$蔚来(NIO)$昨_老虎社区_美港股上老虎

银河Mars

2021-09-21

$蔚来(NIO)$昨天去试驾蔚来，觉得在应对特斯拉model y的销售策略还是很好的，后续订单量应该不用担心。主要看供应链对交付的影响。

在试驾过程中，销售会从话术围绕汽车生命周期的各个点来做沟通，并且在试驾过程中会带你去换电站实地观察感受，并且鼓励你去和老车主沟通了解。

其次baas月租服务是可以基于上面车的生命周期进一步提供服务，缓解新能源车在快速发展上带来的焦虑。

最后在价格上，以es6 100kw电池包为例，baas版的价格为27万，另外叠加12期分期免息政策。

整套下来，对价格的直观感受是并没有比model y贵多少。

我的小调研

产品使用感想，到店吃喝感受，生活中的接触，以及公司调研，实地考察，都可以展开讲讲

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

你受得了么
2021-09-21
你受得了么
[笑哭]我之前配过签名版100度电es6，记得是50万出头，baas只是变相分期降低首付款而已。蔚来比特斯拉贵就是事实，没必要不承认啊
- 银河Mars:
  承认，只是第一感觉和从销量促进上来说这样的策略会好一些
鲜嫩de韭菜
2021-09-22
鲜嫩de韭菜
我是大陆蔚来的三年老车主，发自内心的推荐周围朋友买蔚来，真的很好，目前近八万公里，我也买了蔚来股票，当然我买了很多中概股，好的企业希望发展的越来越好！
美女isme
2021-09-22
美女isme
蔚来比特斯拉贵，因为它里面内饰整个高级感就高很多，一分钱一分货电动车里面蔚来是最高级最好看的
花梨坎站
2021-09-22
花梨坎站
我也是差点成为蔚来车主，最后因为在北方，对里程有焦虑，选择了沃尔沃，蔚来外观内饰确实漂亮，什么颜色都好看。加速的推背感，是汽油车无法体验的。
人雨而每文
2021-09-28
人雨而每文
我也是买了一辆开了2年然后又订了ET7 周围有朋友问我蔚来是否值得买我也会客观介绍在我邀请试驾的6位朋友中，有3位下单或者成为车主了。所以对于蔚来这家公司我个人一直持续看好。
不言蚁语
2021-09-28
不言蚁语
价格标签还是很重要的。抛开用料不说。特斯拉已经是街边小贩都在用的车了，的确20万出头，一个月工资首付，谁都可以买。和五菱神车一样满大街了。

发表看法

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