昕昕爱股票的个人主页 - 老虎社区

昕昕爱股票

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昕昕爱股票

2022-04-02

我12买的[流泪] [流泪] 不急

@乐呵乐呵笑呵呵:$荔枝(LIZI)$还有机会吗？啥时候呢？等了一年了[捂脸]

昕昕爱股票

2021-02-10

$卡隆石油(CPE)$30买的，拿了一年多？[流泪]

昕昕爱股票

2020-02-28

$哔哩哔哩(BILI)$ 先卖了吧。。。虽然我觉得不一定会跌，但是涨是不可能了。

昕昕爱股票

2020-02-26

$哔哩哔哩(BILI)$ 财报没出就这么高，出了还得了

昕昕爱股票

2020-02-08

$优步(UBER)$ 买买买！马上起飞！

昕昕爱股票

2020-02-03

$优信(UXIN)$ 都抛了么哈哈哈

昕昕爱股票

2020-01-24

$优信(UXIN)$ 买车娶媳妇啦！新年！

昕昕爱股票

2020-01-13

优酷腾讯视频的播放量都是假的。。一般都是乘25倍左右。视频五亿播放量，现在还有傻子信？

抱歉，原内容已删除

昕昕爱股票

2020-01-10

$哔哩哔哩(BILI)$ 空军来了大家快买啊！

昕昕爱股票

2020-01-07

$哔哩哔哩(BILI)$ 割韭菜啦快跑啊！

昕昕爱股票

2020-01-06

$哔哩哔哩(BILI)$ 买买买冲鸭

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09:01","market":"us","language":"zh","title":"B站，鱼与熊掌如何兼得？","url":"https://stock-news.laohu8.com/highlight/detail?id=2002265324","media":"Tech星球","summary":"原标题：B站，鱼与熊掌如何兼得？ 来源：Tech星球跨年晚会过后，B站真的出圈了吗？看完跨年晚会后，你还打开过B站吗？答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了，每天打开B站的频次更高了","content":"<html><body><p>原标题：B站，鱼与熊掌如何兼得？ 来源：Tech星球</p><p>跨年晚会过后，B站真的出圈了吗？</p><p>看完跨年晚会后，你还打开过B站吗？</p><p>答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了，每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后，补看B站跨年晚会的那一波人，「我特意去补看，结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖，但我get不到其中嗨点。如果不找健身视频，基本不会打开B站。」</p><p>不论评价如何，被讨论，就是胜利，意味着「出圈」。</p><p>B站跨年晚会确实出圈了。官媒称赞、股价暴涨13%、晚会播出6天后回放量超过6700万次，原本普通的一场跨年晚会，把B站推至成新年夜的最大赢家。关注度和讨论声，持续发酵，突破圈层。外界盛赞这场晚会是年轻人的狂欢。</p><p>然后呢？狂欢过后，是高歌猛进还是回归平淡，需要B站日后给出答案。</p><p>出圈的是跨年晚会还是B站？</p><p>何为出圈？这个源于饭圈用语的词组，意为某个明星、某个事件的走红，其热度不仅在自己固定粉丝圈中传播，而是被更多圈子外的路人所知晓。</p><p>从讨论和观看数量看，B站跨年晚会确实做到了出圈。12月31日当晚，涌进B站看直播的观众超过8000万人，其弹幕数量超过170万，项目总互动数2438万人次，豆瓣的评分至今维持在9.1的高分。</p><p>B站内部工作人员也向Tech星球（微信ID：tech618）表示，「跨年晚会的出圈，我们内部也很意外。」他们提到，出圈是外部对B站的解读，B站内部并未将其视作打法。话虽如此，B站逐渐走进主流视野是真。</p><p>首次举办跨年晚会，B站交出了一份满意的成绩单。</p><p>这背后，和B站自身的数据支持分不开。B站市场中心总经理、跨年晚会总策划杨亮曾对外表示，数据帮了跨年晚会主创团队很大的忙。无论是主题还是选曲，策划团队和主创团队基本是围绕B站的内容生态来挖掘，节目方向、素材的选择，则根据B站的数据数量和质量进行综合评判。</p><p>「数据帮我们做了一个很大的梳理，所有人的喜好、类别、年龄层次都会发现有不同的点，我们选择在大数据里共性更大的节目来定。」B站跨年晚会总导演宫鹏证实数据选曲这一点。</p><p>这也侧面体现了，为何部分观众体会不到跨年晚会嗨点的原因。整场跨年晚会的节目内容都源自于B站过去一年的梗和热点，若不是B站的资深用户或者是二次元迷，很难对晚会节目产生共情。</p><p>有数据显示，B站的月均活跃用户为1.28亿，最火的视频播放量也不过千万水平。而主流三大视频网站，优酷、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>的月活数都在5亿以上，视频的播放量也动辄上亿。目前，B站与这些巨头相比，还不属于同一个量级。</p><p>值得一提的是，尽管数据和主流长视频网站有距离，但B站的用户逐渐下沉，并不仅局限于一二线城市。第七届中国网络视听大会上，陈睿表示，此前B站的一二线城市用户占比较高，但2019年第一季度的数据显示，其54.3%的新增用户都来自三四线城市。</p><p>下沉代表着B站正走向更广阔的市场和人群。同时，只有征服了三四线城市的广大用户，B站才算迎来自己的出圈，而不仅仅只是一台跨年晚会被讨论。</p><p>出圈并非高枕无忧</p><p>出圈对于现阶段的B站来说，有喜有忧。要想实现商业化，必须被更多用户知悉喜爱，要想保持原本的格调，大众化难免祛魅。</p><p>陈睿说过，希望B站可以保持小众的特色，B站一旦大众了，也就平庸了。</p><p>可实现小众格调和大众化的平衡，极具挑战。</p><p>这不仅是B站一家所面临的难题，豆瓣、知乎、<a href=\"https://laohu8.com/S/WB\">微博</a>等互联网社区产品，同样头疼做大的同时、不破坏社区调性的难题。</p><p>新用户涌入后，B站要保持社区氛围一成不变，并不容易。B站靠二次元起家，这使得B站拥有着强烈意识形态的圈层文化。这样稳定圈层的社区形态和用户群体，在帮助它成长的同时，也赋予了其极强的用户粘性、极强的排外意识。</p><div><img src=\"http://k.sinaimg.cn/n/spider2020112/378/w753h425/20200112/f6b0-imztzhm9448680.png/w2048fin.jpg\"/></div><p>「曾经我们在B站玩，有优越感。觉得抖音、快手上都是土土的‘社会摇’、’口水歌‘，但现在B站越来越多不是真正二次元爱好者的人进来，我感觉优越感渐失。」梁静作为资深B站用户，语带不解。</p><p>如今新进来的用户，不再是曾经靠邀请码制度、以及必须回答一百道以ACG知识为主的多项选择题，才能通过注册会员的铁杆二次元迷。大量普通的用户涌入社区后，最明显的变化是「弹幕撕X、互喷变多了。」</p><p>B站也意识到这一点。不仅弹幕审核机制更加严苛，还有「小黑屋」以及「风纪委员会」维护社区风气。</p><p>同时，对于硬币的反面，陈睿本人格外警觉。2016年，当B站的一个番剧添加了贴片广告时，社区迎来一阵恐慌，用户担心平台被商业所「污染」。最后，陈睿顾及到用户体验，选择了「永远不添加贴片广告」。到B站推出大会员制度时，仍是如此，为了打消平台是不是会越来越倾向有钱会员的顾虑，B站还曾一度关闭了这个入口。</p><p>对于老用户的社区归属感，B站不曾懈怠。可归根结底，目前B站能在小众和大众之间找到平衡，多亏其分区属性。</p><p>B站虽然是垂直社区，但在体系内，又划分了多个子社区，从最初的4个分区，到如今15个分区。各体系之间可以交会、可以互动，整体上，每个社区有独特的调性和话语体系，这使得开放的生态下形成了隐形门槛，新用户会自发的对号入座而不是突然闯入。这也尽可能的保证了每个分区的氛围和调性。</p><p>当然，分区也不是护体金丹，只是现阶段保持B站调性和大众化的支点。未来，内容日益多元化，一波波的新用户涌入时，B站想要维持最初的调性，防止泯然众人，势必要迎来更多的挑战。</p><p>鱼与熊掌想要兼得</p><div><img src=\"http://k.sinaimg.cn/n/spider2020112/50/w508h342/20200112/819e-imztzhm9448681.png/w2048fin.jpg\"/></div><p>上市之后的B站，变现压力不小。</p><p>变现的前提是先拥有足够多的用户。于是，传言以每年5000万元的价格，B站重金签下头部主播冯提莫；与QQ音乐合作；花8亿元人民币拿下《英雄联盟》全球总决赛S10至S12连续三年（2020年至2022年）的国内独家直播版权；今年即将推出包括《三体》、《天官赐福》、《凡人修仙传》、《我为歌狂2》在内的40部国产动画作品……</p><p>B站正摆脱小众的身份，向着一个没有边界的社区平台进化。</p><p>同时，B站也在加速探索多元化商业变现的路径，毕竟百亿市值的目标还悬在头顶。据2019年Q3财报显示，当季度，B站直播和增值服务营收4.5亿元，同比增长167%；广告营收2.5亿元，同比增长80%；电商及其他业务营收2.3亿元，同比增长703%。</p><p>2016年B站推出大会员制度，以此来减轻没有贴片广告带来的营收压力，迈出商业化关键一步。2018年底，B站又与淘宝达成战略合作，通过UP主内容营销、IP商业化运营等多种形势，实现内容传播与电商的商业化结合。2019年7月，B站还收购超电文化，整合其游戏、直播、广告、电商等业务，新增线下演绎、艺人经纪等收入部分，由此来拓展自身商业化能力。</p><p>除此之外，B站多有涉及ACG产业链上的对外投资，从成立至今，被投公司超过60家，涉及动漫制作、虚拟偶像、二次元声音等多个领域。仅2018年，B站在文化娱乐领域投资的公司就超过20家。</p><p>近期在极客公园的大会上，陈睿提到，商业变现不能和社区相违背。「如果二者相悖的话，这家公司就会精神分裂，你心里面知道你要侧重用户，但是你的收入又来自于损害用户利益，我觉得这家公司就没法做了。当然，我觉得在行业里面之前是有这样的公司的，但是一般的结果不会好。</p><p>在他的原则里，「商业的收入不应该以牺牲用户体验或者说是用户的一些尊严为代价。这样的话，这家公司才能够走得比较长远。」</p><p>不难看出，社区调性和用户增长带来的商业变现，陈睿两者都要。</p><p>如果把出圈归功于一场跨年晚会，显然有点夸大其词。曾有数据显示，预计到2020年，中国在线娱乐市场62%的消费都将由90-00后贡献。他们都构成了B站未来的成长前景。B站十年，曾经最早的那批用户，已步入中年，成为市场消费主力，因此B站自然就显得主流不少。</p><p>B站逐渐向主流靠拢，是其商业化的重要前提。但鱼和熊掌如何兼得，是当前所有社区产品要面临的重要难题。B站能否解好这道题，是其下个十年的重要挑战。</p><p>（应采访对象要求，文中梁静为化名）</p><p>编辑/emily</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nB站，鱼与熊掌如何兼得？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-01-12 09:01 北京时间&nbsp;&nbsp;&nbsp;<a href=http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml><strong>Tech星球</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：B站，鱼与熊掌如何兼得？ 来源：Tech星球跨年晚会过后，B站真的出圈了吗？看完跨年晚会后，你还打开过B站吗？答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了，每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后，补看B站跨年晚会的那一波人，「我特意去补看，结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖，但我get不到其中嗨点。如果不找健身视频，基本不会打开B站。」不论评价如何...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5dfca12a1e9d541cb46bc6ec6361a60a","relate_stocks":{"BILI":"哔哩哔哩"},"source_url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2002265324","content_text":"原标题：B站，鱼与熊掌如何兼得？ 来源：Tech星球跨年晚会过后，B站真的出圈了吗？看完跨年晚会后，你还打开过B站吗？答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了，每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后，补看B站跨年晚会的那一波人，「我特意去补看，结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖，但我get不到其中嗨点。如果不找健身视频，基本不会打开B站。」不论评价如何，被讨论，就是胜利，意味着「出圈」。B站跨年晚会确实出圈了。官媒称赞、股价暴涨13%、晚会播出6天后回放量超过6700万次，原本普通的一场跨年晚会，把B站推至成新年夜的最大赢家。关注度和讨论声，持续发酵，突破圈层。外界盛赞这场晚会是年轻人的狂欢。然后呢？狂欢过后，是高歌猛进还是回归平淡，需要B站日后给出答案。出圈的是跨年晚会还是B站？何为出圈？这个源于饭圈用语的词组，意为某个明星、某个事件的走红，其热度不仅在自己固定粉丝圈中传播，而是被更多圈子外的路人所知晓。从讨论和观看数量看，B站跨年晚会确实做到了出圈。12月31日当晚，涌进B站看直播的观众超过8000万人，其弹幕数量超过170万，项目总互动数2438万人次，豆瓣的评分至今维持在9.1的高分。B站内部工作人员也向Tech星球（微信ID：tech618）表示，「跨年晚会的出圈，我们内部也很意外。」他们提到，出圈是外部对B站的解读，B站内部并未将其视作打法。话虽如此，B站逐渐走进主流视野是真。首次举办跨年晚会，B站交出了一份满意的成绩单。这背后，和B站自身的数据支持分不开。B站市场中心总经理、跨年晚会总策划杨亮曾对外表示，数据帮了跨年晚会主创团队很大的忙。无论是主题还是选曲，策划团队和主创团队基本是围绕B站的内容生态来挖掘，节目方向、素材的选择，则根据B站的数据数量和质量进行综合评判。「数据帮我们做了一个很大的梳理，所有人的喜好、类别、年龄层次都会发现有不同的点，我们选择在大数据里共性更大的节目来定。」B站跨年晚会总导演宫鹏证实数据选曲这一点。这也侧面体现了，为何部分观众体会不到跨年晚会嗨点的原因。整场跨年晚会的节目内容都源自于B站过去一年的梗和热点，若不是B站的资深用户或者是二次元迷，很难对晚会节目产生共情。有数据显示，B站的月均活跃用户为1.28亿，最火的视频播放量也不过千万水平。而主流三大视频网站，优酷、腾讯、爱奇艺的月活数都在5亿以上，视频的播放量也动辄上亿。目前，B站与这些巨头相比，还不属于同一个量级。值得一提的是，尽管数据和主流长视频网站有距离，但B站的用户逐渐下沉，并不仅局限于一二线城市。第七届中国网络视听大会上，陈睿表示，此前B站的一二线城市用户占比较高，但2019年第一季度的数据显示，其54.3%的新增用户都来自三四线城市。下沉代表着B站正走向更广阔的市场和人群。同时，只有征服了三四线城市的广大用户，B站才算迎来自己的出圈，而不仅仅只是一台跨年晚会被讨论。出圈并非高枕无忧出圈对于现阶段的B站来说，有喜有忧。要想实现商业化，必须被更多用户知悉喜爱，要想保持原本的格调，大众化难免祛魅。陈睿说过，希望B站可以保持小众的特色，B站一旦大众了，也就平庸了。可实现小众格调和大众化的平衡，极具挑战。这不仅是B站一家所面临的难题，豆瓣、知乎、微博等互联网社区产品，同样头疼做大的同时、不破坏社区调性的难题。新用户涌入后，B站要保持社区氛围一成不变，并不容易。B站靠二次元起家，这使得B站拥有着强烈意识形态的圈层文化。这样稳定圈层的社区形态和用户群体，在帮助它成长的同时，也赋予了其极强的用户粘性、极强的排外意识。「曾经我们在B站玩，有优越感。觉得抖音、快手上都是土土的‘社会摇’、’口水歌‘，但现在B站越来越多不是真正二次元爱好者的人进来，我感觉优越感渐失。」梁静作为资深B站用户，语带不解。如今新进来的用户，不再是曾经靠邀请码制度、以及必须回答一百道以ACG知识为主的多项选择题，才能通过注册会员的铁杆二次元迷。大量普通的用户涌入社区后，最明显的变化是「弹幕撕X、互喷变多了。」B站也意识到这一点。不仅弹幕审核机制更加严苛，还有「小黑屋」以及「风纪委员会」维护社区风气。同时，对于硬币的反面，陈睿本人格外警觉。2016年，当B站的一个番剧添加了贴片广告时，社区迎来一阵恐慌，用户担心平台被商业所「污染」。最后，陈睿顾及到用户体验，选择了「永远不添加贴片广告」。到B站推出大会员制度时，仍是如此，为了打消平台是不是会越来越倾向有钱会员的顾虑，B站还曾一度关闭了这个入口。对于老用户的社区归属感，B站不曾懈怠。可归根结底，目前B站能在小众和大众之间找到平衡，多亏其分区属性。B站虽然是垂直社区，但在体系内，又划分了多个子社区，从最初的4个分区，到如今15个分区。各体系之间可以交会、可以互动，整体上，每个社区有独特的调性和话语体系，这使得开放的生态下形成了隐形门槛，新用户会自发的对号入座而不是突然闯入。这也尽可能的保证了每个分区的氛围和调性。当然，分区也不是护体金丹，只是现阶段保持B站调性和大众化的支点。未来，内容日益多元化，一波波的新用户涌入时，B站想要维持最初的调性，防止泯然众人，势必要迎来更多的挑战。鱼与熊掌想要兼得上市之后的B站，变现压力不小。变现的前提是先拥有足够多的用户。于是，传言以每年5000万元的价格，B站重金签下头部主播冯提莫；与QQ音乐合作；花8亿元人民币拿下《英雄联盟》全球总决赛S10至S12连续三年（2020年至2022年）的国内独家直播版权；今年即将推出包括《三体》、《天官赐福》、《凡人修仙传》、《我为歌狂2》在内的40部国产动画作品……B站正摆脱小众的身份，向着一个没有边界的社区平台进化。同时，B站也在加速探索多元化商业变现的路径，毕竟百亿市值的目标还悬在头顶。据2019年Q3财报显示，当季度，B站直播和增值服务营收4.5亿元，同比增长167%；广告营收2.5亿元，同比增长80%；电商及其他业务营收2.3亿元，同比增长703%。2016年B站推出大会员制度，以此来减轻没有贴片广告带来的营收压力，迈出商业化关键一步。2018年底，B站又与淘宝达成战略合作，通过UP主内容营销、IP商业化运营等多种形势，实现内容传播与电商的商业化结合。2019年7月，B站还收购超电文化，整合其游戏、直播、广告、电商等业务，新增线下演绎、艺人经纪等收入部分，由此来拓展自身商业化能力。除此之外，B站多有涉及ACG产业链上的对外投资，从成立至今，被投公司超过60家，涉及动漫制作、虚拟偶像、二次元声音等多个领域。仅2018年，B站在文化娱乐领域投资的公司就超过20家。近期在极客公园的大会上，陈睿提到，商业变现不能和社区相违背。「如果二者相悖的话，这家公司就会精神分裂，你心里面知道你要侧重用户，但是你的收入又来自于损害用户利益，我觉得这家公司就没法做了。当然，我觉得在行业里面之前是有这样的公司的，但是一般的结果不会好。在他的原则里，「商业的收入不应该以牺牲用户体验或者说是用户的一些尊严为代价。这样的话，这家公司才能够走得比较长远。」不难看出，社区调性和用户增长带来的商业变现，陈睿两者都要。如果把出圈归功于一场跨年晚会，显然有点夸大其词。曾有数据显示，预计到2020年，中国在线娱乐市场62%的消费都将由90-00后贡献。他们都构成了B站未来的成长前景。B站十年，曾经最早的那批用户，已步入中年，成为市场消费主力，因此B站自然就显得主流不少。B站逐渐向主流靠拢，是其商业化的重要前提。但鱼和熊掌如何兼得，是当前所有社区产品要面临的重要难题。B站能否解好这道题，是其下个十年的重要挑战。（应采访对象要求，文中梁静为化名）编辑/emily","news_type":1},"isVote":1,"tweetType":1,"viewCount":715,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}