作为快速发展的中国美妆市场上的领军企业，逸仙电商（纽交所代码：YSG）今日宣布将收购护肤品牌Eve Lom。此交易卖方为Manzanita Capital，后者将继续在该业务中保留少数股权，并与逸仙电商达成战略合作关系。该收购预计将在未来数周内完成。
Eve Lom品牌由闻名欧洲的明星美容师Eve Lom女士于1985年在伦敦创立，并推出同名产品系列，秉持“发光肌，从清洁开始”的护肤理念。在其经典产品洁颜霜问世的35年以来，该品牌一直追求将高品质的天然成分与最前沿的科技创新相结合，并打造了一系列屡获殊荣的高端护肤尚品。不仅如此，Eve Lom品牌也搭建了优质的全球销售网络，在亚洲市场和电商渠道中卓有建树，获得了全球各地消费者的喜爱和追随。
逸仙电商创始人、董事会主席兼CEO黄锦峰表示：“我们诚挚欢迎全球知名的Eve Lom加入逸仙。Eve Lom以其深厚的品牌根基以及高效的独家配方闻名，是深受消费者喜爱的护肤品牌之一。凭借洁颜霜等明星产品，品牌拥有着极高的消费者忠诚度，即使在新冠疫情期间，品牌也表现出了强劲的销售增长和盈利能力。我们非常期待充满激情的Eve Lom 团队加入逸仙，他们拥有资深的国际化时尚美妆行业经验。逸仙将携手Eve Lom团队共同打造下一个时代具有全球影响力的美妆品牌。”
Manzanita的董事总经理Andras Szirtes补充：“在Eve Lom加入Manzanita品牌家族接近20年的时光里，我们一起经历了它令人难忘的成长旅程。我们很荣幸地见证Eve Lom从一个小众品牌成长为全球品牌，业务遍及北美，欧洲和亚洲。与逸仙电商的合作机会让我们感到无比兴奋。我们坚信，逸仙电商在亚洲市场打下的坚实基础，卓越的电商运营和非凡的创新能力，将会推动Eve Lom品牌发展再上新台阶。”
关于逸仙电商
逸仙电商（纽交所代码：YSG）是快速发展的中国美妆市场上的领军企业，其使命是为中国乃至全球消费者创造一个令人兴奋的探索美的新旅程。该公司目前推出了三个高增长的彩妆及护肤品牌：完美日记、小奥汀及完子心选，并且收购了知名高端护肤品牌Galénic。通过全新的高度数字化、技术驱动的全渠道直达消费者（DTC）生意模式，逸仙电商构建了一个具有核心技术、颠覆美妆行业的传统价值链的平台，从而为用户创造更多价值。目前，逸仙电商及旗下品牌在中国的主流电商平台、社交和内容平台拥有极高日常曝光量，搭建了与消费者深度互动的线上线下全渠道。
如需更多信息，请访问http://ir.yatsenglobal.com/。
关于 Manzanita
Manzanita Capital是一家专业投资机构，致力于投资奢侈品及高端美妆品牌并将其打造成具有长久生命力的全球品牌。在其家族资本的支持下，Manzanita Capital投资领域开阔，并坚持长期价值投资的理念。
Yatsen to AcquirePrestige Skincare Brand Eve Lom
Yatsen Holding Limited (“Yatsen” or the “Company”) (NYSE: YSG), a leader in the rapidly evolving China beauty market, today announced it has entered into a definitive agreement to acquire prestige skincare brand Eve Lom from Manzanita Capital (“Manzanita”). Manzanita will retain a minority stake in the business and serve as a strategic partner going forward. The acquisition is expected to be completed within the next few weeks.
Founded in 1985 by the renowned facialist Eve Lom, the brand’s eponymous skincare collection is centred on the belief that the secret to radiant skin begins with the perfect cleanse. In the 35 years since the launch of the iconic Eve Lom Cleanser, the brand combines high quality natural ingredients with the latest scientific innovations to create a portfolio of luxurious and effective products, among which many are award-winning. Eve Lom is sold through a high-quality, global distribution network with notable strength in Asian markets, and with e-commerce channels the brand has built a loyal following worldwide.
“We are delighted to welcome the globally beloved Eve Lom brand into our brand portfolio. Eve Lom is one of the best performing skincare brands famed for its profound brand heritage and unique formulas that combine luxury with high-performance results. The brand has developed an incredibly loyal following driven by its hero products such as the Eve Lom Cleanser, and demonstrated resilient sales and profitability even during **. We are excited to welcome Eve Lom’s passionate team with diverse international background in the fashion and beauty industry to enrich our global brand building capabilities and product offerings.” said Jinfeng Huang, founder, chairman and CEO of Yatsen.
Andras Szirtes, Managing Partner of Manzanita, added “Eve Lom has been part of the Manzanita family of brands for nearly 20 years and together we have been on an incredible journey of growth. We are proud to have watched Eve Lom’s development from a niche brand into a global business with a presence across North America, Europe and Asia. We are very excited about the opportunity to partner with Yatsen. We are convinced that Yatsen’s strong roots with Asian consumers, exceptional e-commerce capabilities and proven track record of innovation will further accelerate Eve Lom’s growth.” Financo acted as financial advisor in the transaction.
About Yatsen Holding Limited
Yatsen Holding Limited (NYSE: YSG) is a leader in the rapidly evolving China beauty market with the mission of creating an exciting new journey of beauty discovery for consumers in China and around the world. The Company has launched three fast-growing, successful color cosmetics and skincare brands: Perfect Diary, Little Ondine and Abby’s Choice, and has acquired Galénic, an iconic premium skincare brand. Leveraging its digitally native direct-to-customer business model, the Company has built a platform with core capabilities that disrupt every part of the traditional beauty industry value chain and deliver greater value to its customers. The Company reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China. For more information, please visit http://ir.yatsenglobal.com/.
About Manzanita
Manzanita Capital is a specialist investor focused on developing luxury and premium beauty companies into enduring global brands. Unconstrained by strict investment horizons, its long-term perspective is backed by patient family capital.
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