+关注
lucy_5229
暂无个人介绍
IP属地:上海
168
关注
3
粉丝
12
主题
0
勋章
主贴
热门
lucy_5229
2023-06-13
$氢能源(BK4541)$
lucy_5229
2023-06-06
这篇文章不错,转发给大家看看
抱歉,原内容已删除
lucy_5229
2022-08-11
这篇文章不错,转发给大家看
@贝拉聊财金: “过山车”继续...
lucy_5229
2022-06-21
这篇文章不错,转发给大家看
@零售老板内参:「出淘」的中小商家:“天上不再掉馅饼了”
去老虎APP查看更多动态
{"i18n":{"language":"zh_CN"},"userPageInfo":{"id":"3458559679999667","uuid":"3458559679999667","gmtCreate":1495465659286,"gmtModify":1706620600412,"name":"lucy_5229","pinyin":"lucy5229lucy5229","introduction":"","introductionEn":"","signature":"","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":3,"headSize":168,"tweetSize":4,"questionSize":0,"limitLevel":900,"accountStatus":3,"level":{"id":1,"name":"萌萌虎","nameTw":"萌萌虎","represent":"呱呱坠地","factor":"评论帖子3次或发布1条主帖(非转发)","iconColor":"3C9E83","bgColor":"A2F1D9"},"themeCounts":12,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":3,"symbols":null,"coverImage":null,"realNameVerified":"success","userBadges":[{"badgeId":"e50ce593bb40487ebfb542ca54f6a561-4","templateUuid":"e50ce593bb40487ebfb542ca54f6a561","name":"明星虎友","description":"加入老虎社区2000天","bigImgUrl":"https://static.tigerbbs.com/dddf24b906c7011de2617d4fb3f76987","smallImgUrl":"https://static.tigerbbs.com/53d58ad32c97254c6f74db8b97e6ec49","grayImgUrl":"https://static.tigerbbs.com/6304700d92ad91c7a33e2e92ec32ecc1","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2022.11.13","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0}],"userBadgeCount":1,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":1,"crmLevelSwitch":0,"location":"上海","starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":0,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"baikeInfo":{},"tab":"post","tweets":[{"id":186940289064984,"gmtCreate":1686663671451,"gmtModify":1686665326008,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3458559679999667","authorIdStr":"3458559679999667"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/BK4541\">$氢能源(BK4541)$ </a> ","listText":"<a href=\"https://laohu8.com/S/BK4541\">$氢能源(BK4541)$ </a> ","text":"$氢能源(BK4541)$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/186940289064984","isVote":1,"tweetType":1,"viewCount":1113,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":184276288999576,"gmtCreate":1686013101391,"gmtModify":1686015638798,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3458559679999667","authorIdStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/184276288999576","repostId":"2341003784","repostType":2,"isVote":1,"tweetType":1,"viewCount":1990,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":684123958,"gmtCreate":1660170343875,"gmtModify":1660181552591,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3458559679999667","authorIdStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看","listText":"这篇文章不错,转发给大家看","text":"这篇文章不错,转发给大家看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/684123958","repostId":"684314785","repostType":1,"repost":{"id":684314785,"gmtCreate":1660106202948,"gmtModify":1660110219216,"author":{"id":"9000000000000112","authorId":"9000000000000112","name":"贝拉聊财金","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"9000000000000112","authorIdStr":"9000000000000112"},"themes":[],"title":"","htmlText":"\n \n \n “过山车”继续...\n \n","listText":"“过山车”继续...","text":"“过山车”继续...","images":[{"img":"https://static.tigerbbs.com/2d282fa07a2f18eb0b9a0291bee8fb8d","width":"0","height":"0"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/684314785","isVote":1,"tweetType":2,"object":{"id":"d5748c32f93242f3879dd34845182838","tweetId":"684314785","title":"“过山车”继续...","videoUrl":"http://v.tigerbbs.com/16601061990368778c180ec90f1a140d2de0070bfc5ce.mp4","poster":"https://static.tigerbbs.com/2d282fa07a2f18eb0b9a0291bee8fb8d","shareLink":"http://v.tigerbbs.com/16601061990368778c180ec90f1a140d2de0070bfc5ce.mp4"},"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2098,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":689466469,"gmtCreate":1655796433854,"gmtModify":1704863189382,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3458559679999667","authorIdStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看","listText":"这篇文章不错,转发给大家看","text":"这篇文章不错,转发给大家看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/689466469","repostId":"689523432","repostType":1,"repost":{"id":689523432,"gmtCreate":1655733300000,"gmtModify":1704863033083,"author":{"id":"3524105013483900","authorId":"3524105013483900","name":"零售老板内参","avatar":"https://static.tigerbbs.com/3dfb6d18db1478de8ecfc2cb41940b6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3524105013483900","authorIdStr":"3524105013483900"},"themes":[],"title":"「出淘」的中小商家:“天上不再掉馅饼了”","htmlText":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","listText":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","text":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","images":[{"img":"https://static.tigerbbs.com/4c58b75a1f114110a59469735486cc16","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/c0261f675ac045a1aaab4066d7e888b5","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/9a3d117bf01d48e784cf3b5b0b50df0c","width":"-1","height":"-1"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/689523432","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":3308,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":186940289064984,"gmtCreate":1686663671451,"gmtModify":1686665326008,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3458559679999667","idStr":"3458559679999667"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/BK4541\">$氢能源(BK4541)$ </a> ","listText":"<a href=\"https://laohu8.com/S/BK4541\">$氢能源(BK4541)$ </a> ","text":"$氢能源(BK4541)$","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/186940289064984","isVote":1,"tweetType":1,"viewCount":1113,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":184276288999576,"gmtCreate":1686013101391,"gmtModify":1686015638798,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3458559679999667","idStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/184276288999576","repostId":"2341003784","repostType":2,"isVote":1,"tweetType":1,"viewCount":1990,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":684123958,"gmtCreate":1660170343875,"gmtModify":1660181552591,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3458559679999667","idStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看","listText":"这篇文章不错,转发给大家看","text":"这篇文章不错,转发给大家看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/684123958","repostId":"684314785","repostType":1,"repost":{"id":684314785,"gmtCreate":1660106202948,"gmtModify":1660110219216,"author":{"id":"9000000000000112","authorId":"9000000000000112","name":"贝拉聊财金","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"9000000000000112","idStr":"9000000000000112"},"themes":[],"title":"","htmlText":"\n \n \n “过山车”继续...\n \n","listText":"“过山车”继续...","text":"“过山车”继续...","images":[{"img":"https://static.tigerbbs.com/2d282fa07a2f18eb0b9a0291bee8fb8d","width":"0","height":"0"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/684314785","isVote":1,"tweetType":2,"object":{"id":"d5748c32f93242f3879dd34845182838","tweetId":"684314785","title":"“过山车”继续...","videoUrl":"http://v.tigerbbs.com/16601061990368778c180ec90f1a140d2de0070bfc5ce.mp4","poster":"https://static.tigerbbs.com/2d282fa07a2f18eb0b9a0291bee8fb8d","shareLink":"http://v.tigerbbs.com/16601061990368778c180ec90f1a140d2de0070bfc5ce.mp4"},"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2098,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":689466469,"gmtCreate":1655796433854,"gmtModify":1704863189382,"author":{"id":"3458559679999667","authorId":"3458559679999667","name":"lucy_5229","avatar":"https://static.tigerbbs.com/dfc9edf795697da8de7aae3f7a1de79b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3458559679999667","idStr":"3458559679999667"},"themes":[],"title":"","htmlText":"这篇文章不错,转发给大家看","listText":"这篇文章不错,转发给大家看","text":"这篇文章不错,转发给大家看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/689466469","repostId":"689523432","repostType":1,"repost":{"id":689523432,"gmtCreate":1655733300000,"gmtModify":1704863033083,"author":{"id":"3524105013483900","authorId":"3524105013483900","name":"零售老板内参","avatar":"https://static.tigerbbs.com/3dfb6d18db1478de8ecfc2cb41940b6c","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3524105013483900","idStr":"3524105013483900"},"themes":[],"title":"「出淘」的中小商家:“天上不再掉馅饼了”","htmlText":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","listText":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","text":"从一个红海向下一个红海迁移?文 | 任彩茹编辑 | 谢康玉出品 | 36氪-未来消费“我决定关掉我的淘宝店了”,最近在各大社交平台上,这样的声音越来越多。淘宝曾是很多人线上创业的起点,跑出了茵曼、七格格等诸多红极一时的淘品牌,更有韩都衣舍、如涵、三只松鼠等一路做到上市。淘宝的繁荣,也直接带动了快递物流、电子支付等行业的飞速发展,打好了中国电商的基底。淘宝曾让很多小商家实现了,“让天下没有难做的生意”。而伴随着平台拥挤、竞争加剧,新流量阵地又在不断崛起,它们一边推着淘宝被动进化,也让很多店主萌生了诸如“我想换个阵地”、“我想二次创业”的想法。这些年,商家“出淘”的话题不只一次被提及,但近两年则是实实在在反映到了阿里的财报数据中,客户管理收入出现负增长,2022财年第四季度(注:2022年Q1)也首次出现季度GMV下滑。这些数据折射进现实,一个侧面是,mylittlebanana、HEYGIRL黑哥、MORNINGHAZE等一批网红店铺或宣布闭店、或转战其他平台,同时还有不少中小个体卖家开始谋求转型、转行。在他们中,有人选择转行做一名打工人,有人成功转型为内容博主,但更多的人,其实长期处在一种“出走”与“坚守”的拉扯中。对于后者而言,「为何想出淘」是一个容易回答的问题,但「真的要关店吗」却不是个容易做的选择。生于淘宝,困于淘宝对许多扎根淘宝多年的卖家而言,“一年比一年难做”已经成了他们的共识。在这个“难”中,流量是核心。王飒是一位从2015年起在淘宝经营商用厨具的商家,前几年她的店铺一度做到同类目的前三名,但谈及近两年的生意,她表示几乎是以肉眼可见的速度走了下坡路。“主要是流量问题,以前不花钱也能得到流量,现在每天烧五六百块的直通车也没有转化”,王飒告诉36氪-未来消费,一方面是淘宝的推流方式跟从前不同了,但更重要的可","images":[{"img":"https://static.tigerbbs.com/4c58b75a1f114110a59469735486cc16","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/c0261f675ac045a1aaab4066d7e888b5","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/9a3d117bf01d48e784cf3b5b0b50df0c","width":"-1","height":"-1"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/689523432","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":3308,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}