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2021-10-30
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IMAX explores streaming but 'the idea is not to replace' theater experience: CEO<blockquote>IMAX 探索流媒体，但“我们的想法不是取代”影院体验：首席执行官</blockquote>
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He cited October's impressive rally after the theatrical debuts of both \"James Bond\" and \"Dune.\"</p><p><blockquote>尽管收入略显令人失望，但 IMAX 首席执行官理查德·盖尔方德 (Richard Gelfond) 告诉雅虎财经直播，该连锁店 “正处于盈利道路的中间”。他引用了《詹姆斯·邦德》和《沙丘》上映后 10 月份令人印象深刻的反弹。</blockquote></p><p> The company set a new box office record for the month (with one weekend left on the calendar) — crossing $100 million at the global box office, up significantly from its previous record of $84 million set in 2013.</p><p><blockquote>该公司创下了本月新的票房纪录（日历上还剩一个周末）——全球票房突破1亿美元，大幅高于2013年创下的8400万美元纪录。</blockquote></p><p> Gelfond predicted that the company will finish the month with $115 million in ticket sales, \"maybe a little more,\" ahead of the premieres of a full slate of fall-winter tentpoles like \"Eternals,\" \"Ghostbusters,\" \"Spiderman: No Way Home\" and \"The Matrix Resurrections.\"</p><p><blockquote>Gelfond 预测，在《永恒族》、《捉鬼敢死队》、《蜘蛛侠：无路可退》和《黑客帝国复活》等一系列秋冬季大片首映之前，该公司本月的票房收入将达到 1.15 亿美元，“也许还会多一点”。</blockquote></p><p> Even as the Delta variant wreaks havoc on retail and leisure traffic, the executive stressed that \"I think we've crossed the point of no return and we're on our way.\"</p><p><blockquote>尽管德尔塔变异毒株对零售和休闲交通造成了严重破坏，但这位高管强调，“我认为我们已经越过了不归路，我们正在前进。”</blockquote></p><p> An 'Enhanced' experience</p><p><blockquote>“增强”体验</blockquote></p><p> On the company earnings call, Gelfond said that IMAX is “in productive conversations with leading global streaming platforms” as the company continues to lean on IMAX Enhanced, a product that gets embedded in televisions to help the image \"look much better in the home.\"</p><p><blockquote>Gelfond 在公司财报看涨期权上表示，IMAX 正在 “与全球领先的流媒体平台进行富有成效的对话”，因为该公司将继续依赖 IMAX Enhanced，这是一种嵌入电视的产品，可以帮助图像 “在家中看起来更好”。</blockquote></p><p> Yet \"the idea is not to replace anything in the theater...in no way is it comparable to the IMAX theatrical experience,\" Gelfond emphasized, saying the goal is for consumers to use this product after already seeing a film in theaters.</p><p><blockquote>然而，“这个想法不是要取代影院里的任何东西……它无论如何都无法与 IMAX 影院体验相提并论，”Gelfond 强调说，目标是让消费者在已经在影院看过电影后使用该产品。</blockquote></p><p> \"It also saves some money in terms of the optimization in streaming, so there might be several things in there for the streamers and we've been having discussions for a fair amount of time now,\" he added.</p><p><blockquote>“它还在流媒体优化方面节省了一些资金，因此对于流媒体来说可能有几件事，我们已经讨论了相当长一段时间，”他补充道。</blockquote></p><p> Wedbush analyst Alicia Reese said that IMAX Enhanced \"will take some time\" to catch on, explaining that it's a \"high-priced option\" in which the TV has to have the right sound and tech in order for the product to work.</p><p><blockquote>Wedbush 分析师 Alicia Reese 表示，IMAX Enhanced“需要一些时间”才能流行起来，并解释说这是一个“高价选择”，电视必须拥有合适的声音和技术才能使产品正常工作。</blockquote></p><p> \"You're not going to have your Roku players able to play in this at a low-cost price point for entry, [but] over time this is is great for IMAX. It's a high-margin business. It doesn't cost them much, and it gives them a position on both sides of the theatrical fence,\" she continued.</p><p><blockquote>“你不可能让你的Roku玩家以低成本的入门价格玩这个游戏，[但]随着时间的推移，这对 IMAX 来说是很棒的。这是一项高利润的业务。这不会花费他们太多，而且这让他们在影院围栏的两边都有一个位置，”她继续说道。</blockquote></p><p> Overall, the outlook for theaters remains largely positive post-pandemic.</p><p><blockquote>总体而言，大流行后影院的前景在很大程度上仍然乐观。</blockquote></p><p> Reese said she expects more consolidations, but also more upgrades (like new IMAX screens and other premium, large format displays) in order to help cinemas distinguish themselves from the at-home experience.</p><p><blockquote>里斯说，她预计会有更多的整合，但也会有更多的升级（如新的IMAX屏幕和其他优质的大画幅显示器），以帮助电影院将自己与家庭体验区分开来。</blockquote></p><p> The analyst added that she also anticipates more collaborations and partnerships with streaming giants like Netflix (NFLX) — with at-home viewing boosted by COVID-19 restrictions.</p><p><blockquote>这位分析师补充说，她还预计将与 Netflix (NFLX) 等流媒体巨头进行更多合作和伙伴关系——COVID-19 限制将促进家庭观看。</blockquote></p><p> \"There's been a lot of progress...Even Netflix was showing some things for an exclusive window for a week or two in theaters during the pandemic [and] I think that they might be interested in doing that post-pandemic,\" she explained.</p><p><blockquote>“已经取得了很大进展……就连 Netflix 也在大流行期间在影院的一两周内独家放映了一些东西，[而且]我认为他们可能有兴趣在大流行后这样做，”她解释道。</blockquote></p><p> IMAX shares are up nearly 11.5% year-to-date.</p><p><blockquote>今年迄今，IMAX 股价已上涨近 11.5%。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIMAX explores streaming but 'the idea is not to replace' theater experience: CEO<blockquote>IMAX 探索流媒体，但“我们的想法不是取代”影院体验：首席执行官</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Yahoo</strong><span class=\"h-time small\">2021-10-29 22:25</span>\n</p>\n</h4>\n</header>\n<article>\n<p>IMAX (IMAX) delivered its best quarter of the pandemic-era with global box office sales coming in at $142 million— up 100% year-over-year, even with streaming giants throwing their weight around as COVID-19 makes the public nervous about being in theaters.</p><p><blockquote>IMAX (IMAX) 实现了大流行时代最好的一个季度，全球票房收入达到 1.42 亿美元，同比增长 100%，尽管随着 COVID-19 让公众对进入影院感到紧张，流媒体巨头也在全力以赴。</blockquote></p><p> Despite missing slightly on Q3 revenue estimates, the big screen theater chain saw profitability come in ahead of expectations, posting a narrower loss than Wall Street expected.</p><p><blockquote>尽管略低于第三季度收入预期，但这家大屏幕连锁店的盈利能力超出了预期，亏损幅度小于华尔街预期。</blockquote></p><p> Although revenue disappointed slightly, IMAX CEO Richard Gelfond told Yahoo Finance Live that the chain is \" in the middle of the path to profitability. He cited October's impressive rally after the theatrical debuts of both \"James Bond\" and \"Dune.\"</p><p><blockquote>尽管收入略显令人失望，但 IMAX 首席执行官理查德·盖尔方德 (Richard Gelfond) 告诉雅虎财经直播，该连锁店 “正处于盈利道路的中间”。他引用了《詹姆斯·邦德》和《沙丘》上映后 10 月份令人印象深刻的反弹。</blockquote></p><p> The company set a new box office record for the month (with one weekend left on the calendar) — crossing $100 million at the global box office, up significantly from its previous record of $84 million set in 2013.</p><p><blockquote>该公司创下了本月新的票房纪录（日历上还剩一个周末）——全球票房突破1亿美元，大幅高于2013年创下的8400万美元纪录。</blockquote></p><p> Gelfond predicted that the company will finish the month with $115 million in ticket sales, \"maybe a little more,\" ahead of the premieres of a full slate of fall-winter tentpoles like \"Eternals,\" \"Ghostbusters,\" \"Spiderman: No Way Home\" and \"The Matrix Resurrections.\"</p><p><blockquote>Gelfond 预测，在《永恒族》、《捉鬼敢死队》、《蜘蛛侠：无路可退》和《黑客帝国复活》等一系列秋冬季大片首映之前，该公司本月的票房收入将达到 1.15 亿美元，“也许还会多一点”。</blockquote></p><p> Even as the Delta variant wreaks havoc on retail and leisure traffic, the executive stressed that \"I think we've crossed the point of no return and we're on our way.\"</p><p><blockquote>尽管德尔塔变异毒株对零售和休闲交通造成了严重破坏，但这位高管强调，“我认为我们已经越过了不归路，我们正在前进。”</blockquote></p><p> An 'Enhanced' experience</p><p><blockquote>“增强”体验</blockquote></p><p> On the company earnings call, Gelfond said that IMAX is “in productive conversations with leading global streaming platforms” as the company continues to lean on IMAX Enhanced, a product that gets embedded in televisions to help the image \"look much better in the home.\"</p><p><blockquote>Gelfond 在公司财报看涨期权上表示，IMAX 正在 “与全球领先的流媒体平台进行富有成效的对话”，因为该公司将继续依赖 IMAX Enhanced，这是一种嵌入电视的产品，可以帮助图像 “在家中看起来更好”。</blockquote></p><p> Yet \"the idea is not to replace anything in the theater...in no way is it comparable to the IMAX theatrical experience,\" Gelfond emphasized, saying the goal is for consumers to use this product after already seeing a film in theaters.</p><p><blockquote>然而，“这个想法不是要取代影院里的任何东西……它无论如何都无法与 IMAX 影院体验相提并论，”Gelfond 强调说，目标是让消费者在已经在影院看过电影后使用该产品。</blockquote></p><p> \"It also saves some money in terms of the optimization in streaming, so there might be several things in there for the streamers and we've been having discussions for a fair amount of time now,\" he added.</p><p><blockquote>“它还在流媒体优化方面节省了一些资金，因此对于流媒体来说可能有几件事，我们已经讨论了相当长一段时间，”他补充道。</blockquote></p><p> Wedbush analyst Alicia Reese said that IMAX Enhanced \"will take some time\" to catch on, explaining that it's a \"high-priced option\" in which the TV has to have the right sound and tech in order for the product to work.</p><p><blockquote>Wedbush 分析师 Alicia Reese 表示，IMAX Enhanced“需要一些时间”才能流行起来，并解释说这是一个“高价选择”，电视必须拥有合适的声音和技术才能使产品正常工作。</blockquote></p><p> \"You're not going to have your Roku players able to play in this at a low-cost price point for entry, [but] over time this is is great for IMAX. It's a high-margin business. It doesn't cost them much, and it gives them a position on both sides of the theatrical fence,\" she continued.</p><p><blockquote>“你不可能让你的Roku玩家以低成本的入门价格玩这个游戏，[但]随着时间的推移，这对 IMAX 来说是很棒的。这是一项高利润的业务。这不会花费他们太多，而且这让他们在影院围栏的两边都有一个位置，”她继续说道。</blockquote></p><p> Overall, the outlook for theaters remains largely positive post-pandemic.</p><p><blockquote>总体而言，大流行后影院的前景在很大程度上仍然乐观。</blockquote></p><p> Reese said she expects more consolidations, but also more upgrades (like new IMAX screens and other premium, large format displays) in order to help cinemas distinguish themselves from the at-home experience.</p><p><blockquote>里斯说，她预计会有更多的整合，但也会有更多的升级（如新的IMAX屏幕和其他优质的大画幅显示器），以帮助电影院将自己与家庭体验区分开来。</blockquote></p><p> The analyst added that she also anticipates more collaborations and partnerships with streaming giants like Netflix (NFLX) — with at-home viewing boosted by COVID-19 restrictions.</p><p><blockquote>这位分析师补充说，她还预计将与 Netflix (NFLX) 等流媒体巨头进行更多合作和伙伴关系——COVID-19 限制将促进家庭观看。</blockquote></p><p> \"There's been a lot of progress...Even Netflix was showing some things for an exclusive window for a week or two in theaters during the pandemic [and] I think that they might be interested in doing that post-pandemic,\" she explained.</p><p><blockquote>“已经取得了很大进展……就连 Netflix 也在大流行期间在影院的一两周内独家放映了一些东西，[而且]我认为他们可能有兴趣在大流行后这样做，”她解释道。</blockquote></p><p> IMAX shares are up nearly 11.5% year-to-date.</p><p><blockquote>今年迄今，IMAX 股价已上涨近 11.5%。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/imax-ceo-explores-streaming-but-the-idea-is-not-to-replace-theater-experience-135825571.html\">Yahoo</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"IMAX":"Imax Corp"},"source_url":"https://finance.yahoo.com/news/imax-ceo-explores-streaming-but-the-idea-is-not-to-replace-theater-experience-135825571.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167067949","content_text":"IMAX (IMAX) delivered its best quarter of the pandemic-era with global box office sales coming in at $142 million— up 100% year-over-year, even with streaming giants throwing their weight around as COVID-19 makes the public nervous about being in theaters.\nDespite missing slightly on Q3 revenue estimates, the big screen theater chain saw profitability come in ahead of expectations, posting a narrower loss than Wall Street expected.\nAlthough revenue disappointed slightly, IMAX CEO Richard Gelfond told Yahoo Finance Live that the chain is \" in the middle of the path to profitability. He cited October's impressive rally after the theatrical debuts of both \"James Bond\" and \"Dune.\"\nThe company set a new box office record for the month (with one weekend left on the calendar) — crossing $100 million at the global box office, up significantly from its previous record of $84 million set in 2013.\nGelfond predicted that the company will finish the month with $115 million in ticket sales, \"maybe a little more,\" ahead of the premieres of a full slate of fall-winter tentpoles like \"Eternals,\" \"Ghostbusters,\" \"Spiderman: No Way Home\" and \"The Matrix Resurrections.\"\nEven as the Delta variant wreaks havoc on retail and leisure traffic, the executive stressed that \"I think we've crossed the point of no return and we're on our way.\"\nAn 'Enhanced' experience\nOn the company earnings call, Gelfond said that IMAX is “in productive conversations with leading global streaming platforms” as the company continues to lean on IMAX Enhanced, a product that gets embedded in televisions to help the image \"look much better in the home.\"\nYet \"the idea is not to replace anything in the theater...in no way is it comparable to the IMAX theatrical experience,\" Gelfond emphasized, saying the goal is for consumers to use this product after already seeing a film in theaters.\n\"It also saves some money in terms of the optimization in streaming, so there might be several things in there for the streamers and we've been having discussions for a fair amount of time now,\" he added.\nWedbush analyst Alicia Reese said that IMAX Enhanced \"will take some time\" to catch on, explaining that it's a \"high-priced option\" in which the TV has to have the right sound and tech in order for the product to work.\n\"You're not going to have your Roku players able to play in this at a low-cost price point for entry, [but] over time this is is great for IMAX. It's a high-margin business. It doesn't cost them much, and it gives them a position on both sides of the theatrical fence,\" she continued.\nOverall, the outlook for theaters remains largely positive post-pandemic.\nReese said she expects more consolidations, but also more upgrades (like new IMAX screens and other premium, large format displays) in order to help cinemas distinguish themselves from the at-home experience.\nThe analyst added that she also anticipates more collaborations and partnerships with streaming giants like Netflix (NFLX) — with at-home viewing boosted by COVID-19 restrictions.\n\"There's been a lot of progress...Even Netflix was showing some things for an exclusive window for a week or two in theaters during the pandemic [and] I think that they might be interested in doing that post-pandemic,\" she explained.\nIMAX shares are up nearly 11.5% year-to-date.","news_type":1,"symbols_score_info":{"IMAX":0.9}},"isVote":1,"tweetType":1,"viewCount":4191,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/857740752"}
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