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2022-01-05

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Roku stock forecast: Where next for the streaming pioneer?<blockquote>Roku股票预测：流媒体先驱的下一步何去何从？</blockquote>

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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":695146184,"tweetId":"695146184","gmtCreate":1641379389222,"gmtModify":1641379389379,"author":{"id":3560092322694803,"idStr":"3560092322694803","authorId":3560092322694803,"authorIdStr":"3560092322694803","name":"dahae","avatar":"https://static.tigerbbs.com/137beae1f6048901843924ba46796740","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":13,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Qqqq</body></html>","htmlText":"<html><head></head><body>Qqqq</body></html>","text":"Qqqq","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/695146184","repostId":1186447502,"repostType":4,"repost":{"id":"1186447502","kind":"news","pubTimestamp":1641369119,"share":"https://www.laohu8.com/m/news/1186447502?lang=zh_CN&edition=full","pubTime":"2022-01-05 15:51","market":"us","language":"en","title":"Roku stock forecast: Where next for the streaming pioneer?<blockquote>Roku股票预测：流媒体先驱的下一步何去何从？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1186447502","media":"Capital.com","summary":"Roku is one of the pioneers of streaming television – and it continues to benefit from this increasi","content":"<html><head></head><body>Roku is one of the pioneers of streaming television – and it continues to benefit from this increasingly popular way to watch programmes.<blockquote><html><head></head><body>Roku是流媒体电视的先驱之一，并且继续受益于这种日益流行的观看节目的方式。</body></html></blockquote>The San Jose, California-based company, which celebrates its 20th anniversary in October 2022, makes a variety of digital media players, runs an advertising business, and licences its hardware and software.<blockquote>这家总部位于加利福尼亚州圣何塞的公司将于2022年10月庆祝成立20周年，生产各种数字媒体播放器，经营广告业务，并获得硬件和软件许可。</blockquote>Its stock rose sharply during the first year of the Covid-19 pandemic as people were stuck at home but dipped last year due to the impact of global supply chain issues on customer growth.<blockquote>在Covid-19大流行的第一年，由于人们被困在家里，该公司的股价大幅上涨，但去年由于全球供应链问题对客户增长的影响而下跌。</blockquote>What’s next for Roku? In this analysis, we take a look at the company’s recent results and seek Roku stock price predictions from equity market experts.<blockquote>Roku的下一步是什么？在本次分析中，我们来看看该公司最近的业绩，并向股票市场专家寻求Roku股价预测。</blockquote><img src=\"https://static.tigerbbs.com/cf89b943886c1d30d4e8a8627f68ccfd\" tg-width=\"1500\" tg-height=\"642\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock analysis: Share price performance<blockquote>Roku股票分析：股价表现</blockquote>Roku, which is listed on NASDAQ under the symbol ‘ROKU’, was founded in October 2002 and went public on 28 September 2017.<blockquote>Roku成立于2002年10月，在纳斯达克上市，股票代码为“Roku”，于2017年9月28日上市。</blockquote>The company hasn’t declared or paid cash dividends on its common stock and doesn’t anticipate any cash dividends for the foreseeable future.<blockquote>该公司尚未宣布或支付普通股现金股息，预计在可预见的未来也不会派发任何现金股息。</blockquote>At the time of Roku’s initial public offering (IPO), its stock price was $14 per share. Since then, it has risen 1,530% to $228.20 by the market close on 31 December 2021.<blockquote>Roku首次公开募股（IPO）时，其股价为每股14美元。此后，截至2021年12月31日收盘，该股已上涨1,530%至228.20美元。</blockquote>It had a market capitalisation of $31.13bn, according to calculations at the start of 2022 by Companiesmarketcap.com.<blockquote>根据CompaniesMarketCap.com 2022年初的计算，该公司的市值为311.3亿美元。</blockquote>What has been Roku’s historical stock price? Roku stock has increased 68% over the past two years – from $135.99 at the start of 2020 – as it benefitted from increased potential viewers during the Covid-19 lockdowns.<blockquote>Roku的历史股价是多少？Roku股价在过去两年中从2020年初的135.99美元上涨了68%，因为它受益于Covid-19封锁期间潜在观众的增加。</blockquote>However, it’s had a tougher time more recently with the stock price down more than 30% from the start of January to the end of December 2021. It also fell 50% in the last six months of the year.<blockquote>然而，最近它的日子更加艰难，从2021年1月初到12月底，股价下跌了30%以上。今年最后六个月也下跌了50%。</blockquote><img src=\"https://static.tigerbbs.com/ecf5da3a9fec542125ef0688033ce2e8\" tg-width=\"1500\" tg-height=\"898\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock news: The company’s latest results<blockquote>Roku股票新闻：公司最新业绩</blockquote>Roku recently revealed results for the third quarter ending 30 September 2021 that showed a 23% year-over-year growth of active accounts to 56.4 million.<blockquote>Roku最近公布了截至2021年9月30日的第三季度业绩，显示活跃账户同比增长23%，达到5640万。</blockquote>This represented a net increase of 1.3 million active accounts from the second quarter of the year, while streaming hours were up 0.7 billion hours to 18 billion in the period.<blockquote>这意味着活跃账户较今年第二季度净增130万个，同期流媒体时长增加7亿小时，达到180亿小时。</blockquote>Roku also announced that total net revenue grew 51% year-over-year to $680m, while platform revenue increased 82%, year-over-year, to $583m.<blockquote>Roku还宣布，总净收入同比增长51%至6.8亿美元，而平台收入同比增长82%至5.83亿美元。</blockquote>The company’s gross profit came in at $364m, which represented a 69% year-over-year rise, while the average revenue per user (ARPU) surpassed the milestone of $40 on a trailing 12-month basis.In its letter to shareholders,Roku stated: “As the global shift to TV streaming continues, our performance demonstrates the strength of our business fundamentals and the momentum of our platform monetisation.”<blockquote>该公司的毛利润为3.64亿美元，同比增长69%，而过去12个月每用户平均收入(ARPU)超过了40美元的里程碑。Roku在致股东的信中表示：“随着全球向电视流媒体的持续转变，我们的业绩展示了我们业务基本面的实力和平台货币化的势头。”</blockquote>The letter also noted the company was making “significant progress” with traditional TV advertisers, while also expanding its total addressable market to digital-first advertisers.<blockquote>信中还指出，该公司在传统电视广告商方面取得了“重大进展”，同时也将其总目标市场扩大到数字优先广告商。</blockquote>“Despite the ongoing headwinds created by the global supply chain disruptions, Roku remains well positioned as a result of our scale, brand, technology, and relentless focus on the TV streaming experience,” it added.<blockquote>它补充说：“尽管全球供应链中断带来了持续的阻力，但由于我们的规模、品牌、技术以及对电视流媒体体验的不懈关注，Roku仍然处于有利地位。”</blockquote>Roku stock value: Analysts’ view<blockquote>Roku股票价值：分析师观点</blockquote>According to Morningstar, Roku is the leading streaming platform in the US by hours watched, with under 59 billion hours of content streamed in 2020.<blockquote>根据晨星公司的数据，按观看时间计算，Roku是美国领先的流媒体平台，2020年流媒体内容不到590亿小时。</blockquote>“The firm’s eponymous operating system is used not only in Roku’s own hardware but in co-branded TVs and soundbars from manufacturers like TCL, Onn, and Hisense,” it stated. “Roku generates revenue from advertising, distribution fees, hardware sales, OS licensing, and subscription sales.”<blockquote>声明称：“该公司的同名操作系统不仅用于Roku自己的硬件，还用于TCL、Onn和海信等制造商的联名电视和条形音箱。”“Roku的收入来自广告、分销费、硬件销售、操作系统许可和订阅销售。”</blockquote>Neil Macker, an analyst at Morningstar, branded the third quarter results as “decent”, and pointed out the company was continuing to benefit from accounts added during the Covid-19 pandemic.<blockquote>晨星公司(Morningstar)分析师尼尔·麦克尔(Neil Macker)称第三季度业绩“不错”，并指出该公司继续受益于Covid-19大流行期间增加的账户。</blockquote>However, he highlighted some issues. “Customer growth remains muted due in part to supply chain issues,” he wrote. “We are maintaining our $195 fair value estimate and we view the shares as materially overvalued, pricing in unrealistic expectations for growth in a very competitive market.”Roku stock projection: Company’s guidance<blockquote>然而，他强调了一些问题。“客户增长仍然疲软，部分原因是供应链问题，”他写道。“我们维持195美元的公允价值估计，我们认为该股被严重高估，在竞争非常激烈的市场中定价了不切实际的增长预期。”Roku股票预测：公司的指导</blockquote>So, what is the management’s expectation for Roku? In its shareholder letter, the company insisted its business fundamentals remained strong but acknowledged challenges created by global supply chain issues were likely to continue.<blockquote>那么，管理层对Roku的期望是什么？该公司在股东信中坚称其业务基本面依然强劲，但承认全球供应链问题带来的挑战可能会持续下去。</blockquote>“These headwinds may have a broad impact on the holiday season in terms of consumer confidence, product pricing and availability, and advertising spend levels,” it stated.<blockquote>报告称：“这些不利因素可能会在消费者信心、产品定价和供应以及广告支出水平方面对假期产生广泛影响。”</blockquote>While the pandemic has had different impacts on the various parts of its business, Roku maintained that the secular shift to streaming remained intact.<blockquote>尽管疫情对其业务的各个部分产生了不同的影响，但Roku坚称，向流媒体的长期转变仍然完好无损。</blockquote>“Our fourth quarter outlook is for strong growth with total net revenue of $893m at the midpoint (up 37% year-over-year), and total gross profit of $385m (up 26% year-over-year),” it added.The company is also investing in headcount, product development, and sales and marketing as part of its bid to drive future growth.<blockquote>“我们对第四季度的展望是强劲增长，总净收入中点为8.93亿美元（同比增长37%），总毛利润为3.85亿美元（同比增长26%），”它补充道。该公司还在员工人数、产品开发、销售和营销方面进行投资，作为推动未来增长的一部分。</blockquote>“We have a relentless focus on building the best TV streaming platform that benefits audiences, content publishers, and advertisers, and we remain well positioned for the long term,” it added.<blockquote>它补充说：“我们坚持不懈地致力于建立最好的电视流媒体平台，使观众、内容出版商和广告商受益，从长远来看，我们仍然处于有利地位。”</blockquote>Roku stock forecast: Analyst sentiment and price target<blockquote>Roku股票预测：分析师情绪和价格目标</blockquote>Roku stock was a ‘buy’ based on the consensus views of 25 analysts compiled by MarketBeat as of 3 January 2022.<blockquote>根据MarketBeat截至2022年1月3日汇编的25名分析师的一致观点，Roku股票被评为“买入”。</blockquote>The site pointed out that 21 of the analysts rated the stock as a ‘buy’, while two each had ‘hold’ and ‘sell’ recommendations.<blockquote>该网站指出，其中21名分析师将该股评级为“买入”，两名分析师分别给出了“持有”和“卖出”建议。</blockquote>Their consensus 12-month Roku share price forecast was $395.73, which suggested a 73% upside over the $228.20 level, as at 31 December 2021.<blockquote>他们对Roku 12个月股价的普遍预测为395.73美元，这表明截至2021年12月31日的228.20美元水平有73%的上涨空间。</blockquote>The highest projection was $550, while the lowest would represent a 17% fall to $190 over the coming year. The company has been rated by more than 15 analysts over the past 90 days.<blockquote>最高预测为550美元，最低预测为来年下跌17%至190美元。过去90天内，该公司已获得超过15名分析师的评级。</blockquote><img src=\"https://static.tigerbbs.com/988cc972b11a1c07feeaf1253668e8f9\" tg-width=\"1500\" tg-height=\"1116\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock was an “awesome long-term (one year) investment”, according to the algorithmic forecasting of WalletInvestor as of 3 January 2022.<blockquote>根据WalletInvestor截至2022年1月3日的算法预测，Roku股票是一项“令人敬畏的长期（一年）投资”。</blockquote>Its 12-month Roku stock price target was $363.60, which would represent a 59% premium over the $228.20 level, as at the close on 31 December 2021.<blockquote>截至2021年12月31日收盘，Roku 12个月目标股价为363.60美元，较228.20美元水平溢价59%。</blockquote>The site believed shares could rise to as high as $495.45 by December 2023 and then up to $633.86 by December 2024. Its long term forecast for Roku stock showed it could reach $767.71 over the next three years to December 2025.<blockquote>该网站认为，到2023年12月，股价可能会升至495.45美元，然后到2024年12月升至633.86美元。其对Roku股票的长期预测显示，截至2025年12月的未来三年可能达到767.71美元。</blockquote>According to WalletInvestor’s Roku stock 4-year forecast, meanwhile, the price could hit $876 by December 2026, which would represent a 284% over the $228.20 level.<blockquote>与此同时，根据WalletInvestor对Roku股票的4年预测，到2026年12月，该价格可能会达到876美元，比228.20美元的水平上涨284%。</blockquote>Roku stock price prediction: What do the experts say?<blockquote>Roku股价预测：专家怎么说？</blockquote>Cory Carpenter, an analyst at JP Morgan, is positive on the company.<blockquote>摩根大通分析师科里·卡彭特对该公司持乐观态度。</blockquote>“We believe Roku is well positioned as TV viewing increasingly shifts to streaming, with Roku’s platform benefitting from increased demand across SVOD services,” he wrote in a note.His bullish thesis is largely driven by what he believes to be Roku’s “significant advertising opportunity”, with streaming accounting for 50% of TV viewing time for 18-34 year olds in the US, but only an estimated 10-15% of TV ad budgets.<blockquote>他在一份报告中写道：“我们相信，随着电视观看越来越多地转向流媒体，Roku的平台将受益于SVOD服务需求的增加，Roku处于有利地位。”他的看涨论点很大程度上是由他认为Roku的“重大广告机会”推动的，流媒体占美国18-34岁人群电视观看时间的50%，但估计仅占电视广告预算的10-15%。</blockquote>He is also optimistic about recent problems.<blockquote>对于近期出现的问题，他也持乐观态度。</blockquote>“We view the TV supply chain issues and pockets of ad spend weakness in certain supply-constrained verticals as transitory and certainly not unique to Roku,” he explained.<blockquote>“我们认为电视供应链问题和某些供应受限的垂直行业的广告支出疲软是暂时的，当然不是Roku独有的，”他解释道。</blockquote>Carpenter also pointed out the “secular shift of TV viewing and ad dollars to streaming” remains strong and in early days. He highlighted how Roku’s management had noted how streaming accounts for 42% of TV viewing time for US adults (18-49 years old) vs. only 22% of TV ad dollars.<blockquote>卡彭特还指出，“电视观看和广告收入向流媒体的长期转变”仍然强劲，而且还处于早期阶段。他强调了Roku管理层如何注意到流媒体占美国成年人（18-49岁）电视观看时间的42%，而仅占电视广告收入的22%。</blockquote>“We remain overweight but we are lowering our price target to $435 to reflect the near-term uncertainty,” he added. “VZIO remains our preferred name in Connected TV.”Roku might not be a global household name yet, but it’s got all the goods to make that happen over the next few years, according to Danni Hewson, financial analyst at AJ Bell.<blockquote>“我们仍维持跑赢大盘，但我们将目标价下调至435美元，以反映近期的不确定性，”他补充道。“VZIO仍然是我们在联网电视领域的首选名称。”AJ Bell金融分析师丹尼·休森(Danni Hewson)表示，Roku可能还不是一个全球家喻户晓的名字，但它拥有在未来几年内实现这一目标的所有条件。</blockquote>“The streaming company was one of those lockdown darlings that some investors lost faith in because of a slowing of content consumption as restrictions eased,” she told Capital.com.<blockquote>她告诉Capital.com：“这家流媒体公司是封锁期间的宠儿之一，一些投资者对其失去了信心，因为随着限制放松，内容消费放缓。”</blockquote>Hewson pointed out that revenues were up 51% in the third quarter, compared to a year earlier, and argued the advertising buy from cable TV companies shows they’ve got real faith in its outlook.<blockquote>休森指出，与去年同期相比，第三季度的收入增长了51%，并认为有线电视公司的广告购买表明他们对其前景充满信心。</blockquote>“Crucially, it managed to strike a deal to keep young viewers happy with a multi-year agreement with Alphabet that keeps the YouTube app on the platform,” she said.<blockquote>“至关重要的是，它成功地与Alphabet达成了一项协议，让年轻观众满意，该协议将YouTube应用程序保留在该平台上，”她说。</blockquote>Hewson also highlighted some recent negatives.<blockquote>休森还强调了最近的一些负面因素。</blockquote>“There have been supply issues which have impacted availability during the crucial Christmas shopping window, plus rising costs have been passed onto the consumer which is likely to have dented sales which won’t look good come fourth quarter results,” she said.So, how does Hewson see the outlook for 2022?<blockquote>她表示：“供应问题影响了关键的圣诞购物窗口期间的供应，而且成本上升已转嫁给消费者，这可能会削弱销售，第四季度业绩看起来不会很好。”那么，休森如何看待2022年的前景？</blockquote>“Like many growth stocks, the prospect of rate rises will make some investors wary but it’s self-titled channel is gaining in popularity, it’s working on a pretty decent roster of new content and unlikeNetflixit’s just started spreading tentacles into other countries,” she said.<blockquote>“与许多成长型股票一样，加息的前景会让一些投资者保持警惕，但它的同名频道越来越受欢迎，它正在开发一系列相当不错的新内容，与Netflixit不同，它刚刚开始将触角扩展到其他国家，”她说。</blockquote>When looking for Roku stock predictions, it’s important to bear in mind that analysts’ forecasts and price targets for the ROKU stock can be wrong. Analysts’ projections are based on making fundamental and technical studies of the stock’s performance. Past performance is no guarantee of future results.<blockquote>在寻找Roku股票预测时，重要的是要记住分析师对Roku股票的预测和价格目标可能是错误的。分析师的预测是基于对股票表现的基本面和技术研究。过去的表现并不能保证未来的结果。</blockquote>It’s important to do your own research. Always remember that your decision to trade depends on your attitude to risk, your expertise in the market, the spread of your investment portfolio and how comfortable you feel about losing money. And you should never invest more than you can afford to lose.<blockquote>自己做研究很重要。永远记住，你的交易决定取决于你对风险的态度、你在市场上的专业知识、你投资组合的利差以及你对亏损的适应程度。你的投资永远不应该超过你能承受的损失。</blockquote></body></html><blockquote></blockquote>","source":"lsy1641368800677","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku stock forecast: Where next for the streaming pioneer?<blockquote>Roku股票预测：流媒体先驱的下一步何去何从？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku stock forecast: Where next for the streaming pioneer?<blockquote>Roku股票预测：流媒体先驱的下一步何去何从？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nCapital.com2022-01-05 15:51\n\n</h4>\n</header>\n<article>\n<html><head></head><body>Roku is one of the pioneers of streaming television – and it continues to benefit from this increasingly popular way to watch programmes.<blockquote><html><head></head><body>Roku是流媒体电视的先驱之一，并且继续受益于这种日益流行的观看节目的方式。</body></html></blockquote>The San Jose, California-based company, which celebrates its 20th anniversary in October 2022, makes a variety of digital media players, runs an advertising business, and licences its hardware and software.<blockquote>这家总部位于加利福尼亚州圣何塞的公司将于2022年10月庆祝成立20周年，生产各种数字媒体播放器，经营广告业务，并获得硬件和软件许可。</blockquote>Its stock rose sharply during the first year of the Covid-19 pandemic as people were stuck at home but dipped last year due to the impact of global supply chain issues on customer growth.<blockquote>在Covid-19大流行的第一年，由于人们被困在家里，该公司的股价大幅上涨，但去年由于全球供应链问题对客户增长的影响而下跌。</blockquote>What’s next for Roku? In this analysis, we take a look at the company’s recent results and seek Roku stock price predictions from equity market experts.<blockquote>Roku的下一步是什么？在本次分析中，我们来看看该公司最近的业绩，并向股票市场专家寻求Roku股价预测。</blockquote><img src=\"https://static.tigerbbs.com/cf89b943886c1d30d4e8a8627f68ccfd\" tg-width=\"1500\" tg-height=\"642\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock analysis: Share price performance<blockquote>Roku股票分析：股价表现</blockquote>Roku, which is listed on NASDAQ under the symbol ‘ROKU’, was founded in October 2002 and went public on 28 September 2017.<blockquote>Roku成立于2002年10月，在纳斯达克上市，股票代码为“Roku”，于2017年9月28日上市。</blockquote>The company hasn’t declared or paid cash dividends on its common stock and doesn’t anticipate any cash dividends for the foreseeable future.<blockquote>该公司尚未宣布或支付普通股现金股息，预计在可预见的未来也不会派发任何现金股息。</blockquote>At the time of Roku’s initial public offering (IPO), its stock price was $14 per share. Since then, it has risen 1,530% to $228.20 by the market close on 31 December 2021.<blockquote>Roku首次公开募股（IPO）时，其股价为每股14美元。此后，截至2021年12月31日收盘，该股已上涨1,530%至228.20美元。</blockquote>It had a market capitalisation of $31.13bn, according to calculations at the start of 2022 by Companiesmarketcap.com.<blockquote>根据CompaniesMarketCap.com 2022年初的计算，该公司的市值为311.3亿美元。</blockquote>What has been Roku’s historical stock price? Roku stock has increased 68% over the past two years – from $135.99 at the start of 2020 – as it benefitted from increased potential viewers during the Covid-19 lockdowns.<blockquote>Roku的历史股价是多少？Roku股价在过去两年中从2020年初的135.99美元上涨了68%，因为它受益于Covid-19封锁期间潜在观众的增加。</blockquote>However, it’s had a tougher time more recently with the stock price down more than 30% from the start of January to the end of December 2021. It also fell 50% in the last six months of the year.<blockquote>然而，最近它的日子更加艰难，从2021年1月初到12月底，股价下跌了30%以上。今年最后六个月也下跌了50%。</blockquote><img src=\"https://static.tigerbbs.com/ecf5da3a9fec542125ef0688033ce2e8\" tg-width=\"1500\" tg-height=\"898\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock news: The company’s latest results<blockquote>Roku股票新闻：公司最新业绩</blockquote>Roku recently revealed results for the third quarter ending 30 September 2021 that showed a 23% year-over-year growth of active accounts to 56.4 million.<blockquote>Roku最近公布了截至2021年9月30日的第三季度业绩，显示活跃账户同比增长23%，达到5640万。</blockquote>This represented a net increase of 1.3 million active accounts from the second quarter of the year, while streaming hours were up 0.7 billion hours to 18 billion in the period.<blockquote>这意味着活跃账户较今年第二季度净增130万个，同期流媒体时长增加7亿小时，达到180亿小时。</blockquote>Roku also announced that total net revenue grew 51% year-over-year to $680m, while platform revenue increased 82%, year-over-year, to $583m.<blockquote>Roku还宣布，总净收入同比增长51%至6.8亿美元，而平台收入同比增长82%至5.83亿美元。</blockquote>The company’s gross profit came in at $364m, which represented a 69% year-over-year rise, while the average revenue per user (ARPU) surpassed the milestone of $40 on a trailing 12-month basis.In its letter to shareholders,Roku stated: “As the global shift to TV streaming continues, our performance demonstrates the strength of our business fundamentals and the momentum of our platform monetisation.”<blockquote>该公司的毛利润为3.64亿美元，同比增长69%，而过去12个月每用户平均收入(ARPU)超过了40美元的里程碑。Roku在致股东的信中表示：“随着全球向电视流媒体的持续转变，我们的业绩展示了我们业务基本面的实力和平台货币化的势头。”</blockquote>The letter also noted the company was making “significant progress” with traditional TV advertisers, while also expanding its total addressable market to digital-first advertisers.<blockquote>信中还指出，该公司在传统电视广告商方面取得了“重大进展”，同时也将其总目标市场扩大到数字优先广告商。</blockquote>“Despite the ongoing headwinds created by the global supply chain disruptions, Roku remains well positioned as a result of our scale, brand, technology, and relentless focus on the TV streaming experience,” it added.<blockquote>它补充说：“尽管全球供应链中断带来了持续的阻力，但由于我们的规模、品牌、技术以及对电视流媒体体验的不懈关注，Roku仍然处于有利地位。”</blockquote>Roku stock value: Analysts’ view<blockquote>Roku股票价值：分析师观点</blockquote>According to Morningstar, Roku is the leading streaming platform in the US by hours watched, with under 59 billion hours of content streamed in 2020.<blockquote>根据晨星公司的数据，按观看时间计算，Roku是美国领先的流媒体平台，2020年流媒体内容不到590亿小时。</blockquote>“The firm’s eponymous operating system is used not only in Roku’s own hardware but in co-branded TVs and soundbars from manufacturers like TCL, Onn, and Hisense,” it stated. “Roku generates revenue from advertising, distribution fees, hardware sales, OS licensing, and subscription sales.”<blockquote>声明称：“该公司的同名操作系统不仅用于Roku自己的硬件，还用于TCL、Onn和海信等制造商的联名电视和条形音箱。”“Roku的收入来自广告、分销费、硬件销售、操作系统许可和订阅销售。”</blockquote>Neil Macker, an analyst at Morningstar, branded the third quarter results as “decent”, and pointed out the company was continuing to benefit from accounts added during the Covid-19 pandemic.<blockquote>晨星公司(Morningstar)分析师尼尔·麦克尔(Neil Macker)称第三季度业绩“不错”，并指出该公司继续受益于Covid-19大流行期间增加的账户。</blockquote>However, he highlighted some issues. “Customer growth remains muted due in part to supply chain issues,” he wrote. “We are maintaining our $195 fair value estimate and we view the shares as materially overvalued, pricing in unrealistic expectations for growth in a very competitive market.”Roku stock projection: Company’s guidance<blockquote>然而，他强调了一些问题。“客户增长仍然疲软，部分原因是供应链问题，”他写道。“我们维持195美元的公允价值估计，我们认为该股被严重高估，在竞争非常激烈的市场中定价了不切实际的增长预期。”Roku股票预测：公司的指导</blockquote>So, what is the management’s expectation for Roku? In its shareholder letter, the company insisted its business fundamentals remained strong but acknowledged challenges created by global supply chain issues were likely to continue.<blockquote>那么，管理层对Roku的期望是什么？该公司在股东信中坚称其业务基本面依然强劲，但承认全球供应链问题带来的挑战可能会持续下去。</blockquote>“These headwinds may have a broad impact on the holiday season in terms of consumer confidence, product pricing and availability, and advertising spend levels,” it stated.<blockquote>报告称：“这些不利因素可能会在消费者信心、产品定价和供应以及广告支出水平方面对假期产生广泛影响。”</blockquote>While the pandemic has had different impacts on the various parts of its business, Roku maintained that the secular shift to streaming remained intact.<blockquote>尽管疫情对其业务的各个部分产生了不同的影响，但Roku坚称，向流媒体的长期转变仍然完好无损。</blockquote>“Our fourth quarter outlook is for strong growth with total net revenue of $893m at the midpoint (up 37% year-over-year), and total gross profit of $385m (up 26% year-over-year),” it added.The company is also investing in headcount, product development, and sales and marketing as part of its bid to drive future growth.<blockquote>“我们对第四季度的展望是强劲增长，总净收入中点为8.93亿美元（同比增长37%），总毛利润为3.85亿美元（同比增长26%），”它补充道。该公司还在员工人数、产品开发、销售和营销方面进行投资，作为推动未来增长的一部分。</blockquote>“We have a relentless focus on building the best TV streaming platform that benefits audiences, content publishers, and advertisers, and we remain well positioned for the long term,” it added.<blockquote>它补充说：“我们坚持不懈地致力于建立最好的电视流媒体平台，使观众、内容出版商和广告商受益，从长远来看，我们仍然处于有利地位。”</blockquote>Roku stock forecast: Analyst sentiment and price target<blockquote>Roku股票预测：分析师情绪和价格目标</blockquote>Roku stock was a ‘buy’ based on the consensus views of 25 analysts compiled by MarketBeat as of 3 January 2022.<blockquote>根据MarketBeat截至2022年1月3日汇编的25名分析师的一致观点，Roku股票被评为“买入”。</blockquote>The site pointed out that 21 of the analysts rated the stock as a ‘buy’, while two each had ‘hold’ and ‘sell’ recommendations.<blockquote>该网站指出，其中21名分析师将该股评级为“买入”，两名分析师分别给出了“持有”和“卖出”建议。</blockquote>Their consensus 12-month Roku share price forecast was $395.73, which suggested a 73% upside over the $228.20 level, as at 31 December 2021.<blockquote>他们对Roku 12个月股价的普遍预测为395.73美元，这表明截至2021年12月31日的228.20美元水平有73%的上涨空间。</blockquote>The highest projection was $550, while the lowest would represent a 17% fall to $190 over the coming year. The company has been rated by more than 15 analysts over the past 90 days.<blockquote>最高预测为550美元，最低预测为来年下跌17%至190美元。过去90天内，该公司已获得超过15名分析师的评级。</blockquote><img src=\"https://static.tigerbbs.com/988cc972b11a1c07feeaf1253668e8f9\" tg-width=\"1500\" tg-height=\"1116\" width=\"100%\" height=\"auto\"/><blockquote></blockquote>Roku stock was an “awesome long-term (one year) investment”, according to the algorithmic forecasting of WalletInvestor as of 3 January 2022.<blockquote>根据WalletInvestor截至2022年1月3日的算法预测，Roku股票是一项“令人敬畏的长期（一年）投资”。</blockquote>Its 12-month Roku stock price target was $363.60, which would represent a 59% premium over the $228.20 level, as at the close on 31 December 2021.<blockquote>截至2021年12月31日收盘，Roku 12个月目标股价为363.60美元，较228.20美元水平溢价59%。</blockquote>The site believed shares could rise to as high as $495.45 by December 2023 and then up to $633.86 by December 2024. Its long term forecast for Roku stock showed it could reach $767.71 over the next three years to December 2025.<blockquote>该网站认为，到2023年12月，股价可能会升至495.45美元，然后到2024年12月升至633.86美元。其对Roku股票的长期预测显示，截至2025年12月的未来三年可能达到767.71美元。</blockquote>According to WalletInvestor’s Roku stock 4-year forecast, meanwhile, the price could hit $876 by December 2026, which would represent a 284% over the $228.20 level.<blockquote>与此同时，根据WalletInvestor对Roku股票的4年预测，到2026年12月，该价格可能会达到876美元，比228.20美元的水平上涨284%。</blockquote>Roku stock price prediction: What do the experts say?<blockquote>Roku股价预测：专家怎么说？</blockquote>Cory Carpenter, an analyst at JP Morgan, is positive on the company.<blockquote>摩根大通分析师科里·卡彭特对该公司持乐观态度。</blockquote>“We believe Roku is well positioned as TV viewing increasingly shifts to streaming, with Roku’s platform benefitting from increased demand across SVOD services,” he wrote in a note.His bullish thesis is largely driven by what he believes to be Roku’s “significant advertising opportunity”, with streaming accounting for 50% of TV viewing time for 18-34 year olds in the US, but only an estimated 10-15% of TV ad budgets.<blockquote>他在一份报告中写道：“我们相信，随着电视观看越来越多地转向流媒体，Roku的平台将受益于SVOD服务需求的增加，Roku处于有利地位。”他的看涨论点很大程度上是由他认为Roku的“重大广告机会”推动的，流媒体占美国18-34岁人群电视观看时间的50%，但估计仅占电视广告预算的10-15%。</blockquote>He is also optimistic about recent problems.<blockquote>对于近期出现的问题，他也持乐观态度。</blockquote>“We view the TV supply chain issues and pockets of ad spend weakness in certain supply-constrained verticals as transitory and certainly not unique to Roku,” he explained.<blockquote>“我们认为电视供应链问题和某些供应受限的垂直行业的广告支出疲软是暂时的，当然不是Roku独有的，”他解释道。</blockquote>Carpenter also pointed out the “secular shift of TV viewing and ad dollars to streaming” remains strong and in early days. He highlighted how Roku’s management had noted how streaming accounts for 42% of TV viewing time for US adults (18-49 years old) vs. only 22% of TV ad dollars.<blockquote>卡彭特还指出，“电视观看和广告收入向流媒体的长期转变”仍然强劲，而且还处于早期阶段。他强调了Roku管理层如何注意到流媒体占美国成年人（18-49岁）电视观看时间的42%，而仅占电视广告收入的22%。</blockquote>“We remain overweight but we are lowering our price target to $435 to reflect the near-term uncertainty,” he added. “VZIO remains our preferred name in Connected TV.”Roku might not be a global household name yet, but it’s got all the goods to make that happen over the next few years, according to Danni Hewson, financial analyst at AJ Bell.<blockquote>“我们仍维持跑赢大盘，但我们将目标价下调至435美元，以反映近期的不确定性，”他补充道。“VZIO仍然是我们在联网电视领域的首选名称。”AJ Bell金融分析师丹尼·休森(Danni Hewson)表示，Roku可能还不是一个全球家喻户晓的名字，但它拥有在未来几年内实现这一目标的所有条件。</blockquote>“The streaming company was one of those lockdown darlings that some investors lost faith in because of a slowing of content consumption as restrictions eased,” she told Capital.com.<blockquote>她告诉Capital.com：“这家流媒体公司是封锁期间的宠儿之一，一些投资者对其失去了信心，因为随着限制放松，内容消费放缓。”</blockquote>Hewson pointed out that revenues were up 51% in the third quarter, compared to a year earlier, and argued the advertising buy from cable TV companies shows they’ve got real faith in its outlook.<blockquote>休森指出，与去年同期相比，第三季度的收入增长了51%，并认为有线电视公司的广告购买表明他们对其前景充满信心。</blockquote>“Crucially, it managed to strike a deal to keep young viewers happy with a multi-year agreement with Alphabet that keeps the YouTube app on the platform,” she said.<blockquote>“至关重要的是，它成功地与Alphabet达成了一项协议，让年轻观众满意，该协议将YouTube应用程序保留在该平台上，”她说。</blockquote>Hewson also highlighted some recent negatives.<blockquote>休森还强调了最近的一些负面因素。</blockquote>“There have been supply issues which have impacted availability during the crucial Christmas shopping window, plus rising costs have been passed onto the consumer which is likely to have dented sales which won’t look good come fourth quarter results,” she said.So, how does Hewson see the outlook for 2022?<blockquote>她表示：“供应问题影响了关键的圣诞购物窗口期间的供应，而且成本上升已转嫁给消费者，这可能会削弱销售，第四季度业绩看起来不会很好。”那么，休森如何看待2022年的前景？</blockquote>“Like many growth stocks, the prospect of rate rises will make some investors wary but it’s self-titled channel is gaining in popularity, it’s working on a pretty decent roster of new content and unlikeNetflixit’s just started spreading tentacles into other countries,” she said.<blockquote>“与许多成长型股票一样，加息的前景会让一些投资者保持警惕，但它的同名频道越来越受欢迎，它正在开发一系列相当不错的新内容，与Netflixit不同，它刚刚开始将触角扩展到其他国家，”她说。</blockquote>When looking for Roku stock predictions, it’s important to bear in mind that analysts’ forecasts and price targets for the ROKU stock can be wrong. Analysts’ projections are based on making fundamental and technical studies of the stock’s performance. Past performance is no guarantee of future results.<blockquote>在寻找Roku股票预测时，重要的是要记住分析师对Roku股票的预测和价格目标可能是错误的。分析师的预测是基于对股票表现的基本面和技术研究。过去的表现并不能保证未来的结果。</blockquote>It’s important to do your own research. Always remember that your decision to trade depends on your attitude to risk, your expertise in the market, the spread of your investment portfolio and how comfortable you feel about losing money. And you should never invest more than you can afford to lose.<blockquote>自己做研究很重要。永远记住，你的交易决定取决于你对风险的态度、你在市场上的专业知识、你投资组合的利差以及你对亏损的适应程度。你的投资永远不应该超过你能承受的损失。</blockquote></body></html><blockquote></blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://capital.com/roku-stock-forecast\">Capital.com</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc"},"source_url":"https://capital.com/roku-stock-forecast","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1186447502","content_text":"Roku is one of the pioneers of streaming television – and it continues to benefit from this increasingly popular way to watch programmes.The San Jose, California-based company, which celebrates its 20th anniversary in October 2022, makes a variety of digital media players, runs an advertising business, and licences its hardware and software.Its stock rose sharply during the first year of the Covid-19 pandemic as people were stuck at home but dipped last year due to the impact of global supply chain issues on customer growth.What’s next for Roku? In this analysis, we take a look at the company’s recent results and seek Roku stock price predictions from equity market experts.Roku stock analysis: Share price performanceRoku, which is listed on NASDAQ under the symbol ‘ROKU’, was founded in October 2002 and went public on 28 September 2017.The company hasn’t declared or paid cash dividends on its common stock and doesn’t anticipate any cash dividends for the foreseeable future.At the time of Roku’s initial public offering (IPO), its stock price was $14 per share. Since then, it has risen 1,530% to $228.20 by the market close on 31 December 2021.It had a market capitalisation of $31.13bn, according to calculations at the start of 2022 by Companiesmarketcap.com.What has been Roku’s historical stock price? Roku stock has increased 68% over the past two years – from $135.99 at the start of 2020 – as it benefitted from increased potential viewers during the Covid-19 lockdowns.However, it’s had a tougher time more recently with the stock price down more than 30% from the start of January to the end of December 2021. It also fell 50% in the last six months of the year.Roku stock news: The company’s latest resultsRoku recently revealed results for the third quarter ending 30 September 2021 that showed a 23% year-over-year growth of active accounts to 56.4 million.This represented a net increase of 1.3 million active accounts from the second quarter of the year, while streaming hours were up 0.7 billion hours to 18 billion in the period.Roku also announced that total net revenue grew 51% year-over-year to $680m, while platform revenue increased 82%, year-over-year, to $583m.The company’s gross profit came in at $364m, which represented a 69% year-over-year rise, while the average revenue per user (ARPU) surpassed the milestone of $40 on a trailing 12-month basis.In its letter to shareholders,Roku stated: “As the global shift to TV streaming continues, our performance demonstrates the strength of our business fundamentals and the momentum of our platform monetisation.”The letter also noted the company was making “significant progress” with traditional TV advertisers, while also expanding its total addressable market to digital-first advertisers.“Despite the ongoing headwinds created by the global supply chain disruptions, Roku remains well positioned as a result of our scale, brand, technology, and relentless focus on the TV streaming experience,” it added.Roku stock value: Analysts’ viewAccording to Morningstar, Roku is the leading streaming platform in the US by hours watched, with under 59 billion hours of content streamed in 2020.“The firm’s eponymous operating system is used not only in Roku’s own hardware but in co-branded TVs and soundbars from manufacturers like TCL, Onn, and Hisense,” it stated. “Roku generates revenue from advertising, distribution fees, hardware sales, OS licensing, and subscription sales.”Neil Macker, an analyst at Morningstar, branded the third quarter results as “decent”, and pointed out the company was continuing to benefit from accounts added during the Covid-19 pandemic.However, he highlighted some issues. “Customer growth remains muted due in part to supply chain issues,” he wrote. “We are maintaining our $195 fair value estimate and we view the shares as materially overvalued, pricing in unrealistic expectations for growth in a very competitive market.”Roku stock projection: Company’s guidanceSo, what is the management’s expectation for Roku? In its shareholder letter, the company insisted its business fundamentals remained strong but acknowledged challenges created by global supply chain issues were likely to continue.“These headwinds may have a broad impact on the holiday season in terms of consumer confidence, product pricing and availability, and advertising spend levels,” it stated.While the pandemic has had different impacts on the various parts of its business, Roku maintained that the secular shift to streaming remained intact.“Our fourth quarter outlook is for strong growth with total net revenue of $893m at the midpoint (up 37% year-over-year), and total gross profit of $385m (up 26% year-over-year),” it added.The company is also investing in headcount, product development, and sales and marketing as part of its bid to drive future growth.“We have a relentless focus on building the best TV streaming platform that benefits audiences, content publishers, and advertisers, and we remain well positioned for the long term,” it added.Roku stock forecast: Analyst sentiment and price targetRoku stock was a ‘buy’ based on the consensus views of 25 analysts compiled by MarketBeat as of 3 January 2022.The site pointed out that 21 of the analysts rated the stock as a ‘buy’, while two each had ‘hold’ and ‘sell’ recommendations.Their consensus 12-month Roku share price forecast was $395.73, which suggested a 73% upside over the $228.20 level, as at 31 December 2021.The highest projection was $550, while the lowest would represent a 17% fall to $190 over the coming year. The company has been rated by more than 15 analysts over the past 90 days.Roku stock was an “awesome long-term (one year) investment”, according to the algorithmic forecasting of WalletInvestor as of 3 January 2022.Its 12-month Roku stock price target was $363.60, which would represent a 59% premium over the $228.20 level, as at the close on 31 December 2021.The site believed shares could rise to as high as $495.45 by December 2023 and then up to $633.86 by December 2024. Its long term forecast for Roku stock showed it could reach $767.71 over the next three years to December 2025.According to WalletInvestor’s Roku stock 4-year forecast, meanwhile, the price could hit $876 by December 2026, which would represent a 284% over the $228.20 level.Roku stock price prediction: What do the experts say?Cory Carpenter, an analyst at JP Morgan, is positive on the company.“We believe Roku is well positioned as TV viewing increasingly shifts to streaming, with Roku’s platform benefitting from increased demand across SVOD services,” he wrote in a note.His bullish thesis is largely driven by what he believes to be Roku’s “significant advertising opportunity”, with streaming accounting for 50% of TV viewing time for 18-34 year olds in the US, but only an estimated 10-15% of TV ad budgets.He is also optimistic about recent problems.“We view the TV supply chain issues and pockets of ad spend weakness in certain supply-constrained verticals as transitory and certainly not unique to Roku,” he explained.Carpenter also pointed out the “secular shift of TV viewing and ad dollars to streaming” remains strong and in early days. He highlighted how Roku’s management had noted how streaming accounts for 42% of TV viewing time for US adults (18-49 years old) vs. only 22% of TV ad dollars.“We remain overweight but we are lowering our price target to $435 to reflect the near-term uncertainty,” he added. “VZIO remains our preferred name in Connected TV.”Roku might not be a global household name yet, but it’s got all the goods to make that happen over the next few years, according to Danni Hewson, financial analyst at AJ Bell.“The streaming company was one of those lockdown darlings that some investors lost faith in because of a slowing of content consumption as restrictions eased,” she told Capital.com.Hewson pointed out that revenues were up 51% in the third quarter, compared to a year earlier, and argued the advertising buy from cable TV companies shows they’ve got real faith in its outlook.“Crucially, it managed to strike a deal to keep young viewers happy with a multi-year agreement with Alphabet that keeps the YouTube app on the platform,” she said.Hewson also highlighted some recent negatives.“There have been supply issues which have impacted availability during the crucial Christmas shopping window, plus rising costs have been passed onto the consumer which is likely to have dented sales which won’t look good come fourth quarter results,” she said.So, how does Hewson see the outlook for 2022?“Like many growth stocks, the prospect of rate rises will make some investors wary but it’s self-titled channel is gaining in popularity, it’s working on a pretty decent roster of new content and unlikeNetflixit’s just started spreading tentacles into other countries,” she said.When looking for Roku stock predictions, it’s important to bear in mind that analysts’ forecasts and price targets for the ROKU stock can be wrong. Analysts’ projections are based on making fundamental and technical studies of the stock’s performance. Past performance is no guarantee of future results.It’s important to do your own research. Always remember that your decision to trade depends on your attitude to risk, your expertise in the market, the spread of your investment portfolio and how comfortable you feel about losing money. And you should never invest more than you can afford to lose.","news_type":1,"symbols_score_info":{"ROKU":0.9}},"isVote":1,"tweetType":1,"viewCount":715,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/695146184"}