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2021-10-19
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‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者Moonbug考虑出售和IPO</blockquote>
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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":850296594,"tweetId":"850296594","gmtCreate":1634600638309,"gmtModify":1634600638309,"author":{"id":4096851435955450,"idStr":"4096851435955450","authorId":4096851435955450,"authorIdStr":"4096851435955450","name":"pyongco","avatar":"https://static.tigerbbs.com/e8b824fbd1a44429043480287f6a1724","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":7,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>🧐</p></body></html>","htmlText":"<html><head></head><body><p>🧐</p></body></html>","text":"🧐","highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/850296594","repostId":1182037885,"repostType":4,"repost":{"id":"1182037885","kind":"news","pubTimestamp":1634600311,"share":"https://www.laohu8.com/m/news/1182037885?lang=zh_CN&edition=full","pubTime":"2021-10-19 07:38","market":"us","language":"en","title":"‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者Moonbug考虑出售和IPO</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1182037885","media":"The Wall Street Journal","summary":"Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO\nThe show","content":"<p>Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO</p><p><blockquote>公司正在寻求至少30亿美元的出售估值，IPO时可能会更高</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8842753cc2beef89502e18797fd51815\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>The show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.</span></p><p><blockquote><p class=\"t-img-caption\"><span>《可可甜瓜》这个节目在疫情大受欢迎。现在它背后的公司已经收到了多个追求者的兴趣。</span></p></blockquote></p><p> Moonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.</p><p><blockquote>据知情人士透露，热门儿童节目《可可甜瓜》背后的Moonbug Entertainment Ltd.正寻求通过出售自己或上市来利用其受欢迎程度。</blockquote></p><p> “CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.</p><p><blockquote>《CoComelon》以穿鞋等主题为主题的轻快童谣在Covid-19大流行中大受欢迎，忙碌的父母将孩子停在电视机前，与电脑生成的幼儿一起唱歌。当Netflix Inc.在7月份达成协议，推出该剧三季的衍生剧时，它变得更加受欢迎。</blockquote></p><p> The company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.</p><p><blockquote>一些知情人士表示，该公司已收到多个收购者的兴趣，并寻求超过30亿美元的估值。知情人士称，一家收购者是一家由私募股权巨头黑石公司支持的公司，该公司由华特迪士尼公司前高管凯文·梅耶尔和汤姆·斯塔格斯经营。</blockquote></p><p> There is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.</p><p><blockquote>知情人士表示，不能保证与潜在收购方的对话会达成交易。一些知情人士称，Moonbug还在考虑首次公开募股，高管们认为这将导致估值明显高于30亿美元。</blockquote></p><p> The growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.</p><p><blockquote>新流媒体服务的兴起引发了人们对电视节目和电影日益增长的兴趣，这引发了好莱坞的一系列并购，因为独立工作室希望在淘金热中获利。梅耶尔和斯塔格斯正在寻找可以建立娱乐特许经营权的节目和电影，最近斥资9亿美元收购了瑞茜·威瑟斯彭(Reese Witherspoon)创立的媒体公司Hello Sunshine。上个月，Netflix表示将购买儿童作家罗尔德·达尔(Roald Dahl)的故事版权，金额未公开。</blockquote></p><p> Moonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.</p><p><blockquote>据知情人士透露，通过授权、广告和销售与其热门节目相关的商品，Moonbug今年有望创造约1亿美元的利润。Moonbug预计明年的利润将翻一番，达到约2亿美元，因为它收购了新节目并将其授权给全球发行商。到2021年底，Moonbug预计将拥有至少100个许可合作伙伴，高于年初的15个。</blockquote></p><p> Moonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.</p><p><blockquote>其中一位知情人士称，Moonbug已从Felix Capital、高盛集团和拥有多数股权的商业银行Raine Group等投资者那里筹集了2.65亿美元。该人士表示，上一轮融资是在2020年注入的1.2亿美元，对该公司的估值接近10亿美元。</blockquote></p><p> Moonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.</p><p><blockquote>随着传统电视网络热门节目的渠道枯竭，Moonbug正在寻求满足人们对儿童内容日益增长的需求。根据Parrot Analytics的数据，自2020年初以来，对儿童内容的需求增长了近58%，远远超过了整体内容需求的增长。</blockquote></p><p> There weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.</p><p><blockquote>维亚康姆哥伦比亚广播公司(ViacomCBS Inc.)旗下品牌Nickelodeon的前总裁西玛·扎加米(Cyma Zarghami)创立了自己的儿童内容公司Mimo Studios。</blockquote></p><p> London-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.</p><p><blockquote>总部位于伦敦的Moonbug由迪士尼和ViacomCBS旗下派拉蒙影业的前员工Rene Rechtman和John Robson于2018年共同创立。Moonbug在YouTube等视频平台上寻找受欢迎的儿童节目和角色，包括穿着吊带的教育解说员“Blippi”和幼儿系列“Little Baby Bum”，并建立可能包括流媒体电视交易、电影和商品的特许经营权。</blockquote></p><p> Paying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.</p><p><blockquote>为内容公司支付高额溢价是有风险的。不能保证Moonbug的节目管道会制作出像《可可甜瓜》这样的早期热门节目一样受欢迎的节目。该公司还可能面临来自买家的竞争，这些买家会在YouTube上发现新兴节目，并在它们出现在Moonbug的雷达上之前围绕它们建立特许经营权。</blockquote></p><p> Other companies in the children’s space have also explored cashing in.</p><p><blockquote>儿童领域的其他公司也探索了变现。</blockquote></p><p> Pocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.</p><p><blockquote>据知情人士透露，管理广受欢迎的儿童娱乐特许经营权“瑞安的世界”的Pocketwatch Inc.最近与投资银行Lazard Ltd.合作，探索包括出售业务或筹集资金为收购提供资金在内的选择。Pocketwatch遵循与Moonbug类似的剧本，许可具有特许经营潜力的流行视频内容，销售商品并开发衍生产品。</blockquote></p><p></p><p> Entertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.</p><p><blockquote>粉红猪小妹背后的工作室Entertainment One于2019年以38亿美元的价格出售给游戏公司孩之宝公司。</blockquote></p><p> Moonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.</p><p><blockquote>今年7月，当网飞订购了三季《可可瓜巷》（CoComelon Lane）时，Moonbug获得了主要认可，这是YouTube上广受欢迎的《可可瓜》系列的衍生剧。“可可瓜”已经在YouTube上大受欢迎；根据分析公司Social Blade的数据，上个月它在视频平台上产生了超过15亿次观看，转化为高达610万美元的广告收入。</blockquote></p><p> A deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.</p><p><blockquote>收购Moonbug Entertainment将是梅耶尔和斯塔格斯为其黑石支持的娱乐企业达成的第二笔重大交易。据《华尔街日报》报道，这家尚未命名的公司旨在为好莱坞的流媒体时代建立一家独立的娱乐公司，收购拥有知识产权的工作室，他们可以免费授权给任何网络或流媒体服务。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者Moonbug考虑出售和IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n‘CoComelon’ Owner Moonbug Weighs Sale, IPO<blockquote>“CoComelon”所有者Moonbug考虑出售和IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-10-19 07:38</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO</p><p><blockquote>公司正在寻求至少30亿美元的出售估值，IPO时可能会更高</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8842753cc2beef89502e18797fd51815\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>The show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.</span></p><p><blockquote><p class=\"t-img-caption\"><span>《可可甜瓜》这个节目在疫情大受欢迎。现在它背后的公司已经收到了多个追求者的兴趣。</span></p></blockquote></p><p> Moonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.</p><p><blockquote>据知情人士透露，热门儿童节目《可可甜瓜》背后的Moonbug Entertainment Ltd.正寻求通过出售自己或上市来利用其受欢迎程度。</blockquote></p><p> “CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.</p><p><blockquote>《CoComelon》以穿鞋等主题为主题的轻快童谣在Covid-19大流行中大受欢迎，忙碌的父母将孩子停在电视机前，与电脑生成的幼儿一起唱歌。当Netflix Inc.在7月份达成协议，推出该剧三季的衍生剧时，它变得更加受欢迎。</blockquote></p><p> The company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.</p><p><blockquote>一些知情人士表示，该公司已收到多个收购者的兴趣，并寻求超过30亿美元的估值。知情人士称，一家收购者是一家由私募股权巨头黑石公司支持的公司，该公司由华特迪士尼公司前高管凯文·梅耶尔和汤姆·斯塔格斯经营。</blockquote></p><p> There is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.</p><p><blockquote>知情人士表示，不能保证与潜在收购方的对话会达成交易。一些知情人士称，Moonbug还在考虑首次公开募股，高管们认为这将导致估值明显高于30亿美元。</blockquote></p><p> The growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.</p><p><blockquote>新流媒体服务的兴起引发了人们对电视节目和电影日益增长的兴趣，这引发了好莱坞的一系列并购，因为独立工作室希望在淘金热中获利。梅耶尔和斯塔格斯正在寻找可以建立娱乐特许经营权的节目和电影，最近斥资9亿美元收购了瑞茜·威瑟斯彭(Reese Witherspoon)创立的媒体公司Hello Sunshine。上个月，Netflix表示将购买儿童作家罗尔德·达尔(Roald Dahl)的故事版权，金额未公开。</blockquote></p><p> Moonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.</p><p><blockquote>据知情人士透露，通过授权、广告和销售与其热门节目相关的商品，Moonbug今年有望创造约1亿美元的利润。Moonbug预计明年的利润将翻一番，达到约2亿美元，因为它收购了新节目并将其授权给全球发行商。到2021年底，Moonbug预计将拥有至少100个许可合作伙伴，高于年初的15个。</blockquote></p><p> Moonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.</p><p><blockquote>其中一位知情人士称，Moonbug已从Felix Capital、高盛集团和拥有多数股权的商业银行Raine Group等投资者那里筹集了2.65亿美元。该人士表示，上一轮融资是在2020年注入的1.2亿美元，对该公司的估值接近10亿美元。</blockquote></p><p> Moonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.</p><p><blockquote>随着传统电视网络热门节目的渠道枯竭，Moonbug正在寻求满足人们对儿童内容日益增长的需求。根据Parrot Analytics的数据，自2020年初以来，对儿童内容的需求增长了近58%，远远超过了整体内容需求的增长。</blockquote></p><p> There weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.</p><p><blockquote>维亚康姆哥伦比亚广播公司(ViacomCBS Inc.)旗下品牌Nickelodeon的前总裁西玛·扎加米(Cyma Zarghami)创立了自己的儿童内容公司Mimo Studios。</blockquote></p><p> London-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.</p><p><blockquote>总部位于伦敦的Moonbug由迪士尼和ViacomCBS旗下派拉蒙影业的前员工Rene Rechtman和John Robson于2018年共同创立。Moonbug在YouTube等视频平台上寻找受欢迎的儿童节目和角色，包括穿着吊带的教育解说员“Blippi”和幼儿系列“Little Baby Bum”，并建立可能包括流媒体电视交易、电影和商品的特许经营权。</blockquote></p><p> Paying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.</p><p><blockquote>为内容公司支付高额溢价是有风险的。不能保证Moonbug的节目管道会制作出像《可可甜瓜》这样的早期热门节目一样受欢迎的节目。该公司还可能面临来自买家的竞争，这些买家会在YouTube上发现新兴节目，并在它们出现在Moonbug的雷达上之前围绕它们建立特许经营权。</blockquote></p><p> Other companies in the children’s space have also explored cashing in.</p><p><blockquote>儿童领域的其他公司也探索了变现。</blockquote></p><p> Pocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.</p><p><blockquote>据知情人士透露，管理广受欢迎的儿童娱乐特许经营权“瑞安的世界”的Pocketwatch Inc.最近与投资银行Lazard Ltd.合作，探索包括出售业务或筹集资金为收购提供资金在内的选择。Pocketwatch遵循与Moonbug类似的剧本，许可具有特许经营潜力的流行视频内容，销售商品并开发衍生产品。</blockquote></p><p></p><p> Entertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.</p><p><blockquote>粉红猪小妹背后的工作室Entertainment One于2019年以38亿美元的价格出售给游戏公司孩之宝公司。</blockquote></p><p> Moonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.</p><p><blockquote>今年7月，当网飞订购了三季《可可瓜巷》（CoComelon Lane）时，Moonbug获得了主要认可，这是YouTube上广受欢迎的《可可瓜》系列的衍生剧。“可可瓜”已经在YouTube上大受欢迎；根据分析公司Social Blade的数据，上个月它在视频平台上产生了超过15亿次观看，转化为高达610万美元的广告收入。</blockquote></p><p> A deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.</p><p><blockquote>收购Moonbug Entertainment将是梅耶尔和斯塔格斯为其黑石支持的娱乐企业达成的第二笔重大交易。据《华尔街日报》报道，这家尚未命名的公司旨在为好莱坞的流媒体时代建立一家独立的娱乐公司，收购拥有知识产权的工作室，他们可以免费授权给任何网络或流媒体服务。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/cocomelon-owner-moonbug-weighs-sale-ipo-11634591850?mod=hp_lista_pos5\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.wsj.com/articles/cocomelon-owner-moonbug-weighs-sale-ipo-11634591850?mod=hp_lista_pos5","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182037885","content_text":"Company is seeking a valuation of at least $3 billion in a sale, potentially more in an IPO\nThe show ‘CoComelon’ was a breakout hit during the pandemic. Now the company behind it has received interest from multiple suitors.\nMoonbug Entertainment Ltd., the company behind the hit children’s show “CoComelon,” is looking to cash in on its popularity by either selling itself or going public, according to people familiar with the matter.\n“CoComelon,” with its lilting nursery rhymes on subjects like putting on shoes, has been a breakout hit of the Covid-19 pandemic, with busy parents parking their children in front of the TV to sing along with computer-generated toddlers. It became even more popular when Netflix Inc. in July struck a deal to launch a spinoff of the series for three seasons.\nThe company has received interest from multiple suitors and is seeking a valuation of more than $3 billion, some of the people said. One suitor is a company backed by private-equity giant Blackstone Inc. run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, the people said.\nThere is no guarantee that the conversations with potential acquirers will result in a deal, the people said. Moonbug is also weighing an initial public offering, which executives believe would result in a valuation significantly higher than $3 billion, some of the people said.\nThe growing appetite for TV shows and movies sparked by the rise of new streaming services has kicked off a flurry of mergers and acquisitions in Hollywood as independent studios look to cash in on the gold rush. Messrs. Mayer and Staggs are on the hunt for shows and movies they can build entertainment franchises around and recently spent $900 million to acquire Hello Sunshine, the media company founded by Reese Witherspoon. Last month, Netflix said it was buying the rights to stories by children’s author Roald Dahlfor an undisclosed sum.\nMoonbug is on pace to generate roughly $100 million in profit this year, according to people familiar with the matter, through a combination of licensing, advertising and selling merchandise related to its popular shows. Moonbug is expecting profits to double next year to roughly $200 million, as it acquires new shows and licenses them to distributors around the globe. By the end of 2021, Moonbug expects to have at least 100 licensing partners, up from 15 at the beginning of the year.\nMoonbug has raised $265 million from investors including Felix Capital,Goldman Sachs Group Inc. and merchant bank Raine Group, which owns a majority stake, one of the people said. The last funding round, a $120 million infusion in 2020, valued the company at nearly $1 billion, the person said.\nMoonbug is looking to meet the growing appetite for children’s content as the pipeline for popular shows from traditional TV networks runs dry. Demand for children’s content grew by nearly 58% since the beginning of 2020, according to Parrot Analytics, far outpacing the increase in overall demand for content.\nThere weren’t any shows from traditional networks of the caliber of Nickelodeon’s “Paw Patrol” or “Dora the Explorer” to meet that demand, said Cyma Zarghami, the former president of ViacomCBS Inc.’s brand Nickelodeon who has founded her own children’s content company, Mimo Studios.\nLondon-based Moonbug was co-founded in 2018 by Rene Rechtman and John Robson, former employees of Disney and ViacomCBS’s Paramount Pictures. Moonbug scouts for popular children’s shows and characters on video platforms like YouTube—including the suspender-clad educational narrator “Blippi” and early-childhood series “Little Baby Bum”—and builds franchises that could include streaming-TV deals, movies and merchandise.\nPaying a steep premium for a content company carries risks. There is no guarantee that the pipeline of programming from Moonbug will produce shows as popular as early hits like “CoComelon.” The company could also face competition from buyers who identify emerging shows on YouTube and build franchises around them before they appear on Moonbug’s radar.\nOther companies in the children’s space have also explored cashing in.\nPocketwatch Inc., which manages the popular children’s entertainment franchise “Ryan’s World,” recently tapped investment bank Lazard Ltd.to explore options that include selling the business or raising funding to bankroll acquisitions, according to people familiar with the matter. Pocketwatch follows a similar playbook to Moonbug, licensing popular video content with franchise potential, selling merchandise and developing spinoffs.\nEntertainment One, the studio behind Peppa Pig,sold in 2019 to games company Hasbro Inc. for $3.8 billion.\nMoonbug got a major endorsement in July when Netflix ordered three seasons of “CoComelon Lane,” a spinoff of the popular “CoComelon” franchise on YouTube. “CoComelon” was already a hit on YouTube; it generated more than 1.5 billion views on the video platform over the last month, according to analytics firm Social Blade, which translated into as much as $6.1 million in advertising revenue.\nA deal for Moonbug Entertainment would be the second major deal struck by Messrs. Mayer and Staggs for their Blackstone-backed entertainment venture. The as-yet unnamed company is aiming to build an independent entertainment company for Hollywood’s streaming era, acquiring studios that own intellectual property that they are free to license to any network or streaming service, The Wall Street Journal reported.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1116,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/850296594"}
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