沙克的个人主页 - 老虎社区

沙克

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2023-12-23

当前淘宝上的假货和次品已经到了猖狂的地步

阿里欲夺回荣光，需要“吴妈”这个狠人

2023-12-23

你可真逗，还要怎么糟？？

游戏新规带崩股价，但也没想象的那么糟

2023-12-23

啥时候也不进场，牛了多久熊了就会有多久，千万别碰

2020-06-24

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 收到短信通知，今天被迫平仓，但我想平仓后不久就会涨起来，真特么坑

2020-01-27

$FUT:A50指数主连(CNmain)$ 把世界经济指数和国际原油期货都能拉下来了，a50不跳下来才怪呢，至于大癌股只能祈祷了

2019-12-27

$FUT:英镑主连(GBPmain)$ 厉害了，腐国与新西兰枫叶袋鼠四国要自贸和人员自由流动了，英镑下一目标1.4？

2019-12-24

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 美然下跌或与北溪二号开通和强国不再抑制煤炭有关

2019-12-20

$保利物业(06049)$ 物业是为数不多的自行收费的暴利行业

2019-12-09

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 这简直是雪崩啊，这是要到五元合股么？？

2019-11-29

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 有没有可能破十到五，然后合股的可能？

2019-11-19

$道琼斯(.DJI)$ 老美老美真是美，天天新高

2019-11-16

$道琼斯(.DJI)$ 明年若老特获胜道指能上三万

2019-10-28

$迅雷(XNET)$ 再怎么折腾都是亏损，而且还会继续亏损下去

2019-10-16

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 这货是在耍流氓吗？

2019-10-02

$道琼斯(.DJI)$ 。欧洲三傻都跟着跌三个点了，这样的走势绝不会是什么数据不达预期造成的，看来美帝这次是来真格的了

2019-03-08

$中信证券(600030)$ 这就是号称天朝的高盛

2019-01-25

$美光科技(MU)$ 加油！美光

2019-01-14

$三倍做多天然气ETN(VelocityShares)(UGAZ)$天然气主连涨了10%，为啥三倍多不涨30%呢？？想不明白

2019-01-10

$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 撸起袖子加油干😂

2018-12-22

$中通快递(ZTO)$ 阿里之下以中通为首的几个辣鸡快递，不给送到家

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justify;\">“85后”吴嘉就是吴泳铭挖来的人，他将负责淘天用户平台事业部与阿里妈妈事业部，后者是淘天核心的利润来源。作为2010年就加入阿里的校招生，吴嘉最为人所知的成绩是做成了夸克，他自2021年起担任阿里智能信息事业群总裁。</p><p style=\"text-align: justify;\">阿里内部人士表示，吴嘉在淘天任职后，还将继续兼任智能信息总裁。</p><p style=\"text-align: justify;\">现任饿了么首席运营官谌伟业（处端）也将调任淘宝，他将负责淘宝事业部、淘天商家平台部、淘天客户满意部。处端2021年调入饿了么，通过免单等一系列活动，帮助饿了么在业务下滑趋势下稳住阵脚。此外，他还是闲鱼的初创人。</p><p style=\"text-align: justify;\">除了年轻力壮有战功，吴嘉和处端还有一个共同点，即重视产品。夸克和闲鱼是阿里体系内最受年轻用户认可的产品，风格简洁，容易上手，这也意味着，淘宝APP或将遵循同样的风格，迎来“减负”。</p><p style=\"text-align: justify;\">据阿里内部人士介绍，淘宝APP承载了诸多业务，加上多年来各种功能的迭加，显得颇为臃肿。近几年不管是用户还是商家，对淘宝的产品多有吐槽。</p><p style=\"text-align: justify;\">从其他部门抽调精兵强去淘天任职，吴泳铭的最新调动表明，淘宝作为阿里巴巴最核心业务的分量在上升，这也令外界看到吴坚决做聚焦、做取舍的决心。</p><p style=\"text-align: justify;\">淘宝最擅长的运营，相对需要更丰富的经验，但吴泳铭同样交给了更年轻的一代，并将分散的职能进行了整合。</p><p style=\"text-align: justify;\">具体来看，淘宝直播的负责人道放同时接管淘宝内容团队，直播与短视频等其他内容实现了合体。一漫从主要负责自营业务扩充到了M2C事业部，家洛、少游也都是在淘天工作多年的80后，此次分别挑起了天猫和服饰的大梁。</p><p style=\"text-align: justify;\">一名淘天员工形容，这次核心管理层的整体换将、年轻化，“好像在平静的湖面上突然扔下一颗炸弹，不少原来躺平的人都站起来了。”淘天面临的严峻竞争局面目前并没有改变，不同的是，希望开始生长了。</p><p style=\"text-align: justify;\">随着新一代淘天核心管理层组建完成，阿里内部人士认为，历经大半年的史上最大组织变革可能暂告一段落，以吴泳铭为首的全新管理层接下来将投入到激烈的市场竞争中。</p><p style=\"text-align: justify;\">过去几年，阿里的市场份额被拼多多和抖音等新势力一点点蚕食，阿里市值也被拼多多超越，吴泳铭的当务之急是守住阿里的市场地位，防止情况进一步恶化。</p><p style=\"text-align: justify;\">战略方向已经非常清晰，11月16日，吴泳铭首次向外界披露新战略大图，淘天将坚持“用户为先，生态繁荣，科技驱动”的业务发展策略，阿里云不再推进完全分拆，将坚定实施AI驱动、公共云优先的战略。</p><p style=\"text-align: justify;\">而随着淘天和阿里云的深度协同，淘天将通过技术创新提升市场竞争力，阿里向AI电商时代大步迈进。为此，阿里强调会保持高强度的资源和研发投入。</p><p style=\"text-align: justify;\">吴泳铭也做好了重新创业的准备。在人事任命的全员信中，他表示，“正视现状，重新创业。”他不止一次强调过，翻篇归零，唤醒重新创业的心态。</p><p style=\"text-align: justify;\">据阿里内部人士透露，作为阿里合伙人，吴泳铭过去八年在做投资业务，距离阿里核心业务比较远，更多是以投资人视角从外部观察公司，如今归来，他没有所谓的包袱，可以大刀阔斧搞改革。</p><p style=\"text-align: justify;\">电商行业在经历了20多年的发展后，正在进入一个前所未有的大洗牌阶段，正如马云所说，AI电商时代刚刚开始，对谁都是机会，也是挑战。</p><p style=\"text-align: justify;\">现在，这个机会交到了吴泳铭的手中，他是最早跟随马云、也是其最信任的合伙人之一，他能否找回阿里曾经失去的荣光，不仅关系着阿里的未来，也将改写中国电商市场格局，为此，他必须孤掷一注，才有可能赢得逆风翻盘的机会。</p></body></html>","source":"live_wallstreetcn","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>阿里欲夺回荣光，需要“吴妈”这个狠人</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n阿里欲夺回荣光，需要“吴妈”这个狠人\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-12-22 23:26 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3704854><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者 | 刘宝丹在接管淘天CEO两天后，吴泳铭雷厉风行地排兵布阵，将淘天集团一大批高管直接换人，全部是80、85后少壮派，显示了他改革淘天的决心。12月20日下午，淘天核心管理人员被调整的消息在员工中流传开来。华尔街见闻获悉，吴嘉、处端、家洛、道放、一漫、少游六人已由吴泳铭任命，分别负责产品、淘宝、天猫、直播等核心业务，已完成内部沟通，正式上任。这种“急行军”式的人事旋风，又涉及淘天几乎所有核心...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3704854\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7c4f026b3bb0d67959deb8bde6eb0e69","relate_stocks":{"09988":"阿里巴巴-SW","BABA":"阿里巴巴"},"source_url":"https://wallstreetcn.com/articles/3704854","is_english":false,"share_image_url":"https://static.laohu8.com/cc96873d3d23ee6ac10685520df9c100","article_id":"1116684587","content_text":"作者 | 刘宝丹在接管淘天CEO两天后，吴泳铭雷厉风行地排兵布阵，将淘天集团一大批高管直接换人，全部是80、85后少壮派，显示了他改革淘天的决心。12月20日下午，淘天核心管理人员被调整的消息在员工中流传开来。华尔街见闻获悉，吴嘉、处端、家洛、道放、一漫、少游六人已由吴泳铭任命，分别负责产品、淘宝、天猫、直播等核心业务，已完成内部沟通，正式上任。这种“急行军”式的人事旋风，又涉及淘天几乎所有核心高管，在整个阿里历史上也极为罕见，显示出阿里的行事风格，在吴泳铭带领下正变得更加简单、直接、凌厉。三个月前，吴泳铭首次作为阿里CEO发布全员信，对管理团队年轻化提出了明确目标，即4年内，要让85后、90后作为主力管理者。如今看来，已为今日的人事调整埋下伏笔。目前看来，新一代的淘天核心管理者是清一色的“少壮派”。有内部员工估计，新的核心管理层比此前年轻了近10岁，且都已有战功在身。作为阿里、淘天、阿里云三大核心集团的CEO，吴泳铭对人才调度的力度很大，除了从淘天内部调度，他还从其他业务部门挖人。“85后”吴嘉就是吴泳铭挖来的人，他将负责淘天用户平台事业部与阿里妈妈事业部，后者是淘天核心的利润来源。作为2010年就加入阿里的校招生，吴嘉最为人所知的成绩是做成了夸克，他自2021年起担任阿里智能信息事业群总裁。阿里内部人士表示，吴嘉在淘天任职后，还将继续兼任智能信息总裁。现任饿了么首席运营官谌伟业（处端）也将调任淘宝，他将负责淘宝事业部、淘天商家平台部、淘天客户满意部。处端2021年调入饿了么，通过免单等一系列活动，帮助饿了么在业务下滑趋势下稳住阵脚。此外，他还是闲鱼的初创人。除了年轻力壮有战功，吴嘉和处端还有一个共同点，即重视产品。夸克和闲鱼是阿里体系内最受年轻用户认可的产品，风格简洁，容易上手，这也意味着，淘宝APP或将遵循同样的风格，迎来“减负”。据阿里内部人士介绍，淘宝APP承载了诸多业务，加上多年来各种功能的迭加，显得颇为臃肿。近几年不管是用户还是商家，对淘宝的产品多有吐槽。从其他部门抽调精兵强去淘天任职，吴泳铭的最新调动表明，淘宝作为阿里巴巴最核心业务的分量在上升，这也令外界看到吴坚决做聚焦、做取舍的决心。淘宝最擅长的运营，相对需要更丰富的经验，但吴泳铭同样交给了更年轻的一代，并将分散的职能进行了整合。具体来看，淘宝直播的负责人道放同时接管淘宝内容团队，直播与短视频等其他内容实现了合体。一漫从主要负责自营业务扩充到了M2C事业部，家洛、少游也都是在淘天工作多年的80后，此次分别挑起了天猫和服饰的大梁。一名淘天员工形容，这次核心管理层的整体换将、年轻化，“好像在平静的湖面上突然扔下一颗炸弹，不少原来躺平的人都站起来了。”淘天面临的严峻竞争局面目前并没有改变，不同的是，希望开始生长了。随着新一代淘天核心管理层组建完成，阿里内部人士认为，历经大半年的史上最大组织变革可能暂告一段落，以吴泳铭为首的全新管理层接下来将投入到激烈的市场竞争中。过去几年，阿里的市场份额被拼多多和抖音等新势力一点点蚕食，阿里市值也被拼多多超越，吴泳铭的当务之急是守住阿里的市场地位，防止情况进一步恶化。战略方向已经非常清晰，11月16日，吴泳铭首次向外界披露新战略大图，淘天将坚持“用户为先，生态繁荣，科技驱动”的业务发展策略，阿里云不再推进完全分拆，将坚定实施AI驱动、公共云优先的战略。而随着淘天和阿里云的深度协同，淘天将通过技术创新提升市场竞争力，阿里向AI电商时代大步迈进。为此，阿里强调会保持高强度的资源和研发投入。吴泳铭也做好了重新创业的准备。在人事任命的全员信中，他表示，“正视现状，重新创业。”他不止一次强调过，翻篇归零，唤醒重新创业的心态。据阿里内部人士透露，作为阿里合伙人，吴泳铭过去八年在做投资业务，距离阿里核心业务比较远，更多是以投资人视角从外部观察公司，如今归来，他没有所谓的包袱，可以大刀阔斧搞改革。电商行业在经历了20多年的发展后，正在进入一个前所未有的大洗牌阶段，正如马云所说，AI电商时代刚刚开始，对谁都是机会，也是挑战。现在，这个机会交到了吴泳铭的手中，他是最早跟随马云、也是其最信任的合伙人之一，他能否找回阿里曾经失去的荣光，不仅关系着阿里的未来，也将改写中国电商市场格局，为此，他必须孤掷一注，才有可能赢得逆风翻盘的机会。","news_type":1},"isVote":1,"tweetType":1,"viewCount":322,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":255114766749976,"gmtCreate":1703294940529,"gmtModify":1703294942015,"author":{"id":"3459597091040524","authorId":"3459597091040524","name":"沙克","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"你可真逗，还要怎么糟？？","listText":"你可真逗，还要怎么糟？？","text":"你可真逗，还要怎么糟？？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/255114766749976","repostId":"2393418360","repostType":2,"repost":{"id":"2393418360","weMediaInfo":{"introduction":"新型财经科技信息服务提供商，专注TMT。技术改变商业，商业改变世界，我们纪录这个过程，并聚集这些改变世界的人。","home_visible":1,"media_name":"TMTPost","id":"1065587721","head_image":"https://static.tigerbbs.com/72948639b39fd795a430fcaa2772851c"},"pubTimestamp":1703256150,"share":"https://www.laohu8.com/m/news/2393418360?lang=&edition=full","pubTime":"2023-12-22 22:42","market":"hk","language":"zh","title":"游戏新规带崩股价，但也没想象的那么糟","url":"https://stock-news.laohu8.com/highlight/detail?id=2393418360","media":"TMTPost","summary":"游戏厂商如何应对？","content":"<html><head></head><body><p><img src=\"https://static.tigerbbs.com/9ac1d91d3612466d92ac262b03c6c57e\" alt=\"\"/>作者｜吴一枭</p><p>12月22日，国家新闻出版署起草《网络游戏管理办法（草案征求意见稿）》（以下简称《办法》），现向社会公开征求意见。</p><p>《办法》中就网络游戏运营提出多项整改指示，涵盖游戏内容、用户消费、游戏币发放交易、虚拟道具抽取等多个领域。</p><p><img src=\"https://static.tigerbbs.com/52654c7779924adda3b1744210267f7d\" alt=\"\"/></p><p>图源：国家新闻出版署</p><p>受此影响，A股与港股游戏板块出现大幅下跌。截至收盘，A股方面<a href=\"https://laohu8.com/S/002555\">三七互娱</a>、<a href=\"https://laohu8.com/S/002517\">恺英网络</a>、<a href=\"https://laohu8.com/S/002605\">姚记科技</a>、<a href=\"https://laohu8.com/S/603258\">电魂网络</a>等集体跌停，港股方面<a href=\"https://laohu8.com/S/BILI\">哔哩哔哩</a>下跌9%，腾讯下跌12%，<a href=\"https://laohu8.com/S/NTES\">网易</a>下跌24.6%。</p><h2 id=\"id_3301782319\">新规如何影响游戏产业？</h2><p>梳理《办法》后，发现它首先影响的腰尾部游戏厂商，其次才是头部大厂。</p><p>具体而言，《办法》第十八条中指出，网络游戏不得设置每日登录、首次充值、连续充值等诱导性奖励。所有网络游戏须设置用户充值限额，并在其服务规则中予以公示。</p><p>前者几乎覆盖国内所有采用GaaS模式的游戏产品，后者则着重针对高ARPU产品，比如以“类传奇”为首的MMO游戏与SLG游戏。</p><p>简而言之，这一条着重针对的是游戏的To C收入。这对于无法做出大DAU，只能把精力与资源放在高ARPU游戏的腰尾部游戏厂商而言会造成明显影响。小厂的游戏，多半采用都是“100个零氪玩家+10个小氪玩家+1个重氪玩家”模式，然后通过增设服务器来完成模式的复制粘贴，以此完成盈利目标。如若限消，这些产品的盈利能力将大打折扣。</p><p>相较于腰尾部厂商，头部大厂IP储备更加丰富，强大的导流能力使其拥有高DAU产品矩阵。在创收方面，他们并不单纯依赖玩家付费，To B收入同样也是重要一环。据项目经手人员透露，腾讯旗下战术竞技类手游《和平精英》的品牌联动报价基本皆在百万级别以上。</p><p><img src=\"https://static.tigerbbs.com/48e7efc00bc344ffb2a9d0a72d50eb80\" alt=\"\"/>图源：和平精英官博</p><p>在《办法》中，可能会对头部大厂造成明显影响的是第二十五条，同一企业不得同时经营网络游戏币发放和网络游戏币交易服务。然网易旗下的虚拟道具交易平台“藏宝阁”，正是其游戏营销业务中的重要组成部分。</p><p>“藏宝阁”是网易热门游戏IP《梦幻西游》的衍生产物，自2008年起正式成立。在“藏宝阁”，玩家可以交易游戏中的虚拟道具与游戏账号，并直接以人民币结算。</p><p>在“藏宝阁”的加持下，《梦幻西游》成为部分“平民”玩家的一种谋生手段，而手头富裕的氪金玩家则可借此节省体验游戏的时间成本，平台从每笔交易中抽佣，三方受益，共同为《梦幻西游》打造出稳定的经济生态。</p><p>据数据网站Magic公布的2022年全球手游收入榜单显示，《梦幻西游》手游版全年营收约为6亿美元。作为网易旗下最赚钱的游戏，《梦幻西游》系列每年能为网易带来接近200亿元营收。</p><p><img src=\"https://static.tigerbbs.com/dc9c25e1c73c444f9e2badbec19f89be\" alt=\"\"/>图源：梦幻西游电脑版官博</p><p>发展至今，“藏宝阁”已经从《梦幻西游》的”定海神针“蜕变成网易全平台虚拟道具交易平台，其目前共计覆盖网易旗下18款端游与27款手游。因此”藏宝阁“的运营是否保持顺畅，与网易游戏板块营收存在直接关联。</p><p>对于《办法》第二十五条中所指的“同一企业”是否可以通过注册子公司来进行规避，目前尚不得知，有待进一步观察。</p><p>除上述部分外，《办法》还对游戏测试与小程序游戏作出调整指示。如第二十一条【技术测试规范】指出，网络游戏限额测试用户不得超过2万，测试用户资料做删档处理。</p><p>过去部分游戏公司会在游戏内测后期开启不删档内测，并在公测后对玩家的内测充值提供返利。如此做法一是为了提升用户转化，二是基于版号发放情况去做风险对冲。但随着《办法》出台，这条路从此将被堵死。</p><p>另外，成为今年游戏行业热点的小程序游戏同样也将得到进一步监管。《办法》第六十三条提出，对无故事情节、玩法简单、无充值消费的国产小程序网络游戏的管理，由国家出版主管部门根据《出版管理条例》及本办法的原则另行规定。</p><p>据《2023中国游戏产业报告》显示，2023年国内小程序游戏市场收入200亿元，同比增长300%。营收飞速增长的背后，是买量投放的大肆泛滥，许多用户曾对此感到十分困扰。在小程序游戏这一细分品类的监管力度加强后，这种情况或将出现改善。</p><h2 id=\"id_3538806541\">游戏厂商如何应对？</h2><p>据不完全统计，目前已有包括恺英网络、三七互娱、姚记科技、<a href=\"https://laohu8.com/S/002168\">惠程科技</a>等十余家上市游戏概念公司就《办法》作出回应。</p><p>资本市场，A股方面的恺英网络最先对该新规做出相应回应。恺英网络表示，目前对公司经营没有实质性影响。公司将认真学习研究、积极跟进反馈。</p><p>另外，知名游戏宣发平台<a href=\"https://laohu8.com/S/02400\">心动公司</a>表示将积极配合新规落地，旗下自研产品从不依赖首充返利、每日签到等强运营手段。公司将充分落实新规精神和具体措施，共同促进行业健康发展。</p><p>作为全球最大的游戏厂商之一，腾讯游戏方面亦做出表示。</p><p>22日下午，腾讯游戏副总裁张巍称：“自从2021年未保新规发布以来，腾讯一直严格贯彻落实管理要求，目前未成年人的游戏时<a href=\"https://laohu8.com/S/00001\">长和</a>消费数据都处于历史最低水平。新的管理办法征求意见稿对于游戏的商业模式，运营节奏等关键要素并无本质改变。监管部门发布新的管理办法征求意见稿向业界、社会充分征求意见，相信更有利于游戏行业的有序，健康发展。腾讯游戏将继续坚持技术创新，文化引领的精品战略，在主管部门的支持下，践行中国游戏产业的高质量发展。”</p><p>今日港股收盘后，<a href=\"https://laohu8.com/S/00700\">腾讯控股</a>发布公告表示今日已回购约359万股股份，共计耗资约10.01亿港元，价格区间在263.8港元—317港元。</p><p>网易这边，其港股收盘于122.0港元每股后，公司市值今日总计蒸发约1281.56亿港元。对于《办法》，网易目前没有作出回应。</p><p>除了回应资本市场的声音之外，已经有游戏公司迅速在玩法上做出相应调整。</p><p>《办法》目前虽然还只是在征求意见阶段，但它已经开始对即将发行的产品造成影响。据《第一财经》报道，今日发布的一款游戏因“每日签到”和部分其它设定与《办法》要求不符，因此该游戏的制作公司正在加班修改。</p><h2 id=\"id_1160895653\">潜在利好的因素在哪里？</h2><p>事实上，从2021年8月发布的《关于进一步严格管理切实防止未成年人沉迷网络游戏的通知》，到今年10月发布的《未成年人网络保护条例》，再到今天的《网络游戏管理办法（草案征求意见稿）》，可以明显看出，对于游戏行业，监管部门的态度始终保持从紧从严。</p><p>这份态度的背后，代表的是我国游戏行业发展趋势的转变。随着人口红利的降低与玩家付费习惯的培养，“游戏精品化”的呼声变得愈发明显，同质化严重的劣质产品开始逐渐被时代抛弃，且这一淘汰进程正在变得越来越快。</p><p>面对这一趋势，腾讯公司高级副总裁马晓轶在2023年腾讯游戏发布会上就曾表示：“腾讯游戏正在从一家平台型公司向产品型公司转变。”</p><p>在今年TGA上，腾讯公布旗下新作《最后的哨兵》。据负责该项目制作的光子工作室透露，这将会是该工作室的首款3A级开放世界游戏。外加上投资游戏科学所在研发中的《黑神话·悟空》，未来几年腾讯即将迎来两款3A大作。</p><p><img src=\"https://static.tigerbbs.com/41b6e5a46853429aa403dc186e108b01\" alt=\"\"/>《最后的哨兵》概念图，图源：《最后的哨兵》官方X账号</p><p>从今日《办法》公布的内容上来看，如若日后《办法》正式落实执行，那么它将对游戏产品的留存与转化带来严峻挑战，从而推动游戏厂商在内容与运营上投入更多的精力与资源来获取用户更高的付费频率与更加长远的游戏生命周期。站在长期主义角度上看待此事，这对于游戏行业亦是利好。</p><p>另外，经历过一下午的动荡之后，“鸽派”声音终于传来。据澎湃透露，中国音数协会游戏工委内部人士表示：“既然是征求意见稿，表明目前阶段各界均可畅所欲言，以使其切实可行，更为完善。”由此看来，最终的结果或许并没有外界所想象的那么糟糕。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>游戏新规带崩股价，但也没想象的那么糟</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n游戏新规带崩股价，但也没想象的那么糟\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1065587721\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/72948639b39fd795a430fcaa2772851c);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">TMTPost </p>\n<p class=\"h-time\">2023-12-22 22:42</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p><img src=\"https://static.tigerbbs.com/9ac1d91d3612466d92ac262b03c6c57e\" alt=\"\"/>作者｜吴一枭</p><p>12月22日，国家新闻出版署起草《网络游戏管理办法（草案征求意见稿）》（以下简称《办法》），现向社会公开征求意见。</p><p>《办法》中就网络游戏运营提出多项整改指示，涵盖游戏内容、用户消费、游戏币发放交易、虚拟道具抽取等多个领域。</p><p><img src=\"https://static.tigerbbs.com/52654c7779924adda3b1744210267f7d\" alt=\"\"/></p><p>图源：国家新闻出版署</p><p>受此影响，A股与港股游戏板块出现大幅下跌。截至收盘，A股方面<a href=\"https://laohu8.com/S/002555\">三七互娱</a>、<a href=\"https://laohu8.com/S/002517\">恺英网络</a>、<a href=\"https://laohu8.com/S/002605\">姚记科技</a>、<a href=\"https://laohu8.com/S/603258\">电魂网络</a>等集体跌停，港股方面<a href=\"https://laohu8.com/S/BILI\">哔哩哔哩</a>下跌9%，腾讯下跌12%，<a href=\"https://laohu8.com/S/NTES\">网易</a>下跌24.6%。</p><h2 id=\"id_3301782319\">新规如何影响游戏产业？</h2><p>梳理《办法》后，发现它首先影响的腰尾部游戏厂商，其次才是头部大厂。</p><p>具体而言，《办法》第十八条中指出，网络游戏不得设置每日登录、首次充值、连续充值等诱导性奖励。所有网络游戏须设置用户充值限额，并在其服务规则中予以公示。</p><p>前者几乎覆盖国内所有采用GaaS模式的游戏产品，后者则着重针对高ARPU产品，比如以“类传奇”为首的MMO游戏与SLG游戏。</p><p>简而言之，这一条着重针对的是游戏的To C收入。这对于无法做出大DAU，只能把精力与资源放在高ARPU游戏的腰尾部游戏厂商而言会造成明显影响。小厂的游戏，多半采用都是“100个零氪玩家+10个小氪玩家+1个重氪玩家”模式，然后通过增设服务器来完成模式的复制粘贴，以此完成盈利目标。如若限消，这些产品的盈利能力将大打折扣。</p><p>相较于腰尾部厂商，头部大厂IP储备更加丰富，强大的导流能力使其拥有高DAU产品矩阵。在创收方面，他们并不单纯依赖玩家付费，To B收入同样也是重要一环。据项目经手人员透露，腾讯旗下战术竞技类手游《和平精英》的品牌联动报价基本皆在百万级别以上。</p><p><img src=\"https://static.tigerbbs.com/48e7efc00bc344ffb2a9d0a72d50eb80\" alt=\"\"/>图源：和平精英官博</p><p>在《办法》中，可能会对头部大厂造成明显影响的是第二十五条，同一企业不得同时经营网络游戏币发放和网络游戏币交易服务。然网易旗下的虚拟道具交易平台“藏宝阁”，正是其游戏营销业务中的重要组成部分。</p><p>“藏宝阁”是网易热门游戏IP《梦幻西游》的衍生产物，自2008年起正式成立。在“藏宝阁”，玩家可以交易游戏中的虚拟道具与游戏账号，并直接以人民币结算。</p><p>在“藏宝阁”的加持下，《梦幻西游》成为部分“平民”玩家的一种谋生手段，而手头富裕的氪金玩家则可借此节省体验游戏的时间成本，平台从每笔交易中抽佣，三方受益，共同为《梦幻西游》打造出稳定的经济生态。</p><p>据数据网站Magic公布的2022年全球手游收入榜单显示，《梦幻西游》手游版全年营收约为6亿美元。作为网易旗下最赚钱的游戏，《梦幻西游》系列每年能为网易带来接近200亿元营收。</p><p><img src=\"https://static.tigerbbs.com/dc9c25e1c73c444f9e2badbec19f89be\" alt=\"\"/>图源：梦幻西游电脑版官博</p><p>发展至今，“藏宝阁”已经从《梦幻西游》的”定海神针“蜕变成网易全平台虚拟道具交易平台，其目前共计覆盖网易旗下18款端游与27款手游。因此”藏宝阁“的运营是否保持顺畅，与网易游戏板块营收存在直接关联。</p><p>对于《办法》第二十五条中所指的“同一企业”是否可以通过注册子公司来进行规避，目前尚不得知，有待进一步观察。</p><p>除上述部分外，《办法》还对游戏测试与小程序游戏作出调整指示。如第二十一条【技术测试规范】指出，网络游戏限额测试用户不得超过2万，测试用户资料做删档处理。</p><p>过去部分游戏公司会在游戏内测后期开启不删档内测，并在公测后对玩家的内测充值提供返利。如此做法一是为了提升用户转化，二是基于版号发放情况去做风险对冲。但随着《办法》出台，这条路从此将被堵死。</p><p>另外，成为今年游戏行业热点的小程序游戏同样也将得到进一步监管。《办法》第六十三条提出，对无故事情节、玩法简单、无充值消费的国产小程序网络游戏的管理，由国家出版主管部门根据《出版管理条例》及本办法的原则另行规定。</p><p>据《2023中国游戏产业报告》显示，2023年国内小程序游戏市场收入200亿元，同比增长300%。营收飞速增长的背后，是买量投放的大肆泛滥，许多用户曾对此感到十分困扰。在小程序游戏这一细分品类的监管力度加强后，这种情况或将出现改善。</p><h2 id=\"id_3538806541\">游戏厂商如何应对？</h2><p>据不完全统计，目前已有包括恺英网络、三七互娱、姚记科技、<a href=\"https://laohu8.com/S/002168\">惠程科技</a>等十余家上市游戏概念公司就《办法》作出回应。</p><p>资本市场，A股方面的恺英网络最先对该新规做出相应回应。恺英网络表示，目前对公司经营没有实质性影响。公司将认真学习研究、积极跟进反馈。</p><p>另外，知名游戏宣发平台<a href=\"https://laohu8.com/S/02400\">心动公司</a>表示将积极配合新规落地，旗下自研产品从不依赖首充返利、每日签到等强运营手段。公司将充分落实新规精神和具体措施，共同促进行业健康发展。</p><p>作为全球最大的游戏厂商之一，腾讯游戏方面亦做出表示。</p><p>22日下午，腾讯游戏副总裁张巍称：“自从2021年未保新规发布以来，腾讯一直严格贯彻落实管理要求，目前未成年人的游戏时<a href=\"https://laohu8.com/S/00001\">长和</a>消费数据都处于历史最低水平。新的管理办法征求意见稿对于游戏的商业模式，运营节奏等关键要素并无本质改变。监管部门发布新的管理办法征求意见稿向业界、社会充分征求意见，相信更有利于游戏行业的有序，健康发展。腾讯游戏将继续坚持技术创新，文化引领的精品战略，在主管部门的支持下，践行中国游戏产业的高质量发展。”</p><p>今日港股收盘后，<a href=\"https://laohu8.com/S/00700\">腾讯控股</a>发布公告表示今日已回购约359万股股份，共计耗资约10.01亿港元，价格区间在263.8港元—317港元。</p><p>网易这边，其港股收盘于122.0港元每股后，公司市值今日总计蒸发约1281.56亿港元。对于《办法》，网易目前没有作出回应。</p><p>除了回应资本市场的声音之外，已经有游戏公司迅速在玩法上做出相应调整。</p><p>《办法》目前虽然还只是在征求意见阶段，但它已经开始对即将发行的产品造成影响。据《第一财经》报道，今日发布的一款游戏因“每日签到”和部分其它设定与《办法》要求不符，因此该游戏的制作公司正在加班修改。</p><h2 id=\"id_1160895653\">潜在利好的因素在哪里？</h2><p>事实上，从2021年8月发布的《关于进一步严格管理切实防止未成年人沉迷网络游戏的通知》，到今年10月发布的《未成年人网络保护条例》，再到今天的《网络游戏管理办法（草案征求意见稿）》，可以明显看出，对于游戏行业，监管部门的态度始终保持从紧从严。</p><p>这份态度的背后，代表的是我国游戏行业发展趋势的转变。随着人口红利的降低与玩家付费习惯的培养，“游戏精品化”的呼声变得愈发明显，同质化严重的劣质产品开始逐渐被时代抛弃，且这一淘汰进程正在变得越来越快。</p><p>面对这一趋势，腾讯公司高级副总裁马晓轶在2023年腾讯游戏发布会上就曾表示：“腾讯游戏正在从一家平台型公司向产品型公司转变。”</p><p>在今年TGA上，腾讯公布旗下新作《最后的哨兵》。据负责该项目制作的光子工作室透露，这将会是该工作室的首款3A级开放世界游戏。外加上投资游戏科学所在研发中的《黑神话·悟空》，未来几年腾讯即将迎来两款3A大作。</p><p><img src=\"https://static.tigerbbs.com/41b6e5a46853429aa403dc186e108b01\" alt=\"\"/>《最后的哨兵》概念图，图源：《最后的哨兵》官方X账号</p><p>从今日《办法》公布的内容上来看，如若日后《办法》正式落实执行，那么它将对游戏产品的留存与转化带来严峻挑战，从而推动游戏厂商在内容与运营上投入更多的精力与资源来获取用户更高的付费频率与更加长远的游戏生命周期。站在长期主义角度上看待此事，这对于游戏行业亦是利好。</p><p>另外，经历过一下午的动荡之后，“鸽派”声音终于传来。据澎湃透露，中国音数协会游戏工委内部人士表示：“既然是征求意见稿，表明目前阶段各界均可畅所欲言，以使其切实可行，更为完善。”由此看来，最终的结果或许并没有外界所想象的那么糟糕。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/258cbe49ca2c94e8caf47fae8b559f6d","relate_stocks":{"00700":"腾讯控股","NTES":"网易","BILI":"哔哩哔哩"},"source_url":"https://www.tmtpost.com/6849233.html?rss=laohu8","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2393418360","content_text":"作者｜吴一枭12月22日，国家新闻出版署起草《网络游戏管理办法（草案征求意见稿）》（以下简称《办法》），现向社会公开征求意见。《办法》中就网络游戏运营提出多项整改指示，涵盖游戏内容、用户消费、游戏币发放交易、虚拟道具抽取等多个领域。图源：国家新闻出版署受此影响，A股与港股游戏板块出现大幅下跌。截至收盘，A股方面三七互娱、恺英网络、姚记科技、电魂网络等集体跌停，港股方面哔哩哔哩下跌9%，腾讯下跌12%，网易下跌24.6%。新规如何影响游戏产业？梳理《办法》后，发现它首先影响的腰尾部游戏厂商，其次才是头部大厂。具体而言，《办法》第十八条中指出，网络游戏不得设置每日登录、首次充值、连续充值等诱导性奖励。所有网络游戏须设置用户充值限额，并在其服务规则中予以公示。前者几乎覆盖国内所有采用GaaS模式的游戏产品，后者则着重针对高ARPU产品，比如以“类传奇”为首的MMO游戏与SLG游戏。简而言之，这一条着重针对的是游戏的To C收入。这对于无法做出大DAU，只能把精力与资源放在高ARPU游戏的腰尾部游戏厂商而言会造成明显影响。小厂的游戏，多半采用都是“100个零氪玩家+10个小氪玩家+1个重氪玩家”模式，然后通过增设服务器来完成模式的复制粘贴，以此完成盈利目标。如若限消，这些产品的盈利能力将大打折扣。相较于腰尾部厂商，头部大厂IP储备更加丰富，强大的导流能力使其拥有高DAU产品矩阵。在创收方面，他们并不单纯依赖玩家付费，To B收入同样也是重要一环。据项目经手人员透露，腾讯旗下战术竞技类手游《和平精英》的品牌联动报价基本皆在百万级别以上。图源：和平精英官博在《办法》中，可能会对头部大厂造成明显影响的是第二十五条，同一企业不得同时经营网络游戏币发放和网络游戏币交易服务。然网易旗下的虚拟道具交易平台“藏宝阁”，正是其游戏营销业务中的重要组成部分。“藏宝阁”是网易热门游戏IP《梦幻西游》的衍生产物，自2008年起正式成立。在“藏宝阁”，玩家可以交易游戏中的虚拟道具与游戏账号，并直接以人民币结算。在“藏宝阁”的加持下，《梦幻西游》成为部分“平民”玩家的一种谋生手段，而手头富裕的氪金玩家则可借此节省体验游戏的时间成本，平台从每笔交易中抽佣，三方受益，共同为《梦幻西游》打造出稳定的经济生态。据数据网站Magic公布的2022年全球手游收入榜单显示，《梦幻西游》手游版全年营收约为6亿美元。作为网易旗下最赚钱的游戏，《梦幻西游》系列每年能为网易带来接近200亿元营收。图源：梦幻西游电脑版官博发展至今，“藏宝阁”已经从《梦幻西游》的”定海神针“蜕变成网易全平台虚拟道具交易平台，其目前共计覆盖网易旗下18款端游与27款手游。因此”藏宝阁“的运营是否保持顺畅，与网易游戏板块营收存在直接关联。对于《办法》第二十五条中所指的“同一企业”是否可以通过注册子公司来进行规避，目前尚不得知，有待进一步观察。除上述部分外，《办法》还对游戏测试与小程序游戏作出调整指示。如第二十一条【技术测试规范】指出，网络游戏限额测试用户不得超过2万，测试用户资料做删档处理。过去部分游戏公司会在游戏内测后期开启不删档内测，并在公测后对玩家的内测充值提供返利。如此做法一是为了提升用户转化，二是基于版号发放情况去做风险对冲。但随着《办法》出台，这条路从此将被堵死。另外，成为今年游戏行业热点的小程序游戏同样也将得到进一步监管。《办法》第六十三条提出，对无故事情节、玩法简单、无充值消费的国产小程序网络游戏的管理，由国家出版主管部门根据《出版管理条例》及本办法的原则另行规定。据《2023中国游戏产业报告》显示，2023年国内小程序游戏市场收入200亿元，同比增长300%。营收飞速增长的背后，是买量投放的大肆泛滥，许多用户曾对此感到十分困扰。在小程序游戏这一细分品类的监管力度加强后，这种情况或将出现改善。游戏厂商如何应对？据不完全统计，目前已有包括恺英网络、三七互娱、姚记科技、惠程科技等十余家上市游戏概念公司就《办法》作出回应。资本市场，A股方面的恺英网络最先对该新规做出相应回应。恺英网络表示，目前对公司经营没有实质性影响。公司将认真学习研究、积极跟进反馈。另外，知名游戏宣发平台心动公司表示将积极配合新规落地，旗下自研产品从不依赖首充返利、每日签到等强运营手段。公司将充分落实新规精神和具体措施，共同促进行业健康发展。作为全球最大的游戏厂商之一，腾讯游戏方面亦做出表示。22日下午，腾讯游戏副总裁张巍称：“自从2021年未保新规发布以来，腾讯一直严格贯彻落实管理要求，目前未成年人的游戏时长和消费数据都处于历史最低水平。新的管理办法征求意见稿对于游戏的商业模式，运营节奏等关键要素并无本质改变。监管部门发布新的管理办法征求意见稿向业界、社会充分征求意见，相信更有利于游戏行业的有序，健康发展。腾讯游戏将继续坚持技术创新，文化引领的精品战略，在主管部门的支持下，践行中国游戏产业的高质量发展。”今日港股收盘后，腾讯控股发布公告表示今日已回购约359万股股份，共计耗资约10.01亿港元，价格区间在263.8港元—317港元。网易这边，其港股收盘于122.0港元每股后，公司市值今日总计蒸发约1281.56亿港元。对于《办法》，网易目前没有作出回应。除了回应资本市场的声音之外，已经有游戏公司迅速在玩法上做出相应调整。《办法》目前虽然还只是在征求意见阶段，但它已经开始对即将发行的产品造成影响。据《第一财经》报道，今日发布的一款游戏因“每日签到”和部分其它设定与《办法》要求不符，因此该游戏的制作公司正在加班修改。潜在利好的因素在哪里？事实上，从2021年8月发布的《关于进一步严格管理切实防止未成年人沉迷网络游戏的通知》，到今年10月发布的《未成年人网络保护条例》，再到今天的《网络游戏管理办法（草案征求意见稿）》，可以明显看出，对于游戏行业，监管部门的态度始终保持从紧从严。这份态度的背后，代表的是我国游戏行业发展趋势的转变。随着人口红利的降低与玩家付费习惯的培养，“游戏精品化”的呼声变得愈发明显，同质化严重的劣质产品开始逐渐被时代抛弃，且这一淘汰进程正在变得越来越快。面对这一趋势，腾讯公司高级副总裁马晓轶在2023年腾讯游戏发布会上就曾表示：“腾讯游戏正在从一家平台型公司向产品型公司转变。”在今年TGA上，腾讯公布旗下新作《最后的哨兵》。据负责该项目制作的光子工作室透露，这将会是该工作室的首款3A级开放世界游戏。外加上投资游戏科学所在研发中的《黑神话·悟空》，未来几年腾讯即将迎来两款3A大作。《最后的哨兵》概念图，图源：《最后的哨兵》官方X账号从今日《办法》公布的内容上来看，如若日后《办法》正式落实执行，那么它将对游戏产品的留存与转化带来严峻挑战，从而推动游戏厂商在内容与运营上投入更多的精力与资源来获取用户更高的付费频率与更加长远的游戏生命周期。站在长期主义角度上看待此事，这对于游戏行业亦是利好。另外，经历过一下午的动荡之后，“鸽派”声音终于传来。据澎湃透露，中国音数协会游戏工委内部人士表示：“既然是征求意见稿，表明目前阶段各界均可畅所欲言，以使其切实可行，更为完善。”由此看来，最终的结果或许并没有外界所想象的那么糟糕。","news_type":1},"isVote":1,"tweetType":1,"viewCount":328,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":255108622450712,"gmtCreate":1703293348995,"gmtModify":1703293350659,"author":{"id":"3459597091040524","authorId":"3459597091040524","name":"沙克","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"啥时候也不进场，牛了多久熊了就会有多久，千万别碰","listText":"啥时候也不进场，牛了多久熊了就会有多久，千万别碰","text":"啥时候也不进场，牛了多久熊了就会有多久，千万别碰","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/255108622450712","isVote":1,"tweetType":1,"viewCount":449,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":954419728,"gmtCreate":1593007103364,"gmtModify":1704200937193,"author":{"id":"3459597091040524","authorId":"3459597091040524","name":"沙克","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"$三倍做多天然气ETN(VelocityShares)(UGAZ)$ 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