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19:38","market":"hk","language":"zh","title":"房子卖得好好的，许家印为啥非要跨界造车？","url":"https://stock-news.laohu8.com/highlight/detail?id=1102608022","media":"国是直通车","summary":"文／庞无忌\n昨天，恒大董事局主席许家印现身中国冬季最寒冷的地方之一——零下35摄氏度的内蒙古牙克石，督战恒驰汽车的冬季测试。\n新车在量产前需要经过一系列试验，模拟用户在极端环境下可能遇到的情况，其中冬","content":"<p>文／庞无忌</p>\n<p>昨天，恒大董事局主席许家印现身中国冬季最寒冷的地方之一——零下35摄氏度的内蒙古牙克石，督战恒驰汽车的冬季测试。</p>\n<p>新车在量产前需要经过一系列试验，模拟用户在极端环境下可能遇到的情况，其中冬季测试被视为新车量产前的关键节点。这个为期三周的测试，将为全面检验恒驰汽车在极寒环境下的可靠性、安全性、稳定性等。</p>\n<p>车企老板很少有亲赴现场参与汽车冬测的，不得不说，许家印对造车很认真。</p>\n<p>这一点从他密集的造车行程单上也可见一斑。早在进军新能源汽车的第一年，许家印就开始全球奔波，足迹遍布23个国家、47个城市，先后考察了58家全球汽车产业各领域龙头企业，甚至经常一天跑两个甚至三个城市。</p>\n<p>去年，他又多次辗转于上海、广州等地，赴<a href=\"https://laohu8.com/S/00708\">恒大汽车</a>生产基地、恒大全球电池研究院、恒大汽车全球研究总院视察。</p>\n<p><b>“门外汉”怎么打入内部？</b></p>\n<p>虽然是房地产大佬，个人财富也数次问鼎中国首富，但许家印在造车方面可称“一穷二白”，没有人才，没有生产基地，也没有经验。</p>\n<p>门外汉要怎么逆袭？恒大的答案很简单：“有钱，我买”。按许家印的话来说：“把能买的核心技术都买过来，买不过来的就全方面合作。”</p>\n<p>而后恒大的一系列动作很好地贯彻了这一思路。2018年，许家印先与贾跃亭合作，而后不欢而散。虽然这笔买卖让许家印亏了约10亿元，但并没有让他放弃造车这条路，更没有改变他的思路。</p>\n<p>——没有整车研发能力和资质？恒大分几次收购了瑞典电动汽车公司NEVS。</p>\n<p>——汽车设计不在行？恒大宣布与德国FEV、德国EDAG、德国IAV、奥地利AVL、加拿大MAGNA进行设计战略合作。</p>\n<p>——底盘架构怎么做？恒大汽车斥巨资向德国BENTELER集团、德国FEV集团收购耗时三年半研发的新能源汽车3.0底盘架构。</p>\n<p>——缺少电池等核心技术？恒大入股动力电池企业卡耐新能源，布局动力电池技术。</p>\n<p>——轮毂机电技术难攻克？恒大先后收购荷兰e-Traction公司和英国Protean公司后，全面参与轮毂电机技术。</p>\n<p>——想造超跑？恒大与超级跑车制造厂科尼赛克合作，成立合资公司，并于去年3月推出首款超跑Gemera。</p>\n<p>通过大手笔的国际并购与合作，恒大在3.0底盘架构、整车研发制造、动力总成、动力电池等方面，迅速获得世界领先的核心技术。此外，恒大还宣布在广州南沙区和沈阳分别投资1600亿元、1200亿元建设新能源汽车基地。</p>\n<p>据粗略统计，许家印为新能源汽车先后投入3000亿元。</p>\n<p>去年8月份，恒驰首期六款车在上海、广州同时亮相，覆盖轿车、轿跑、SUV、MPV等乘用车型，而这距离许家印在新能源汽车领域的首次“敲门”才仅仅过去2年。成立17年的<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>，至今仅有4款车型。</p>\n<p><b>风口上的新能源汽车</b></p>\n<p>房子卖得好好的，许家印为啥非要跨界造车？</p>\n<p>看看新能源汽车有多火或许就能得到一部分答案。去年以来，新能源汽车成为资本市场最火热的赛道。特斯拉市值超8000亿美元，稳坐全球市值第一车企宝座，尤其是其上海工厂自去年初投产以来，特斯拉股价从92美元大涨到850美元左右，涨幅高达9倍多。</p>\n<p>虽入局晚，但恒大汽车也在资本市场上掀起不小的波澜。1月24日，恒大汽车公告称，按前五个交易日平均收盘价折让8%的价格，向6名投资人定向增发9.52亿股新股，共引资260亿港元，各投资方自愿锁定12个月，这也是我<a href=\"https://laohu8.com/S/600617\">国新能源</a>汽车行业最大规模的股权融资之一。</p>\n<p>还没能在路上见到的恒大汽车，其市值就已经突破4000亿港元。恒驰汽车冬测消息传出后，恒大汽车今日股价开盘再次大涨逾10%，突破每股50港元大关。</p>\n<p>其实，盯上新能源汽车这个风口的不仅有恒大。<a href=\"https://laohu8.com/S/600340\">华夏幸福</a>、万通、宝能等房企纷纷入场，<a href=\"https://laohu8.com/S/BIDU\">百度</a>、<a href=\"https://laohu8.com/S/AAPL\">苹果</a>、华为等科技巨头也是“摩拳擦掌”。不过，实话说，房企造车大多起步晚，而且缺乏经验，目前还多是“雷声大雨点小”。</p>\n<p>过去10年，新能源汽车相关企业如雨后春笋般不断涌现。天眼查专业版数据显示，目前我国有约20万家经营范围含“新能源汽车、电动汽车、插电式混合动力汽车、燃料电池汽车”，且状态为在业、存续、迁入、迁出的新能源汽车相关企业。其中，近三成的相关企业注册资本在1000万元以上。</p>\n<p>从2014年开始，相关企业年度注册增速保持在30%左右。其中2016年注册增速最快，超过46%，2020年新增相关企业最多，超过6.5万家。</p>\n<p>围城外的各界大佬拼命往里挤的同时，围城里的造车新势力也不甘示弱。1月份，车企销量大增，国内造车新势力汽车交付量实现大幅增长。如理想汽车理想ONE1月交付量同比增长355.8%,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>汽车同期交付量同比增长352.1%；<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>同比增长470%。</p>\n<p>这还仅仅只是开始。国务院办公厅去年11月份公布的《新能源汽车产业发展规划(2021－2035年)》提出，2025年，新能源汽车新车销售量达到汽车新车销售总量的20%左右。</p>\n<p>这是什么概念？2019年中国新能源汽车的市场渗透率是4.7%，如果2020年达到5%，那么未来5年，每年的年复合增长率必须达到30%以上。</p>\n<p>与增长空间见顶的新房开发业务相比，新能源汽车的发展前景无疑更为广阔。</p>\n<p><b>来自“汽车”的挑战</b></p>\n<p>投资者追捧、市值走高、如火如荼的并购和巨大的想象空间，这些好消息都不能掩盖恒大汽车目前最大的挑战——量产。</p>\n<p>许家印曾说，恒大汽车正在走一条全世界车企都没有走过的道路。</p>\n<p>作为一家房地产企业，要发挥自身优势去造车就难以避免“造车圈地”的质疑。这在宝能等企业身上同样存在。</p>\n<p>此前，威马创始人、董事长兼CEO沈晖发<a href=\"https://laohu8.com/S/WB\">微博</a>称：“恒大汽车就差汽车了”。这一发言直指2020年上半年恒大汽车的新能源汽车业务营业收入仅0.53亿元，与其4000亿港元的市值不相匹配。</p>\n<p>唯一能打破这一质疑的当然是真正把好看好用的车推向市场。</p>\n<p>昨天启动的冬测意味恒驰距离量产更近一步。恒大电池研究院院长李浚秀(原韩国SK集团电池研究院院长)也在此间表示，恒大汽车自主研发的动力电池已达到世界领先技术水平，计划在今年下半年量产。</p>\n<p>当然，即便恒大汽车真正面市，也不意味着就能“叱咤江湖”，它还需要直面造车新势力和众多传统汽车大厂的激烈竞争，鹿死谁手？让我们拭目以待。</p>","source":"lsy1570586524680","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>房子卖得好好的，许家印为啥非要跨界造车？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n房子卖得好好的，许家印为啥非要跨界造车？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-04 19:38 北京时间 <a href=https://mp.weixin.qq.com/s/npzBOFfG2SEXdpnWisgc3Q><strong>国是直通车</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>文／庞无忌\n昨天，恒大董事局主席许家印现身中国冬季最寒冷的地方之一——零下35摄氏度的内蒙古牙克石，督战恒驰汽车的冬季测试。\n新车在量产前需要经过一系列试验，模拟用户在极端环境下可能遇到的情况，其中冬季测试被视为新车量产前的关键节点。这个为期三周的测试，将为全面检验恒驰汽车在极寒环境下的可靠性、安全性、稳定性等。\n车企老板很少有亲赴现场参与汽车冬测的，不得不说，许家印对造车很认真。\n这一点从他密集...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/npzBOFfG2SEXdpnWisgc3Q\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2484945b12f38db000d81fa58b972420","relate_stocks":{"00708":"恒大汽车"},"source_url":"https://mp.weixin.qq.com/s/npzBOFfG2SEXdpnWisgc3Q","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1102608022","content_text":"文／庞无忌\n昨天，恒大董事局主席许家印现身中国冬季最寒冷的地方之一——零下35摄氏度的内蒙古牙克石，督战恒驰汽车的冬季测试。\n新车在量产前需要经过一系列试验，模拟用户在极端环境下可能遇到的情况，其中冬季测试被视为新车量产前的关键节点。这个为期三周的测试，将为全面检验恒驰汽车在极寒环境下的可靠性、安全性、稳定性等。\n车企老板很少有亲赴现场参与汽车冬测的，不得不说，许家印对造车很认真。\n这一点从他密集的造车行程单上也可见一斑。早在进军新能源汽车的第一年，许家印就开始全球奔波，足迹遍布23个国家、47个城市，先后考察了58家全球汽车产业各领域龙头企业，甚至经常一天跑两个甚至三个城市。\n去年，他又多次辗转于上海、广州等地，赴恒大汽车生产基地、恒大全球电池研究院、恒大汽车全球研究总院视察。\n“门外汉”怎么打入内部？\n虽然是房地产大佬，个人财富也数次问鼎中国首富，但许家印在造车方面可称“一穷二白”，没有人才，没有生产基地，也没有经验。\n门外汉要怎么逆袭？恒大的答案很简单：“有钱，我买”。按许家印的话来说：“把能买的核心技术都买过来，买不过来的就全方面合作。”\n而后恒大的一系列动作很好地贯彻了这一思路。2018年，许家印先与贾跃亭合作，而后不欢而散。虽然这笔买卖让许家印亏了约10亿元，但并没有让他放弃造车这条路，更没有改变他的思路。\n——没有整车研发能力和资质？恒大分几次收购了瑞典电动汽车公司NEVS。\n——汽车设计不在行？恒大宣布与德国FEV、德国EDAG、德国IAV、奥地利AVL、加拿大MAGNA进行设计战略合作。\n——底盘架构怎么做？恒大汽车斥巨资向德国BENTELER集团、德国FEV集团收购耗时三年半研发的新能源汽车3.0底盘架构。\n——缺少电池等核心技术？恒大入股动力电池企业卡耐新能源，布局动力电池技术。\n——轮毂机电技术难攻克？恒大先后收购荷兰e-Traction公司和英国Protean公司后，全面参与轮毂电机技术。\n——想造超跑？恒大与超级跑车制造厂科尼赛克合作，成立合资公司，并于去年3月推出首款超跑Gemera。\n通过大手笔的国际并购与合作，恒大在3.0底盘架构、整车研发制造、动力总成、动力电池等方面，迅速获得世界领先的核心技术。此外，恒大还宣布在广州南沙区和沈阳分别投资1600亿元、1200亿元建设新能源汽车基地。\n据粗略统计，许家印为新能源汽车先后投入3000亿元。\n去年8月份，恒驰首期六款车在上海、广州同时亮相，覆盖轿车、轿跑、SUV、MPV等乘用车型，而这距离许家印在新能源汽车领域的首次“敲门”才仅仅过去2年。成立17年的特斯拉，至今仅有4款车型。\n风口上的新能源汽车\n房子卖得好好的，许家印为啥非要跨界造车？\n看看新能源汽车有多火或许就能得到一部分答案。去年以来，新能源汽车成为资本市场最火热的赛道。特斯拉市值超8000亿美元，稳坐全球市值第一车企宝座，尤其是其上海工厂自去年初投产以来，特斯拉股价从92美元大涨到850美元左右，涨幅高达9倍多。\n虽入局晚，但恒大汽车也在资本市场上掀起不小的波澜。1月24日，恒大汽车公告称，按前五个交易日平均收盘价折让8%的价格，向6名投资人定向增发9.52亿股新股，共引资260亿港元，各投资方自愿锁定12个月，这也是我国新能源汽车行业最大规模的股权融资之一。\n还没能在路上见到的恒大汽车，其市值就已经突破4000亿港元。恒驰汽车冬测消息传出后，恒大汽车今日股价开盘再次大涨逾10%，突破每股50港元大关。\n其实，盯上新能源汽车这个风口的不仅有恒大。华夏幸福、万通、宝能等房企纷纷入场，百度、苹果、华为等科技巨头也是“摩拳擦掌”。不过，实话说，房企造车大多起步晚，而且缺乏经验，目前还多是“雷声大雨点小”。\n过去10年，新能源汽车相关企业如雨后春笋般不断涌现。天眼查专业版数据显示，目前我国有约20万家经营范围含“新能源汽车、电动汽车、插电式混合动力汽车、燃料电池汽车”，且状态为在业、存续、迁入、迁出的新能源汽车相关企业。其中，近三成的相关企业注册资本在1000万元以上。\n从2014年开始，相关企业年度注册增速保持在30%左右。其中2016年注册增速最快，超过46%，2020年新增相关企业最多，超过6.5万家。\n围城外的各界大佬拼命往里挤的同时，围城里的造车新势力也不甘示弱。1月份，车企销量大增，国内造车新势力汽车交付量实现大幅增长。如理想汽车理想ONE1月交付量同比增长355.8%,蔚来汽车同期交付量同比增长352.1%；小鹏汽车同比增长470%。\n这还仅仅只是开始。国务院办公厅去年11月份公布的《新能源汽车产业发展规划(2021－2035年)》提出，2025年，新能源汽车新车销售量达到汽车新车销售总量的20%左右。\n这是什么概念？2019年中国新能源汽车的市场渗透率是4.7%，如果2020年达到5%，那么未来5年，每年的年复合增长率必须达到30%以上。\n与增长空间见顶的新房开发业务相比，新能源汽车的发展前景无疑更为广阔。\n来自“汽车”的挑战\n投资者追捧、市值走高、如火如荼的并购和巨大的想象空间，这些好消息都不能掩盖恒大汽车目前最大的挑战——量产。\n许家印曾说，恒大汽车正在走一条全世界车企都没有走过的道路。\n作为一家房地产企业，要发挥自身优势去造车就难以避免“造车圈地”的质疑。这在宝能等企业身上同样存在。\n此前，威马创始人、董事长兼CEO沈晖发微博称：“恒大汽车就差汽车了”。这一发言直指2020年上半年恒大汽车的新能源汽车业务营业收入仅0.53亿元，与其4000亿港元的市值不相匹配。\n唯一能打破这一质疑的当然是真正把好看好用的车推向市场。\n昨天启动的冬测意味恒驰距离量产更近一步。恒大电池研究院院长李浚秀(原韩国SK集团电池研究院院长)也在此间表示，恒大汽车自主研发的动力电池已达到世界领先技术水平，计划在今年下半年量产。\n当然，即便恒大汽车真正面市，也不意味着就能“叱咤江湖”，它还需要直面造车新势力和众多传统汽车大厂的激烈竞争，鹿死谁手？让我们拭目以待。","news_type":1,"symbols_score_info":{"00708":0.9}},"isVote":1,"tweetType":1,"viewCount":3656,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":337300068,"gmtCreate":1611063739854,"gmtModify":1703747744357,"author":{"id":"3456915790809021","authorId":"3456915790809021","name":"超级短线客","avatar":"https://static.tigerbbs.com/90e14e59aa305813114252bd84a7b27f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3456915790809021","authorIdStr":"3456915790809021"},"themes":[],"title":"","htmlText":"一整个楼盘可能有一个一楼或顶楼打7.8折，噱头而已","listText":"一整个楼盘可能有一个一楼或顶楼打7.8折，噱头而已","text":"一整个楼盘可能有一个一楼或顶楼打7.8折，噱头而已","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/337300068","repostId":"2104124813","repostType":2,"repost":{"id":"2104124813","kind":"news","pubTimestamp":1611054216,"share":"https://www.laohu8.com/m/news/2104124813?lang=zh_CN&edition=full","pubTime":"2021-01-19 19:03","market":"hk","language":"zh","title":"打响新年抢收战!恒大(03333)全国楼盘78折促销","url":"https://stock-news.laohu8.com/highlight/detail?id=2104124813","media":"智通财经网","summary":"智通财经网上一年度圆满收官后，恒大又乘势而上打响2021年抢收“第一枪”。据悉，从本周开始，恒大将推出全国楼盘78折特大优惠，意在夺取新年“开门红”。创历史新高的销售和回款，也使得恒大的现金流更为充裕，进一步推动其负债大幅下降。自3月宣布大力降负债以来，短短9个月时间，恒大有息负债下降1578亿，“减负”成效显著。步入2021年，恒大依然坚定不移地实施新战略。","content":"<html><body><article><p>智通财经网</p><p>上一年度圆满收官后，恒大(03333)又乘势而上打响2021年抢收“第一枪”。据悉，从本周开始，恒大将推出全国楼盘78折特大优惠，意在夺取新年“开门红”。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210119191010869d173glgkdnie2db\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20210119191012197d1735b43bvmbnyd\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20210119191013226d1734a1bh0urvx9\"/><p>近年来，随着融资环境逐渐收紧，房地产行业对稳健经营愈发重视。在此背景下，恒大去年开始全面实施“高增长、控规模、降<span>负债</span>”的发展战略，核心就是通过对销售做加法，土储规模做减法，达到降负债的终极目标。</p><p>为了实现销售高增长，恒大去年因时而动，推出“网上卖房”创新性营销举措及一系列营销组合拳，最终全年实现销售7232.5亿，回款6531.6亿。</p><p>创历史新高的销售和回款，也使得恒大的现金流更为充裕，进一步推动其负债大幅下降。自3月宣布大力降负债以来，短短9个月时间，恒大有息负债下降1578亿，“减负”成效显著。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210119191013656d173vlru68hu1if\"/><p>步入2021年，恒大依然坚定不移地实施新战略。在此基础上，恒大提出了全新目标，力争全年销售7500亿，有息负债再降1500亿。</p><p>为此，积极的营销政策再次扮演重要角色。此次恒大除了实施全国所有楼盘78折特大优惠，同时还推出了多重额外折扣。以一套原价100万的恒大房子为例，若享受所有折扣优惠，到手只需要不到60万。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210119191014227d173ub6nl0kw6wy\"/><p>业内人士认为，去年的销售业绩已经充分印证恒大“以价换量”策略的巨大成效，相信此次加码让利将进一步刺激购买力，助力恒大取得“开门红”，为实现全年销售及降负债目标奠定基础。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n打响新年抢收战!恒大(03333)全国楼盘78折促销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-01-19 19:03 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101191910157d2eb776&s=b><strong>智通财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经网上一年度圆满收官后，恒大(03333)又乘势而上打响2021年抢收“第一枪”。据悉，从本周开始，恒大将推出全国楼盘78折特大优惠，意在夺取新年“开门红”。近年来，随着融资环境逐渐收紧，房地产行业对稳健经营愈发重视。在此背景下，恒大去年开始全面实施“高增长、控规模、降负债”的发展战略，核心就是通过对销售做加法，土储规模做减法，达到降负债的终极目标。为了实现销售高增长，恒大去年因时而动，推出...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101191910157d2eb776&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c6fcdaee085f89a043698b2126b966fe","relate_stocks":{"03333":"中国恒大"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101191910157d2eb776&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2104124813","content_text":"智通财经网上一年度圆满收官后，恒大(03333)又乘势而上打响2021年抢收“第一枪”。据悉，从本周开始，恒大将推出全国楼盘78折特大优惠，意在夺取新年“开门红”。近年来，随着融资环境逐渐收紧，房地产行业对稳健经营愈发重视。在此背景下，恒大去年开始全面实施“高增长、控规模、降负债”的发展战略，核心就是通过对销售做加法，土储规模做减法，达到降负债的终极目标。为了实现销售高增长，恒大去年因时而动，推出“网上卖房”创新性营销举措及一系列营销组合拳，最终全年实现销售7232.5亿，回款6531.6亿。创历史新高的销售和回款，也使得恒大的现金流更为充裕，进一步推动其负债大幅下降。自3月宣布大力降负债以来，短短9个月时间，恒大有息负债下降1578亿，“减负”成效显著。步入2021年，恒大依然坚定不移地实施新战略。在此基础上，恒大提出了全新目标，力争全年销售7500亿，有息负债再降1500亿。为此，积极的营销政策再次扮演重要角色。此次恒大除了实施全国所有楼盘78折特大优惠，同时还推出了多重额外折扣。以一套原价100万的恒大房子为例，若享受所有折扣优惠，到手只需要不到60万。业内人士认为，去年的销售业绩已经充分印证恒大“以价换量”策略的巨大成效，相信此次加码让利将进一步刺激购买力，助力恒大取得“开门红”，为实现全年销售及降负债目标奠定基础。","news_type":1,"symbols_score_info":{"03333":1}},"isVote":1,"tweetType":1,"viewCount":3308,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":334435674,"gmtCreate":1610940384098,"gmtModify":1703747200854,"author":{"id":"3456915790809021","authorId":"3456915790809021","name":"超级短线客","avatar":"https://static.tigerbbs.com/90e14e59aa305813114252bd84a7b27f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3456915790809021","authorIdStr":"3456915790809021"},"themes":[],"title":"","htmlText":"<a 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