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2021-10-19
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‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者 Moonbug 考虑出售和首次公开募股</blockquote>
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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":850296594,"tweetId":"850296594","gmtCreate":1634600638309,"gmtModify":1634600638309,"author":{"id":4096851435955450,"idStr":"4096851435955450","authorId":4096851435955450,"authorIdStr":"4096851435955450","name":"pyongco","avatar":"https://static.tigerbbs.com/e8b824fbd1a44429043480287f6a1724","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":7,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","extraTitle":"","html":"<html><head></head><body><p>🧐</p></body></html>","htmlText":"<html><head></head><body><p>🧐</p></body></html>","text":"🧐","highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/850296594","repostId":1182037885,"repostType":4,"repost":{"id":"1182037885","kind":"news","pubTimestamp":1634600311,"share":"https://www.laohu8.com/m/news/1182037885?lang=zh_CN&edition=full","pubTime":"2021-10-19 07:38","market":"us","language":"en","title":"‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者 Moonbug 考虑出售和首次公开募股</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1182037885","media":"The Wall Street Journal","summary":"Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO\nThe show","content":"<p>Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO</p><p><blockquote>该公司正在寻求至少 30 亿美元的出售估值，IPO 可能会更高</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8842753cc2beef89502e18797fd51815\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>The show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.</span></p><p><blockquote><p class=\"t-img-caption\"><span>节目《CoComelon》在大流行病期间大受欢迎。现在它背后的公司已经收到了多个追求者的兴趣。</span></p></blockquote></p><p> Moonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.</p><p><blockquote>据知情人士透露，热门儿童节目《CoComelon》的幕后公司 Moonbug Entertainment Ltd. 希望通过出售自己或上市来利用其人气。</blockquote></p><p> “CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.</p><p><blockquote>在 Covid-19 大流行期间，忙碌的父母把孩子停在电视机前，与电脑生成的幼儿一起唱歌，《CoComelon》以轻松的童谣为主题，成为一首热门歌曲。当网飞公司在7月份达成协议，推出该系列的三季衍生剧时，它变得更加受欢迎。</blockquote></p><p> The company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.</p><p><blockquote>一些知情人士表示，该公司已收到多个收购者的兴趣，并正在寻求超过 30 亿美元的估值。知情人士称，其中一个收购者是一家由私募股权巨头黑石公司支持的公司，该公司由华特迪士尼公司前高管凯文·梅耶尔和汤姆·斯塔格斯经营。</blockquote></p><p> There is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.</p><p><blockquote>知情人士表示，不能保证与潜在收购者的对话一定会达成协议。一些知情人士表示，Moonbug 还在考虑首次公开募股，高管们认为这将导致估值远高于 30 亿美元。</blockquote></p><p> The growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.</p><p><blockquote>新流媒体服务的兴起引发了人们对电视节目和电影日益增长的兴趣，这引发了好莱坞的一系列并购，因为独立电影公司希望从淘金热中获利。梅耶尔先生和斯塔格斯先生正在寻找可以围绕他们建立娱乐特许经营权的节目和电影，最近斥资9亿美元收购了瑞茜·威瑟斯彭创立的媒体公司Hello Sunshine。上个月，Netflix 表示将以未公开的价格购买儿童作家罗尔德-达尔（Roald Dahl）的《故事》（stories by children）的版权。</blockquote></p><p> Moonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.</p><p><blockquote>据知情人士透露，Moonbug 今年有望通过授权、广告和销售与其热门节目相关的商品相结合，创造约 1 亿美元的利润。Moonbug 预计明年利润将翻一番，达到约 2 亿美元，因为它收购了新节目，并将其授权给全球发行商。到2021年底，Moonbug预计将拥有至少100个许可合作伙伴，高于年初的15个。</blockquote></p><p> Moonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.</p><p><blockquote>一位知情人士表示，Moonbug 已从 Felix Capital、高盛集团公司和拥有多数股权的商业银行 Raine Group 等投资者那里筹集了 2.65 亿美元。该人士表示，上一轮融资，即 2020 年注入 1.2 亿美元，对该公司的估值接近 10 亿美元。</blockquote></p><p> Moonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.</p><p><blockquote>随着传统电视网热门节目的渠道枯竭，Moonbug 希望满足人们对儿童内容日益增长的需求。根据 Parrot Analytics 的数据，自 2020 年初以来，儿童内容的需求增长了近 58%，远远超过了整体内容需求的增长速度。</blockquote></p><p> There weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.</p><p><blockquote>维亚康姆哥伦比亚广播公司（ViacomCBS Inc. 维亚康姆哥伦比亚广播公司（Nickelodeon）旗下品牌尼克儿童频道（Nickelodeon）的前总裁西玛-扎尔加米（Cyma Zarghami）说，尼克儿童频道的《爪子巡逻队》（Paw Patrol）或《探险家朵拉》（Dora the Explorer）等传统电视网的节目都无法满足这一需求，她创办了自己的儿童内容公司 Mimo Studios。</blockquote></p><p> London-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.</p><p><blockquote>总部位于伦敦的 Moonbug 由迪士尼和维亚康姆哥伦比亚广播公司派拉蒙影业的前雇员 Rene Rechtman 和 John Robson 于 2018 年共同创立。Moonbug 在 YouTube 等视频平台上寻找热门儿童节目和角色，包括身穿吊带的教育解说员 “Blippi ”和幼儿系列剧 “Little Baby Bum ”，并建立特许经营权，其中可能包括流媒体电视交易、电影和商品。</blockquote></p><p> Paying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.</p><p><blockquote>为内容公司支付高额溢价会带来风险。不能保证 Moonbug 的节目管道会制作出像《CoComelon》这样的早期热门节目一样受欢迎的节目。该公司还可能面临来自买家的竞争，这些买家会在 YouTube 上发现新兴节目，并在这些节目出现在 Moonbug 的雷达上之前围绕它们建立特许经营权。</blockquote></p><p> Other companies in the children’s space have also explored cashing in.</p><p><blockquote>儿童领域的其他公司也探索了套现。</blockquote></p><p> Pocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.</p><p><blockquote>据知情人士透露，管理着广受欢迎的儿童娱乐系列《瑞恩的世界》的 Pocketwatch Inc. 最近与投资银行 Lazard Ltd. 合作，探讨出售该业务或筹集资金为收购提供资金等方案。Pocketwatch遵循与Moonbug类似的剧本，授权具有特许经营潜力的流行视频内容，销售商品并开发衍生产品。</blockquote></p><p></p><p> Entertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.</p><p><blockquote>《小猪佩奇》背后的工作室 Entertainment One 于 2019 年以 38 亿美元的价格出售给游戏公司孩之宝公司。</blockquote></p><p> Moonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.</p><p><blockquote>今年 7 月，Netflix 订购了三季《CoComelon Lane》，这是 YouTube 上广受欢迎的《CoComelon》系列的衍生剧，为 Moonbug 带来了巨大的代言。《椰子瓜》已经在 YouTube 上大受欢迎；根据分析公司Social Blade的数据，过去一个月，它在视频平台上产生了超过15亿次观看，这转化为高达610万美元的广告收入。</blockquote></p><p> A deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.</p><p><blockquote>Moonbug Entertainment 的交易将是梅耶尔先生和斯塔格斯先生为其黑石支持的娱乐企业达成的第二笔重大交易。据《华尔街日报》报道，这家尚未透露姓名的公司旨在为好莱坞的流媒体时代打造一家独立的娱乐公司，收购拥有知识产权的工作室，这些知识产权可以免费授权给任何网络或流媒体服务。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者 Moonbug 考虑出售和首次公开募股</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者 Moonbug 考虑出售和首次公开募股</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-10-19 07:38</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO</p><p><blockquote>该公司正在寻求至少 30 亿美元的出售估值，IPO 可能会更高</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8842753cc2beef89502e18797fd51815\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>The show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.</span></p><p><blockquote><p class=\"t-img-caption\"><span>节目《CoComelon》在大流行病期间大受欢迎。现在它背后的公司已经收到了多个追求者的兴趣。</span></p></blockquote></p><p> Moonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.</p><p><blockquote>据知情人士透露，热门儿童节目《CoComelon》的幕后公司 Moonbug Entertainment Ltd. 希望通过出售自己或上市来利用其人气。</blockquote></p><p> “CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.</p><p><blockquote>在 Covid-19 大流行期间，忙碌的父母把孩子停在电视机前，与电脑生成的幼儿一起唱歌，《CoComelon》以轻松的童谣为主题，成为一首热门歌曲。当网飞公司在7月份达成协议，推出该系列的三季衍生剧时，它变得更加受欢迎。</blockquote></p><p> The company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.</p><p><blockquote>一些知情人士表示，该公司已收到多个收购者的兴趣，并正在寻求超过 30 亿美元的估值。知情人士称，其中一个收购者是一家由私募股权巨头黑石公司支持的公司，该公司由华特迪士尼公司前高管凯文·梅耶尔和汤姆·斯塔格斯经营。</blockquote></p><p> There is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.</p><p><blockquote>知情人士表示，不能保证与潜在收购者的对话一定会达成协议。一些知情人士表示，Moonbug 还在考虑首次公开募股，高管们认为这将导致估值远高于 30 亿美元。</blockquote></p><p> The growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.</p><p><blockquote>新流媒体服务的兴起引发了人们对电视节目和电影日益增长的兴趣，这引发了好莱坞的一系列并购，因为独立电影公司希望从淘金热中获利。梅耶尔先生和斯塔格斯先生正在寻找可以围绕他们建立娱乐特许经营权的节目和电影，最近斥资9亿美元收购了瑞茜·威瑟斯彭创立的媒体公司Hello Sunshine。上个月，Netflix 表示将以未公开的价格购买儿童作家罗尔德-达尔（Roald Dahl）的《故事》（stories by children）的版权。</blockquote></p><p> Moonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.</p><p><blockquote>据知情人士透露，Moonbug 今年有望通过授权、广告和销售与其热门节目相关的商品相结合，创造约 1 亿美元的利润。Moonbug 预计明年利润将翻一番，达到约 2 亿美元，因为它收购了新节目，并将其授权给全球发行商。到2021年底，Moonbug预计将拥有至少100个许可合作伙伴，高于年初的15个。</blockquote></p><p> Moonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.</p><p><blockquote>一位知情人士表示，Moonbug 已从 Felix Capital、高盛集团公司和拥有多数股权的商业银行 Raine Group 等投资者那里筹集了 2.65 亿美元。该人士表示，上一轮融资，即 2020 年注入 1.2 亿美元，对该公司的估值接近 10 亿美元。</blockquote></p><p> Moonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.</p><p><blockquote>随着传统电视网热门节目的渠道枯竭，Moonbug 希望满足人们对儿童内容日益增长的需求。根据 Parrot Analytics 的数据，自 2020 年初以来，儿童内容的需求增长了近 58%，远远超过了整体内容需求的增长速度。</blockquote></p><p> There weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.</p><p><blockquote>维亚康姆哥伦比亚广播公司（ViacomCBS Inc. 维亚康姆哥伦比亚广播公司（Nickelodeon）旗下品牌尼克儿童频道（Nickelodeon）的前总裁西玛-扎尔加米（Cyma Zarghami）说，尼克儿童频道的《爪子巡逻队》（Paw Patrol）或《探险家朵拉》（Dora the Explorer）等传统电视网的节目都无法满足这一需求，她创办了自己的儿童内容公司 Mimo Studios。</blockquote></p><p> London-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.</p><p><blockquote>总部位于伦敦的 Moonbug 由迪士尼和维亚康姆哥伦比亚广播公司派拉蒙影业的前雇员 Rene Rechtman 和 John Robson 于 2018 年共同创立。Moonbug 在 YouTube 等视频平台上寻找热门儿童节目和角色，包括身穿吊带的教育解说员 “Blippi ”和幼儿系列剧 “Little Baby Bum ”，并建立特许经营权，其中可能包括流媒体电视交易、电影和商品。</blockquote></p><p> Paying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.</p><p><blockquote>为内容公司支付高额溢价会带来风险。不能保证 Moonbug 的节目管道会制作出像《CoComelon》这样的早期热门节目一样受欢迎的节目。该公司还可能面临来自买家的竞争，这些买家会在 YouTube 上发现新兴节目，并在这些节目出现在 Moonbug 的雷达上之前围绕它们建立特许经营权。</blockquote></p><p> Other companies in the children’s space have also explored cashing in.</p><p><blockquote>儿童领域的其他公司也探索了套现。</blockquote></p><p> Pocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.</p><p><blockquote>据知情人士透露，管理着广受欢迎的儿童娱乐系列《瑞恩的世界》的 Pocketwatch Inc. 最近与投资银行 Lazard Ltd. 合作，探讨出售该业务或筹集资金为收购提供资金等方案。Pocketwatch遵循与Moonbug类似的剧本，授权具有特许经营潜力的流行视频内容，销售商品并开发衍生产品。</blockquote></p><p></p><p> Entertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.</p><p><blockquote>《小猪佩奇》背后的工作室 Entertainment One 于 2019 年以 38 亿美元的价格出售给游戏公司孩之宝公司。</blockquote></p><p> Moonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.</p><p><blockquote>今年 7 月，Netflix 订购了三季《CoComelon Lane》，这是 YouTube 上广受欢迎的《CoComelon》系列的衍生剧，为 Moonbug 带来了巨大的代言。《椰子瓜》已经在 YouTube 上大受欢迎；根据分析公司Social Blade的数据，过去一个月，它在视频平台上产生了超过15亿次观看，这转化为高达610万美元的广告收入。</blockquote></p><p> A deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.</p><p><blockquote>Moonbug Entertainment 的交易将是梅耶尔先生和斯塔格斯先生为其黑石支持的娱乐企业达成的第二笔重大交易。据《华尔街日报》报道，这家尚未透露姓名的公司旨在为好莱坞的流媒体时代打造一家独立的娱乐公司，收购拥有知识产权的工作室，这些知识产权可以免费授权给任何网络或流媒体服务。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/cocomelon-owner-moonbug-weighs-sale-ipo-11634591850?mod=hp_lista_pos5\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.wsj.com/articles/cocomelon-owner-moonbug-weighs-sale-ipo-11634591850?mod=hp_lista_pos5","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182037885","content_text":"Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO\nThe show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.\nMoonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.\n“CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.\nThe company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.\nThere is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.\nThe growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.\nMoonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.\nMoonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.\nMoonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.\nThere weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.\nLondon-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.\nPaying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.\nOther companies in the children’s space have also explored cashing in.\nPocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.\nEntertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.\nMoonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.\nA deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1436,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/850296594"}
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