抖音电商的低价策略要_老虎社区_美港股上老虎

抖音电商的低价策略要扩展至内容场：商城与短视频将大力推荐低价商品，直播间则继续承载以品牌为主的高客单价商品。

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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n抖音电商回应今年目标交易额超3万亿元：数据不实\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-02-21 17:30 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/shenji/2024-02-21/doc-inaiuyqy5759201.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今日有报道称抖音电商定下了全年超 3 万亿元的总成交额（GMV）目标。抖音电商相关负责人表示，文中的相关数据不实。有媒体报道称，抖音电商将 “价格力” 设定为了 2024 年优先级最高的任务，这也是继拼多多、阿里巴巴与京东后，又一个在内部明确将 “低价” 提升为核心战略的电商平台。抖音电商曾在 2023 年大力引入白牌及中小商家，但当时它们主要集中在以商城为主的货架场中。媒体援引接近抖音电商人士...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/shenji/2024-02-21/doc-inaiuyqy5759201.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d0b10920254fdd0eb2f1652ad7d92d0b","relate_stocks":{},"source_url":"https://finance.sina.com.cn/tech/shenji/2024-02-21/doc-inaiuyqy5759201.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126753402","content_text":"今日有报道称抖音电商定下了全年超 3 万亿元的总成交额（GMV）目标。抖音电商相关负责人表示，文中的相关数据不实。有媒体报道称，抖音电商将 “价格力” 设定为了 2024 年优先级最高的任务，这也是继拼多多、阿里巴巴与京东后，又一个在内部明确将 “低价” 提升为核心战略的电商平台。抖音电商曾在 2023 年大力引入白牌及中小商家，但当时它们主要集中在以商城为主的货架场中。媒体援引接近抖音电商人士消息称，新的一年，抖音电商的低价策略要扩展至内容场：商城与短视频将大力推荐低价商品，直播间则继续承载以品牌为主的高客单价商品。在此基础上，抖音电商定下了全年超 3 万亿元的总成交额（GMV）目标。2023 年，抖音电商的总成交额在 2.2 万亿元左右，相比之下拼多多已超 4 万亿元。达到目标，抖音电商将需要增长超过 36%，数倍于整个电商市场的增速。","news_type":1},"isVote":1,"tweetType":1,"viewCount":543,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":105,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/276427479040240"}