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2021-12-24

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Will Netflix Stock Hit $700 in 2022?<blockquote>Netflix 股票会在 2022 年达到 700 美元吗？</blockquote>

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This top media business saw its stock price soar 67%&nbsp;in 2020,&nbsp;supported by a&nbsp;growing&nbsp;user&nbsp;base. With people stuck at home, the company experienced pulled-forward demand last year.<blockquote><ul><li>在疫情最严重的时候，网飞是2020年最大的赢家之一，但今年情况有所不同。</li><li>这家流媒体公司的制作工作室基本上在全球范围内建立和运行，这增加了2022年内容正常化的可能性。</li><li>如果 Netflix 明年按照历史增长增加客户，股价应该会达到 700 美元。</li></ul>冠状病毒大流行的最大赢家之一是网飞（纳斯达克股票代码：NFLX）。在用户群不断增长的支撑下，这家顶级媒体公司的股价在 2020 年飙升了 67%。由于人们被困在家里，该公司去年经历了提前的需求。</blockquote> During the first nine months of 2021, however, Netflix added just 10 million subscribers, and the stock has significantly trailed the&nbsp;S&amp;P 500&nbsp;this year. The&nbsp;streaming industry&nbsp;is becoming increasingly crowded with new rivals coming to market, and with economies slowly opening back up, consumers want to enjoy other leisure activities.<blockquote>然而，在 2021 年前 9 个月，Netflix 仅增加了 1000 万订户，该股大幅落后于标普500今年。随着新的竞争对手进入市场，流媒体行业变得越来越拥挤，随着经济慢慢重新开放，消费者希望享受其他休闲活动。</blockquote> What does next year hold? Can Netflix's stock price reach $700 at some point in 2022? Let's find out.<blockquote>明年会发生什么？Netflix 的股价能在 2022 年的某个时候达到 700 美元吗？让我们一探究竟。</blockquote> <img src=\"https://static.tigerbbs.com/9f33834bd990b835cdac9f1e5c18110a\" tg-width=\"2000\" tg-height=\"1448\" width=\"100%\" height=\"auto\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Productions are up and running<blockquote>生产已经启动并运行</blockquote> The pandemic caused major production delays in 2020, leading to a lighter content slate for Netflix at the beginning of this year. Therefore, it shouldn't surprise anyone that&nbsp;membership&nbsp;growth in the first half of 2021&nbsp;was weak.<blockquote>疫情导致 2020 年生产大幅延误，导致 Netflix 今年年初的内容较少。因此，2021年上半年会员增长疲软也就不足为奇了。</blockquote> But management has said that productions are largely back up and running. The company is currently producing local content in&nbsp;45 different countries. As my colleague Adam Levy points out, streaming services need to&nbsp;introduce new hit series&nbsp;to gain new customers.<blockquote>但管理层表示，生产基本上已经恢复并运行。该公司目前在45个不同的国家制作本地内容。正如我的同事亚当·利维（Adam Levy）指出的那样，流媒体服务需要推出新的热门剧集来获得新客户。</blockquote> And this costs money. Luckily for Netflix, it has deep pockets and will end 2021&nbsp;having spent $17&nbsp;billion in cash on content. Management expects the current three-month period to be the strongest fourth-quarter content&nbsp;offering&nbsp;ever, something that will help&nbsp;bring&nbsp;new&nbsp;customers to the service.<blockquote>这需要钱。对 Netflix 来说幸运的是，它财力雄厚，到 2021 年底将在内容上花费 170 亿美元现金。管理层预计当前三个月将是有史以来最强劲的第四季度内容供应，这将有助于为该服务带来新客户。</blockquote> \"Assuming no new COVID waves or unforeseen events that result in large-scale production shutdowns, we currently anticipate a more normalized content slate in 2022, with a greater number of originals in 2022 vs. 2021,\" the leadership team highlighted in the Q3 shareholder&nbsp;letter.<blockquote>领导团队在第三季度股东信中强调：“假设没有出现新的新冠疫情或导致大规模生产停工的不可预见事件，我们目前预计 2022 年的内容将更加标准化，2022 年的原创数量将比 2021 年增加。”</blockquote> When it comes to Netflix, Wall Street unsurprisingly fixates on one data point above all else: subscriber growth. This drives the stock price. Having fresh shows and movies on tap for 2022 will help expand the user base, which supports revenue and profit growth.<blockquote>当谈到网飞时，华尔街毫不奇怪地关注一个数据点：用户增长。这推动了股价。2022 年推出新的节目和电影将有助于扩大用户群，从而支持收入和利润增长。</blockquote> Don't count this winner out<blockquote>不要把这个赢家排除在外</blockquote> I think it's completely realistic for Netflix to reach $700 a share by the end of 2022. Based on Dec. 21's closing stock price of $605, this would imply a roughly&nbsp;16% appreciation.<blockquote>我认为 Netflix 到 2022 年底达到每股 700 美元是完全现实的。根据 12 月 21 日 605 美元的收盘价计算，这意味着升值约 16%。</blockquote> After a couple of lumpy years, I think it's fair to assume that Netflix can add 25 million subscribers in 2022. This is in line with the growth in recent years, in the range of 25 million to 30 million member additions per year. Including estimates for the fourth quarter of 2021 and all of next year, the business should end 2022 with approximately 247 million&nbsp;customers.<blockquote>经过几年的坎坷，我认为可以公平地假设 Netflix 可以在 2022 年增加 2500 万订户。这与近年来的增长一致，每年新增会员2500万至3000万。包括对 2021 年第四季度和明年全年的预测，到 2022 年底，该业务应拥有约 2.47 亿客户。</blockquote> Now, what the stock price does depends on how much Netflix's results can surprise Wall Street to the upside. With&nbsp;Walt&nbsp;Disney's Disney+ service reporting&nbsp;disappointing subscriber growth&nbsp;of 2.1 million in its latest fiscal quarter, I suspect the sentiment for streaming companies is weak heading into the new year. Moreover, reopening economies add pessimism for streaming services, which tend to benefit from lockdowns and anti-pandemic policies.<blockquote>现在，股价的走势取决于 Netflix 的业绩能给华尔街带来多少惊喜。与华特·迪士尼Disney+ 服务报告称，最近一个财政季度的订阅用户增长令人失望，达到了 210 万，我怀疑流媒体公司在新的一年里情绪疲软。此外，重新开放的经济增加了对流媒体服务的悲观情绪，流媒体服务往往受益于封锁和反疫情政策。</blockquote> Therefore, if Netflix increases its customer base by 25 million next year, which is outstanding growth in any case, I see the stock rising meaningfully. What's more, expanding profitability and positive free cash flow in 2022 will boost optimism surrounding the business.<blockquote>因此，如果 Netflix 明年将其客户群增加 2500 万（无论如何这都是出色的增长），我认为该股将大幅上涨。此外，2022 年扩大盈利能力和正自由现金流将提振人们对该业务的乐观情绪。</blockquote> Analysts forecast Netflix's earnings to grow 23%&nbsp;in 2022. Even if the current price-to-earnings ratio of&nbsp;55 comes down slightly, the stock will likely hit $700 in 12 months. Factoring in the likelihood of positive surprises when the company reports quarterly results throughout the year, $700 per share might be a conservative price target.<blockquote>分析师预测 Netflix 2022 年盈利将增长 23%。即使目前55的市盈率小幅下降，该股也可能在12个月内触及700美元。考虑到公司全年公布季度业绩时可能会出现积极意外，每股 700 美元可能是一个保守的目标价。</blockquote> Even a more mature Netflix can provide outstanding returns for shareholders in 2022.<blockquote>即使是更加成熟的 Netflix 也能在 2022 年为股东提供出色的回报。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will Netflix Stock Hit $700 in 2022?<blockquote>Netflix 股票会在 2022 年达到 700 美元吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill Netflix Stock Hit $700 in 2022?<blockquote>Netflix 股票会在 2022 年达到 700 美元吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-12-24 13:09\n\n</h4>\n</header>\n<article>\nKey Points<blockquote>要点</blockquote> <ul> <li>Netflix was one of the biggest winners in 2020 during the depth of the pandemic, but things have been different this year.</li> <li>The streaming company's production studios are largely up and running worldwide, increasing the likelihood of a normalized content slate in 2022.</li> <li>If Netflix adds customers next year in line with historical growth, the stock should reach $700.</li> </ul> One of the biggest winners of the coronavirus pandemic was&nbsp;Netflix&nbsp;(NASDAQ:NFLX). This top media business saw its stock price soar 67%&nbsp;in 2020,&nbsp;supported by a&nbsp;growing&nbsp;user&nbsp;base. With people stuck at home, the company experienced pulled-forward demand last year.<blockquote><ul><li>在疫情最严重的时候，网飞是2020年最大的赢家之一，但今年情况有所不同。</li><li>这家流媒体公司的制作工作室基本上在全球范围内建立和运行，这增加了2022年内容正常化的可能性。</li><li>如果 Netflix 明年按照历史增长增加客户，股价应该会达到 700 美元。</li></ul>冠状病毒大流行的最大赢家之一是网飞（纳斯达克股票代码：NFLX）。在用户群不断增长的支撑下，这家顶级媒体公司的股价在 2020 年飙升了 67%。由于人们被困在家里，该公司去年经历了提前的需求。</blockquote> During the first nine months of 2021, however, Netflix added just 10 million subscribers, and the stock has significantly trailed the&nbsp;S&amp;P 500&nbsp;this year. The&nbsp;streaming industry&nbsp;is becoming increasingly crowded with new rivals coming to market, and with economies slowly opening back up, consumers want to enjoy other leisure activities.<blockquote>然而，在 2021 年前 9 个月，Netflix 仅增加了 1000 万订户，该股大幅落后于标普500今年。随着新的竞争对手进入市场，流媒体行业变得越来越拥挤，随着经济慢慢重新开放，消费者希望享受其他休闲活动。</blockquote> What does next year hold? Can Netflix's stock price reach $700 at some point in 2022? Let's find out.<blockquote>明年会发生什么？Netflix 的股价能在 2022 年的某个时候达到 700 美元吗？让我们一探究竟。</blockquote> <img src=\"https://static.tigerbbs.com/9f33834bd990b835cdac9f1e5c18110a\" tg-width=\"2000\" tg-height=\"1448\" width=\"100%\" height=\"auto\">IMAGE SOURCE: GETTY IMAGES.<blockquote>图片来源：盖蒂图片社。</blockquote> Productions are up and running<blockquote>生产已经启动并运行</blockquote> The pandemic caused major production delays in 2020, leading to a lighter content slate for Netflix at the beginning of this year. Therefore, it shouldn't surprise anyone that&nbsp;membership&nbsp;growth in the first half of 2021&nbsp;was weak.<blockquote>疫情导致 2020 年生产大幅延误，导致 Netflix 今年年初的内容较少。因此，2021年上半年会员增长疲软也就不足为奇了。</blockquote> But management has said that productions are largely back up and running. The company is currently producing local content in&nbsp;45 different countries. As my colleague Adam Levy points out, streaming services need to&nbsp;introduce new hit series&nbsp;to gain new customers.<blockquote>但管理层表示，生产基本上已经恢复并运行。该公司目前在45个不同的国家制作本地内容。正如我的同事亚当·利维（Adam Levy）指出的那样，流媒体服务需要推出新的热门剧集来获得新客户。</blockquote> And this costs money. Luckily for Netflix, it has deep pockets and will end 2021&nbsp;having spent $17&nbsp;billion in cash on content. Management expects the current three-month period to be the strongest fourth-quarter content&nbsp;offering&nbsp;ever, something that will help&nbsp;bring&nbsp;new&nbsp;customers to the service.<blockquote>这需要钱。对 Netflix 来说幸运的是，它财力雄厚，到 2021 年底将在内容上花费 170 亿美元现金。管理层预计当前三个月将是有史以来最强劲的第四季度内容供应，这将有助于为该服务带来新客户。</blockquote> \"Assuming no new COVID waves or unforeseen events that result in large-scale production shutdowns, we currently anticipate a more normalized content slate in 2022, with a greater number of originals in 2022 vs. 2021,\" the leadership team highlighted in the Q3 shareholder&nbsp;letter.<blockquote>领导团队在第三季度股东信中强调：“假设没有出现新的新冠疫情或导致大规模生产停工的不可预见事件，我们目前预计 2022 年的内容将更加标准化，2022 年的原创数量将比 2021 年增加。”</blockquote> When it comes to Netflix, Wall Street unsurprisingly fixates on one data point above all else: subscriber growth. This drives the stock price. Having fresh shows and movies on tap for 2022 will help expand the user base, which supports revenue and profit growth.<blockquote>当谈到网飞时，华尔街毫不奇怪地关注一个数据点：用户增长。这推动了股价。2022 年推出新的节目和电影将有助于扩大用户群，从而支持收入和利润增长。</blockquote> Don't count this winner out<blockquote>不要把这个赢家排除在外</blockquote> I think it's completely realistic for Netflix to reach $700 a share by the end of 2022. Based on Dec. 21's closing stock price of $605, this would imply a roughly&nbsp;16% appreciation.<blockquote>我认为 Netflix 到 2022 年底达到每股 700 美元是完全现实的。根据 12 月 21 日 605 美元的收盘价计算，这意味着升值约 16%。</blockquote> After a couple of lumpy years, I think it's fair to assume that Netflix can add 25 million subscribers in 2022. This is in line with the growth in recent years, in the range of 25 million to 30 million member additions per year. Including estimates for the fourth quarter of 2021 and all of next year, the business should end 2022 with approximately 247 million&nbsp;customers.<blockquote>经过几年的坎坷，我认为可以公平地假设 Netflix 可以在 2022 年增加 2500 万订户。这与近年来的增长一致，每年新增会员2500万至3000万。包括对 2021 年第四季度和明年全年的预测，到 2022 年底，该业务应拥有约 2.47 亿客户。</blockquote> Now, what the stock price does depends on how much Netflix's results can surprise Wall Street to the upside. With&nbsp;Walt&nbsp;Disney's Disney+ service reporting&nbsp;disappointing subscriber growth&nbsp;of 2.1 million in its latest fiscal quarter, I suspect the sentiment for streaming companies is weak heading into the new year. Moreover, reopening economies add pessimism for streaming services, which tend to benefit from lockdowns and anti-pandemic policies.<blockquote>现在，股价的走势取决于 Netflix 的业绩能给华尔街带来多少惊喜。与华特·迪士尼Disney+ 服务报告称，最近一个财政季度的订阅用户增长令人失望，达到了 210 万，我怀疑流媒体公司在新的一年里情绪疲软。此外，重新开放的经济增加了对流媒体服务的悲观情绪，流媒体服务往往受益于封锁和反疫情政策。</blockquote> Therefore, if Netflix increases its customer base by 25 million next year, which is outstanding growth in any case, I see the stock rising meaningfully. What's more, expanding profitability and positive free cash flow in 2022 will boost optimism surrounding the business.<blockquote>因此，如果 Netflix 明年将其客户群增加 2500 万（无论如何这都是出色的增长），我认为该股将大幅上涨。此外，2022 年扩大盈利能力和正自由现金流将提振人们对该业务的乐观情绪。</blockquote> Analysts forecast Netflix's earnings to grow 23%&nbsp;in 2022. Even if the current price-to-earnings ratio of&nbsp;55 comes down slightly, the stock will likely hit $700 in 12 months. Factoring in the likelihood of positive surprises when the company reports quarterly results throughout the year, $700 per share might be a conservative price target.<blockquote>分析师预测 Netflix 2022 年盈利将增长 23%。即使目前55的市盈率小幅下降，该股也可能在12个月内触及700美元。考虑到公司全年公布季度业绩时可能会出现积极意外，每股 700 美元可能是一个保守的目标价。</blockquote> Even a more mature Netflix can provide outstanding returns for shareholders in 2022.<blockquote>即使是更加成熟的 Netflix 也能在 2022 年为股东提供出色的回报。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/12/23/will-netflix-stock-hit-700-in-2022/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/12/23/will-netflix-stock-hit-700-in-2022/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1105709224","content_text":"Key Points\n\nNetflix was one of the biggest winners in 2020 during the depth of the pandemic, but things have been different this year.\nThe streaming company's production studios are largely up and running worldwide, increasing the likelihood of a normalized content slate in 2022.\nIf Netflix adds customers next year in line with historical growth, the stock should reach $700.\n\nOne of the biggest winners of the coronavirus pandemic was Netflix (NASDAQ:NFLX). This top media business saw its stock price soar 67% in 2020, supported by a growing user base. With people stuck at home, the company experienced pulled-forward demand last year.\nDuring the first nine months of 2021, however, Netflix added just 10 million subscribers, and the stock has significantly trailed the S&P 500 this year. The streaming industry is becoming increasingly crowded with new rivals coming to market, and with economies slowly opening back up, consumers want to enjoy other leisure activities.\nWhat does next year hold? Can Netflix's stock price reach $700 at some point in 2022? Let's find out.\nIMAGE SOURCE: GETTY IMAGES.\nProductions are up and running\nThe pandemic caused major production delays in 2020, leading to a lighter content slate for Netflix at the beginning of this year. Therefore, it shouldn't surprise anyone that membership growth in the first half of 2021 was weak.\nBut management has said that productions are largely back up and running. The company is currently producing local content in 45 different countries. As my colleague Adam Levy points out, streaming services need to introduce new hit series to gain new customers.\nAnd this costs money. Luckily for Netflix, it has deep pockets and will end 2021 having spent $17 billion in cash on content. Management expects the current three-month period to be the strongest fourth-quarter content offering ever, something that will help bring new customers to the service.\n\"Assuming no new COVID waves or unforeseen events that result in large-scale production shutdowns, we currently anticipate a more normalized content slate in 2022, with a greater number of originals in 2022 vs. 2021,\" the leadership team highlighted in the Q3 shareholder letter.\nWhen it comes to Netflix, Wall Street unsurprisingly fixates on one data point above all else: subscriber growth. This drives the stock price. Having fresh shows and movies on tap for 2022 will help expand the user base, which supports revenue and profit growth.\nDon't count this winner out\nI think it's completely realistic for Netflix to reach $700 a share by the end of 2022. Based on Dec. 21's closing stock price of $605, this would imply a roughly 16% appreciation.\nAfter a couple of lumpy years, I think it's fair to assume that Netflix can add 25 million subscribers in 2022. This is in line with the growth in recent years, in the range of 25 million to 30 million member additions per year. Including estimates for the fourth quarter of 2021 and all of next year, the business should end 2022 with approximately 247 million customers.\nNow, what the stock price does depends on how much Netflix's results can surprise Wall Street to the upside. With Walt Disney's Disney+ service reporting disappointing subscriber growth of 2.1 million in its latest fiscal quarter, I suspect the sentiment for streaming companies is weak heading into the new year. Moreover, reopening economies add pessimism for streaming services, which tend to benefit from lockdowns and anti-pandemic policies.\nTherefore, if Netflix increases its customer base by 25 million next year, which is outstanding growth in any case, I see the stock rising meaningfully. What's more, expanding profitability and positive free cash flow in 2022 will boost optimism surrounding the business.\nAnalysts forecast Netflix's earnings to grow 23% in 2022. Even if the current price-to-earnings ratio of 55 comes down slightly, the stock will likely hit $700 in 12 months. Factoring in the likelihood of positive surprises when the company reports quarterly results throughout the year, $700 per share might be a conservative price target.\nEven a more mature Netflix can provide outstanding returns for shareholders in 2022.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":3229,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/698125151"}