原美团零售总经理文秦时隔8年回归，掌舵Keeta巴西市场业务，能攻下滴滴巴西地盘吗？

Ofweek维科网10-30

原美团零售总经理时隔8年回归，负责Keeta巴西市场，曾参与“千团大战”据新浪科技10月28日独家报道，曾深度参与美团“千团大战”等关键发展阶段的原美团零售事业部总经理文秦，在离职8年后正式重返美团，此次回归将肩负重要使命，全面负责美团旗下外卖平台Keeta在巴西市场的业务，为美团海外战略布局注入核心力量。公开履历显示，文秦与美团渊源深厚。2010年至2017年期间，他在美团历任大区经理、销售运营...

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tiger 江政達
10-30
tiger 江政達
开疆拓土还得是经过千团大战的老将

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09:13","market":"hk","language":"zh","title":"原美团零售总经理文秦时隔8年回归，掌舵Keeta巴西市场业务，能攻下滴滴巴西地盘吗？","url":"https://stock-news.laohu8.com/highlight/detail?id=2579702154","media":"Ofweek维科网","summary":"原美团零售总经理时隔8年回归，负责Keeta巴西市场，曾参与“千团大战”据新浪科技10月28日独家报道，曾深度参与美团“千团大战”等关键发展阶段的原美团零售事业部总经理文秦，在离职8年后正式重返美团，此次回归将肩负重要使命，全面负责美团旗下外卖平台Keeta在巴西市场的业务，为美团海外战略布局注入核心力量。文秦的回归恰逢Keeta开拓巴西市场的关键节点。","content":"<html><body><article><p>原<a href=\"https://laohu8.com/S/MPNGY\">美团</a>零售总经理时隔8年回归，负责Keeta巴西市场，曾参与“千团大战”</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251030091320956d206saa397nqrpy\"/><p>据新浪科技10月28日独家报道，曾深度参与<a href=\"https://laohu8.com/S/03690\">美团</a>“千团大战”等关键发展阶段的原美团零售事业部总经理文秦，在离职8年后正式重返美团，此次回归将肩负重要使命，全面负责美团旗下外卖平台Keeta在巴西市场的业务，为美团海外战略布局注入核心力量。</p><p>公开履历显示，文秦与美团渊源深厚。2010年至2017年期间，他在美团历任大区经理、销售运营总监、产品运营高级总监、到店综合事业部总经理、零售事业部总经理等关键岗位，亲身经历并推动了美团“千团大战”突围、“千城计划”扩张、美团与大众点评合并等里程碑事件，积累了极为丰富的本地生活服务运营、市场开拓及团队管理经验。2017年，文秦离开美团后加入<a href=\"https://laohu8.com/S/YQ\">一起教育科技</a>，先后担任业务平台负责人、首席运营官，进一步沉淀了业务统筹与战略落地能力，直至今年4月离职。</p><p>新浪科技了解到，文秦回归美团后向Keeta业务负责人仇广宇汇报。去年8月，美团宣布对组织架构进行调整，境外业务正式更名为Keeta，由仇广宇负责。今年10月，美团宣布仇广宇成为最高管理决策机构S-team成员。</p><p>美团在巴西市场的布局早已箭在弦上。今年5月，美团创始人王兴亲自出席“中国-巴西商业研讨会”，并代表集团签署投资协议，明确计划未来5年在巴西投入10亿美元，全力支持Keeta外卖服务的发展。按照规划，Keeta将于10月30日正式启动巴西市场运营，首批试点锁定圣保罗州沿海城市桑托斯和圣维森特。截至10月中旬，仅在这两座试点城市，Keeta已成功吸引超过700个餐饮品牌完成注册，为初期运营奠定了坚实的商家基础。</p><p>对于Keeta在巴西的长期发展，仇广宇此前接受巴西媒体采访时曾披露清晰目标：预计到2026年6月，Keeta将进入巴西15个大都市区；未来五年内，实现对巴西1000座主要城市的覆盖，并完成10万名骑手的注册储备。</p><p>文秦的回归恰逢Keeta开拓巴西市场的关键节点。其在美团多年积累的本地生活服务运营经验、应对激烈市场竞争的实战能力，以及对美团战略逻辑的深刻理解，将为Keeta在巴西市场的本地化运营、商家资源拓展、用户生态构建提供重要支撑，有望加速美团在拉美外卖市场的突破，推动其海外业务迈入新发展阶段。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025103009132794e48a8c&s=b><strong>Ofweek维科网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原美团零售总经理时隔8年回归，负责Keeta巴西市场，曾参与“千团大战”据新浪科技10月28日独家报道，曾深度参与美团“千团大战”等关键发展阶段的原美团零售事业部总经理文秦，在离职8年后正式重返美团，此次回归将肩负重要使命，全面负责美团旗下外卖平台Keeta在巴西市场的业务，为美团海外战略布局注入核心力量。公开履历显示，文秦与美团渊源深厚。2010年至2017年期间，他在美团历任大区经理、销售运营...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025103009132794e48a8c&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1583":"高瓴概念","LU0509642566.USD":"SCHRODER ISF GLOBAL EMERGING MARKET OPPORTUNITIES \"A\" (USD) INC AV","LU1960683339.HKD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (HKD) ACC","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","HMTD.SI":"Meituan HK SDR 5to1","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025103009132794e48a8c&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2579702154","content_text":"原美团零售总经理时隔8年回归，负责Keeta巴西市场，曾参与“千团大战”据新浪科技10月28日独家报道，曾深度参与美团“千团大战”等关键发展阶段的原美团零售事业部总经理文秦，在离职8年后正式重返美团，此次回归将肩负重要使命，全面负责美团旗下外卖平台Keeta在巴西市场的业务，为美团海外战略布局注入核心力量。公开履历显示，文秦与美团渊源深厚。2010年至2017年期间，他在美团历任大区经理、销售运营总监、产品运营高级总监、到店综合事业部总经理、零售事业部总经理等关键岗位，亲身经历并推动了美团“千团大战”突围、“千城计划”扩张、美团与大众点评合并等里程碑事件，积累了极为丰富的本地生活服务运营、市场开拓及团队管理经验。2017年，文秦离开美团后加入一起教育科技，先后担任业务平台负责人、首席运营官，进一步沉淀了业务统筹与战略落地能力，直至今年4月离职。新浪科技了解到，文秦回归美团后向Keeta业务负责人仇广宇汇报。去年8月，美团宣布对组织架构进行调整，境外业务正式更名为Keeta，由仇广宇负责。今年10月，美团宣布仇广宇成为最高管理决策机构S-team成员。美团在巴西市场的布局早已箭在弦上。今年5月，美团创始人王兴亲自出席“中国-巴西商业研讨会”，并代表集团签署投资协议，明确计划未来5年在巴西投入10亿美元，全力支持Keeta外卖服务的发展。按照规划，Keeta将于10月30日正式启动巴西市场运营，首批试点锁定圣保罗州沿海城市桑托斯和圣维森特。截至10月中旬，仅在这两座试点城市，Keeta已成功吸引超过700个餐饮品牌完成注册，为初期运营奠定了坚实的商家基础。对于Keeta在巴西的长期发展，仇广宇此前接受巴西媒体采访时曾披露清晰目标：预计到2026年6月，Keeta将进入巴西15个大都市区；未来五年内，实现对巴西1000座主要城市的覆盖，并完成10万名骑手的注册储备。文秦的回归恰逢Keeta开拓巴西市场的关键节点。其在美团多年积累的本地生活服务运营经验、应对激烈市场竞争的实战能力，以及对美团战略逻辑的深刻理解，将为Keeta在巴西市场的本地化运营、商家资源拓展、用户生态构建提供重要支撑，有望加速美团在拉美外卖市场的突破，推动其海外业务迈入新发展阶段。","news_type":1,"symbols_score_info":{"METmain":0.6,"03690":1.5,"HMTD.SI":0.6,"MPNGY":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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