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2021-08-05

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Uber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote>

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Is the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.<blockquote>网约车公司花费巨资争夺同样的骑手；现在他们正在花钱争夺同样的司机。网约车的最优策略是增长还是利润？投资者不能两全其美。</blockquote> AfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.<blockquote>继LyftLyft-10.56%表示，周二根据调整后的息税折旧摊销前利润实现盈利后，Uber周三表示，随着对司机康复进行投资，其亏损在此基础上逐步加深。Lyft的股价在报告发布后的第二天下跌了 9% 以上，而 Uber 的股价在发布第二季度业绩后立即在盘后交易中下跌了 8%。</blockquote> Investors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.<blockquote>投资者对打车公司在努力扩大市场份额时支付高额费用来争夺相同的乘客感到不安。现在，他们正在花钱争夺同样的司机，因为他们正在努力在疫情大幅削弱打车需求后重建供应。</blockquote> They may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.<blockquote>他们可能不会平等地投资。Lyft表示，第二季度大幅增加了在激励措施和签约奖金方面的投资，以扩大其司机基础，预计激励措施的提高将持续到第三季度。但优步似乎更加激进。虽然该公司公布的总收入超出了华尔街的预期，但按调整后的 Ebitda 计算，其亏损也比分析师的预测高出 58%。</blockquote> At this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.<blockquote>目前，尚不清楚哪家公司的投资策略最划算。Lyft表示，其第二季度的共享乘车量仍 “远低于 ”2019 年第四季度的水平。虽然这并不是一个完美的比较，但 Uber 第二季度的出行次数--反映了供需两方面的情况--比同期下降了 20% 多一点。</blockquote> <img src=\"https://static.tigerbbs.com/7f98a2ba57a4b018b3db0d420b862bc4\" tg-width=\"338\" tg-height=\"422\" width=\"100%\" height=\"auto\">Lyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.<blockquote>Lyft的结果显示，其第二季度的活跃骑手数量仍比 2019 年同期下降了 21% 以上。该公司还表示，第二季度销售和营销费用占收入的百分比接近历史低点。这在一定程度上反映了其司机数量的低迷： 不值得花太多钱去获取你甚至无法服务的客户。相比之下，与两年前同期相比，优步第二季度的月活跃平台消费者有所增长。</blockquote> While Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.<blockquote>虽然Lyft本周明确表示，它喜欢作为打车纯业务的机会，但 Uber 继续强调其独特的价值主张，将消费者的打车和送餐需求结合起来，并指出了异花授粉。投资者现在需要押注哪种策略将从疫情中脱颖而出，处于更可持续的地位。</blockquote> Uber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.<blockquote>Uber 首席执行官达拉-科斯罗萨希（Dara Khosrowshahi）曾表示，与用于送货营销的资金相比，Uber 的移动业务一直是送货业务更有效的客户获取工具。周三，该公司表示，参与其移动和送货业务的消费者目前占其总预订量的近一半，这意味着客户出现了显着的交叉。</blockquote> But a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.<blockquote>但更精简的业务可能更容易控制。虽然 Uber 仍然预计要到今年第四季度才能扭亏为盈，即使是调整后的 Ebitda，Lyft 也能更早地扭亏为盈，部分原因是通过更加努力地利用简单的杠杆。该公司表示，第二季度每次乘车的收入环比增长 7%，抵消了因司机短缺而导致的乘车量仍然低迷。疫情期间，两家公司都提高了美国网约车交易的价格。但最新的 Edison Trends 数据显示，在截至 7 月 19 日的一周内，Uber 消费者的交易支出比去年同期增加了 24%，而Lyft消费者的交易支出则增加了 35%。</blockquote> It is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.<blockquote>值得注意的是，虽然Lyft吹嘘自己有能力实现所谓的利润，但它也在周二的电话会议上明确将自己定义为 “成长型公司”。总而言之，其第二季度净亏损总额仍达数亿，尽管有所收窄。与此同时，优步似乎有信心找到了近期盈利的道路，但目前尚不清楚随着消费者需求的持续改善，需要在多大程度上进一步投资新司机。</blockquote> Especially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.<blockquote>特别是随着 Covid-19 德尔塔变异毒株继续蔓延，今天希望依赖这两种策略的投资者可能只能等待机会。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Uber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-08-05 21:08\n\n</h4>\n</header>\n<article>\n Ride-hailing companies have spent dearly to compete for the same riders; now they are spending to compete for the same drivers. Is the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.<blockquote>网约车公司花费巨资争夺同样的骑手；现在他们正在花钱争夺同样的司机。网约车的最优策略是增长还是利润？投资者不能两全其美。</blockquote> AfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.<blockquote>继LyftLyft-10.56%表示，周二根据调整后的息税折旧摊销前利润实现盈利后，Uber周三表示，随着对司机康复进行投资，其亏损在此基础上逐步加深。Lyft的股价在报告发布后的第二天下跌了 9% 以上，而 Uber 的股价在发布第二季度业绩后立即在盘后交易中下跌了 8%。</blockquote> Investors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.<blockquote>投资者对打车公司在努力扩大市场份额时支付高额费用来争夺相同的乘客感到不安。现在，他们正在花钱争夺同样的司机，因为他们正在努力在疫情大幅削弱打车需求后重建供应。</blockquote> They may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.<blockquote>他们可能不会平等地投资。Lyft表示，第二季度大幅增加了在激励措施和签约奖金方面的投资，以扩大其司机基础，预计激励措施的提高将持续到第三季度。但优步似乎更加激进。虽然该公司公布的总收入超出了华尔街的预期，但按调整后的 Ebitda 计算，其亏损也比分析师的预测高出 58%。</blockquote> At this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.<blockquote>目前，尚不清楚哪家公司的投资策略最划算。Lyft表示，其第二季度的共享乘车量仍 “远低于 ”2019 年第四季度的水平。虽然这并不是一个完美的比较，但 Uber 第二季度的出行次数--反映了供需两方面的情况--比同期下降了 20% 多一点。</blockquote> <img src=\"https://static.tigerbbs.com/7f98a2ba57a4b018b3db0d420b862bc4\" tg-width=\"338\" tg-height=\"422\" width=\"100%\" height=\"auto\">Lyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.<blockquote>Lyft的结果显示，其第二季度的活跃骑手数量仍比 2019 年同期下降了 21% 以上。该公司还表示，第二季度销售和营销费用占收入的百分比接近历史低点。这在一定程度上反映了其司机数量的低迷： 不值得花太多钱去获取你甚至无法服务的客户。相比之下，与两年前同期相比，优步第二季度的月活跃平台消费者有所增长。</blockquote> While Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.<blockquote>虽然Lyft本周明确表示，它喜欢作为打车纯业务的机会，但 Uber 继续强调其独特的价值主张，将消费者的打车和送餐需求结合起来，并指出了异花授粉。投资者现在需要押注哪种策略将从疫情中脱颖而出，处于更可持续的地位。</blockquote> Uber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.<blockquote>Uber 首席执行官达拉-科斯罗萨希（Dara Khosrowshahi）曾表示，与用于送货营销的资金相比，Uber 的移动业务一直是送货业务更有效的客户获取工具。周三，该公司表示，参与其移动和送货业务的消费者目前占其总预订量的近一半，这意味着客户出现了显着的交叉。</blockquote> But a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.<blockquote>但更精简的业务可能更容易控制。虽然 Uber 仍然预计要到今年第四季度才能扭亏为盈，即使是调整后的 Ebitda，Lyft 也能更早地扭亏为盈，部分原因是通过更加努力地利用简单的杠杆。该公司表示，第二季度每次乘车的收入环比增长 7%，抵消了因司机短缺而导致的乘车量仍然低迷。疫情期间，两家公司都提高了美国网约车交易的价格。但最新的 Edison Trends 数据显示，在截至 7 月 19 日的一周内，Uber 消费者的交易支出比去年同期增加了 24%，而Lyft消费者的交易支出则增加了 35%。</blockquote> It is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.<blockquote>值得注意的是，虽然Lyft吹嘘自己有能力实现所谓的利润，但它也在周二的电话会议上明确将自己定义为 “成长型公司”。总而言之，其第二季度净亏损总额仍达数亿，尽管有所收窄。与此同时，优步似乎有信心找到了近期盈利的道路，但目前尚不清楚随着消费者需求的持续改善，需要在多大程度上进一步投资新司机。</blockquote> Especially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.<blockquote>特别是随着 Covid-19 德尔塔变异毒株继续蔓延，今天希望依赖这两种策略的投资者可能只能等待机会。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/uber-lyft-drive-investors-away-11628115638?mod=markets_lead_pos12\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LYFT":"Lyft, Inc.","UBER":"优步"},"source_url":"https://www.wsj.com/articles/uber-lyft-drive-investors-away-11628115638?mod=markets_lead_pos12","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1151835705","content_text":"Ride-hailing companies have spent dearly to compete for the same riders; now they are spending to compete for the same drivers.\n\nIs the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.\nAfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.\nInvestors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.\nThey may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.\nAt this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.\nLyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.\nWhile Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.\nUber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.\nBut a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.\nIt is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.\nEspecially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.","news_type":1,"symbols_score_info":{"LYFT":0.9,"UBER":0.9}},"isVote":1,"tweetType":1,"viewCount":1018,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":17,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/899159861"}