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2021-03-03
Valuation is stikk important
Is It Too Late to Get In on This Millionaire-Maker Stock?<blockquote>现在买入这只创造百万富翁的股票还来得及吗？</blockquote>
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The company's 2017 initial public offering (IPO) priced at just $14 per share. It's trading at $415 per share as of this writing, up over 27 times in value in less than four years. A mere $36,000 investment at the IPO price would be worth about $1 million now. If only you had a DeLorean equipped with a flux capacitor, right?</p><p><blockquote>流媒体电视平台<b><a href=\"https://laohu8.com/S/ROKU\">Roku公司</a></b>是百万富翁股票的完美例子。该公司2017年首次公开募股(IPO)的定价仅为每股14美元。截至撰写本文时，该公司的交易价格为每股415美元，在不到四年的时间里上涨了27倍多。按IPO价格计算，仅36,000美元的投资现在价值约为100万美元。要是你有一辆配备通量电容器的德罗宁就好了，对吧？</blockquote></p><p> We can't go back in time to snag Roku stock on the cheap. But don't think that you've completely missed the boat with this millionaire-maker stock. It's not too late to buy Roku.</p><p><blockquote>我们无法回到过去以便宜的价格抢购Roku股票。但不要认为你已经完全错过了这只创造百万富翁的股票。现在买Roku还为时不晚。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/a99b336a2a3de1e5c2ebddafea7c4e0b\" tg-width=\"700\" tg-height=\"466\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>图片来源：盖蒂图片社。</blockquote></p><p> <b>This major shift is ongoing</b></p><p><blockquote><b>这一重大转变正在进行中</b></blockquote></p><p> In 2020, Roku signed up more new users than ever. In all, it gained 14.3 million new active accounts during the year, taking its total active accounts over 51 million. The reason for thisimpressive growthis simple: People are tired of TV options like cable and satellite and areswitching to streaming. Roku is a platform enabling the shift.</p><p><blockquote>2020年，Roku签约的新用户比以往任何时候都多。这一年总共增加了1430万个新活跃账户，使其活跃账户总数超过5100万个。这种令人印象深刻的增长的原因很简单：人们厌倦了有线电视和卫星电视等电视选择，正在转向流媒体。Roku是实现这种转变的平台。</blockquote></p><p> This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming year. Expect Roku to be a primary beneficiary of this massive pay-TV exodus. Its hardware devices are popular, and it currently estimates that its software runs 38% of smart TVs sold in the U.S., making it the market-share leader.</p><p><blockquote>这种转变还远未结束。根据市场研究机构Parks Associates 1月份的一份报告，43%仍在为传统电视付费的人计划在未来一年转向流媒体。预计Roku将成为这一大规模付费电视外流的主要受益者。它的硬件设备很受欢迎，目前估计其软件运行在美国销售的智能电视中的38%，使其成为市场份额的领导者。</blockquote></p><p> In short, Roku's 39% year-over-year growth in active accounts was impressive. But things are shaping up nicely in the coming year and beyond as well.</p><p><blockquote>简而言之，Roku活跃账户同比增长39%，令人印象深刻。但在未来一年及以后，情况也会变得很好。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/26809870c0d40a97dac2b10ec543d434\" tg-width=\"700\" tg-height=\"420\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> STREAMING TV ALLOWS FOR ADS TO BE MORE PRECISELY TARGETED TOWARD VIEWERS. IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>流媒体电视允许广告更精确地瞄准观众。图片来源：盖蒂图片社。</blockquote></p><p> <b>Ad revenue is still gaining traction</b></p><p><blockquote><b>广告收入仍在增长</b></blockquote></p><p> Roku's revenue is divided into two segments: player and platform. Player revenue is generated by low-margin hardware sales and is growing modestly. But high-margin platform revenue was up 71% year over year in 2020, and 81% year over year in the fourth quarter alone.</p><p><blockquote>Roku的营收分为播放器和平台两部分。播放器收入来自低利润的硬件销售，并且增长温和。但2020年高利润平台收入同比增长71%，仅第四季度就同比增长81%。</blockquote></p><p> Platform-segment revenue includes several items, one of which is advertising, which may be Roku's fastest-growing revenue driver. Video-ad impressions more than doubled in the fourth quarter, and advertisers are spending more on average than in times past. The reason is simple: Roku has an engaged, growing audience. And streaming allows for more-targeted ads, leading to better results for advertisers.</p><p><blockquote>平台部门收入包括几项，其中之一是广告，这可能是Roku增长最快的收入驱动力。视频广告印象在第四季度增加了一倍多，广告商的平均支出也比过去多。原因很简单：Roku拥有越来越多的积极参与的观众。流媒体允许更有针对性的广告，为广告商带来更好的结果。</blockquote></p><p> It's a trend that should only continue. In Roku's fourth-quarter letter to shareholders, management said that ad companies are increasing their commitments for 2021. This comes after the top six collectively doubled their spending in 2020. It strongly suggests they believe their investments with Roku are paying off, boding very well for future spending.</p><p><blockquote>这种趋势只会继续下去。在Roku第四季度致股东的信中，管理层表示，广告公司正在增加2021年的承诺。此前，前六名的支出在2020年集体翻了一番。这强烈表明他们相信他们在Roku的投资正在获得回报，这对未来的支出来说是个好兆头。</blockquote></p><p> And let's not forget about The Roku Channel. In the fourth quarter, viewership for The Roku Channel more than doubled from the previous year, outpacing overall user growth. This channel can be viewed on Roku's platform but also on web browsers and even on competitor<b>Amazon</b>'s streaming-TV service.</p><p><blockquote>别忘了Roku频道。第四季度，Roku频道的收视率比上年增长了一倍多，超过了整体用户增长速度。该频道可以在Roku的平台上观看，也可以在网络浏览器甚至竞争对手上观看<b>亚马逊</b>的流媒体电视服务。</blockquote></p><p> All of this content is ad-supported, and now Roku is ready totake it to the next level. It purchased original content from Quibi to make available on its channel. This and future exclusive content might drive growth for The Roku Channel, boosting ad revenue even more.</p><p><blockquote>所有这些内容都是广告支持的，现在Roku准备将其提升到一个新的水平。它从Quibi购买原创内容，在其频道上提供。这一内容和未来的独家内容可能会推动Roku渠道的增长，进一步增加广告收入。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/32b42b8c5075837d2ef2715570b218f8\" tg-width=\"700\" tg-height=\"387\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>图片来源：盖蒂图片社。</blockquote></p><p> <b>Don't forget the rest of the world</b></p><p><blockquote><b>别忘了世界其他地方</b></blockquote></p><p> Roku is becoming ubiquitous domestically, but around the world, the company is just scratching the surface. In countries like Brazil and Mexico, it's making deals with local TV brands to be the operating system for various smart TVs. Long term, it will look to grow engagement just as it has in the U.S., which could be a huge tailwind in a few years.</p><p><blockquote>Roku在国内变得无处不在，但在全球范围内，该公司只是触及了表面。在巴西和墨西哥等国家，它正在与当地电视品牌达成协议，成为各种智能电视的操作系统。从长远来看，它将寻求增加参与度，就像在美国一样，这可能会在几年内成为一个巨大的推动力。</blockquote></p><p> <b>It's not too late</b></p><p><blockquote><b>现在还不算太晚</b></blockquote></p><p> As we've seen, Roku still has plenty of room for growth as people continue to switch to streaming, advertisers redirect budgets to platforms like Roku, and Roku expands worldwide. I doubt the stock will be a 27-bagger over the next four years, as it was the past four, but I still think it can beat the market.</p><p><blockquote>正如我们所看到的，随着人们继续转向流媒体、广告商将预算转向Roku等平台以及Roku在全球范围内扩张，Roku仍然有很大的增长空间。我怀疑该股在未来四年内是否会像过去四年那样上涨27倍，但我仍然认为它可以跑赢市场。</blockquote></p><p></p><p> If there's one thing to be concerned about in the near term, it's user engagement. Steaming hours increased 55% year over year while Roku users spent more time stuck at home because of the pandemic. That should decelerate in 2021, and I wouldn't be surprised if Wall Street responds negatively when it happens. But I believe growth in the other areas we've seen more than justifies buying Roku stock anyway.</p><p><blockquote>如果说短期内有一件事需要关注，那就是用户参与度。蒸汽时间同比增加55%，而Roku用户因疫情而被困在家里的时间更多。这种情况应该会在2021年减速，如果华尔街在这种情况发生时做出负面反应，我不会感到惊讶。但我相信，我们所看到的其他领域的增长无论如何都证明了购买Roku股票的合理性。</blockquote></p><p> <b>Should you invest $1,000 in Roku right now?</b></p><p><blockquote><b>您现在应该在Roku投资1,000美元吗？</b></blockquote></p><p> Before you consider Roku, you'll want to hear this.</p><p><blockquote>在你考虑Roku之前，你会想听听这个。</blockquote></p><p> Investing legends and Motley Fool Co-founders David and Tom Gardner just revealed what they believe are the<b>10 best stocks</b>for investors to buy right now... and Roku wasn't one of them.</p><p><blockquote>Investing legends和Motley Fool联合创始人David和Tom Gardner刚刚透露了他们认为的<b>10只最佳股票</b>供投资者立即购买...Roku不在其中。</blockquote></p><p> The online investing service they've run for nearly two decades,<i>Motley Fool Stock Advisor</i>, has beaten the stock market by over 4X.* And right now, they think there are 10 stocks that are better buys.</p><p><blockquote>他们经营了近二十年的在线投资服务，<i>杂色傻瓜股票顾问</i>，比股市高出4倍以上。*目前，他们认为有10只股票更值得买入。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is It Too Late to Get In on This Millionaire-Maker Stock?<blockquote>现在买入这只创造百万富翁的股票还来得及吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs It Too Late to Get In on This Millionaire-Maker Stock?<blockquote>现在买入这只创造百万富翁的股票还来得及吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-03-03 15:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p>This company is becoming the preferred platform for enabling a massive global trend.</p><p><blockquote>这家公司正在成为推动大规模全球趋势的首选平台。</blockquote></p><p> Streaming-TV platform <b><a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> </b> is a perfect example of a millionaire-maker stock. The company's 2017 initial public offering (IPO) priced at just $14 per share. It's trading at $415 per share as of this writing, up over 27 times in value in less than four years. A mere $36,000 investment at the IPO price would be worth about $1 million now. If only you had a DeLorean equipped with a flux capacitor, right?</p><p><blockquote>流媒体电视平台<b><a href=\"https://laohu8.com/S/ROKU\">Roku公司</a></b>是百万富翁股票的完美例子。该公司2017年首次公开募股(IPO)的定价仅为每股14美元。截至撰写本文时，该公司的交易价格为每股415美元，在不到四年的时间里上涨了27倍多。按IPO价格计算，仅36,000美元的投资现在价值约为100万美元。要是你有一辆配备通量电容器的德罗宁就好了，对吧？</blockquote></p><p> We can't go back in time to snag Roku stock on the cheap. But don't think that you've completely missed the boat with this millionaire-maker stock. It's not too late to buy Roku.</p><p><blockquote>我们无法回到过去以便宜的价格抢购Roku股票。但不要认为你已经完全错过了这只创造百万富翁的股票。现在买Roku还为时不晚。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/a99b336a2a3de1e5c2ebddafea7c4e0b\" tg-width=\"700\" tg-height=\"466\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>图片来源：盖蒂图片社。</blockquote></p><p> <b>This major shift is ongoing</b></p><p><blockquote><b>这一重大转变正在进行中</b></blockquote></p><p> In 2020, Roku signed up more new users than ever. In all, it gained 14.3 million new active accounts during the year, taking its total active accounts over 51 million. The reason for thisimpressive growthis simple: People are tired of TV options like cable and satellite and areswitching to streaming. Roku is a platform enabling the shift.</p><p><blockquote>2020年，Roku签约的新用户比以往任何时候都多。这一年总共增加了1430万个新活跃账户，使其活跃账户总数超过5100万个。这种令人印象深刻的增长的原因很简单：人们厌倦了有线电视和卫星电视等电视选择，正在转向流媒体。Roku是实现这种转变的平台。</blockquote></p><p> This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming year. Expect Roku to be a primary beneficiary of this massive pay-TV exodus. Its hardware devices are popular, and it currently estimates that its software runs 38% of smart TVs sold in the U.S., making it the market-share leader.</p><p><blockquote>这种转变还远未结束。根据市场研究机构Parks Associates 1月份的一份报告，43%仍在为传统电视付费的人计划在未来一年转向流媒体。预计Roku将成为这一大规模付费电视外流的主要受益者。它的硬件设备很受欢迎，目前估计其软件运行在美国销售的智能电视中的38%，使其成为市场份额的领导者。</blockquote></p><p> In short, Roku's 39% year-over-year growth in active accounts was impressive. But things are shaping up nicely in the coming year and beyond as well.</p><p><blockquote>简而言之，Roku活跃账户同比增长39%，令人印象深刻。但在未来一年及以后，情况也会变得很好。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/26809870c0d40a97dac2b10ec543d434\" tg-width=\"700\" tg-height=\"420\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> STREAMING TV ALLOWS FOR ADS TO BE MORE PRECISELY TARGETED TOWARD VIEWERS. IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>流媒体电视允许广告更精确地瞄准观众。图片来源：盖蒂图片社。</blockquote></p><p> <b>Ad revenue is still gaining traction</b></p><p><blockquote><b>广告收入仍在增长</b></blockquote></p><p> Roku's revenue is divided into two segments: player and platform. Player revenue is generated by low-margin hardware sales and is growing modestly. But high-margin platform revenue was up 71% year over year in 2020, and 81% year over year in the fourth quarter alone.</p><p><blockquote>Roku的营收分为播放器和平台两部分。播放器收入来自低利润的硬件销售，并且增长温和。但2020年高利润平台收入同比增长71%，仅第四季度就同比增长81%。</blockquote></p><p> Platform-segment revenue includes several items, one of which is advertising, which may be Roku's fastest-growing revenue driver. Video-ad impressions more than doubled in the fourth quarter, and advertisers are spending more on average than in times past. The reason is simple: Roku has an engaged, growing audience. And streaming allows for more-targeted ads, leading to better results for advertisers.</p><p><blockquote>平台部门收入包括几项，其中之一是广告，这可能是Roku增长最快的收入驱动力。视频广告印象在第四季度增加了一倍多，广告商的平均支出也比过去多。原因很简单：Roku拥有越来越多的积极参与的观众。流媒体允许更有针对性的广告，为广告商带来更好的结果。</blockquote></p><p> It's a trend that should only continue. In Roku's fourth-quarter letter to shareholders, management said that ad companies are increasing their commitments for 2021. This comes after the top six collectively doubled their spending in 2020. It strongly suggests they believe their investments with Roku are paying off, boding very well for future spending.</p><p><blockquote>这种趋势只会继续下去。在Roku第四季度致股东的信中，管理层表示，广告公司正在增加2021年的承诺。此前，前六名的支出在2020年集体翻了一番。这强烈表明他们相信他们在Roku的投资正在获得回报，这对未来的支出来说是个好兆头。</blockquote></p><p> And let's not forget about The Roku Channel. In the fourth quarter, viewership for The Roku Channel more than doubled from the previous year, outpacing overall user growth. This channel can be viewed on Roku's platform but also on web browsers and even on competitor<b>Amazon</b>'s streaming-TV service.</p><p><blockquote>别忘了Roku频道。第四季度，Roku频道的收视率比上年增长了一倍多，超过了整体用户增长速度。该频道可以在Roku的平台上观看，也可以在网络浏览器甚至竞争对手上观看<b>亚马逊</b>的流媒体电视服务。</blockquote></p><p> All of this content is ad-supported, and now Roku is ready totake it to the next level. It purchased original content from Quibi to make available on its channel. This and future exclusive content might drive growth for The Roku Channel, boosting ad revenue even more.</p><p><blockquote>所有这些内容都是广告支持的，现在Roku准备将其提升到一个新的水平。它从Quibi购买原创内容，在其频道上提供。这一内容和未来的独家内容可能会推动Roku渠道的增长，进一步增加广告收入。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/32b42b8c5075837d2ef2715570b218f8\" tg-width=\"700\" tg-height=\"387\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> IMAGE SOURCE: GETTY IMAGES.</p><p><blockquote>图片来源：盖蒂图片社。</blockquote></p><p> <b>Don't forget the rest of the world</b></p><p><blockquote><b>别忘了世界其他地方</b></blockquote></p><p> Roku is becoming ubiquitous domestically, but around the world, the company is just scratching the surface. In countries like Brazil and Mexico, it's making deals with local TV brands to be the operating system for various smart TVs. Long term, it will look to grow engagement just as it has in the U.S., which could be a huge tailwind in a few years.</p><p><blockquote>Roku在国内变得无处不在，但在全球范围内，该公司只是触及了表面。在巴西和墨西哥等国家，它正在与当地电视品牌达成协议，成为各种智能电视的操作系统。从长远来看，它将寻求增加参与度，就像在美国一样，这可能会在几年内成为一个巨大的推动力。</blockquote></p><p> <b>It's not too late</b></p><p><blockquote><b>现在还不算太晚</b></blockquote></p><p> As we've seen, Roku still has plenty of room for growth as people continue to switch to streaming, advertisers redirect budgets to platforms like Roku, and Roku expands worldwide. I doubt the stock will be a 27-bagger over the next four years, as it was the past four, but I still think it can beat the market.</p><p><blockquote>正如我们所看到的，随着人们继续转向流媒体、广告商将预算转向Roku等平台以及Roku在全球范围内扩张，Roku仍然有很大的增长空间。我怀疑该股在未来四年内是否会像过去四年那样上涨27倍，但我仍然认为它可以跑赢市场。</blockquote></p><p></p><p> If there's one thing to be concerned about in the near term, it's user engagement. Steaming hours increased 55% year over year while Roku users spent more time stuck at home because of the pandemic. That should decelerate in 2021, and I wouldn't be surprised if Wall Street responds negatively when it happens. But I believe growth in the other areas we've seen more than justifies buying Roku stock anyway.</p><p><blockquote>如果说短期内有一件事需要关注，那就是用户参与度。蒸汽时间同比增加55%，而Roku用户因疫情而被困在家里的时间更多。这种情况应该会在2021年减速，如果华尔街在这种情况发生时做出负面反应，我不会感到惊讶。但我相信，我们所看到的其他领域的增长无论如何都证明了购买Roku股票的合理性。</blockquote></p><p> <b>Should you invest $1,000 in Roku right now?</b></p><p><blockquote><b>您现在应该在Roku投资1,000美元吗？</b></blockquote></p><p> Before you consider Roku, you'll want to hear this.</p><p><blockquote>在你考虑Roku之前，你会想听听这个。</blockquote></p><p> Investing legends and Motley Fool Co-founders David and Tom Gardner just revealed what they believe are the<b>10 best stocks</b>for investors to buy right now... and Roku wasn't one of them.</p><p><blockquote>Investing legends和Motley Fool联合创始人David和Tom Gardner刚刚透露了他们认为的<b>10只最佳股票</b>供投资者立即购买...Roku不在其中。</blockquote></p><p> The online investing service they've run for nearly two decades,<i>Motley Fool Stock Advisor</i>, has beaten the stock market by over 4X.* And right now, they think there are 10 stocks that are better buys.</p><p><blockquote>他们经营了近二十年的在线投资服务，<i>杂色傻瓜股票顾问</i>，比股市高出4倍以上。*目前，他们认为有10只股票更值得买入。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/03/02/is-it-too-late-to-get-in-on-this-millionaire-maker/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc"},"source_url":"https://www.fool.com/investing/2021/03/02/is-it-too-late-to-get-in-on-this-millionaire-maker/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1133203763","content_text":"This company is becoming the preferred platform for enabling a massive global trend.\nStreaming-TV platform Roku Inc is a perfect example of a millionaire-maker stock. The company's 2017 initial public offering (IPO) priced at just $14 per share. It's trading at $415 per share as of this writing, up over 27 times in value in less than four years. A mere $36,000 investment at the IPO price would be worth about $1 million now. If only you had a DeLorean equipped with a flux capacitor, right?\nWe can't go back in time to snag Roku stock on the cheap. But don't think that you've completely missed the boat with this millionaire-maker stock. It's not too late to buy Roku.\n\nIMAGE SOURCE: GETTY IMAGES.\nThis major shift is ongoing\nIn 2020, Roku signed up more new users than ever. In all, it gained 14.3 million new active accounts during the year, taking its total active accounts over 51 million. The reason for thisimpressive growthis simple: People are tired of TV options like cable and satellite and areswitching to streaming. Roku is a platform enabling the shift.\nThis shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming year. Expect Roku to be a primary beneficiary of this massive pay-TV exodus. Its hardware devices are popular, and it currently estimates that its software runs 38% of smart TVs sold in the U.S., making it the market-share leader.\nIn short, Roku's 39% year-over-year growth in active accounts was impressive. But things are shaping up nicely in the coming year and beyond as well.\n\nSTREAMING TV ALLOWS FOR ADS TO BE MORE PRECISELY TARGETED TOWARD VIEWERS. IMAGE SOURCE: GETTY IMAGES.\nAd revenue is still gaining traction\nRoku's revenue is divided into two segments: player and platform. Player revenue is generated by low-margin hardware sales and is growing modestly. But high-margin platform revenue was up 71% year over year in 2020, and 81% year over year in the fourth quarter alone.\nPlatform-segment revenue includes several items, one of which is advertising, which may be Roku's fastest-growing revenue driver. Video-ad impressions more than doubled in the fourth quarter, and advertisers are spending more on average than in times past. The reason is simple: Roku has an engaged, growing audience. And streaming allows for more-targeted ads, leading to better results for advertisers.\nIt's a trend that should only continue. In Roku's fourth-quarter letter to shareholders, management said that ad companies are increasing their commitments for 2021. This comes after the top six collectively doubled their spending in 2020. It strongly suggests they believe their investments with Roku are paying off, boding very well for future spending.\nAnd let's not forget about The Roku Channel. In the fourth quarter, viewership for The Roku Channel more than doubled from the previous year, outpacing overall user growth. This channel can be viewed on Roku's platform but also on web browsers and even on competitorAmazon's streaming-TV service.\nAll of this content is ad-supported, and now Roku is ready totake it to the next level. It purchased original content from Quibi to make available on its channel. This and future exclusive content might drive growth for The Roku Channel, boosting ad revenue even more.\n\nIMAGE SOURCE: GETTY IMAGES.\nDon't forget the rest of the world\nRoku is becoming ubiquitous domestically, but around the world, the company is just scratching the surface. In countries like Brazil and Mexico, it's making deals with local TV brands to be the operating system for various smart TVs. Long term, it will look to grow engagement just as it has in the U.S., which could be a huge tailwind in a few years.\nIt's not too late\nAs we've seen, Roku still has plenty of room for growth as people continue to switch to streaming, advertisers redirect budgets to platforms like Roku, and Roku expands worldwide. I doubt the stock will be a 27-bagger over the next four years, as it was the past four, but I still think it can beat the market.\nIf there's one thing to be concerned about in the near term, it's user engagement. Steaming hours increased 55% year over year while Roku users spent more time stuck at home because of the pandemic. That should decelerate in 2021, and I wouldn't be surprised if Wall Street responds negatively when it happens. But I believe growth in the other areas we've seen more than justifies buying Roku stock anyway.\nShould you invest $1,000 in Roku right now?\nBefore you consider Roku, you'll want to hear this.\nInvesting legends and Motley Fool Co-founders David and Tom Gardner just revealed what they believe are the10 best stocksfor investors to buy right now... and Roku wasn't one of them.\nThe online investing service they've run for nearly two decades,Motley Fool Stock Advisor, has beaten the stock market by over 4X.* And right now, they think there are 10 stocks that are better buys.","news_type":1,"symbols_score_info":{"ROKU":0.9}},"isVote":1,"tweetType":1,"viewCount":188,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":365532683,"gmtCreate":1614758360942,"gmtModify":1703480707861,"author":{"id":"3572685719521106","authorId":"3572685719521106","name":"Peachpeach","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3572685719521106","idStr":"3572685719521106"},"themes":[],"htmlText":"Valuation is stikk important","listText":"Valuation is stikk important","text":"Valuation is stikk important","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/365532683","repostId":"1133203763","repostType":4,"isVote":1,"tweetType":1,"viewCount":188,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
