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2021-08-30

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Making Sense of Apple's App Store Rule Tweaks: 'Cupertino Is One Step Ahead of Regulatory Curve'<blockquote>理解苹果应用商店规则调整：“库比蒂诺领先监管曲线一步”</blockquote>

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The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.<blockquote>苹果公司。（纳斯达克：周四公布了新的应用商店规则，这是10个月内的第二次细化。大型开发者30%的应用内采用率和小型开发者15%的采用率保持不变。</blockquote> Windfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.<blockquote>小型应用开发者的意外之财：苹果最近的应用商店政策变化可能会让小型开发者受益，否则他们不太可能有办法联系用户，狼基金管理合伙人吉恩·明斯特在一张纸条上说。</blockquote> Large developers such asNetflix, Inc.and&nbsp;Spotify Technology SA&nbsp; have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.<blockquote>大型开发商，如网飞公司。和Spotify技术公司该分析师表示，已经退出苹果，禁止新用户注册 App Store。</blockquote> \"Win-win\" For All Stakeholders:The changes announced do&nbsp;not allow developers to advertise within their apps about alternative payment options, the analyst said.<blockquote>所有利益相关者的“双赢”：这位分析师表示，宣布的变化不允许开发者在其应用程序中宣传替代支付方式。</blockquote> \"This is a moderation, not an elimination, of the anti-steering clause,\" he added.<blockquote>“这是对反转向条款的缓和，而不是取消，”他补充道。</blockquote> Apple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.<blockquote>这位分析师表示，苹果的调整对苹果、应用制造商和立法者这三方来说都是双赢的。</blockquote> Allowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.<blockquote>允许第三方应用商店下一个争论焦点：这位分析师表示，由于涉及的复杂性，监管机构对 take rate 采取任何行动的可能性很低。</blockquote> Given Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.<blockquote>这位分析师表示，鉴于苹果在美国拥有50%的市场份额，这家科技巨头可能会被迫允许iOS上的第三方应用商店。</blockquote> Explaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like&nbsp;Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.<blockquote>Munster 在解释如何实现这一目标时表示，iPhone 用户将前往 Apple App Store 下载第三方应用程序，例如 asEpic Game，或者大型中心化商店，例如Alphabet公司。是谷歌。他补充说，进入第三方应用商店后，用户将下载一个额外的应用程序。</blockquote> Once an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.<blockquote>这位分析师表示，一旦iPhone上安装了额外的应用程序，比如游戏应用程序，iPhone用户就会像访问任何其他iOS应用程序一样访问该应用程序。</blockquote> Not Much Is Going to Change:&nbsp;By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.<blockquote>不会有太大变化：明斯特说，通过放宽反转向条款，苹果给了开发商和最终的消费者更多的控制权，特别是在他们的支付方式方面。也就是说，分析师预计消费者行为不会有什么变化。</blockquote> \"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.<blockquote>“虽然通过 App Store 进行交易可能比直接联系开发者更昂贵，但 App Store 使用户更容易管理多个订阅，为他们提供无摩擦的支付，同时降低恶意软件的风险并提供更好的支付安全性，”分析师说。</blockquote> Munster expects more than 95% of users to continue to rely on the App Store for payments.<blockquote>Munster预计超过95%的用户将继续依赖App Store进行支付。</blockquote> A Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.<blockquote>领先监管机构一步：明斯特认为，监管机构可能会对苹果的妥协感到满意，因为它为消费者提供了更多选择，并降低了应用程序开发人员的分发和维护成本。</blockquote> \"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep&nbsp;them one step ahead of the regulatory curve,\" the analyst concluded.<blockquote>这位分析师总结道：“虽然更多的应用商店监管提案将继续出现，特别是围绕第三方应用商店，但苹果对应用商店的修订使其领先监管曲线一步。”</blockquote> Apple shares closed Friday's session up 0.72% at $148.60.<blockquote>苹果股价周五收盘上涨 0.72%，至 148.60 美元。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.<blockquote>苹果公司。（纳斯达克：周四公布了新的应用商店规则，这是10个月内的第二次细化。大型开发者30%的应用内采用率和小型开发者15%的采用率保持不变。</blockquote> Windfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.<blockquote>小型应用开发者的意外之财：苹果最近的应用商店政策变化可能会让小型开发者受益，否则他们不太可能有办法联系用户，狼基金管理合伙人吉恩·明斯特在一张纸条上说。</blockquote> Large developers such asNetflix, Inc.and&nbsp;Spotify Technology SA&nbsp; have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.<blockquote>大型开发商，如网飞公司。和Spotify技术公司该分析师表示，已经退出苹果，禁止新用户注册 App Store。</blockquote> \"Win-win\" For All Stakeholders:The changes announced do&nbsp;not allow developers to advertise within their apps about alternative payment options, the analyst said.<blockquote>所有利益相关者的“双赢”：这位分析师表示，宣布的变化不允许开发者在其应用程序中宣传替代支付方式。</blockquote> \"This is a moderation, not an elimination, of the anti-steering clause,\" he added.<blockquote>“这是对反转向条款的缓和，而不是取消，”他补充道。</blockquote> Apple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.<blockquote>这位分析师表示，苹果的调整对苹果、应用制造商和立法者这三方来说都是双赢的。</blockquote> Allowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.<blockquote>允许第三方应用商店下一个争论焦点：这位分析师表示，由于涉及的复杂性，监管机构对 take rate 采取任何行动的可能性很低。</blockquote> Given Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.<blockquote>这位分析师表示，鉴于苹果在美国拥有50%的市场份额，这家科技巨头可能会被迫允许iOS上的第三方应用商店。</blockquote> Explaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like&nbsp;Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.<blockquote>Munster 在解释如何实现这一目标时表示，iPhone 用户将前往 Apple App Store 下载第三方应用程序，例如 asEpic Game，或者大型中心化商店，例如Alphabet公司。是谷歌。他补充说，进入第三方应用商店后，用户将下载一个额外的应用程序。</blockquote> Once an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.<blockquote>这位分析师表示，一旦iPhone上安装了额外的应用程序，比如游戏应用程序，iPhone用户就会像访问任何其他iOS应用程序一样访问该应用程序。</blockquote> Not Much Is Going to Change:&nbsp;By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.<blockquote>不会有太大变化：明斯特说，通过放宽反转向条款，苹果给了开发商和最终的消费者更多的控制权，特别是在他们的支付方式方面。也就是说，分析师预计消费者行为不会有什么变化。</blockquote> \"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.<blockquote>“虽然通过 App Store 进行交易可能比直接联系开发者更昂贵，但 App Store 使用户更容易管理多个订阅，为他们提供无摩擦的支付，同时降低恶意软件的风险并提供更好的支付安全性，”分析师说。</blockquote> Munster expects more than 95% of users to continue to rely on the App Store for payments.<blockquote>Munster预计超过95%的用户将继续依赖App Store进行支付。</blockquote> A Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.<blockquote>领先监管机构一步：明斯特认为，监管机构可能会对苹果的妥协感到满意，因为它为消费者提供了更多选择，并降低了应用程序开发人员的分发和维护成本。</blockquote> \"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep&nbsp;them one step ahead of the regulatory curve,\" the analyst concluded.<blockquote>这位分析师总结道：“虽然更多的应用商店监管提案将继续出现，特别是围绕第三方应用商店，但苹果对应用商店的修订使其领先监管曲线一步。”</blockquote> Apple shares closed Friday's session up 0.72% at $148.60.<blockquote>苹果股价周五收盘上涨 0.72%，至 148.60 美元。</blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1152880121","content_text":"Apple, Inc.(NASDAQ: announcedThursday new App store rules, marking the second refinement in 10 months. The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.\nWindfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.\nLarge developers such asNetflix, Inc.and Spotify Technology SA  have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.\n\"Win-win\" For All Stakeholders:The changes announced do not allow developers to advertise within their apps about alternative payment options, the analyst said.\n\"This is a moderation, not an elimination, of the anti-steering clause,\" he added.\nApple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.\nAllowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.\nGiven Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.\nExplaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.\nOnce an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.\nNot Much Is Going to Change: By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.\n\"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.\nMunster expects more than 95% of users to continue to rely on the App Store for payments.\nA Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.\n\"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep them one step ahead of the regulatory curve,\" the analyst concluded.\nApple shares closed Friday's session up 0.72% at $148.60.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":446,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/811999112"}