打造一家伟大的公司，作为一家 B 公司和公益公司，在正确的时间，以帮助业务以可持续的方式发展，为我们的利益相关者（地球、人类、投资者）做最好的事情。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当 WWD 在 3 月份首次报道 Warby Parker 正在考虑发行时，该公司表示：“我们一直将 IPO 视为一个融资机会，这在某个时候是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>本周二，该公司表示已 “秘密向美国证券交易委员会提交了 S-1 表格注册声明草案”，事情变得更加紧迫。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地申报可以让公司在重大披露之前解决与美国证券交易委员会工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集直接流向公司的资金，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代正在继续展望未来，并正在努力继承世界（或试图继承）。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>在这种情况下，Aliza Licht被任命为Warby Parker的社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>过去九个月一直与该品牌合作的Licht将向Warby Parker的首席营销官Lori Krauss汇报工作。Licht 是 Leave Your Mark LLC 的创始人兼总裁，他将继续主持 “Leave Your Mark ”播客，并担任会员专用社区的导师，该社区旨在培养职场职业发展、人脉拓展和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里工作了17年。六年来，她一直是社交媒体名人DKNY公关女郎的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去的九个月里，我以咨询身份与该公司合作，我爱上了公司的使命和文化。这是一个非常特别和创新的工作场所，我很荣幸能加入这个团队，承担起社交媒体和品牌体验的新角色，”利希特说。</blockquote></p><p></p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">finance.yahoo</strong><span class=\"h-time small\">2021-06-24 14:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士都在热议 Allbirds，据说该公司已经冒险秘密申请 IPO，希望通过利用其在可持续鞋类领域的强大利基市场在火热的市场上获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>在此之前，Warby Parker 周二表示已提交文件供审查，品牌巨头 Authentic Brands Group 也表示，该公司预计将于下个月公开注册声明，并将很快发行股票。据报道，Rent the Runway 也在考虑发行。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月IPO后估值74亿美元的医用磨砂膏品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr. Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情的毁灭性打击让许多购物者回家，并迫使许多人破产，包括内曼·马库斯、J.克鲁和J.C。彭尼，华尔街一直在流泪。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>政府的紧急刺激措施、低利率以及消费者会卷土重来的信念，都助长了这种反直觉的运行，同时也保留了他们新发现的网上购物热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管新冠肺炎在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重束缚了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的涨势仍然很好——而且不太可能变得更好——许多公司终于开始这样做了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像 Allbirds 和 Warby Parker 这样的颠覆性宠儿，它们通过采取新的经营方式打造了大牌和声誉，尽管这些公司的规模和盈利能力的细节一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费者企业的帷幕，并揭示他们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实进入市场并给人留下深刻印象，它们可能有助于塑造投资者未来选择将资金投入何处，老牌上市公司选择强调哪些特征，以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各行各业的公司已经在谈论他们的目的以及如何对世界产生积极影响——例如，Allbirds 和 Warby Parker 就是基于这些理念而成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场时，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在 Allbirds，联合创始人蒂姆-布朗（Tim Brown）在 2 月底表示： “我们没有首次公开募股的计划。成为上市公司的可能性是一个巨大的挑战，而在我们成立五年的时候，这仍然是我们生命周期的早期阶段”。</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但到了 4 月份，这种情绪似乎发生了变化，当时该公司表示：“Allbirds 一直专注于打造一家伟大的公司，作为一家 B 公司和公益公司，在正确的时间，以帮助业务以可持续的方式发展，为我们的利益相关者（地球、人类、投资者）做最好的事情。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当 WWD 在 3 月份首次报道 Warby Parker 正在考虑发行时，该公司表示：“我们一直将 IPO 视为一个融资机会，这在某个时候是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>本周二，该公司表示已 “秘密向美国证券交易委员会提交了 S-1 表格注册声明草案”，事情变得更加紧迫。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地申报可以让公司在重大披露之前解决与美国证券交易委员会工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集直接流向公司的资金，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代正在继续展望未来，并正在努力继承世界（或试图继承）。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>在这种情况下，Aliza Licht被任命为Warby Parker的社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>过去九个月一直与该品牌合作的Licht将向Warby Parker的首席营销官Lori Krauss汇报工作。Licht 是 Leave Your Mark LLC 的创始人兼总裁，他将继续主持 “Leave Your Mark ”播客，并担任会员专用社区的导师，该社区旨在培养职场职业发展、人脉拓展和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里工作了17年。六年来，她一直是社交媒体名人DKNY公关女郎的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去的九个月里，我以咨询身份与该公司合作，我爱上了公司的使命和文化。这是一个非常特别和创新的工作场所，我很荣幸能加入这个团队，承担起社交媒体和品牌体验的新角色，”利希特说。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html\">finance.yahoo</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1115283615","content_text":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.\nThis follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.\nThese companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.\nDespite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.\nIt’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.\nAlthough COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.\nThe getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.\nThat includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.\nGoing public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.\nIf these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.\nAlready, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.\nThese companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.\nAt Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”\nBut that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”\nThe company did not immediately comment on Wednesday.\nWhen WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”\nOn Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”\nFiling confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.\nIPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.\nAnd by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).\nIn that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.\nLicht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”\nEarlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.\n“I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1997,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123856261,"gmtCreate":1624417349753,"gmtModify":1631884219481,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/31d6dd2b4a7eed3809f3a9f2fb990ede","width":"1125","height":"3975"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/123856261","isVote":1,"tweetType":1,"viewCount":1656,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":123858896,"gmtCreate":1624417233515,"gmtModify":1634006403893,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/123858896","repostId":"2145664330","repostType":4,"isVote":1,"tweetType":1,"viewCount":2281,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":129639085,"gmtCreate":1624370495547,"gmtModify":1634007137749,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Please like and comment thanks!","listText":"Please like and comment thanks!","text":"Please like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/129639085","repostId":"2145056554","repostType":4,"isVote":1,"tweetType":1,"viewCount":2909,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167030537,"gmtCreate":1624238646729,"gmtModify":1634009114935,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Please like and comment thanks!","listText":"Please like and comment thanks!","text":"Please like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/167030537","repostId":"1154249454","repostType":4,"isVote":1,"tweetType":1,"viewCount":3108,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":165856423,"gmtCreate":1624118866062,"gmtModify":1631884219741,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/f30b84e1b1d24f267f9019c28fd2ee8a","width":"1125","height":"3795"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/165856423","isVote":1,"tweetType":1,"viewCount":2021,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":165851965,"gmtCreate":1624118723757,"gmtModify":1634010542247,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls! Thanks!","listText":"Like and comment pls! Thanks!","text":"Like and comment pls! Thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/165851965","repostId":"1113942445","repostType":4,"isVote":1,"tweetType":1,"viewCount":1872,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161711738,"gmtCreate":1623940379124,"gmtModify":1634025552423,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Need a like pls thanks!","listText":"Need a like pls thanks!","text":"Need a like pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161711738","repostId":"1162782159","repostType":4,"isVote":1,"tweetType":1,"viewCount":3015,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":163897238,"gmtCreate":1623866905924,"gmtModify":1634026738350,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Great ariticle, would you like to share it?","listText":"Great ariticle, would you like to share it?","text":"Great ariticle, would you like to share it?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/163897238","repostId":"114899451","repostType":1,"repost":{"id":114899451,"gmtCreate":1623063308869,"gmtModify":1631884627596,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/9e396d03155923b283948d2dec9191f8","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"36984908995200","idStr":"36984908995200"},"themes":[],"title":"【老虎7周年】集卡瓜分百万奖金","htmlText":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ <a href=\"https://www.itiger.com/activity/market/2021/7th-anniversary?lang=zh_CN\" target=\"_blank\">戳我即可参与活动</a> &#x1;如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。&#x1;如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 &#x1; &#x1;如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。&#x1; 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP &gt; 我的 &gt; 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","listText":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ <a href=\"https://www.itiger.com/activity/market/2021/7th-anniversary?lang=zh_CN\" target=\"_blank\">戳我即可参与活动</a> &#x1;如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。&#x1;如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 &#x1; &#x1;如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。&#x1; 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP &gt; 我的 &gt; 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","text":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ 戳我即可参与活动 \u0001如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。\u0001如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 \u0001 \u0001如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。\u0001 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP > 我的 > 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","images":[{"img":"https://static.tigerbbs.com/ab28db31a19b458d604a8bf02becddd3","width":"415","height":"125"},{"img":"https://static.tigerbbs.com/5227ebb594fe55b532c840acef147d7b","width":"415","height":"495"},{"img":"https://static.tigerbbs.com/92e88357b534f504b3088bc22f577a83","width":"415","height":"326"}],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/114899451","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":796,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169808187,"gmtCreate":1623825204849,"gmtModify":1634027504024,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Need a comment thanks!","listText":"Need a comment thanks!","text":"Need a comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/169808187","repostId":"1182315358","repostType":4,"isVote":1,"tweetType":1,"viewCount":870,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169801542,"gmtCreate":1623825163586,"gmtModify":1631884220036,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/a098edab59dc6094d9636e9cb97daa18","width":"1125","height":"3975"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169801542","isVote":1,"tweetType":1,"viewCount":535,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":169105497,"gmtCreate":1623819834719,"gmtModify":1634027580750,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169105497","repostId":"1137428482","repostType":4,"repost":{"id":"1137428482","kind":"news","pubTimestamp":1623815725,"share":"https://www.laohunote.com/m/news/1137428482?lang=zh_CN&edition=full","pubTime":"2021-06-16 11:55","market":"us","language":"en","title":"2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137428482","media":"Motley Fool","summary":"The leading premium streaming video service has an online store. It's bigger than you think.","content":"<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>网飞</b>s（纳斯达克股票代码：NFLX）在线商品商店。这个新平台（可通过 Netflix.shop 购买）仅限于销售以其为主题的 T 恤和连帽衫<i>康介</i>和<i>伊甸园</i>动漫。现在只是名牌街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你82美元，相当于近半年的网飞订阅费。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你拒绝领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注 Netflix 的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1. Netflix 才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场行为。你可以在其他地方以更低的价格买到第三方——公认是未经许可的——衬衫。复制<i>康介</i>和<i>伊甸园</i>网飞承诺的动作人物将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>-- 第二季刚刚进入您的 Netflix 队列 -- 将于本月登陆数字店面。上周的发布会还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。据报道，Netflix 还在开发<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>-- 又名<i>抢劫钱财</i>-- 应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登录页面上看到的内容来判断网飞进军实体电子商务的新尝试。商店会变得更大，一旦他们开始根据你最喜欢的节目之一划出新的收入流，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>押注网飞是不明智的。除非它彻底考虑清楚，否则它不会采取行动。在网飞的红包时代，我们有多少次要求它通过邮件租赁电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果 Netflix 在其流媒体上出售广告，可以从中赚到多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你聪明。彭博社报道称，网飞正在招聘目前不存在的消费品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至 3 月底，Netflix 拥有 2.076 亿订户，我们这里谈论的是整个家庭。覆盖面和广度大于账户基础。这是一个被俘虏的观众，每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。它们会留下来，即使这意味着价格不断上涨。过去七年里，Netflix 已五次提高美国的月费率，而且到下一次加息时，子费率总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>网飞是一只媒体股。传统媒体巨头通过充满活力的消费品销售产生大量增量收入，这并不奇怪。为什么网飞——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想买什么一样擅长确定你下一步想买什么？我们可能永远不会看到主题公园，尽管我会是第一个通过 Netflixlandia 十字转门乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗骑行。向参与的受众销售独特的商品会容易得多，不同之处在于<i>欧扎克</i>过山车没有高度要求或座椅限制，以阻止您充分利用消费品。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-06-16 11:55</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>网飞</b>s（纳斯达克股票代码：NFLX）在线商品商店。这个新平台（可通过 Netflix.shop 购买）仅限于销售以其为主题的 T 恤和连帽衫<i>康介</i>和<i>伊甸园</i>动漫。现在只是名牌街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你82美元，相当于近半年的网飞订阅费。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你拒绝领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注 Netflix 的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1. Netflix 才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场行为。你可以在其他地方以更低的价格买到第三方——公认是未经许可的——衬衫。复制<i>康介</i>和<i>伊甸园</i>网飞承诺的动作人物将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>-- 第二季刚刚进入您的 Netflix 队列 -- 将于本月登陆数字店面。上周的发布会还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。据报道，Netflix 还在开发<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>-- 又名<i>抢劫钱财</i>-- 应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登录页面上看到的内容来判断网飞进军实体电子商务的新尝试。商店会变得更大，一旦他们开始根据你最喜欢的节目之一划出新的收入流，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>押注网飞是不明智的。除非它彻底考虑清楚，否则它不会采取行动。在网飞的红包时代，我们有多少次要求它通过邮件租赁电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果 Netflix 在其流媒体上出售广告，可以从中赚到多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你聪明。彭博社报道称，网飞正在招聘目前不存在的消费品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至 3 月底，Netflix 拥有 2.076 亿订户，我们这里谈论的是整个家庭。覆盖面和广度大于账户基础。这是一个被俘虏的观众，每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。它们会留下来，即使这意味着价格不断上涨。过去七年里，Netflix 已五次提高美国的月费率，而且到下一次加息时，子费率总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>网飞是一只媒体股。传统媒体巨头通过充满活力的消费品销售产生大量增量收入，这并不奇怪。为什么网飞——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想买什么一样擅长确定你下一步想买什么？我们可能永远不会看到主题公园，尽管我会是第一个通过 Netflixlandia 十字转门乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗骑行。向参与的受众销售独特的商品会容易得多，不同之处在于<i>欧扎克</i>过山车没有高度要求或座椅限制，以阻止您充分利用消费品。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137428482","content_text":"It's easy to be skeptical about last week's launch of Netflix's(NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop-- is limited to selling T-shirts and hoodies themed to itsYasukeandEdenanime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.\nHowever, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.\nIMAGE SOURCE: GETTY IMAGES.\n1. Netflix is just getting started\nThis is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate theYasukeandEdenaction figures that Netflix is promising will roll out later this month.\nLimited-edition apparel and decor inspired byLupin-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusiveStranger ThingsandThe Witcherproduct lines. Reports also have Netflix working on aBridgertonclothing line alongside live events. And Fans ofLa Casa de Papel-- akaMoney Heist-- should be on the lookout for proprietary merch.\nDon't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.\n2. Never underestimate the Netflix audience\nIt's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?\nNetflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.\nNetflix had 207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.\nFolks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.\nNetflix is a media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride theOzarkroller coaster or experience theStranger Thingsdark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike thatOzarkcoaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":639,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187140349,"gmtCreate":1623747707781,"gmtModify":1634029182639,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Can I have a comment and like pls thanks","listText":"Can I have a comment and like pls thanks","text":"Can I have a comment and like pls 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thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/122380597","repostId":"1137689091","repostType":4,"isVote":1,"tweetType":1,"viewCount":2161,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128207542,"gmtCreate":1624516789286,"gmtModify":1634004959936,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562046766681217","authorIdStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/128207542","repostId":"1115283615","repostType":4,"repost":{"id":"1115283615","kind":"news","pubTimestamp":1624516315,"share":"https://www.laohunote.com/m/news/1115283615?lang=zh_CN&edition=full","pubTime":"2021-06-24 14:31","market":"us","language":"en","title":"Allbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1115283615","media":"finance.yahoo","summary":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing ab","content":"<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士都在热议 Allbirds，据说该公司已经冒险秘密申请 IPO，希望通过利用其在可持续鞋类领域的强大利基市场在火热的市场上获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>在此之前，Warby Parker 周二表示已提交文件供审查，品牌巨头 Authentic Brands Group 也表示，该公司预计将于下个月公开注册声明，并将很快发行股票。据报道，Rent the Runway 也在考虑发行。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月IPO后估值74亿美元的医用磨砂膏品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr. Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情的毁灭性打击让许多购物者回家，并迫使许多人破产，包括内曼·马库斯、J.克鲁和J.C。彭尼，华尔街一直在流泪。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>政府的紧急刺激措施、低利率以及消费者会卷土重来的信念，都助长了这种反直觉的运行，同时也保留了他们新发现的网上购物热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管新冠肺炎在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重束缚了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的涨势仍然很好——而且不太可能变得更好——许多公司终于开始这样做了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像 Allbirds 和 Warby Parker 这样的颠覆性宠儿，它们通过采取新的经营方式打造了大牌和声誉，尽管这些公司的规模和盈利能力的细节一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费者企业的帷幕，并揭示他们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实进入市场并给人留下深刻印象，它们可能有助于塑造投资者未来选择将资金投入何处，老牌上市公司选择强调哪些特征，以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各行各业的公司已经在谈论他们的目的以及如何对世界产生积极影响——例如，Allbirds 和 Warby Parker 就是基于这些理念而成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场时，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在 Allbirds，联合创始人蒂姆-布朗（Tim Brown）在 2 月底表示： “我们没有首次公开募股的计划。成为上市公司的可能性是一个巨大的挑战，而在我们成立五年的时候，这仍然是我们生命周期的早期阶段”。</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但到了 4 月份，这种情绪似乎发生了变化，当时该公司表示：“Allbirds 一直专注于打造一家伟大的公司，作为一家 B 公司和公益公司，在正确的时间，以帮助业务以可持续的方式发展，为我们的利益相关者（地球、人类、投资者）做最好的事情。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当 WWD 在 3 月份首次报道 Warby Parker 正在考虑发行时，该公司表示：“我们一直将 IPO 视为一个融资机会，这在某个时候是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>本周二，该公司表示已 “秘密向美国证券交易委员会提交了 S-1 表格注册声明草案”，事情变得更加紧迫。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地申报可以让公司在重大披露之前解决与美国证券交易委员会工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集直接流向公司的资金，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代正在继续展望未来，并正在努力继承世界（或试图继承）。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>在这种情况下，Aliza Licht被任命为Warby Parker的社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>过去九个月一直与该品牌合作的Licht将向Warby Parker的首席营销官Lori Krauss汇报工作。Licht 是 Leave Your Mark LLC 的创始人兼总裁，他将继续主持 “Leave Your Mark ”播客，并担任会员专用社区的导师，该社区旨在培养职场职业发展、人脉拓展和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里工作了17年。六年来，她一直是社交媒体名人DKNY公关女郎的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去的九个月里，我以咨询身份与该公司合作，我爱上了公司的使命和文化。这是一个非常特别和创新的工作场所，我很荣幸能加入这个团队，承担起社交媒体和品牌体验的新角色，”利希特说。</blockquote></p><p></p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Rumored to File for IPO Confidentially<blockquote>据传 Allbirds 将秘密申请 IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">finance.yahoo</strong><span class=\"h-time small\">2021-06-24 14:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士都在热议 Allbirds，据说该公司已经冒险秘密申请 IPO，希望通过利用其在可持续鞋类领域的强大利基市场在火热的市场上获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>在此之前，Warby Parker 周二表示已提交文件供审查，品牌巨头 Authentic Brands Group 也表示，该公司预计将于下个月公开注册声明，并将很快发行股票。据报道，Rent the Runway 也在考虑发行。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月IPO后估值74亿美元的医用磨砂膏品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr. Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情的毁灭性打击让许多购物者回家，并迫使许多人破产，包括内曼·马库斯、J.克鲁和J.C。彭尼，华尔街一直在流泪。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>政府的紧急刺激措施、低利率以及消费者会卷土重来的信念，都助长了这种反直觉的运行，同时也保留了他们新发现的网上购物热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管新冠肺炎在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重束缚了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的涨势仍然很好——而且不太可能变得更好——许多公司终于开始这样做了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像 Allbirds 和 Warby Parker 这样的颠覆性宠儿，它们通过采取新的经营方式打造了大牌和声誉，尽管这些公司的规模和盈利能力的细节一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费者企业的帷幕，并揭示他们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实进入市场并给人留下深刻印象，它们可能有助于塑造投资者未来选择将资金投入何处，老牌上市公司选择强调哪些特征，以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各行各业的公司已经在谈论他们的目的以及如何对世界产生积极影响——例如，Allbirds 和 Warby Parker 就是基于这些理念而成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场时，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在 Allbirds，联合创始人蒂姆-布朗（Tim Brown）在 2 月底表示： “我们没有首次公开募股的计划。成为上市公司的可能性是一个巨大的挑战，而在我们成立五年的时候，这仍然是我们生命周期的早期阶段”。</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但到了 4 月份，这种情绪似乎发生了变化，当时该公司表示：“Allbirds 一直专注于打造一家伟大的公司，作为一家 B 公司和公益公司，在正确的时间，以帮助业务以可持续的方式发展，为我们的利益相关者（地球、人类、投资者）做最好的事情。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当 WWD 在 3 月份首次报道 Warby Parker 正在考虑发行时，该公司表示：“我们一直将 IPO 视为一个融资机会，这在某个时候是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>本周二，该公司表示已 “秘密向美国证券交易委员会提交了 S-1 表格注册声明草案”，事情变得更加紧迫。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地申报可以让公司在重大披露之前解决与美国证券交易委员会工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集直接流向公司的资金，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代正在继续展望未来，并正在努力继承世界（或试图继承）。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>在这种情况下，Aliza Licht被任命为Warby Parker的社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>过去九个月一直与该品牌合作的Licht将向Warby Parker的首席营销官Lori Krauss汇报工作。Licht 是 Leave Your Mark LLC 的创始人兼总裁，他将继续主持 “Leave Your Mark ”播客，并担任会员专用社区的导师，该社区旨在培养职场职业发展、人脉拓展和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里工作了17年。六年来，她一直是社交媒体名人DKNY公关女郎的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去的九个月里，我以咨询身份与该公司合作，我爱上了公司的使命和文化。这是一个非常特别和创新的工作场所，我很荣幸能加入这个团队，承担起社交媒体和品牌体验的新角色，”利希特说。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html\">finance.yahoo</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1115283615","content_text":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.\nThis follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.\nThese companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.\nDespite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.\nIt’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.\nAlthough COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.\nThe getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.\nThat includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.\nGoing public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.\nIf these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.\nAlready, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.\nThese companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.\nAt Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”\nBut that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”\nThe company did not immediately comment on Wednesday.\nWhen WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”\nOn Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”\nFiling confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.\nIPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.\nAnd by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).\nIn that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.\nLicht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”\nEarlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.\n“I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1997,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":165851965,"gmtCreate":1624118723757,"gmtModify":1634010542247,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562046766681217","authorIdStr":"3562046766681217"},"themes":[],"title":"","htmlText":"Like and comment pls! Thanks!","listText":"Like and comment pls! Thanks!","text":"Like and comment pls! 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