奈飞终于变成它曾经最讨厌的样子

$奈飞(NFLX)$ 又一次爆雷了，上次财报后就暴跌25%，没想到还能重演。一季度付用户数出现了首次净流失20万，最惨的是管理层认为二季度继续减少200万，这是一季度流失数量的10倍啊！

有关奈飞的财报已经有很多，请看下面：

奈飞财报又跪了，净付费用户十多年来首度流失

老虎点评 | 奈飞绩后大跌！管理层看法更令人绝望

虽然收入还在增长，但请看下面，这个不断降低的增速不可以说是一个成长型的公司了，上季度微软都有9%的增速。最可怕的是增长不再而成本端看不到任何的希望，随着竞争对手越来越多，奈飞不得不继续投入内容成本。即便如此，也看不到任何市场份额的领先优势。随着传统媒体转型，亚马逊、AppleTV入局，流媒体行业看不到任何先发优势和护城河。公司表示，自己的渗透率已经很高了，也就是付费用户增长这块已经完全到了天花板。令人绝望。

奈飞之前一直通过涨价来提升收入增长，在竞争压力上似乎涨不动了，再涨价流失会更高。

这个业绩会上管理层表示他们开始机会做广告收入，业绩会问答环节实录 ，原话如下：

Related to that, Greg has done great work on the price spread. And one way to increase the price spread is advertising on low-end plans and to have lower prices with advertising. And those who have followed Netflix know that I've been against the complexity of advertising and a big fan of the simplicity of subscription.

But as much I'm a fan of that, I'm a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense. So that's something we're looking at now. We're trying to figure out over the next year or 2. But think of us as quite open to offering even lower prices with advertising as a consumer choice.

意思是对低价会员计划中插入广告，这些用户将支付更低的费用但接受广告。

这是一个无奈的选择，如果连广告都上了，奈飞跟爱奇艺有什么区别？当年那个说我们要做优质内容靠内容打动用户付费的奈飞没有了？