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2021-09-29

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Square Partners with TikTok to Tap into New Market<blockquote>Square 与 TikTok 合作开拓新市场</blockquote>

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We’re looking forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.”<blockquote>“Square（股票代码：SQ）电子商务主管大卫-鲁森科（David Rusenko）说：”我们一直在努力帮助卖家扩大在线业务，吸引新客户。“长期以来，在线销售一直是商家的重要收入驱动力，而且只会继续变得更加重要。我们期待着帮助我们的卖家在 TikTok 上挖掘宝贵、迅速扩大的新客户群。”</blockquote> With nearly 50% of TikTok’s one billion active users saying they have purchased something after seeing it advertised on the app, the partnership presents a significant growth opportunity for Square’s (SQ) online store division. A standard Square Online store account charges sellers a 2.9% processing rate, plus 30 cents, per transaction.<blockquote>在 TikTok 的 10 亿活跃用户中，有近 50% 表示他们在看到应用上的广告后购买了某样东西，此次合作为 Square (SQ) 的在线商店部门带来了巨大的增长机遇。一个标准的Square在线商店帐户向卖家收取2.9%的处理费，外加每笔交易30美分。</blockquote> The announcement coincides with TikTok’s unveiling of an expansive digital marketing initiative called TikTok World that seeks to serve as a one-stop-shop for digital marketing solutions on the platform.<blockquote>在宣布这一消息的同时，TikTok 还推出了一项名为 TikTok World 的庞大数字营销计划，该计划旨在成为平台上数字营销解决方案的一站式服务。</blockquote> Sellers can apply for the beta version of Square x TikTok, which will be rolled out en masse shortly.<blockquote>卖家可以申请Square x TikTok的测试版，该版本将很快大规模推出。</blockquote> The announcement was overshadowed on a day that saw Square stock fall 5.8% Tuesday after&nbsp;MasterCard&nbsp;announced it was rolling out “buy now, pay later” services. Square agreed to buy BNPL company Afterpay for $29 billion in August. Shares of Square were also affected by rising bond yields, which tend to push down the prices of expensive growth stocks.<blockquote>周二，万事达卡宣布将推出 “先买后付 ”服务，Square 股价下跌 5.8%，这一消息给这一消息蒙上了一层阴影。Square 于 8 月份同意以 290 亿美元收购 BNPL 公司 Afterpay。Square 的股票还受到债券收益率上升的影响，这往往会压低昂贵的成长型股票的价格。</blockquote>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Square Partners with TikTok to Tap into New Market<blockquote>Square 与 TikTok 合作开拓新市场</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSquare Partners with TikTok to Tap into New Market<blockquote>Square 与 TikTok 合作开拓新市场</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nBarrons2021-09-29 17:38\n\n</h4>\n</header>\n<article>\nFinancial services company Square said it was partnering with TikTok to make it easier for users to buy and sell products on the short-form video platform.<blockquote>金融服务公司 Square 表示，它正在与 TikTok 合作，让用户更容易在短视频平台上买卖产品。</blockquote> The new integration, called Square x TikTok, lets sellers with a business account send their fans directly from TikTok videos, ads, and shopping tabs to their Square Online store.<blockquote>这个名为Square x抖音的新集成让拥有商业帐户的卖家可以将他们的粉丝直接从抖音视频、广告和购物标签发送到他们的Square在线商店。</blockquote> “We are constantly working to help sellers expand their online presence and reach new customers,” said David Rusenko, head of eCommerce at Square (ticker:SQ). “Online sales have long been a significant revenue driver for merchants and will only continue to become more vital. We’re looking forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.”<blockquote>“Square（股票代码：SQ）电子商务主管大卫-鲁森科（David Rusenko）说：”我们一直在努力帮助卖家扩大在线业务，吸引新客户。“长期以来，在线销售一直是商家的重要收入驱动力，而且只会继续变得更加重要。我们期待着帮助我们的卖家在 TikTok 上挖掘宝贵、迅速扩大的新客户群。”</blockquote> With nearly 50% of TikTok’s one billion active users saying they have purchased something after seeing it advertised on the app, the partnership presents a significant growth opportunity for Square’s (SQ) online store division. A standard Square Online store account charges sellers a 2.9% processing rate, plus 30 cents, per transaction.<blockquote>在 TikTok 的 10 亿活跃用户中，有近 50% 表示他们在看到应用上的广告后购买了某样东西，此次合作为 Square (SQ) 的在线商店部门带来了巨大的增长机遇。一个标准的Square在线商店帐户向卖家收取2.9%的处理费，外加每笔交易30美分。</blockquote> The announcement coincides with TikTok’s unveiling of an expansive digital marketing initiative called TikTok World that seeks to serve as a one-stop-shop for digital marketing solutions on the platform.<blockquote>在宣布这一消息的同时，TikTok 还推出了一项名为 TikTok World 的庞大数字营销计划，该计划旨在成为平台上数字营销解决方案的一站式服务。</blockquote> Sellers can apply for the beta version of Square x TikTok, which will be rolled out en masse shortly.<blockquote>卖家可以申请Square x TikTok的测试版，该版本将很快大规模推出。</blockquote> The announcement was overshadowed on a day that saw Square stock fall 5.8% Tuesday after&nbsp;MasterCard&nbsp;announced it was rolling out “buy now, pay later” services. Square agreed to buy BNPL company Afterpay for $29 billion in August. Shares of Square were also affected by rising bond yields, which tend to push down the prices of expensive growth stocks.<blockquote>周二，万事达卡宣布将推出 “先买后付 ”服务，Square 股价下跌 5.8%，这一消息给这一消息蒙上了一层阴影。Square 于 8 月份同意以 290 亿美元收购 BNPL 公司 Afterpay。Square 的股票还受到债券收益率上升的影响，这往往会压低昂贵的成长型股票的价格。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.barrons.com/articles/square-tiktok-51632861008?mod=hp_DAY_2\">Barrons</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.barrons.com/articles/square-tiktok-51632861008?mod=hp_DAY_2","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1100002335","content_text":"Financial services company Square said it was partnering with TikTok to make it easier for users to buy and sell products on the short-form video platform.\nThe new integration, called Square x TikTok, lets sellers with a business account send their fans directly from TikTok videos, ads, and shopping tabs to their Square Online store.\n\n“We are constantly working to help sellers expand their online presence and reach new customers,” said David Rusenko, head of eCommerce at Square (ticker:SQ). “Online sales have long been a significant revenue driver for merchants and will only continue to become more vital. We’re looking forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.”\nWith nearly 50% of TikTok’s one billion active users saying they have purchased something after seeing it advertised on the app, the partnership presents a significant growth opportunity for Square’s (SQ) online store division. A standard Square Online store account charges sellers a 2.9% processing rate, plus 30 cents, per transaction.\nThe announcement coincides with TikTok’s unveiling of an expansive digital marketing initiative called TikTok World that seeks to serve as a one-stop-shop for digital marketing solutions on the platform.\nSellers can apply for the beta version of Square x TikTok, which will be rolled out en masse shortly.\nThe announcement was overshadowed on a day that saw Square stock fall 5.8% Tuesday after MasterCard announced it was rolling out “buy now, pay later” services. Square agreed to buy BNPL company Afterpay for $29 billion in August. Shares of Square were also affected by rising bond yields, which tend to push down the prices of expensive growth stocks.","news_type":1,"symbols_score_info":{"SQ":0.9}},"isVote":1,"tweetType":1,"viewCount":2956,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/862710320"}