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2021-08-18

I worry

Apple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote>

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The Apple Maven highlights the Cupertino comp","content":"Apple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.<blockquote>近几个月来，苹果TV+一直落后于同行。这位苹果专家强调了这家库比蒂诺公司在流媒体领域获得相关性的努力。</blockquote> Apple&nbsp;is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.<blockquote>众所周知，苹果几乎在所有产品线上都取得了成功，从iPad到手表，以及介于两者之间的一切。这一点从每年每次新iPhone发布都会引起的轰动中可见一斑。</blockquote> However, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.<blockquote>然而，在服务方面，该公司一直在努力超越竞争对手。主要案例研究之一是苹果电视+。该公司的视频流服务近几个月表现不佳。下面，我们将更深入地探讨这个主题。</blockquote> <img src=\"https://static.tigerbbs.com/807fc1a24fbbf4b748abe4f66c95e6bd\" tg-width=\"1145\" tg-height=\"644\" width=\"100%\" height=\"auto\">Figure 1: Apple TV+ logo.<blockquote>图1：苹果电视+标志。</blockquote> Market share and competition<blockquote>市场份额与竞争</blockquote> Since the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.<blockquote>自今年年初以来，苹果TV+在美国视频流媒体市场未能实现增长，与几个主要同行的发展方向相反。根据JustWatch的数据，苹果在流媒体行业的份额仍保持在4%，与今年年初以来的比率相同。</blockquote> In the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&amp;T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.<blockquote>2021年上半年，业内最大的两家公司网飞（NFLX）和Prime Video的市场份额分别下降了3个百分点和2个百分点。与此同时，第三大 Disney+ 和 AT&amp;T 的 (T) HBO Max 等服务也有所增加，华特-迪士尼的 (DIS) Hulu 上季度在美国的市场份额增加了 13 个百分点。</blockquote> The “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.<blockquote>“其他 ”类别包括前 7 名以外的服务，市场份额大幅增长 7 个百分点。据 9to5Mac 称，Peacock 在 3 月至 6 月期间的份额损失是造成这一因素的原因。看看下面的图表。</blockquote> <img src=\"https://static.tigerbbs.com/03233745f56f217d18aeecf1d0a66a13\" tg-width=\"735\" tg-height=\"436\" width=\"100%\" height=\"auto\">Figure 2: Streaming chart market share development.<blockquote>图2：流媒体图表市场份额发展。</blockquote> Apple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.<blockquote>苹果电视+试图通过向那些购买新苹果设备的人提供一年的慷慨免费试用来激发对这项服务的需求。然而，到目前为止，对订户数量的影响似乎很小。我们将看到试验结束对 TV+ 第三季度的市场份额有何影响。</blockquote> How the platform can change the game<blockquote>平台如何改变游戏规则</blockquote> With new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.<blockquote>随着对工作室和内部制作的新投资，苹果似乎致力于使其流媒体业务发挥作用。要做到这一点，公司需要高质量的内容脱颖而出。苹果最近在 “早间秀 ”上的尝试可能没有奏效，但公司仍然可以把事情做好。</blockquote> In addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.<blockquote>此外，苹果继续扩大其图书馆也很重要。该领域最大的参与者的共同点是大量多样的电影和节目组合。在这方面，看起来苹果还有相当多的追赶工作要做。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nTheStreet2021-08-18 09:22\n\n</h4>\n</header>\n<article>\nApple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.<blockquote>近几个月来，苹果TV+一直落后于同行。这位苹果专家强调了这家库比蒂诺公司在流媒体领域获得相关性的努力。</blockquote> Apple&nbsp;is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.<blockquote>众所周知，苹果几乎在所有产品线上都取得了成功，从iPad到手表，以及介于两者之间的一切。这一点从每年每次新iPhone发布都会引起的轰动中可见一斑。</blockquote> However, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.<blockquote>然而，在服务方面，该公司一直在努力超越竞争对手。主要案例研究之一是苹果电视+。该公司的视频流服务近几个月表现不佳。下面，我们将更深入地探讨这个主题。</blockquote> <img src=\"https://static.tigerbbs.com/807fc1a24fbbf4b748abe4f66c95e6bd\" tg-width=\"1145\" tg-height=\"644\" width=\"100%\" height=\"auto\">Figure 1: Apple TV+ logo.<blockquote>图1：苹果电视+标志。</blockquote> Market share and competition<blockquote>市场份额与竞争</blockquote> Since the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.<blockquote>自今年年初以来，苹果TV+在美国视频流媒体市场未能实现增长，与几个主要同行的发展方向相反。根据JustWatch的数据，苹果在流媒体行业的份额仍保持在4%，与今年年初以来的比率相同。</blockquote> In the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&amp;T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.<blockquote>2021年上半年，业内最大的两家公司网飞（NFLX）和Prime Video的市场份额分别下降了3个百分点和2个百分点。与此同时，第三大 Disney+ 和 AT&amp;T 的 (T) HBO Max 等服务也有所增加，华特-迪士尼的 (DIS) Hulu 上季度在美国的市场份额增加了 13 个百分点。</blockquote> The “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.<blockquote>“其他 ”类别包括前 7 名以外的服务，市场份额大幅增长 7 个百分点。据 9to5Mac 称，Peacock 在 3 月至 6 月期间的份额损失是造成这一因素的原因。看看下面的图表。</blockquote> <img src=\"https://static.tigerbbs.com/03233745f56f217d18aeecf1d0a66a13\" tg-width=\"735\" tg-height=\"436\" width=\"100%\" height=\"auto\">Figure 2: Streaming chart market share development.<blockquote>图2：流媒体图表市场份额发展。</blockquote> Apple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.<blockquote>苹果电视+试图通过向那些购买新苹果设备的人提供一年的慷慨免费试用来激发对这项服务的需求。然而，到目前为止，对订户数量的影响似乎很小。我们将看到试验结束对 TV+ 第三季度的市场份额有何影响。</blockquote> How the platform can change the game<blockquote>平台如何改变游戏规则</blockquote> With new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.<blockquote>随着对工作室和内部制作的新投资，苹果似乎致力于使其流媒体业务发挥作用。要做到这一点，公司需要高质量的内容脱颖而出。苹果最近在 “早间秀 ”上的尝试可能没有奏效，但公司仍然可以把事情做好。</blockquote> In addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.<blockquote>此外，苹果继续扩大其图书馆也很重要。该领域最大的参与者的共同点是大量多样的电影和节目组合。在这方面，看起来苹果还有相当多的追赶工作要做。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.thestreet.com/apple/apple-services/apple-tv-lags-should-apple-investors-worry\">TheStreet</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.thestreet.com/apple/apple-services/apple-tv-lags-should-apple-investors-worry","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1131627930","content_text":"Apple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.\nApple is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.\nHowever, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.\nFigure 1: Apple TV+ logo.\nMarket share and competition\nSince the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.\nIn the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.\nThe “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.\nFigure 2: Streaming chart market share development.\nApple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.\nHow the platform can change the game\nWith new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.\nIn addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":849,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/833581618"}