olaf
01-12
小米有什么资格跟苹果和特斯拉比，小米充其量就是个搞供应链的
小米的争议之路：创新者的必经坎，能否如苹果特斯拉般跨越？
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四甲坝坝主
01-13
四甲坝坝主
都不是一类公司，你比什么。
亿千
01-12
亿千
别争，争就是米粉赢了
Fred_6810
01-12
Fred_6810
这很重要啊，制造业嘛
什么也没有了～
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X操作系统被指责华而不实。而特斯拉在2014年之前，同样面临诸多质疑，如烧钱无止境、自动驾驶事故频发、电池存在安全隐患等。但后来的发展大家都已熟知，苹果和特斯拉凭借自身实力，成功跨越了争议的鸿沟，成为行业巨头。如今的雷军，或许能深刻体会到当年乔布斯和马斯克所面临的困境：努力不被他人看见，价值难以被他人理解。</p><p>创新往往具有非共识性，这也就注定了它容易被忽视、误解和轻视。具体而言，创新者的努力可能无人察觉，其价值一时难以被他人领悟，其品牌也可能一开始不被传统玩家认可。但苹果和特斯拉的发展历程表明，随着时间的推移，那些被忽视的终将被看见，被误解的终将被理解。</p><p>回顾小米的发展历程，过去15年它一直在努力跨越各种障碍。在1月3日晚的直播中，雷军回忆道，小米自2010年成立以来，面临着诸多质疑。创业前5年，有人批评小米饥饿营销是炒作，质疑其供应链不够强大，担心其没有硬件经验导致手机质量不佳，还忧虑没有线下渠道会影响售后服务。然而，小米用实际行动给出了有力回应。到2015年，小米手机国内市场份额跃居第一，全球市场份额排名第四，争议逐渐平息，成绩和价值得到了认可。</p><p>如今，小米又站在了新的挑战面前。它积极投身于芯片、操作系统、人工智能等领域的研发，进军汽车行业，拓展大家电业务，还建设智能工厂。这些新业务版图相较于当年的手机业务，规模扩大了不止10倍。然而，新事物的出现必然伴随着新一轮的“不理解”，小米的努力再次被忽视，价值再次被误解。</p><p>客观来讲，小米在2025年取得了一定的成绩，但这些成绩往往容易被争议所掩盖。小米的价值主线在于高端化，并非单纯提高价格，而是致力于提供高端体验。例如小米17 Pro的背屏创新，以及空调推出的十年免费保修计划等。</p><p>在众多争议中，有些是客观事实，有些是情绪宣泄，还有些则是毫无根据的谣言。比如小字营销问题，雷军在直播中承认这是行业陋习，小米做得不够好。而对于“不让农民卖小米”“小米7000人法务团队”等说法，则纯属谣言。</p><p>小米之所以陷入如今的处境，是因为它和苹果、特斯拉一样，在传统功能机时代涉足智能手机领域，在燃油车时代进军纯电动车领域。而且小米的挑战更为艰巨，它不仅涉足手机和汽车领域，还涉足芯片、家电、智能工厂等多个领域，在全球范围内都难以找到完全对标的公司，因此被理解的难度更大。</p><p>小米面临的更大挑战在于其底层灵魂正在发生转变。尽管很多人至今仍将小米视为一家互联网公司，但实际上，早在2020年，小米就已经开始向硬核科技公司转型。过去，小米确实借助互联网打破信息不对称，了解用户需求、开发产品，并进行营销和销售。但过去5年，小米将大量资金投入到研发底层技术上，5年耗资上千亿，自研芯片、操作系统和人工智能；同时积极布局智能制造，建设手机、汽车、家电智能工厂；还进军高科技品类，完成“人车家”战略闭环。</p><p>小米的转型让很多人感到困惑，误解也随之而来。这些误解背后有着不同的立场，有些人期待小米成为像苹果、特斯拉那样的行业标杆，因此以高标准要求小米，善意的批评也随之而来；而有些人则看到了小米背后的流量价值，试图通过制造争议来获取流量。利益规则的改变也引发了新的争议，新产品推出后，老用户担心小米“变心”，新用户关心小米能否成功，同行则警惕小米带来的竞争压力。</p><p>创新本身就伴随着争议，大多数人往往需要看到结果才会相信，而创业者则是凭借信念去探索未知。小米的新业务多数取得成绩还不到5年，仍处于“被看见”的过程中，因此争议在所难免。不过值得庆幸的是，目前小米面临的争议大多还停留在表面，如外观设计、营销手法、产品瑕疵等，尚未触及高科技核心领域，这意味着小米还有时间去打磨核心价值。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米的争议之路：创新者的必经坎，能否如苹果特斯拉般跨越？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-11 00:46 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260111012221a70b635e&s=b><strong>ITBEAR科技资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1月3日，雷军开启了一场备受瞩目的直播。与以往不同的是，此次直播他并未过多强调成绩，而是着重回应了诸多争议话题。例如，针对“绿化带战神”这一戏称，他表示是网友恶意剪辑并贴标签所致；对于“7000人法务团队”的说法，他也直接予以否认。整场直播下来，一个现象引发了广泛思考：小米取得的成绩越显著，面临的争议似乎也越多。各种似真似假的话题，无论是正面的还是负面的，都极易形成舆论漩涡。然而，这种现象并非小米...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260111012221a70b635e&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4501":"段永平概念","LU2237443622.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc USD","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","IE0004086264.USD":"BNY MELLON GLOBAL OPPORTUNITIES \"A\" (USD) ACC","LU0528227936.USD":"富达环球人口趋势基金A-ACC","LU2237443978.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc SGD-H","LU2028103732.USD":"ALLIANZ 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