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2021-10-09
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Apple Seeks to Delay Ruling Loosening Its Grip on App Store<blockquote>苹果寻求推迟放松对App Store控制的裁决</blockquote>
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It also asked the judge to put her Dec. 9 deadline for App Store rule changes on hold during the appeal, which if allowed could keep business as usual for Apple for at least a year.</p><p><blockquote>这家iPhone制造商周五发出通知，将对法官在与Epic Games Inc.的斗争中的裁决提出上诉，该裁决命令这家总部位于加利福尼亚州库比蒂诺的公司停止阻止开发者让用户在网络上完成应用内购买。它还要求法官在上诉期间暂停12月9日修改App Store规则的最后期限，如果获得允许，苹果的业务至少可以照常运行一年。</blockquote></p><p> The Sept. 10 ruling largely vindicated Apple’s business model that charges commissions on developers for App Store transactions, but the judge said Apple must allow direct communication between users and app makers and permit links to the web to complete transactions.</p><p><blockquote>9月10日的裁决在很大程度上证明了苹果向开发者收取App Store交易佣金的商业模式是正确的，但法官表示，苹果必须允许用户和应用程序制造商之间的直接沟通，并允许链接到网络来完成交易。</blockquote></p><p> Bloomberg Intelligence has said that pressure on Apple to lower its commissions, which currently run as high as 30%, could squeeze revenue by $2 billion to $4 billion in a worst-case scenario.</p><p><blockquote>彭博资讯表示，苹果面临降低佣金的压力（目前佣金高达30%），在最坏的情况下，收入可能会减少20亿至40亿美元。</blockquote></p><p> Apple said in its filing that it wants to “maintain the status quo” as “there’s no reason to expend resources” on App Store changes during the appeals process. It also argued there could be “unintended downstream consequences for consumers and the iOS platform” if the judge’s order goes into effect Dec. 9. A postponement would give the company time to address concerns in a way that could potentially do away with the need to let developers allow consumers to make web purchases, Apple said.</p><p><blockquote>苹果在提交的文件中表示，它希望“维持现状”，因为在上诉过程中“没有理由花费资源”来改变App Store。它还认为，如果法官的命令于12月9日生效，可能会“对消费者和iOS平台产生意想不到的下游后果”。苹果表示，推迟将使公司有时间解决问题，从而有可能消除开发商允许消费者进行网上购物的需要。</blockquote></p><p> “Apple is working hard to address these difficult issues in a changing world, enhancing information flow without compromising the consumer experience,” the company said.</p><p><blockquote>该公司表示：“苹果正在努力解决不断变化的世界中的这些难题，在不影响消费者体验的情况下增强信息流。”</blockquote></p><p> A hearing on Apple’s stay request has been set for Nov. 16, but the company said in a briefing it’s seeking to move the proceeding to Nov. 2. If U.S. District Judge Yvonne Gonzalez Rogers refuses to grant the stay, Apple said, the company could go to the Ninth Circuit Court of Appeals.</p><p><blockquote>关于苹果居留请求的听证会定于11月16日举行，但该公司在一份简报中表示，正在寻求将诉讼程序推迟到11月2日。苹果表示，如果美国地区法官Yvonne Gonzalez Rogers拒绝批准暂缓执行，该公司可能会向第九巡回上诉法院提起诉讼。</blockquote></p><p> When the ruling came out, following a three-week trial in May, Apple hailed it as a victory because the judge didn’t find that the company violated federal antitrust law. Tim Sweeney, Epic’s founder and chief executive officer, said in a tweet “the ruling isn’t a win for developers or for consumers” and his company promptly filed notice that it will appeal.</p><p><blockquote>经过5月份为期三周的审判，当裁决出来时，苹果称赞这是一次胜利，因为法官没有发现该公司违反了联邦反垄断法。Epic创始人兼首席执行官蒂姆·斯威尼(Tim Sweeney)在一条推文中表示，“这一裁决对开发商或消费者来说都不是胜利”，他的公司立即提交了将上诉的通知。</blockquote></p><p> Epic declined to comment on Apple’s appeal Friday but Sweeney tweeted an image of Agent Peely, a banana action figure in Epic’s popular battle-royale game Fortnite who briefly became a source of controversy in the trial.</p><p><blockquote>Epic周五拒绝对苹果的上诉发表评论，但Sweeney在推特上发布了一张特工Peely的照片，这是Epic广受欢迎的皇家战役游戏《堡垒之夜》中的香蕉动作人偶，曾短暂成为审判中争议的来源。</blockquote></p><p> Apple has announced that it plans to keep Fortnite off of the App Store until appeals are exhausted, a process that could take as long as five years if the fight goes all the way to the U.S. Supreme Court.</p><p><blockquote>苹果宣布，计划在上诉用尽之前将《堡垒之夜》从App Store中删除，如果这场斗争一直打到美国最高法院，这一过程可能需要长达五年的时间。</blockquote></p><p> While Gonzalez Rogers said Apple can no longer ban developers from pointing users to the web to complete transactions -- bypassing the App Store’s in-app-purchase system -- the judge didn’t state outright that Apple can’t collect its commissions.</p><p><blockquote>虽然Gonzalez Rogers表示，苹果不能再禁止开发者绕过App Store的应用内购买系统，将用户指向网络来完成交易，但法官并没有明确表示苹果不能收取佣金。</blockquote></p><p> That has led some observers to believe that Apple could still take its cut of revenue via other means, but lawyers and analysts say doing so poses logistical hurdles and risks political blowback.</p><p><blockquote>这导致一些观察人士认为，苹果仍可以通过其他方式获得收入分成，但律师和分析师表示，这样做会造成后勤障碍并面临政治反弹的风险。</blockquote></p><p> Paul Gallant, an analyst at Cowen & Co., has said Apple would want to put off changing App Store rules “because things could get messy if developers get to do workarounds starting in December.” Gallant said in a research note last month that Apple has a good chance of winning a stay at the Ninth Circuit.</p><p><blockquote>Cowen&Co.分析师保罗·加兰特(Paul Gallant)表示，苹果希望推迟改变App Store规则，“因为如果开发者从12月开始采取变通办法，事情可能会变得混乱”。格兰特上个月在一份研究报告中表示，苹果很有可能赢得第九巡回法院的席位。</blockquote></p><p> “That would prevent developers from using non-Apple payment mechanisms (and avoiding the 30% commission) until at least late 2022,” he wrote.</p><p><blockquote>“这将阻止开发商至少在2022年底之前使用非苹果支付机制（并避免30%的佣金），”他写道。</blockquote></p><p> Before the September ruling, Apple announced two App Store changes in settlements with small U.S. developers and the Japan Federal Trade Commission. Both concessions are similar to the court’s injunction.</p><p><blockquote>在9月的裁决之前，苹果在与美国小型开发商和日本联邦贸易委员会的和解中宣布了两项App Store变更。这两项让步都类似于法院的禁令。</blockquote></p><p> Apple is letting developers directly communicate with users about alternative payment methods, and next year it will begin allowing so-called “reader” apps -- those that deal with media like video, photos, and news -- to point users to the web to subscribe, bypassing Apple’s fees. The company highlighted those changes in Friday’s filing.</p><p><blockquote>苹果允许开发者直接与用户就替代支付方式进行沟通，明年它将开始允许所谓的“阅读器”应用程序——那些处理视频、照片和新闻等媒体的应用程序——将用户指向网络进行订阅，绕过苹果的费用。该公司在周五的文件中强调了这些变化。</blockquote></p><p> The case is Epic Games Inc. v. Apple Inc., 20-cv-05640, U.S. District Court, Northern District of California (San Francisco).</p><p><blockquote>该案是Epic Games Inc.诉苹果公司，20-cv-05640，美国加州北区地方法院。</blockquote></p><p></p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Seeks to Delay Ruling Loosening Its Grip on App Store<blockquote>苹果寻求推迟放松对App Store控制的裁决</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Seeks to Delay Ruling Loosening Its Grip on App Store<blockquote>苹果寻求推迟放松对App Store控制的裁决</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Bloomberg</strong><span class=\"h-time small\">2021-10-09 09:00</span>\n</p>\n</h4>\n</header>\n<article>\n<p>(Bloomberg) -- Apple Inc. is angling to delay making the most significant change to its App Store business model since the platform was launched in 2008, an overhaul that could cost the tech giant a few billion dollars annually.</p><p><blockquote>（彭博社）-苹果公司正试图推迟对其应用商店商业模式进行自2008年推出该平台以来最重大的变革，这一改革可能会使这家科技巨头每年损失数十亿美元。</blockquote></p><p> The iPhone maker gave notice Friday that will appeal a judge’s ruling in its fight with Epic Games Inc. ordering the Cupertino, California-based company to stop blocking developers from letting users complete in-app purchases on the web. It also asked the judge to put her Dec. 9 deadline for App Store rule changes on hold during the appeal, which if allowed could keep business as usual for Apple for at least a year.</p><p><blockquote>这家iPhone制造商周五发出通知，将对法官在与Epic Games Inc.的斗争中的裁决提出上诉，该裁决命令这家总部位于加利福尼亚州库比蒂诺的公司停止阻止开发者让用户在网络上完成应用内购买。它还要求法官在上诉期间暂停12月9日修改App Store规则的最后期限，如果获得允许，苹果的业务至少可以照常运行一年。</blockquote></p><p> The Sept. 10 ruling largely vindicated Apple’s business model that charges commissions on developers for App Store transactions, but the judge said Apple must allow direct communication between users and app makers and permit links to the web to complete transactions.</p><p><blockquote>9月10日的裁决在很大程度上证明了苹果向开发者收取App Store交易佣金的商业模式是正确的，但法官表示，苹果必须允许用户和应用程序制造商之间的直接沟通，并允许链接到网络来完成交易。</blockquote></p><p> Bloomberg Intelligence has said that pressure on Apple to lower its commissions, which currently run as high as 30%, could squeeze revenue by $2 billion to $4 billion in a worst-case scenario.</p><p><blockquote>彭博资讯表示，苹果面临降低佣金的压力（目前佣金高达30%），在最坏的情况下，收入可能会减少20亿至40亿美元。</blockquote></p><p> Apple said in its filing that it wants to “maintain the status quo” as “there’s no reason to expend resources” on App Store changes during the appeals process. It also argued there could be “unintended downstream consequences for consumers and the iOS platform” if the judge’s order goes into effect Dec. 9. A postponement would give the company time to address concerns in a way that could potentially do away with the need to let developers allow consumers to make web purchases, Apple said.</p><p><blockquote>苹果在提交的文件中表示，它希望“维持现状”，因为在上诉过程中“没有理由花费资源”来改变App Store。它还认为，如果法官的命令于12月9日生效，可能会“对消费者和iOS平台产生意想不到的下游后果”。苹果表示，推迟将使公司有时间解决问题，从而有可能消除开发商允许消费者进行网上购物的需要。</blockquote></p><p> “Apple is working hard to address these difficult issues in a changing world, enhancing information flow without compromising the consumer experience,” the company said.</p><p><blockquote>该公司表示：“苹果正在努力解决不断变化的世界中的这些难题，在不影响消费者体验的情况下增强信息流。”</blockquote></p><p> A hearing on Apple’s stay request has been set for Nov. 16, but the company said in a briefing it’s seeking to move the proceeding to Nov. 2. If U.S. District Judge Yvonne Gonzalez Rogers refuses to grant the stay, Apple said, the company could go to the Ninth Circuit Court of Appeals.</p><p><blockquote>关于苹果居留请求的听证会定于11月16日举行，但该公司在一份简报中表示，正在寻求将诉讼程序推迟到11月2日。苹果表示，如果美国地区法官Yvonne Gonzalez Rogers拒绝批准暂缓执行，该公司可能会向第九巡回上诉法院提起诉讼。</blockquote></p><p> When the ruling came out, following a three-week trial in May, Apple hailed it as a victory because the judge didn’t find that the company violated federal antitrust law. Tim Sweeney, Epic’s founder and chief executive officer, said in a tweet “the ruling isn’t a win for developers or for consumers” and his company promptly filed notice that it will appeal.</p><p><blockquote>经过5月份为期三周的审判，当裁决出来时，苹果称赞这是一次胜利，因为法官没有发现该公司违反了联邦反垄断法。Epic创始人兼首席执行官蒂姆·斯威尼(Tim Sweeney)在一条推文中表示，“这一裁决对开发商或消费者来说都不是胜利”，他的公司立即提交了将上诉的通知。</blockquote></p><p> Epic declined to comment on Apple’s appeal Friday but Sweeney tweeted an image of Agent Peely, a banana action figure in Epic’s popular battle-royale game Fortnite who briefly became a source of controversy in the trial.</p><p><blockquote>Epic周五拒绝对苹果的上诉发表评论，但Sweeney在推特上发布了一张特工Peely的照片，这是Epic广受欢迎的皇家战役游戏《堡垒之夜》中的香蕉动作人偶，曾短暂成为审判中争议的来源。</blockquote></p><p> Apple has announced that it plans to keep Fortnite off of the App Store until appeals are exhausted, a process that could take as long as five years if the fight goes all the way to the U.S. Supreme Court.</p><p><blockquote>苹果宣布，计划在上诉用尽之前将《堡垒之夜》从App Store中删除，如果这场斗争一直打到美国最高法院，这一过程可能需要长达五年的时间。</blockquote></p><p> While Gonzalez Rogers said Apple can no longer ban developers from pointing users to the web to complete transactions -- bypassing the App Store’s in-app-purchase system -- the judge didn’t state outright that Apple can’t collect its commissions.</p><p><blockquote>虽然Gonzalez Rogers表示，苹果不能再禁止开发者绕过App Store的应用内购买系统，将用户指向网络来完成交易，但法官并没有明确表示苹果不能收取佣金。</blockquote></p><p> That has led some observers to believe that Apple could still take its cut of revenue via other means, but lawyers and analysts say doing so poses logistical hurdles and risks political blowback.</p><p><blockquote>这导致一些观察人士认为，苹果仍可以通过其他方式获得收入分成，但律师和分析师表示，这样做会造成后勤障碍并面临政治反弹的风险。</blockquote></p><p> Paul Gallant, an analyst at Cowen & Co., has said Apple would want to put off changing App Store rules “because things could get messy if developers get to do workarounds starting in December.” Gallant said in a research note last month that Apple has a good chance of winning a stay at the Ninth Circuit.</p><p><blockquote>Cowen&Co.分析师保罗·加兰特(Paul Gallant)表示，苹果希望推迟改变App Store规则，“因为如果开发者从12月开始采取变通办法，事情可能会变得混乱”。格兰特上个月在一份研究报告中表示，苹果很有可能赢得第九巡回法院的席位。</blockquote></p><p> “That would prevent developers from using non-Apple payment mechanisms (and avoiding the 30% commission) until at least late 2022,” he wrote.</p><p><blockquote>“这将阻止开发商至少在2022年底之前使用非苹果支付机制（并避免30%的佣金），”他写道。</blockquote></p><p> Before the September ruling, Apple announced two App Store changes in settlements with small U.S. developers and the Japan Federal Trade Commission. Both concessions are similar to the court’s injunction.</p><p><blockquote>在9月的裁决之前，苹果在与美国小型开发商和日本联邦贸易委员会的和解中宣布了两项App Store变更。这两项让步都类似于法院的禁令。</blockquote></p><p> Apple is letting developers directly communicate with users about alternative payment methods, and next year it will begin allowing so-called “reader” apps -- those that deal with media like video, photos, and news -- to point users to the web to subscribe, bypassing Apple’s fees. The company highlighted those changes in Friday’s filing.</p><p><blockquote>苹果允许开发者直接与用户就替代支付方式进行沟通，明年它将开始允许所谓的“阅读器”应用程序——那些处理视频、照片和新闻等媒体的应用程序——将用户指向网络进行订阅，绕过苹果的费用。该公司在周五的文件中强调了这些变化。</blockquote></p><p> The case is Epic Games Inc. v. Apple Inc., 20-cv-05640, U.S. District Court, Northern District of California (San Francisco).</p><p><blockquote>该案是Epic Games Inc.诉苹果公司，20-cv-05640，美国加州北区地方法院。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/apple-seeks-delay-ruling-loosening-230855311.html\">Bloomberg</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://finance.yahoo.com/news/apple-seeks-delay-ruling-loosening-230855311.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198772378","content_text":"(Bloomberg) -- Apple Inc. is angling to delay making the most significant change to its App Store business model since the platform was launched in 2008, an overhaul that could cost the tech giant a few billion dollars annually.\nThe iPhone maker gave notice Friday that will appeal a judge’s ruling in its fight with Epic Games Inc. ordering the Cupertino, California-based company to stop blocking developers from letting users complete in-app purchases on the web. It also asked the judge to put her Dec. 9 deadline for App Store rule changes on hold during the appeal, which if allowed could keep business as usual for Apple for at least a year.\nThe Sept. 10 ruling largely vindicated Apple’s business model that charges commissions on developers for App Store transactions, but the judge said Apple must allow direct communication between users and app makers and permit links to the web to complete transactions.\nBloomberg Intelligence has said that pressure on Apple to lower its commissions, which currently run as high as 30%, could squeeze revenue by $2 billion to $4 billion in a worst-case scenario.\nApple said in its filing that it wants to “maintain the status quo” as “there’s no reason to expend resources” on App Store changes during the appeals process. It also argued there could be “unintended downstream consequences for consumers and the iOS platform” if the judge’s order goes into effect Dec. 9. A postponement would give the company time to address concerns in a way that could potentially do away with the need to let developers allow consumers to make web purchases, Apple said.\n“Apple is working hard to address these difficult issues in a changing world, enhancing information flow without compromising the consumer experience,” the company said.\nA hearing on Apple’s stay request has been set for Nov. 16, but the company said in a briefing it’s seeking to move the proceeding to Nov. 2. If U.S. District Judge Yvonne Gonzalez Rogers refuses to grant the stay, Apple said, the company could go to the Ninth Circuit Court of Appeals.\nWhen the ruling came out, following a three-week trial in May, Apple hailed it as a victory because the judge didn’t find that the company violated federal antitrust law. Tim Sweeney, Epic’s founder and chief executive officer, said in a tweet “the ruling isn’t a win for developers or for consumers” and his company promptly filed notice that it will appeal.\nEpic declined to comment on Apple’s appeal Friday but Sweeney tweeted an image of Agent Peely, a banana action figure in Epic’s popular battle-royale game Fortnite who briefly became a source of controversy in the trial.\nApple has announced that it plans to keep Fortnite off of the App Store until appeals are exhausted, a process that could take as long as five years if the fight goes all the way to the U.S. Supreme Court.\nWhile Gonzalez Rogers said Apple can no longer ban developers from pointing users to the web to complete transactions -- bypassing the App Store’s in-app-purchase system -- the judge didn’t state outright that Apple can’t collect its commissions.\nThat has led some observers to believe that Apple could still take its cut of revenue via other means, but lawyers and analysts say doing so poses logistical hurdles and risks political blowback.\nPaul Gallant, an analyst at Cowen & Co., has said Apple would want to put off changing App Store rules “because things could get messy if developers get to do workarounds starting in December.” Gallant said in a research note last month that Apple has a good chance of winning a stay at the Ninth Circuit.\n“That would prevent developers from using non-Apple payment mechanisms (and avoiding the 30% commission) until at least late 2022,” he wrote.\nBefore the September ruling, Apple announced two App Store changes in settlements with small U.S. developers and the Japan Federal Trade Commission. Both concessions are similar to the court’s injunction.\nApple is letting developers directly communicate with users about alternative payment methods, and next year it will begin allowing so-called “reader” apps -- those that deal with media like video, photos, and news -- to point users to the web to subscribe, bypassing Apple’s fees. The company highlighted those changes in Friday’s filing.\nThe case is Epic Games Inc. v. Apple Inc., 20-cv-05640, U.S. District Court, Northern District of California (San Francisco).","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1832,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/821679169"}
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