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2021-11-23

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Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成 NFT</blockquote>

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They can be saved, shared or sold.<blockquote>该零售商正在拍卖 10 张感恩节游行气球的数字图像，其中包括 20 世纪 40 年代的漂浮消防员和 20 世纪 70 年代的金色梅西百货星星。NFT 或非同质化代币是使用区块链技术进行认证的数字收藏品，通常用加密货币购买。它们可以被保存、分享或出售。</blockquote> Macy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.<blockquote>梅西百货表示，它还将向感恩节早上访问其网站的人赠送 9500 个 NFT。该公司表示，它将涉足 NFT 领域，以庆祝游行 95 周年，并将其带给新一代。</blockquote> NFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling&nbsp;holiday-related digital images. Pop sensation&nbsp;BTS plans to sell tradable digital cards&nbsp;that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.<blockquote>近几个月来，NFT越来越受欢迎，许多品牌和名人都纷纷涉足。例如，玛莎·斯图尔特（Martha Stewart）正在销售与节日相关的数字图像。流行音乐轰动BTS计划出售播放音乐的可交易数字卡。玩具反斗城品牌的所有者公司正在销售其吉祥物杰弗里长颈鹿的数字图像。</blockquote> As of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.<blockquote>截至本周一，梅西百货的 NFT 每张出价为 2500 美元或以上。梅西百货表示，其 NFT 拍卖将于 11 月 30 日结束，所得款项将捐给美国许愿基金会。</blockquote> Macy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.<blockquote>与 NFT 平台 Sweet 合作的梅西百货表示，它对 NFT 进行了配置，以便将来如果有人出售数字图像，10% 的捐款将自动捐给 Make-A-Wish。</blockquote> This year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to&nbsp;deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.<blockquote>今年的梅西百货感恩节游行将恢复正常，因为去年在 Covid-19 大流行期间，梅西百货不得不放弃传统的 2.5 英里环绕曼哈顿的路线，以阻止人群聚集。游行将有15个巨型人物气球、28个花车，并在NBC、Telemundo和Peacock上播出。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成 NFT</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMacy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成 NFT</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-11-23 09:07\n\n</h4>\n</header>\n<article>\nDepartment store chain is auctioning off 10 digital images of parade balloons, including a floating firefighter from the 1940s<blockquote>百货公司连锁店正在拍卖 10 张游行气球的数字图像，其中包括 20 世纪 40 年代的漂浮消防员</blockquote> <img src=\"https://static.tigerbbs.com/97561583dc43cc53f0a46df2746485d4\" tg-width=\"900\" tg-height=\"600\" width=\"100%\" height=\"auto\">Last year’s Thanksgiving Day Parade was scaled down to deter crowds during the Covid-19 pandemic.<blockquote>在 Covid-19 大流行期间，为了阻止人群聚集，去年的感恩节游行规模缩小。</blockquote> Macy’s Inc., better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.<blockquote>以售卖服装、箱包和珠宝而闻名的梅西百货公司（Macy's Inc.</blockquote> The retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s.NFTs, or nonfungible tokens, are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.<blockquote>该零售商正在拍卖 10 张感恩节游行气球的数字图像，其中包括 20 世纪 40 年代的漂浮消防员和 20 世纪 70 年代的金色梅西百货星星。NFT 或非同质化代币是使用区块链技术进行认证的数字收藏品，通常用加密货币购买。它们可以被保存、分享或出售。</blockquote> Macy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.<blockquote>梅西百货表示，它还将向感恩节早上访问其网站的人赠送 9500 个 NFT。该公司表示，它将涉足 NFT 领域，以庆祝游行 95 周年，并将其带给新一代。</blockquote> NFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling&nbsp;holiday-related digital images. Pop sensation&nbsp;BTS plans to sell tradable digital cards&nbsp;that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.<blockquote>近几个月来，NFT越来越受欢迎，许多品牌和名人都纷纷涉足。例如，玛莎·斯图尔特（Martha Stewart）正在销售与节日相关的数字图像。流行音乐轰动BTS计划出售播放音乐的可交易数字卡。玩具反斗城品牌的所有者公司正在销售其吉祥物杰弗里长颈鹿的数字图像。</blockquote> As of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.<blockquote>截至本周一，梅西百货的 NFT 每张出价为 2500 美元或以上。梅西百货表示，其 NFT 拍卖将于 11 月 30 日结束，所得款项将捐给美国许愿基金会。</blockquote> Macy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.<blockquote>与 NFT 平台 Sweet 合作的梅西百货表示，它对 NFT 进行了配置，以便将来如果有人出售数字图像，10% 的捐款将自动捐给 Make-A-Wish。</blockquote> This year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to&nbsp;deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.<blockquote>今年的梅西百货感恩节游行将恢复正常，因为去年在 Covid-19 大流行期间，梅西百货不得不放弃传统的 2.5 英里环绕曼哈顿的路线，以阻止人群聚集。游行将有15个巨型人物气球、28个花车，并在NBC、Telemundo和Peacock上播出。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/macys-turns-thanksgiving-day-parade-balloons-into-nfts-11637626701?mod=hp_lista_pos5\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"M":"梅西百货"},"source_url":"https://www.wsj.com/articles/macys-turns-thanksgiving-day-parade-balloons-into-nfts-11637626701?mod=hp_lista_pos5","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1119705697","content_text":"Department store chain is auctioning off 10 digital images of parade balloons, including a floating firefighter from the 1940s\nLast year’s Thanksgiving Day Parade was scaled down to deter crowds during the Covid-19 pandemic.\nMacy’s Inc., better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.\nThe retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s.NFTs, or nonfungible tokens, are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.\nMacy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.\nNFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling holiday-related digital images. Pop sensation BTS plans to sell tradable digital cards that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.\nAs of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.\nMacy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.\nThis year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.","news_type":1,"symbols_score_info":{"M":0.9}},"isVote":1,"tweetType":1,"viewCount":4298,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/875837604"}