Chanson International Holding (NASDAQ:CHSN) (the "Company" or "Chanson"), a provider of bakery, seasonal, and beverage products in China and the United States, today announced that the Company had reached a significant milestone in the Chinese market by having operated seven new cafés under the Company's new coffee brand, Soul●Song, in China.
Soul●Song adopts the "blend bean concept," which emphasizes not only the selection of high-quality coffee beans but also the art of blending different coffee beans. This method allows for the fusion of multiple flavors, the creation of varied and complex flavors, and the provision of a wider range of choices to the customers.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of the Company, commented, "China's consumer market is showing signs of recovery from the COVID-19 pandemic, with consumer preferences becoming increasingly diverse and evolving. We have tailored our new Soul●Song brand to meet these changing tastes. With the successful opening of seven new cafés under the brand, we are poised to continuously expand our footprint in 2024, embarking on a franchise or direct operation model to accelerate the growth of our number of cafés. We believe that Soul●Song is a testament to our capability to align with and appeal to the evolving trend of the customers, helping create long-term value for our shareholders."
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