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2021-08-20
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Why Amazon Is Getting More Physical<blockquote>为什么亚马逊变得更加实体化</blockquote>
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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":836361033,"tweetId":"836361033","gmtCreate":1629456504322,"gmtModify":1633684721316,"author":{"id":3583893737218100,"idStr":"3583893737218100","authorId":3583893737218100,"authorIdStr":"3583893737218100","name":"Babypegasus","avatar":"https://static.tigerbbs.com/31f55e881f0d486b542cce91a4a8d8be","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":2,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>Like pls</p></body></html>","htmlText":"<html><head></head><body><p>Like pls</p></body></html>","text":"Like pls","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/836361033","repostId":1103787829,"repostType":4,"repost":{"id":"1103787829","kind":"news","pubTimestamp":1629444556,"share":"https://www.laohu8.com/m/news/1103787829?lang=zh_CN&edition=full","pubTime":"2021-08-20 15:29","market":"us","language":"en","title":"Why Amazon Is Getting More Physical<blockquote>为什么亚马逊变得更加实体化</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1103787829","media":"The Wall Street Journal","summary":"E-commerce giant needs showrooms for its growing line of private labels—and other retailers are unli","content":"<p><i>E-commerce giant needs showrooms for its growing line of private labels—and other retailers are unlikely to help.</i></p><p><blockquote><i>这家电子商务巨头需要陈列室来展示其不断增长的自有品牌系列，而其他零售商不太可能提供帮助。</i></blockquote></p><p> <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>’s plan to open its own department stores might not be as crazy as it sounds.</p><p><blockquote><a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>开设自己的百货商店的计划可能并不像听起来那么疯狂。</blockquote></p><p> Much depends on the details. The Wall Street Journal reported Wednesday that the e-commerce titan plans to open several large physical retail locations that will carry clothing, household items, electronics and other products.</p><p><blockquote>很大程度上取决于细节。《华尔街日报》周三报道称，这家电子商务巨头计划开设几个大型实体零售点，销售服装、家居用品、电子产品和其他产品。</blockquote></p><p> The stores will be smaller than typical department stores at around 30,000 square feet, but much larger than the company’s previous attempts at its own retail outlets. Its Go convenience stores typically have ranged between 450 square feet and 2,300 square feet, though a grocery store the company opened last year in Seattle was just over the 10,000 square foot mark.</p><p><blockquote>这些商店将比典型的百货商店小，约为30,000平方英尺，但比该公司之前在自己的零售店的尝试要大得多。其Go便利店的面积通常在450平方英尺至2,300平方英尺之间，尽管该公司去年在西雅图开设的一家杂货店面积刚刚超过10,000平方英尺。</blockquote></p><p> Other Amazon stores specializing in books and kitchen gadgets have averaged around 4,000 square feet. Still, physical stores make up just 4% of Amazon’s annual revenue, mostly from its ownership of the Whole Foods grocery chain.</p><p><blockquote>其他专营书籍和厨房小工具的亚马逊商店平均面积约为4,000平方英尺。尽管如此，实体店仅占亚马逊年收入的4%，其中大部分来自其对全食超市杂货连锁店的所有权。</blockquote></p><p> The company might understandably shy away from the department store label, which hasn’t been a popular format lately. Competition not only with Amazon but other so-called big-box retailers has hit the sector hard, and closures from the pandemic certainly didn’t help. The four largest U.S. department store operators by annual sales—<a href=\"https://laohu8.com/S/KSS\">Kohl's</a>, <a href=\"https://laohu8.com/S/JWN\">Nordstrom</a>, <a href=\"https://laohu8.com/S/DDT\">Dillard's Capital Trust I</a> and <a href=\"https://laohu8.com/S/M\">Macy's</a>—have seen their revenue fall by an average of 6% annually over the last five years, according to data from S&P Global Market Intelligence. Amazon has averaged annual revenue growth of 29% in that time.</p><p><blockquote>该公司可能会回避百货商店标签，这是可以理解的，因为百货商店标签最近并不流行。不仅与亚马逊的竞争，而且与其他所谓的大型零售商的竞争都对该行业造成了沉重打击，而大流行导致的关闭当然也无济于事。按年销售额计算，美国四大百货公司运营商-<a href=\"https://laohu8.com/S/KSS\">柯尔百货公司</a>, <a href=\"https://laohu8.com/S/JWN\">诺德斯特龙</a>,<a href=\"https://laohu8.com/S/DDT\">迪拉德资本信托I</a>和<a href=\"https://laohu8.com/S/M\">梅西百货</a>-根据标准普尔全球市场情报的数据，过去五年他们的收入平均每年下降6%。在此期间，亚马逊的平均年收入增长率为29%。</blockquote></p><p> But as Amazon grows its own roster of private label and exclusive third-party products, the company finds itself in more direct competition with brands long familiar to shoppers and easily found on store shelves. That is especially the case with Amazon’s expansion into apparel; a study by market research firm <a href=\"https://laohu8.com/S/IT\">Gartner</a> in 2019 found that fashion made up 48% of its 433 private label and exclusive brands found on Amazon.</p><p><blockquote>但随着亚马逊扩大自己的自有品牌和独家第三方产品名单，该公司发现自己与购物者长期以来熟悉且在商店货架上很容易找到的品牌展开了更直接的竞争。亚马逊向服装领域的扩张尤其如此；市场研究公司的一项研究<a href=\"https://laohu8.com/S/IT\">Gartner</a>2019年发现，时尚占亚马逊上433个自有品牌和独家品牌的48%。</blockquote></p><p> A physical presence for such products can help raise visibility and improve sales, both on and offline. Amazon discovered this with its Kindle e-readers, introduced in late 2007. The product proved popular enough to spark an array of competitors that could easily be found and tried in stores. Amazon then struck a dealwithTargetin 2010 to carry the device, marking the first time the Kindle could be purchased in an actual store. A similar deal withWalmartsoon followed.</p><p><blockquote>此类产品的实体存在有助于提高知名度并改善线上和线下的销售。亚马逊在2007年末推出的Kindle电子阅读器中发现了这一点。事实证明，该产品足够受欢迎，引发了一系列竞争对手，可以很容易地在商店里找到并试用。亚马逊随后在2010年与Target达成协议，销售这款设备，这标志着Kindle首次可以在实体商店购买。与沃尔玛的类似交易很快就随之而来。</blockquote></p><p> But the fate of those arrangements also showed why Amazon would eventually have to find its own ways to get its products in front of shoppers. Walmart and <a href=\"https://laohu8.com/S/TGT\">Target</a> stopped selling Kindles in 2012, reportedly out of unhappiness with serving as a showroom for a powerful online rival often undercutting them on prices.</p><p><blockquote>但这些安排的命运也表明，为什么亚马逊最终必须找到自己的方式将其产品呈现在购物者面前。沃尔玛和<a href=\"https://laohu8.com/S/TGT\">目标</a>2012年停止销售Kindles，据报道是因为对作为一个强大的在线竞争对手的陈列室感到不满，该竞争对手经常压低价格。</blockquote></p><p> Setting up its own showrooms won’t be cheap, but private-label products generally carry superior profit margins for retailers that could prove an important offset. The irony of Amazon’s dominance of online shopping is that it also seems to have sparked the need for some good old fashion foot traffic.</p><p><blockquote>建立自己的展厅并不便宜，但自有品牌产品通常为零售商带来更高的利润率，这可能是一个重要的抵消。具有讽刺意味的是，亚马逊在网上购物领域的主导地位似乎也引发了对一些老式时尚客流量的需求。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why Amazon Is Getting More Physical<blockquote>为什么亚马逊变得更加实体化</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy Amazon Is Getting More Physical<blockquote>为什么亚马逊变得更加实体化</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-08-20 15:29</span>\n</p>\n</h4>\n</header>\n<article>\n<p><i>E-commerce giant needs showrooms for its growing line of private labels—and other retailers are unlikely to help.</i></p><p><blockquote><i>这家电子商务巨头需要陈列室来展示其不断增长的自有品牌系列，而其他零售商不太可能提供帮助。</i></blockquote></p><p> <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>’s plan to open its own department stores might not be as crazy as it sounds.</p><p><blockquote><a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>开设自己的百货商店的计划可能并不像听起来那么疯狂。</blockquote></p><p> Much depends on the details. The Wall Street Journal reported Wednesday that the e-commerce titan plans to open several large physical retail locations that will carry clothing, household items, electronics and other products.</p><p><blockquote>很大程度上取决于细节。《华尔街日报》周三报道称，这家电子商务巨头计划开设几个大型实体零售点，销售服装、家居用品、电子产品和其他产品。</blockquote></p><p> The stores will be smaller than typical department stores at around 30,000 square feet, but much larger than the company’s previous attempts at its own retail outlets. Its Go convenience stores typically have ranged between 450 square feet and 2,300 square feet, though a grocery store the company opened last year in Seattle was just over the 10,000 square foot mark.</p><p><blockquote>这些商店将比典型的百货商店小，约为30,000平方英尺，但比该公司之前在自己的零售店的尝试要大得多。其Go便利店的面积通常在450平方英尺至2,300平方英尺之间，尽管该公司去年在西雅图开设的一家杂货店面积刚刚超过10,000平方英尺。</blockquote></p><p> Other Amazon stores specializing in books and kitchen gadgets have averaged around 4,000 square feet. Still, physical stores make up just 4% of Amazon’s annual revenue, mostly from its ownership of the Whole Foods grocery chain.</p><p><blockquote>其他专营书籍和厨房小工具的亚马逊商店平均面积约为4,000平方英尺。尽管如此，实体店仅占亚马逊年收入的4%，其中大部分来自其对全食超市杂货连锁店的所有权。</blockquote></p><p> The company might understandably shy away from the department store label, which hasn’t been a popular format lately. Competition not only with Amazon but other so-called big-box retailers has hit the sector hard, and closures from the pandemic certainly didn’t help. The four largest U.S. department store operators by annual sales—<a href=\"https://laohu8.com/S/KSS\">Kohl's</a>, <a href=\"https://laohu8.com/S/JWN\">Nordstrom</a>, <a href=\"https://laohu8.com/S/DDT\">Dillard's Capital Trust I</a> and <a href=\"https://laohu8.com/S/M\">Macy's</a>—have seen their revenue fall by an average of 6% annually over the last five years, according to data from S&P Global Market Intelligence. Amazon has averaged annual revenue growth of 29% in that time.</p><p><blockquote>该公司可能会回避百货商店标签，这是可以理解的，因为百货商店标签最近并不流行。不仅与亚马逊的竞争，而且与其他所谓的大型零售商的竞争都对该行业造成了沉重打击，而大流行导致的关闭当然也无济于事。按年销售额计算，美国四大百货公司运营商-<a href=\"https://laohu8.com/S/KSS\">柯尔百货公司</a>, <a href=\"https://laohu8.com/S/JWN\">诺德斯特龙</a>,<a href=\"https://laohu8.com/S/DDT\">迪拉德资本信托I</a>和<a href=\"https://laohu8.com/S/M\">梅西百货</a>-根据标准普尔全球市场情报的数据，过去五年他们的收入平均每年下降6%。在此期间，亚马逊的平均年收入增长率为29%。</blockquote></p><p> But as Amazon grows its own roster of private label and exclusive third-party products, the company finds itself in more direct competition with brands long familiar to shoppers and easily found on store shelves. That is especially the case with Amazon’s expansion into apparel; a study by market research firm <a href=\"https://laohu8.com/S/IT\">Gartner</a> in 2019 found that fashion made up 48% of its 433 private label and exclusive brands found on Amazon.</p><p><blockquote>但随着亚马逊扩大自己的自有品牌和独家第三方产品名单，该公司发现自己与购物者长期以来熟悉且在商店货架上很容易找到的品牌展开了更直接的竞争。亚马逊向服装领域的扩张尤其如此；市场研究公司的一项研究<a href=\"https://laohu8.com/S/IT\">Gartner</a>2019年发现，时尚占亚马逊上433个自有品牌和独家品牌的48%。</blockquote></p><p> A physical presence for such products can help raise visibility and improve sales, both on and offline. Amazon discovered this with its Kindle e-readers, introduced in late 2007. The product proved popular enough to spark an array of competitors that could easily be found and tried in stores. Amazon then struck a dealwithTargetin 2010 to carry the device, marking the first time the Kindle could be purchased in an actual store. A similar deal withWalmartsoon followed.</p><p><blockquote>此类产品的实体存在有助于提高知名度并改善线上和线下的销售。亚马逊在2007年末推出的Kindle电子阅读器中发现了这一点。事实证明，该产品足够受欢迎，引发了一系列竞争对手，可以很容易地在商店里找到并试用。亚马逊随后在2010年与Target达成协议，销售这款设备，这标志着Kindle首次可以在实体商店购买。与沃尔玛的类似交易很快就随之而来。</blockquote></p><p> But the fate of those arrangements also showed why Amazon would eventually have to find its own ways to get its products in front of shoppers. Walmart and <a href=\"https://laohu8.com/S/TGT\">Target</a> stopped selling Kindles in 2012, reportedly out of unhappiness with serving as a showroom for a powerful online rival often undercutting them on prices.</p><p><blockquote>但这些安排的命运也表明，为什么亚马逊最终必须找到自己的方式将其产品呈现在购物者面前。沃尔玛和<a href=\"https://laohu8.com/S/TGT\">目标</a>2012年停止销售Kindles，据报道是因为对作为一个强大的在线竞争对手的陈列室感到不满，该竞争对手经常压低价格。</blockquote></p><p> Setting up its own showrooms won’t be cheap, but private-label products generally carry superior profit margins for retailers that could prove an important offset. The irony of Amazon’s dominance of online shopping is that it also seems to have sparked the need for some good old fashion foot traffic.</p><p><blockquote>建立自己的展厅并不便宜，但自有品牌产品通常为零售商带来更高的利润率，这可能是一个重要的抵消。具有讽刺意味的是，亚马逊在网上购物领域的主导地位似乎也引发了对一些老式时尚客流量的需求。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/why-amazon-is-getting-more-physical-11629405921?mod=markets_lead_pos3\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://www.wsj.com/articles/why-amazon-is-getting-more-physical-11629405921?mod=markets_lead_pos3","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1103787829","content_text":"E-commerce giant needs showrooms for its growing line of private labels—and other retailers are unlikely to help.\nAmazon.com’s plan to open its own department stores might not be as crazy as it sounds.\nMuch depends on the details. The Wall Street Journal reported Wednesday that the e-commerce titan plans to open several large physical retail locations that will carry clothing, household items, electronics and other products.\nThe stores will be smaller than typical department stores at around 30,000 square feet, but much larger than the company’s previous attempts at its own retail outlets. Its Go convenience stores typically have ranged between 450 square feet and 2,300 square feet, though a grocery store the company opened last year in Seattle was just over the 10,000 square foot mark.\nOther Amazon stores specializing in books and kitchen gadgets have averaged around 4,000 square feet. Still, physical stores make up just 4% of Amazon’s annual revenue, mostly from its ownership of the Whole Foods grocery chain.\nThe company might understandably shy away from the department store label, which hasn’t been a popular format lately. Competition not only with Amazon but other so-called big-box retailers has hit the sector hard, and closures from the pandemic certainly didn’t help. The four largest U.S. department store operators by annual sales—Kohl's, Nordstrom, Dillard's Capital Trust I and Macy's—have seen their revenue fall by an average of 6% annually over the last five years, according to data from S&P Global Market Intelligence. Amazon has averaged annual revenue growth of 29% in that time.\nBut as Amazon grows its own roster of private label and exclusive third-party products, the company finds itself in more direct competition with brands long familiar to shoppers and easily found on store shelves. That is especially the case with Amazon’s expansion into apparel; a study by market research firm Gartner in 2019 found that fashion made up 48% of its 433 private label and exclusive brands found on Amazon.\nA physical presence for such products can help raise visibility and improve sales, both on and offline. Amazon discovered this with its Kindle e-readers, introduced in late 2007. The product proved popular enough to spark an array of competitors that could easily be found and tried in stores. Amazon then struck a dealwithTargetin 2010 to carry the device, marking the first time the Kindle could be purchased in an actual store. A similar deal withWalmartsoon followed.\nBut the fate of those arrangements also showed why Amazon would eventually have to find its own ways to get its products in front of shoppers. Walmart and Target stopped selling Kindles in 2012, reportedly out of unhappiness with serving as a showroom for a powerful online rival often undercutting them on prices.\nSetting up its own showrooms won’t be cheap, but private-label products generally carry superior profit margins for retailers that could prove an important offset. The irony of Amazon’s dominance of online shopping is that it also seems to have sparked the need for some good old fashion foot traffic.","news_type":1,"symbols_score_info":{"AMZN":0.9}},"isVote":1,"tweetType":1,"viewCount":2886,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/836361033"}
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