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11:09","market":"hk","language":"zh","title":"小米汽车还得再快一点","url":"https://stock-news.laohu8.com/highlight/detail?id=2164874997","media":"品玩","summary":"在小米宣布造车的5个多月时间里，外界一直在通过各种渠道——招聘信息、财报、发布会中，寻找小米造车的蛛丝马迹。\n9月1日上午，小米集团通过官方微博账号“小米公司发言人”宣布，小米汽车有限公司完成了工商注","content":"<p><img src=\"https://static.tigerbbs.com/bac5d2319bca533759f9ef2c93cb4821\" tg-width=\"645\" tg-height=\"295\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>在小米宣布造车的5个多月时间里，外界一直在通过各种渠道——招聘信息、财报、发布会中，寻找小米造车的蛛丝马迹。</p>\n<p>9月1日上午，小米集团通过官方<a href=\"https://laohu8.com/S/WB\">微博</a>账号“小米公司发言人”宣布，小米汽车有限公司完成了工商注册，注册资本为100亿元，公司法定代表人为雷军，小米汽车总部落户北京经济开发区。这标志着备受关注的小米汽车迎来了关键性的里程碑。</p>\n<p>通过地图检索，“北京经济技术开发区科创十街15号院”这个位置应该就是小米亦庄产业园附近。</p>\n<p><img src=\"https://static.tigerbbs.com/bbcbedf631ab392da3f269084e2f8477\" tg-width=\"750\" tg-height=\"430\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>不过虽然注册地放在了北京，但汽车产业链通常确实存在总部、研发中心，甚至是不同工厂分别设立在不同城市的情况，所以目前这也并不意味着小米的工厂将设立在北京经济技术开发区。</p>\n<p>关于工厂的落地，目前也还无具体信息。甚至制造模式采取自建的方式，收购其他品牌现有产能，还是合作代工，也都将决定小米汽车接下来的落地节奏。</p>\n<p>官宣公司成立之际，雷军还在微博上放出的一张“核心团队”照片，所以很快就被扒出照片中除雷军以外其他16人的具体信息。可见，外界对小米造车团队的好奇心。</p>\n<p><img src=\"https://static.tigerbbs.com/fe0a56b8d18eb3745903494927fb9b77\" tg-width=\"750\" tg-height=\"499\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>在这份被曝光的核心成员信息中，可以注意到，其中大部分成员来自小米各个业务板块，并且有多位已经在小米就职近10年的老员工，只有位于后排的李田原（后排右三）是唯一一个照片中被“挖来”的人，李田原曾任宝马iX设计师，在今年4月的上海车展上还曾为宝马站台。</p>\n<p>李田原作为其中唯一一个来自于主机厂的人，他的出现让这张照片所传递的信息更加立体。</p>\n<p>从合影人才分布的情况来看，汽车领域专业人才的紧缺恐怕还是一大问题。据公开报道称，小米已经招募到汽车产业资深高管，只是尚未公开身份。</p>\n<p>从这张照片中可以看出，关于<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>座舱、自动驾驶团队筹备、供应链筹备等链条已经搭建完成。小米汽车的雏形或许可以快速推进了。</p>\n<p>小米的官方信息显示，小米汽车团队已组成了约300人的团队。</p>\n<p>大规模招人还在持续，其中以L4级自动驾驶技术团队的需求最大。可见，目前小米仍然在组建核心技术团队。而关于营销团队和公关团队，似乎还并未涉及。</p>\n<p>小米集团还在8月25日发布公告，以近7737万美元的总交易额收购了自动驾驶技术公司深动科技(DEEPMOTION TECH)，这也是小米宣布造车以来最大的一笔收购案。</p>\n<p>同时，在供应链的布局上，小米还进行了一系列投资。包括领投国内激光雷达厂商禾赛科技，入股智能驾驶技术及产品供应商纵目科技；在能源供应链上，投资蜂巢能源和<a href=\"https://laohu8.com/S/002460\">赣锋锂业</a>；智能交通方面，投资纵目科技和爱泊车。不过相比深动科技的全资收购，小米更早出手的几笔投资更像是财务投资。</p>\n<p>与其同时，相比于同时期宣布造车的集度（<a href=\"https://laohu8.com/S/BIDU\">百度</a>+吉利），小米造车的进展并不算快。</p>\n<p>在小米汽车消息发布的两天前，集度汽车CEO夏一平在微博中晒出了首款汽车产品风洞图，这意味着集度首款产品的造型已经完成。这是集度宣布造车后的第182天，首款产品造型历时6个月时间。</p>\n<p><img src=\"https://static.tigerbbs.com/5c3b12da34142d6a5de4ec8efa207dee\" tg-width=\"750\" tg-height=\"665\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>当然相比于小米全资造车，集度则是拥有互联网公司百度和造车公司吉利两大股东，同时也拥有了现成的自动驾驶技术百度Apollo和吉利的浩瀚架构。</p>\n<p>两者在新一轮造车中走的完全是两种模式，但是他们面对着同样的问题：和时间赛跑。</p>\n<p>集度已经宣布了首款车型的亮相时间，预计在明年4月北京车展，而小米现在还在琢磨首款车型的定位。</p>\n<p>雷军曾透露，小米首款车型力争三年内推出。到时候再拿几年前<a href=\"https://laohu8.com/S/NIO\">蔚来</a>、小鹏的创业速度来衡量小米显然已经不合适了。蔚来、小鹏作为第一批新造车企业，完成了市场开荒、扭转用户品牌认知、颠覆零售模式、用户体验等多个阶段，市场对他们的认知是从零开始的。或者说，在蔚来、小鹏创业伊始，外界对其抱有的期待不高，某种程度上也让其推出的产品少了很多“包袱”。</p>\n<p>但是，外界对小米汽车是有期待的。</p>\n<p>在雷军发布“核心团队”的微博下面，来自用户“年轻人第一辆车”的呼声甚高，在小米汽车还没找准定位时，用户已经帮它定位了。</p>\n<p>电动汽车三电工程师朱玉龙也认为，如今在智能电动车领域，小米后发也会具备一定的优势——可以通过当前新势力的打法，哪些是有效的，那些是待改进的，可以在人才组合和团队构件中进行规避。</p>\n<p>另外，如今汽车市场上，将自己定位为“汽车界小米”的就有威马、零跑，恐怕等到小米新车问世，市场上“年轻人的第一辆车”已经数不胜数了。小米汽车届时还能稳稳的拿捏住这个市场吗？</p>\n<p>另一方面，外界对小米的期待，还希望它能在智能座舱方面有出色的体验，这一点，或许将直接决定小米汽车的市场口碑。届时，包括<a href=\"https://laohu8.com/S/AAPL\">苹果</a>、华为，可能都是小米的潜在对手，小米能够顺利脱颖而出吗？</p>\n<p>近日，苹果接触丰田的消息不胫而走，并且将供应链的布局瞄准亚洲，包括接触LG电子、<a href=\"https://laohu8.com/S/300750\">宁德时代</a>等。</p>\n<p>小米的紧迫感可一点儿都不少。</p>","source":"pw","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202109032022227d51ffe6&s=b><strong>品玩</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在小米宣布造车的5个多月时间里，外界一直在通过各种渠道——招聘信息、财报、发布会中，寻找小米造车的蛛丝马迹。\n9月1日上午，小米集团通过官方微博账号“小米公司发言人”宣布，小米汽车有限公司完成了工商注册，注册资本为100亿元，公司法定代表人为雷军，小米汽车总部落户北京经济开发区。这标志着备受关注的小米汽车迎来了关键性的里程碑。\n通过地图检索，“北京经济技术开发区科创十街15号院”这个位置应该就是...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202109032022227d51ffe6&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/bac5d2319bca533759f9ef2c93cb4821","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202109032022227d51ffe6&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2164874997","content_text":"在小米宣布造车的5个多月时间里，外界一直在通过各种渠道——招聘信息、财报、发布会中，寻找小米造车的蛛丝马迹。\n9月1日上午，小米集团通过官方微博账号“小米公司发言人”宣布，小米汽车有限公司完成了工商注册，注册资本为100亿元，公司法定代表人为雷军，小米汽车总部落户北京经济开发区。这标志着备受关注的小米汽车迎来了关键性的里程碑。\n通过地图检索，“北京经济技术开发区科创十街15号院”这个位置应该就是小米亦庄产业园附近。\n\n不过虽然注册地放在了北京，但汽车产业链通常确实存在总部、研发中心，甚至是不同工厂分别设立在不同城市的情况，所以目前这也并不意味着小米的工厂将设立在北京经济技术开发区。\n关于工厂的落地，目前也还无具体信息。甚至制造模式采取自建的方式，收购其他品牌现有产能，还是合作代工，也都将决定小米汽车接下来的落地节奏。\n官宣公司成立之际，雷军还在微博上放出的一张“核心团队”照片，所以很快就被扒出照片中除雷军以外其他16人的具体信息。可见，外界对小米造车团队的好奇心。\n\n在这份被曝光的核心成员信息中，可以注意到，其中大部分成员来自小米各个业务板块，并且有多位已经在小米就职近10年的老员工，只有位于后排的李田原（后排右三）是唯一一个照片中被“挖来”的人，李田原曾任宝马iX设计师，在今年4月的上海车展上还曾为宝马站台。\n李田原作为其中唯一一个来自于主机厂的人，他的出现让这张照片所传递的信息更加立体。\n从合影人才分布的情况来看，汽车领域专业人才的紧缺恐怕还是一大问题。据公开报道称，小米已经招募到汽车产业资深高管，只是尚未公开身份。\n从这张照片中可以看出，关于智能座舱、自动驾驶团队筹备、供应链筹备等链条已经搭建完成。小米汽车的雏形或许可以快速推进了。\n小米的官方信息显示，小米汽车团队已组成了约300人的团队。\n大规模招人还在持续，其中以L4级自动驾驶技术团队的需求最大。可见，目前小米仍然在组建核心技术团队。而关于营销团队和公关团队，似乎还并未涉及。\n小米集团还在8月25日发布公告，以近7737万美元的总交易额收购了自动驾驶技术公司深动科技(DEEPMOTION TECH)，这也是小米宣布造车以来最大的一笔收购案。\n同时，在供应链的布局上，小米还进行了一系列投资。包括领投国内激光雷达厂商禾赛科技，入股智能驾驶技术及产品供应商纵目科技；在能源供应链上，投资蜂巢能源和赣锋锂业；智能交通方面，投资纵目科技和爱泊车。不过相比深动科技的全资收购，小米更早出手的几笔投资更像是财务投资。\n与其同时，相比于同时期宣布造车的集度（百度+吉利），小米造车的进展并不算快。\n在小米汽车消息发布的两天前，集度汽车CEO夏一平在微博中晒出了首款汽车产品风洞图，这意味着集度首款产品的造型已经完成。这是集度宣布造车后的第182天，首款产品造型历时6个月时间。\n\n当然相比于小米全资造车，集度则是拥有互联网公司百度和造车公司吉利两大股东，同时也拥有了现成的自动驾驶技术百度Apollo和吉利的浩瀚架构。\n两者在新一轮造车中走的完全是两种模式，但是他们面对着同样的问题：和时间赛跑。\n集度已经宣布了首款车型的亮相时间，预计在明年4月北京车展，而小米现在还在琢磨首款车型的定位。\n雷军曾透露，小米首款车型力争三年内推出。到时候再拿几年前蔚来、小鹏的创业速度来衡量小米显然已经不合适了。蔚来、小鹏作为第一批新造车企业，完成了市场开荒、扭转用户品牌认知、颠覆零售模式、用户体验等多个阶段，市场对他们的认知是从零开始的。或者说，在蔚来、小鹏创业伊始，外界对其抱有的期待不高，某种程度上也让其推出的产品少了很多“包袱”。\n但是，外界对小米汽车是有期待的。\n在雷军发布“核心团队”的微博下面，来自用户“年轻人第一辆车”的呼声甚高，在小米汽车还没找准定位时，用户已经帮它定位了。\n电动汽车三电工程师朱玉龙也认为，如今在智能电动车领域，小米后发也会具备一定的优势——可以通过当前新势力的打法，哪些是有效的，那些是待改进的，可以在人才组合和团队构件中进行规避。\n另外，如今汽车市场上，将自己定位为“汽车界小米”的就有威马、零跑，恐怕等到小米新车问世，市场上“年轻人的第一辆车”已经数不胜数了。小米汽车届时还能稳稳的拿捏住这个市场吗？\n另一方面，外界对小米的期待，还希望它能在智能座舱方面有出色的体验，这一点，或许将直接决定小米汽车的市场口碑。届时，包括苹果、华为，可能都是小米的潜在对手，小米能够顺利脱颖而出吗？\n近日，苹果接触丰田的消息不胫而走，并且将供应链的布局瞄准亚洲，包括接触LG电子、宁德时代等。\n小米的紧迫感可一点儿都不少。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1646,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":191820291,"gmtCreate":1620870406113,"gmtModify":1620870406113,"author":{"id":"3488673817553305","authorId":"3488673817553305","name":"kk_a","avatar":"https://static.tigerbbs.com/e8a41c51cb69a94f75c48b48b77d30f9","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"<a 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