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2021-09-11
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Apple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果制定了苹果 TV+ 的宏伟计划，包括与 Netflix、Disney+ 和 Amazon Prime 展开较量</blockquote>
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The content of the service can be viewed through the company's website as well as through the Apple TV+ app.</p><p><blockquote>库比蒂诺于2019年11月推出了苹果电视+，这是一项无广告订阅视频点播流媒体服务。该服务的内容可以通过该公司的网站以及苹果电视+应用程序查看。</blockquote></p><p> Apple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.</p><p><blockquote>报告称，截至2020年底，苹果TV+的订阅量约为4000万。报告补充说，其中大约一半是付费订阅者，而其他人则进行某种免费试用。</blockquote></p><p> The company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.</p><p><blockquote>该公司还考虑推出低成本的苹果电视+硬件加密狗配件，但最终决定反对。</blockquote></p><p> <b>Why It's Important:</b>Apple's competitive positioning in streaming is not very attractive.</p><p><blockquote><b>为什么重要：</b>苹果在流媒体领域的竞争定位并不是很有吸引力。</blockquote></p><p> <b>Walt Disney Co.'s</b>,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.</p><p><blockquote><b>华特迪士尼公司</b>截至 7 月 3 日，该服务与苹果 TV+ 大约同时推出，拥有约 1.16 亿用户。</blockquote></p><p> Streaming giant <b>Netflix Inc</b> had 209 million subscribers at the end of the second quarter.<b>Amazon.com, Inc.</b> <b>Prime</b> subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.</p><p><blockquote>流媒体巨头<b>网飞公司</b>第二季度末拥有 2.09 亿订户。<b>亚马逊公司。</b> <b>主要的</b>4 月份，全球订阅量达到 2 亿，其中还包括访问这家电子商务巨头的 Prime 视频流媒体服务。</blockquote></p><p> Apple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.</p><p><blockquote>苹果对其苹果TV+的定价与业内老牌企业相比具有竞争力。苹果TV+订阅免费7天，然后每月涨到4.99美元。或者，购买符合条件的苹果设备的用户可以获得三个月的免费观看时间。</blockquote></p><p> Netflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.</p><p><blockquote>Netflix 的基本套餐价格为每月 8.99 美元，Disney Plus 的价格为每月 7.99 美元，一年的服务价格为 79.99 美元。</blockquote></p><p> As Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.</p><p><blockquote>由于苹果在流媒体行业落后于其他国家，为了让库比蒂诺保持活力和繁荣，这些猜测的举措是有意义的。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果制定了苹果 TV+ 的宏伟计划，包括与 Netflix、Disney+ 和 Amazon Prime 展开较量</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果制定了苹果 TV+ 的宏伟计划，包括与 Netflix、Disney+ 和 Amazon Prime 展开较量</blockquote>\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Benzinga </p>\n<p class=\"h-time smaller\">2021-09-11 09:33</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<p><b>Apple Inc</b>, which possesses disruptive potential in any sector it moves into, is making a big push into the streaming sector.</p><p><blockquote><b>苹果公司</b>它在进入的任何行业都具有颠覆性潜力，正在大力进军流媒体行业。</blockquote></p><p> Apple plans to increase the number of new TV shows and movies to at least one a week on its Apple TV+ streaming service, the Information reported, citing people familiar with the matter.</p><p><blockquote>据Information援引知情人士的话报道，苹果计划将其苹果TV+流媒体服务上的新电视节目和电影数量增加到每周至少一部。</blockquote></p><p> The company is also reportedly planning to increase its marketing spend on Apple TV+ to more than $500 million in 2021.</p><p><blockquote>据报道，该公司还计划在2021年将苹果TV+的营销支出增加到5亿美元以上。</blockquote></p><p> Apple is planning to set aside some of the budget to bring a dedicated Apple TV+ button to remotes from other manufacturers, similar to its arrangement with <b>Roku, Inc.</b>, the report said.</p><p><blockquote>苹果计划拨出部分预算，为其他制造商的遥控器引入专用的苹果电视+按钮，类似于其与<b>Roku公司。</b>报道称。</blockquote></p><p> Cupertino launched Apple TV+,an ad-free subscription video-on-demand streaming service, in November 2019. The content of the service can be viewed through the company's website as well as through the Apple TV+ app.</p><p><blockquote>库比蒂诺于2019年11月推出了苹果电视+，这是一项无广告订阅视频点播流媒体服务。该服务的内容可以通过该公司的网站以及苹果电视+应用程序查看。</blockquote></p><p> Apple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.</p><p><blockquote>报告称，截至2020年底，苹果TV+的订阅量约为4000万。报告补充说，其中大约一半是付费订阅者，而其他人则进行某种免费试用。</blockquote></p><p> The company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.</p><p><blockquote>该公司还考虑推出低成本的苹果电视+硬件加密狗配件，但最终决定反对。</blockquote></p><p> <b>Why It's Important:</b>Apple's competitive positioning in streaming is not very attractive.</p><p><blockquote><b>为什么重要：</b>苹果在流媒体领域的竞争定位并不是很有吸引力。</blockquote></p><p> <b>Walt Disney Co.'s</b>,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.</p><p><blockquote><b>华特迪士尼公司</b>截至 7 月 3 日，该服务与苹果 TV+ 大约同时推出，拥有约 1.16 亿用户。</blockquote></p><p> Streaming giant <b>Netflix Inc</b> had 209 million subscribers at the end of the second quarter.<b>Amazon.com, Inc.</b> <b>Prime</b> subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.</p><p><blockquote>流媒体巨头<b>网飞公司</b>第二季度末拥有 2.09 亿订户。<b>亚马逊公司。</b> <b>主要的</b>4 月份，全球订阅量达到 2 亿，其中还包括访问这家电子商务巨头的 Prime 视频流媒体服务。</blockquote></p><p> Apple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.</p><p><blockquote>苹果对其苹果TV+的定价与业内老牌企业相比具有竞争力。苹果TV+订阅免费7天，然后每月涨到4.99美元。或者，购买符合条件的苹果设备的用户可以获得三个月的免费观看时间。</blockquote></p><p> Netflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.</p><p><blockquote>Netflix 的基本套餐价格为每月 8.99 美元，Disney Plus 的价格为每月 7.99 美元，一年的服务价格为 79.99 美元。</blockquote></p><p> As Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.</p><p><blockquote>由于苹果在流媒体行业落后于其他国家，为了让库比蒂诺保持活力和繁荣，这些猜测的举措是有意义的。</blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1151643560","content_text":"Apple Inc, which possesses disruptive potential in any sector it moves into, is making a big push into the streaming sector.\nApple plans to increase the number of new TV shows and movies to at least one a week on its Apple TV+ streaming service, the Information reported, citing people familiar with the matter.\nThe company is also reportedly planning to increase its marketing spend on Apple TV+ to more than $500 million in 2021.\nApple is planning to set aside some of the budget to bring a dedicated Apple TV+ button to remotes from other manufacturers, similar to its arrangement with Roku, Inc., the report said.\nCupertino launched Apple TV+,an ad-free subscription video-on-demand streaming service, in November 2019. The content of the service can be viewed through the company's website as well as through the Apple TV+ app.\nApple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.\nThe company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.\nWhy It's Important:Apple's competitive positioning in streaming is not very attractive.\nWalt Disney Co.'s,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.\nStreaming giant Netflix Inc had 209 million subscribers at the end of the second quarter.Amazon.com, Inc. Prime subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.\nApple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.\nNetflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.\nAs Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":388,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/881829378"}
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