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2021-08-20
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Amazon Plans to Open Large Retail Locations Akin to Department Stores<blockquote>亚马逊计划开设类似百货商店的大型零售点</blockquote>
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The new retail spaces will be around 30,000 square feet, smaller than most department stores, which typically occupy about 100,000 square feet, and will offer items from top consumer brands. The Amazon stores will dwarf many of the company’s other physical retail spaces and will have a footprint similar to scaled-down formats that Bloomingdale’s Inc.,Nordstrom Inc. and other department-store chains have begun opening, the people said.</p><p><blockquote>知情人士称，首批亚马逊百货商店预计将位于俄亥俄州和加利福尼亚州。新的零售空间将约为30,000平方英尺，小于大多数百货商店，后者通常占地约100,000平方英尺，并将提供顶级消费品牌的商品。这些知情人士说，亚马逊商店将使该公司的许多其他实体零售空间相形见绌，其占地面积将类似于 Bloomingdale 公司、Nordstrom 公司和其他百货连锁店已经开始开业的缩小业态。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d67f9de0074029db2427cb052caf03fc\" tg-width=\"1050\" tg-height=\"700\" width=\"100%\" height=\"auto\"><span>Chains including J.C. Penney have emerged from bankruptcy protection with new owners.</span></p><p><blockquote><p class=\"t-img-caption\"><span>包括J.C。彭尼已经摆脱了破产保护，有了新的所有者。</span></p></blockquote></p><p> It is unclear what brands Amazon will offer in the stores, although the company’s private-label goods are expected to feature prominently, the people said. Amazon sells scores of products including clothes, furniture, batteries and electronic devices through many of its own labels. The plans aren’t yet final and could change, these people said.</p><p><blockquote>知情人士说，目前还不清楚亚马逊将在商店中提供哪些品牌，但该公司的自有品牌商品预计将占据显著位置。亚马逊通过自己的许多标签销售包括服装、家具、电池和电子设备在内的数十种产品。这些人说，计划尚未最终确定，可能会发生变化。</blockquote></p><p> Amazon’s plans represent an evolution in the company’s efforts to move into bricks-and-mortar retail after years of taking market share from big-box operators—moves that helped to push many into bankruptcy. The company’s growth in online shopping helped accelerate the fall of mall operators and other once-potent physical-store empires.Amazon is now the largest seller of clothing in the U.S., surpassing Walmart Inc.,according to Wells Fargo & Co.</p><p><blockquote>亚马逊的计划代表了该公司在多年从大运营商手中夺取市场份额后，向实体零售业进军的努力发生了变化--这些举措导致许多公司破产。该公司在网上购物方面的增长加速了商场运营商和其他曾经强大的实体店帝国的衰落。根据富国银行的数据，亚马逊现在是美国最大的服装销售商，超过了沃尔玛公司。</blockquote></p><p> Founded in 1994 as an online bookseller, Amazon has gradually gained a foothold in physical retail through the opening of book stores,grocery outlets and other physical spaces. The company bought the grocer Whole Foods Market in 2017.</p><p><blockquote>亚马逊成立于1994年，是一家在线书商，通过开设书店、杂货店和其他实体空间，逐渐在实体零售领域站稳脚跟。该公司于2017年收购了杂货商全食超市。</blockquote></p><p> Amazon is pushing into an area that has struggled for decades. Department stores were once big, exciting places to shop, where consumers could find everything from toaster ovens to evening gowns under one roof. But they have lost out to discounters, fast-fashion retailers and online players. A generation ago, department stores comprised 10% of retail sales, excluding automobiles, gas and restaurants, according to estimates by the consulting firm Customer Growth Partners. So far this year, they account for less than 1%.</p><p><blockquote>亚马逊正在进入一个挣扎了几十年的领域。百货商店曾经是大型、令人兴奋的购物场所，消费者可以在一个屋檐下找到从烤面包机到晚礼服的一切。但他们已经输给了折扣店、快时尚零售商和在线玩家。根据咨询公司 Customer Growth Partners 的估计，上一代人之前，百货商店占零售额的 10%，不包括汽车、汽油和餐馆。今年到目前为止，他们占比还不到1%。</blockquote></p><p> Their troubles worsened last year during the depths of the Covid-19 pandemic, when J.C. Penney, Neiman Marcus Group Inc., Lord & Taylor and Stage Stores Inc. filed for bankruptcy. J.C. Penney and Neiman Marcus emerged from court protection under new owners. Lord & Taylor now sells only online, and Stage Stores liquidated.</p><p><blockquote>去年，在新冠肺炎疫情最严重的时候，他们的麻烦变得更加严重，当时J.C。彭尼、内曼·马库斯集团公司、洛德&泰勒和舞台商店公司申请破产。J.C。彭尼和内曼·马库斯在新主人的领导下摆脱了法院的保护。Lord&Taylor现在只在网上销售，舞台商店被清算。</blockquote></p><p> Analysts and industry executives aren’t counting department stores out just yet. Chains including Macy’s Inc. and Kohl’s Corp. reported strong sales Thursday as shoppers restocked their closets after reducing clothing purchases last year. The shares of both chains jumped Thursday.</p><p><blockquote>分析师和行业高管还没有统计百货商店的数量。梅西百货公司（Macy's Inc.）和科尔百货公司（Kohl's Corp.）等连锁店周四公布销售强劲，原因是购物者在去年减少服装购买量后重新进货。两家连锁店的股价周四均上涨。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/674ac6c89fb6009753f0194a611af973\" tg-width=\"1890\" tg-height=\"1260\" width=\"100%\" height=\"auto\"><span>Macy’s is benefiting as shoppers update their wardrobes after cutting back on clothing purchases last year.</span></p><p><blockquote><p class=\"t-img-caption\"><span>梅西百货在去年减少服装购买量后，随着购物者更新衣橱，梅西百货从中受益。</span></p></blockquote></p><p> “People are absolutely returning and shopping in department stores,” John Idol, the chief executive of the Michael Kors parent Capri Holdings Ltd. told analysts on a conference call last month.</p><p><blockquote>“Michael Kors 母公司 Capri Holdings Ltd. 上个月，Michael Kors 母公司 Capri Holdings Ltd. 首席执行官 John Idol 在电话会议上告诉分析师。</blockquote></p><p> Amazon approached some U.S. apparel brands roughly two years ago with the idea of opening large-scale stores that would showcase their products, a person familiar with the matter said.</p><p><blockquote>一位知情人士说，大约两年前，亚马逊接触了一些美国服装品牌，想法是开设大型商店来展示他们的产品。</blockquote></p><p></p><p> An expanded store footprint would enable Amazon to offer consumers a bevy of items they could try out in person before deciding to buy. That would be particularly beneficial in apparel, which can often be a guessing game for customers shopping online because of size and fit concerns. It would also give customers even more instant gratification than the quick shipping offered by Amazon for online purchases.</p><p><blockquote>扩大商店覆盖范围将使亚马逊能够为消费者提供一系列商品，让他们在决定购买之前可以亲自试用。这在服装领域尤其有利，因为对于网上购物的顾客来说，由于尺寸和合身度的问题，服装往往是一场猜谜游戏。与亚马逊为网上购物提供的快速运输相比，它还会给顾客带来更多的即时满足感。</blockquote></p><p> Amazon executives have felt that bricks-and-mortar stores would enable better engagement with customers and provide a showcase for its devices and other products to shoppers who otherwise might not have tried them, a person familiar with the matter said. The company has sought to innovate in bricks and mortar while building a network of stores that could glean insightful customer data and provide new shopping experiences.</p><p><blockquote>一位知情人士表示，亚马逊高管认为，实体店将能够更好地与顾客互动，并为原本可能不会尝试这些产品的购物者提供设备和其他产品的展示。该公司寻求实体创新，同时建立一个可以收集有见地的客户数据并提供新的购物体验的商店网络。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4331d12588b278f9081ae6c943c78038\" tg-width=\"1050\" tg-height=\"700\" width=\"100%\" height=\"auto\"><span>The more than two dozen Amazon 4-star stores sell gadgets from electronics to kitchen products.</span></p><p><blockquote><p class=\"t-img-caption\"><span>二十多家亚马逊四星级商店出售从电子产品到厨房用品的各种小玩意。</span></p></blockquote></p><p> While physical stores took a hit during the pandemic as people sheltered at home, foot traffic has gradually returned, although it remains below 2019 levels, according to ShopperTrak, which uses cameras to count traffic in U.S. retail stores.</p><p><blockquote>据使用摄像头统计美国零售店客流量的 ShopperTrak 称，虽然实体店在疫情期间因人们躲在家里而受到打击，但客流量已逐渐恢复，尽管仍低于 2019 年的水平。</blockquote></p><p> Amazon’s physical-store sales declined roughly 5% last year as customers shopped more online because of the pandemic. Year-over-year sales for the segment grew 11% during the second quarter this year.</p><p><blockquote>由于大流行病导致顾客更多地在网上购物，亚马逊去年的实体店销售额下降了约 5%。今年第二季度，该部门销售额同比增长 11%。</blockquote></p><p> The company has in recent years invested more in building out its fashion business and giving shoppers increased alternatives regarding the purchase of apparel.Amazon has had a tougher time breaking into high-end fashion. Although Oscar de la Renta began selling cocktail dresses on Amazon’s website last year, few other luxury brands have followed.</p><p><blockquote>近年来，该公司加大了投资来发展其时尚业务，并为购物者提供了更多购买服装的选择。亚马逊在进军高端时尚方面经历了一段更加艰难的时期。虽然奥斯卡-德拉伦塔（Oscar de la Renta）去年开始在亚马逊网站上销售鸡尾酒礼服，但很少有其他奢侈品牌效仿。</blockquote></p><p> Over the years, Amazon has used its clout to expand into new markets, disrupting some industries and gaining strength in many others, including entertainment, groceries, healthcare and more. While the extent to which its physical-retail ambitions will grow isn’t clear, the company has been steadily adding stores for years.</p><p><blockquote>多年来，亚马逊利用其影响力扩展到新市场，颠覆了一些行业，并在许多其他行业获得了实力，包括娱乐、杂货、医疗保健等。虽然目前还不清楚其实体零售雄心会增长到什么程度，但该公司多年来一直在稳步增加门店。</blockquote></p><p> Amazon opened its first physical store in 2015, a bookstore in Seattle. It tried to set the stores apart from competitors by providing discounts to Amazon Prime customers, offering its own devices for testing and sale, and creating a highly curated selection of books based on a ratings system.</p><p><blockquote>亚马逊在2015年开设了第一家实体店，一家位于西雅图的书店。它试图通过向亚马逊Prime客户提供折扣、提供自己的设备进行测试和销售，以及基于评级系统创建精心策划的书籍选择，将商店与竞争对手区分开来。</blockquote></p><p> Amazon now operates more than 20 bookstores throughout the country, as well as more than two dozen Amazon 4-star stores, outlets that sell gadgets from electronics to kitchen products. The 4-star stores have typically been around 4,000 square feet. Two years ago, the company said it would close many “pop-up” stores it had opened in malls. The small shops showcased such devices as smart speakers, tablets and Kindle e-readers.</p><p><blockquote>亚马逊现在在全国经营着20多家书店，以及20多家亚马逊四星级商店，销售从电子产品到厨房用品的各种小工具。四星级商店通常在4000平方英尺左右。两年前，该公司表示将关闭在商场开设的许多 “快闪店 ”。这些小商店展示了智能扬声器、平板电脑和Kindle电子阅读器等设备。</blockquote></p><p> The company’s technological innovations have been particularly present in its line of grocery stores, which began with its purchase of Whole Foods. Those now include its cashierless Amazon Go convenience stores in Chicago, New York, San Francisco and Seattle and its more conventional Amazon Fresh stores across several states. It is unclear if Amazon is planning to introduce any store features such as cashierless technology at the new retail locations.</p><p><blockquote>该公司的技术创新在其杂货店系列中尤为突出，该系列杂货店始于收购全食超市。其中现在包括其在芝加哥、纽约、旧金山和西雅图的无收银台亚马逊Go便利店，以及其在几个州的更传统的亚马逊生鲜店。目前尚不清楚亚马逊是否计划在新的零售点引入无收银技术等任何商店功能。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Amazon Plans to Open Large Retail Locations Akin to Department Stores<blockquote>亚马逊计划开设类似百货商店的大型零售点</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAmazon Plans to Open Large Retail Locations Akin to Department Stores<blockquote>亚马逊计划开设类似百货商店的大型零售点</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-08-20 07:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Online shopping pioneer wants a larger retail presence to sell clothing and household items and facilitate exchanges</p><p><blockquote>在线购物先驱希望拥有更大的零售业务来销售服装和家居用品并促进交换</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c9636afd2930660d1ff0c50ce38f3f33\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>Amazon is stepping up its move into bricks-and-mortar retail, an area once dominated by department stores like Sears.</span></p><p><blockquote><p class=\"t-img-caption\"><span>亚马逊正在加紧进军实体零售业，这一领域曾经由西尔斯等百货公司主导。</span></p></blockquote></p><p> Amazon.com Inc. plans to open several large physical retail locations in the U.S. that will operate akin to department stores, a step to help the tech company extend its reach in sales of clothing, household items, electronics and other areas, people familiar with the matter said.</p><p><blockquote>知情人士表示，亚马逊计划在美国开设几家大型实体零售点，其运营方式将类似于百货商店，此举旨在帮助这家科技公司扩大其在服装、家居用品、电子产品和其他领域的销售范围。</blockquote></p><p> The plan to launch large stores will mark a new expansion for the online-shopping pioneer into bricks-and-mortar retail, an area Amazon has long disrupted.</p><p><blockquote>推出大型商店的计划将标志着这家在线购物先驱向实体零售领域的新扩张，而亚马逊长期以来一直在扰乱这一领域。</blockquote></p><p> Some of the first Amazon department stores are expected to be located in Ohio and California, the people said. The new retail spaces will be around 30,000 square feet, smaller than most department stores, which typically occupy about 100,000 square feet, and will offer items from top consumer brands. The Amazon stores will dwarf many of the company’s other physical retail spaces and will have a footprint similar to scaled-down formats that Bloomingdale’s Inc.,Nordstrom Inc. and other department-store chains have begun opening, the people said.</p><p><blockquote>知情人士称，首批亚马逊百货商店预计将位于俄亥俄州和加利福尼亚州。新的零售空间将约为30,000平方英尺，小于大多数百货商店，后者通常占地约100,000平方英尺，并将提供顶级消费品牌的商品。这些知情人士说，亚马逊商店将使该公司的许多其他实体零售空间相形见绌，其占地面积将类似于 Bloomingdale 公司、Nordstrom 公司和其他百货连锁店已经开始开业的缩小业态。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d67f9de0074029db2427cb052caf03fc\" tg-width=\"1050\" tg-height=\"700\" width=\"100%\" height=\"auto\"><span>Chains including J.C. Penney have emerged from bankruptcy protection with new owners.</span></p><p><blockquote><p class=\"t-img-caption\"><span>包括J.C。彭尼已经摆脱了破产保护，有了新的所有者。</span></p></blockquote></p><p> It is unclear what brands Amazon will offer in the stores, although the company’s private-label goods are expected to feature prominently, the people said. Amazon sells scores of products including clothes, furniture, batteries and electronic devices through many of its own labels. The plans aren’t yet final and could change, these people said.</p><p><blockquote>知情人士说，目前还不清楚亚马逊将在商店中提供哪些品牌，但该公司的自有品牌商品预计将占据显著位置。亚马逊通过自己的许多标签销售包括服装、家具、电池和电子设备在内的数十种产品。这些人说，计划尚未最终确定，可能会发生变化。</blockquote></p><p> Amazon’s plans represent an evolution in the company’s efforts to move into bricks-and-mortar retail after years of taking market share from big-box operators—moves that helped to push many into bankruptcy. The company’s growth in online shopping helped accelerate the fall of mall operators and other once-potent physical-store empires.Amazon is now the largest seller of clothing in the U.S., surpassing Walmart Inc.,according to Wells Fargo & Co.</p><p><blockquote>亚马逊的计划代表了该公司在多年从大运营商手中夺取市场份额后，向实体零售业进军的努力发生了变化--这些举措导致许多公司破产。该公司在网上购物方面的增长加速了商场运营商和其他曾经强大的实体店帝国的衰落。根据富国银行的数据，亚马逊现在是美国最大的服装销售商，超过了沃尔玛公司。</blockquote></p><p> Founded in 1994 as an online bookseller, Amazon has gradually gained a foothold in physical retail through the opening of book stores,grocery outlets and other physical spaces. The company bought the grocer Whole Foods Market in 2017.</p><p><blockquote>亚马逊成立于1994年，是一家在线书商，通过开设书店、杂货店和其他实体空间，逐渐在实体零售领域站稳脚跟。该公司于2017年收购了杂货商全食超市。</blockquote></p><p> Amazon is pushing into an area that has struggled for decades. Department stores were once big, exciting places to shop, where consumers could find everything from toaster ovens to evening gowns under one roof. But they have lost out to discounters, fast-fashion retailers and online players. A generation ago, department stores comprised 10% of retail sales, excluding automobiles, gas and restaurants, according to estimates by the consulting firm Customer Growth Partners. So far this year, they account for less than 1%.</p><p><blockquote>亚马逊正在进入一个挣扎了几十年的领域。百货商店曾经是大型、令人兴奋的购物场所，消费者可以在一个屋檐下找到从烤面包机到晚礼服的一切。但他们已经输给了折扣店、快时尚零售商和在线玩家。根据咨询公司 Customer Growth Partners 的估计，上一代人之前，百货商店占零售额的 10%，不包括汽车、汽油和餐馆。今年到目前为止，他们占比还不到1%。</blockquote></p><p> Their troubles worsened last year during the depths of the Covid-19 pandemic, when J.C. Penney, Neiman Marcus Group Inc., Lord & Taylor and Stage Stores Inc. filed for bankruptcy. J.C. Penney and Neiman Marcus emerged from court protection under new owners. Lord & Taylor now sells only online, and Stage Stores liquidated.</p><p><blockquote>去年，在新冠肺炎疫情最严重的时候，他们的麻烦变得更加严重，当时J.C。彭尼、内曼·马库斯集团公司、洛德&泰勒和舞台商店公司申请破产。J.C。彭尼和内曼·马库斯在新主人的领导下摆脱了法院的保护。Lord&Taylor现在只在网上销售，舞台商店被清算。</blockquote></p><p> Analysts and industry executives aren’t counting department stores out just yet. Chains including Macy’s Inc. and Kohl’s Corp. reported strong sales Thursday as shoppers restocked their closets after reducing clothing purchases last year. The shares of both chains jumped Thursday.</p><p><blockquote>分析师和行业高管还没有统计百货商店的数量。梅西百货公司（Macy's Inc.）和科尔百货公司（Kohl's Corp.）等连锁店周四公布销售强劲，原因是购物者在去年减少服装购买量后重新进货。两家连锁店的股价周四均上涨。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/674ac6c89fb6009753f0194a611af973\" tg-width=\"1890\" tg-height=\"1260\" width=\"100%\" height=\"auto\"><span>Macy’s is benefiting as shoppers update their wardrobes after cutting back on clothing purchases last year.</span></p><p><blockquote><p class=\"t-img-caption\"><span>梅西百货在去年减少服装购买量后，随着购物者更新衣橱，梅西百货从中受益。</span></p></blockquote></p><p> “People are absolutely returning and shopping in department stores,” John Idol, the chief executive of the Michael Kors parent Capri Holdings Ltd. told analysts on a conference call last month.</p><p><blockquote>“Michael Kors 母公司 Capri Holdings Ltd. 上个月，Michael Kors 母公司 Capri Holdings Ltd. 首席执行官 John Idol 在电话会议上告诉分析师。</blockquote></p><p> Amazon approached some U.S. apparel brands roughly two years ago with the idea of opening large-scale stores that would showcase their products, a person familiar with the matter said.</p><p><blockquote>一位知情人士说，大约两年前，亚马逊接触了一些美国服装品牌，想法是开设大型商店来展示他们的产品。</blockquote></p><p></p><p> An expanded store footprint would enable Amazon to offer consumers a bevy of items they could try out in person before deciding to buy. That would be particularly beneficial in apparel, which can often be a guessing game for customers shopping online because of size and fit concerns. It would also give customers even more instant gratification than the quick shipping offered by Amazon for online purchases.</p><p><blockquote>扩大商店覆盖范围将使亚马逊能够为消费者提供一系列商品，让他们在决定购买之前可以亲自试用。这在服装领域尤其有利，因为对于网上购物的顾客来说，由于尺寸和合身度的问题，服装往往是一场猜谜游戏。与亚马逊为网上购物提供的快速运输相比，它还会给顾客带来更多的即时满足感。</blockquote></p><p> Amazon executives have felt that bricks-and-mortar stores would enable better engagement with customers and provide a showcase for its devices and other products to shoppers who otherwise might not have tried them, a person familiar with the matter said. The company has sought to innovate in bricks and mortar while building a network of stores that could glean insightful customer data and provide new shopping experiences.</p><p><blockquote>一位知情人士表示，亚马逊高管认为，实体店将能够更好地与顾客互动，并为原本可能不会尝试这些产品的购物者提供设备和其他产品的展示。该公司寻求实体创新，同时建立一个可以收集有见地的客户数据并提供新的购物体验的商店网络。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4331d12588b278f9081ae6c943c78038\" tg-width=\"1050\" tg-height=\"700\" width=\"100%\" height=\"auto\"><span>The more than two dozen Amazon 4-star stores sell gadgets from electronics to kitchen products.</span></p><p><blockquote><p class=\"t-img-caption\"><span>二十多家亚马逊四星级商店出售从电子产品到厨房用品的各种小玩意。</span></p></blockquote></p><p> While physical stores took a hit during the pandemic as people sheltered at home, foot traffic has gradually returned, although it remains below 2019 levels, according to ShopperTrak, which uses cameras to count traffic in U.S. retail stores.</p><p><blockquote>据使用摄像头统计美国零售店客流量的 ShopperTrak 称，虽然实体店在疫情期间因人们躲在家里而受到打击，但客流量已逐渐恢复，尽管仍低于 2019 年的水平。</blockquote></p><p> Amazon’s physical-store sales declined roughly 5% last year as customers shopped more online because of the pandemic. Year-over-year sales for the segment grew 11% during the second quarter this year.</p><p><blockquote>由于大流行病导致顾客更多地在网上购物，亚马逊去年的实体店销售额下降了约 5%。今年第二季度，该部门销售额同比增长 11%。</blockquote></p><p> The company has in recent years invested more in building out its fashion business and giving shoppers increased alternatives regarding the purchase of apparel.Amazon has had a tougher time breaking into high-end fashion. Although Oscar de la Renta began selling cocktail dresses on Amazon’s website last year, few other luxury brands have followed.</p><p><blockquote>近年来，该公司加大了投资来发展其时尚业务，并为购物者提供了更多购买服装的选择。亚马逊在进军高端时尚方面经历了一段更加艰难的时期。虽然奥斯卡-德拉伦塔（Oscar de la Renta）去年开始在亚马逊网站上销售鸡尾酒礼服，但很少有其他奢侈品牌效仿。</blockquote></p><p> Over the years, Amazon has used its clout to expand into new markets, disrupting some industries and gaining strength in many others, including entertainment, groceries, healthcare and more. While the extent to which its physical-retail ambitions will grow isn’t clear, the company has been steadily adding stores for years.</p><p><blockquote>多年来，亚马逊利用其影响力扩展到新市场，颠覆了一些行业，并在许多其他行业获得了实力，包括娱乐、杂货、医疗保健等。虽然目前还不清楚其实体零售雄心会增长到什么程度，但该公司多年来一直在稳步增加门店。</blockquote></p><p> Amazon opened its first physical store in 2015, a bookstore in Seattle. It tried to set the stores apart from competitors by providing discounts to Amazon Prime customers, offering its own devices for testing and sale, and creating a highly curated selection of books based on a ratings system.</p><p><blockquote>亚马逊在2015年开设了第一家实体店，一家位于西雅图的书店。它试图通过向亚马逊Prime客户提供折扣、提供自己的设备进行测试和销售，以及基于评级系统创建精心策划的书籍选择，将商店与竞争对手区分开来。</blockquote></p><p> Amazon now operates more than 20 bookstores throughout the country, as well as more than two dozen Amazon 4-star stores, outlets that sell gadgets from electronics to kitchen products. The 4-star stores have typically been around 4,000 square feet. Two years ago, the company said it would close many “pop-up” stores it had opened in malls. The small shops showcased such devices as smart speakers, tablets and Kindle e-readers.</p><p><blockquote>亚马逊现在在全国经营着20多家书店，以及20多家亚马逊四星级商店，销售从电子产品到厨房用品的各种小工具。四星级商店通常在4000平方英尺左右。两年前，该公司表示将关闭在商场开设的许多 “快闪店 ”。这些小商店展示了智能扬声器、平板电脑和Kindle电子阅读器等设备。</blockquote></p><p> The company’s technological innovations have been particularly present in its line of grocery stores, which began with its purchase of Whole Foods. Those now include its cashierless Amazon Go convenience stores in Chicago, New York, San Francisco and Seattle and its more conventional Amazon Fresh stores across several states. It is unclear if Amazon is planning to introduce any store features such as cashierless technology at the new retail locations.</p><p><blockquote>该公司的技术创新在其杂货店系列中尤为突出，该系列杂货店始于收购全食超市。其中现在包括其在芝加哥、纽约、旧金山和西雅图的无收银台亚马逊Go便利店，以及其在几个州的更传统的亚马逊生鲜店。目前尚不清楚亚马逊是否计划在新的零售点引入无收银技术等任何商店功能。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/amazon-retail-department-stores-11629330842?mod=hp_lead_pos2\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://www.wsj.com/articles/amazon-retail-department-stores-11629330842?mod=hp_lead_pos2","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147944508","content_text":"Online shopping pioneer wants a larger retail presence to sell clothing and household items and facilitate exchanges\nAmazon is stepping up its move into bricks-and-mortar retail, an area once dominated by department stores like Sears.\nAmazon.com Inc. plans to open several large physical retail locations in the U.S. that will operate akin to department stores, a step to help the tech company extend its reach in sales of clothing, household items, electronics and other areas, people familiar with the matter said.\nThe plan to launch large stores will mark a new expansion for the online-shopping pioneer into bricks-and-mortar retail, an area Amazon has long disrupted.\nSome of the first Amazon department stores are expected to be located in Ohio and California, the people said. The new retail spaces will be around 30,000 square feet, smaller than most department stores, which typically occupy about 100,000 square feet, and will offer items from top consumer brands. The Amazon stores will dwarf many of the company’s other physical retail spaces and will have a footprint similar to scaled-down formats that Bloomingdale’s Inc.,Nordstrom Inc. and other department-store chains have begun opening, the people said.\nChains including J.C. Penney have emerged from bankruptcy protection with new owners.\nIt is unclear what brands Amazon will offer in the stores, although the company’s private-label goods are expected to feature prominently, the people said. Amazon sells scores of products including clothes, furniture, batteries and electronic devices through many of its own labels. The plans aren’t yet final and could change, these people said.\nAmazon’s plans represent an evolution in the company’s efforts to move into bricks-and-mortar retail after years of taking market share from big-box operators—moves that helped to push many into bankruptcy. The company’s growth in online shopping helped accelerate the fall of mall operators and other once-potent physical-store empires.Amazon is now the largest seller of clothing in the U.S., surpassing Walmart Inc.,according to Wells Fargo & Co.\nFounded in 1994 as an online bookseller, Amazon has gradually gained a foothold in physical retail through the opening of book stores,grocery outlets and other physical spaces. The company bought the grocer Whole Foods Market in 2017.\nAmazon is pushing into an area that has struggled for decades. Department stores were once big, exciting places to shop, where consumers could find everything from toaster ovens to evening gowns under one roof. But they have lost out to discounters, fast-fashion retailers and online players. A generation ago, department stores comprised 10% of retail sales, excluding automobiles, gas and restaurants, according to estimates by the consulting firm Customer Growth Partners. So far this year, they account for less than 1%.\nTheir troubles worsened last year during the depths of the Covid-19 pandemic, when J.C. Penney, Neiman Marcus Group Inc., Lord & Taylor and Stage Stores Inc. filed for bankruptcy. J.C. Penney and Neiman Marcus emerged from court protection under new owners. Lord & Taylor now sells only online, and Stage Stores liquidated.\nAnalysts and industry executives aren’t counting department stores out just yet. Chains including Macy’s Inc. and Kohl’s Corp. reported strong sales Thursday as shoppers restocked their closets after reducing clothing purchases last year. The shares of both chains jumped Thursday.\nMacy’s is benefiting as shoppers update their wardrobes after cutting back on clothing purchases last year.\n“People are absolutely returning and shopping in department stores,” John Idol, the chief executive of the Michael Kors parent Capri Holdings Ltd. told analysts on a conference call last month.\nAmazon approached some U.S. apparel brands roughly two years ago with the idea of opening large-scale stores that would showcase their products, a person familiar with the matter said.\nAn expanded store footprint would enable Amazon to offer consumers a bevy of items they could try out in person before deciding to buy. That would be particularly beneficial in apparel, which can often be a guessing game for customers shopping online because of size and fit concerns. It would also give customers even more instant gratification than the quick shipping offered by Amazon for online purchases.\nAmazon executives have felt that bricks-and-mortar stores would enable better engagement with customers and provide a showcase for its devices and other products to shoppers who otherwise might not have tried them, a person familiar with the matter said. The company has sought to innovate in bricks and mortar while building a network of stores that could glean insightful customer data and provide new shopping experiences.\nThe more than two dozen Amazon 4-star stores sell gadgets from electronics to kitchen products.\nWhile physical stores took a hit during the pandemic as people sheltered at home, foot traffic has gradually returned, although it remains below 2019 levels, according to ShopperTrak, which uses cameras to count traffic in U.S. retail stores.\nAmazon’s physical-store sales declined roughly 5% last year as customers shopped more online because of the pandemic. Year-over-year sales for the segment grew 11% during the second quarter this year.\nThe company has in recent years invested more in building out its fashion business and giving shoppers increased alternatives regarding the purchase of apparel.Amazon has had a tougher time breaking into high-end fashion. Although Oscar de la Renta began selling cocktail dresses on Amazon’s website last year, few other luxury brands have followed.\nOver the years, Amazon has used its clout to expand into new markets, disrupting some industries and gaining strength in many others, including entertainment, groceries, healthcare and more. While the extent to which its physical-retail ambitions will grow isn’t clear, the company has been steadily adding stores for years.\nAmazon opened its first physical store in 2015, a bookstore in Seattle. It tried to set the stores apart from competitors by providing discounts to Amazon Prime customers, offering its own devices for testing and sale, and creating a highly curated selection of books based on a ratings system.\nAmazon now operates more than 20 bookstores throughout the country, as well as more than two dozen Amazon 4-star stores, outlets that sell gadgets from electronics to kitchen products. The 4-star stores have typically been around 4,000 square feet. Two years ago, the company said it would close many “pop-up” stores it had opened in malls. The small shops showcased such devices as smart speakers, tablets and Kindle e-readers.\nThe company’s technological innovations have been particularly present in its line of grocery stores, which began with its purchase of Whole Foods. Those now include its cashierless Amazon Go convenience stores in Chicago, New York, San Francisco and Seattle and its more conventional Amazon Fresh stores across several states. It is unclear if Amazon is planning to introduce any store features such as cashierless technology at the new retail locations.","news_type":1,"symbols_score_info":{"AMZN":0.9}},"isVote":1,"tweetType":1,"viewCount":635,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":12,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/838505931"}
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