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2021-12-28
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Why Is My Starbucks Out Of...CEO, President Explain Product Shortages<blockquote>为什么我的星巴克停业了……首席执行官、总裁解释产品短缺</blockquote>
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Group President North America John Culver even addressed the shortages during the company's fourth-quarter earnings call.</p><p><blockquote>该公司并没有回避承认这些问题。集团北美总裁 John Culver 甚至在公司第四季度财报看涨期权上谈到了短缺问题。</blockquote></p><p> \"We are seeing impacts and that's evident by some of the inventory levels in our stores, but I feel very good about the way in which we've been able to navigate it,\" he said.</p><p><blockquote>“我们看到了影响,这从我们商店的一些库存水平中可以明显看出,但我对我们能够应对的方式感到非常满意,”他说。</blockquote></p><p> \"Those supply impacts began in mid-fiscal '21 and we would expect that they will continue into this coming year.\"</p><p><blockquote>“这些供应影响始于 21 财年中期,我们预计这些影响将持续到来年。”</blockquote></p><p> <b>Starbucks Calls the Shortages Temporary</b></p><p><blockquote><b>星巴克评级短缺暂时</b></blockquote></p><p> The coffee chain is hardly unique in having supply-chain issues during the pandemic. Grocery stores, restaurants and retailers have struggled to meet demand, partly because of constrained supplies and sometimes because the pandemic has made forecasting demand a challenge.</p><p><blockquote>在大流行病期间,这家咖啡连锁店遇到供应链问题并不是唯一一家。杂货店、餐馆和零售商一直在努力满足需求,部分原因是供应紧张,有时是因为大流行病使预测需求成为一项挑战。</blockquote></p><p> Starbucks acknowledged intermittent shortages in October in a statement it shared with theNew York Times.</p><p><blockquote>星巴克在与《纽约时报》分享的一份声明中承认10月份出现间歇性短缺。</blockquote></p><p> In a statement, a spokeswoman for Starbucks said the company was experiencing “temporary supply shortages” of some of its products. She said the shortages varied by location, with some stores experiencing “outages of various items at the same time.” She added that the company was working with its vendors to restock the items as soon as possible, and that the supply-chain issues had not affected prices. Culver further explained the issue in his remarks.</p><p><blockquote>星巴克发言人在一份声明中说,该公司的部分产品正面临 “暂时性供应短缺”。她说,缺货情况因地点而异,有些商店出现了 “各种商品同时断货”的情况。她补充说,该公司正在与供应商合作,尽快补货,供应链问题并未影响价格。卡尔弗在讲话中进一步解释了这个问题。</blockquote></p><p> \"And what we're seeing is headwinds on commodity pricing challenges around transportation and also the ability for our distributors and manufacturers to find labor to work in their factories and distribution centers,\" he added.</p><p><blockquote>他补充说:“我们看到的是运输方面的大宗商品定价挑战的阻力,以及我们的分销商和制造商寻找劳动力在其工厂和配送中心工作的能力。”</blockquote></p><p> <b>Starbucks CEO Says Progress Is Being Made</b></p><p><blockquote><b>星巴克首席执行官表示正在取得进展</b></blockquote></p><p> The pandemic disrupted normal patterns for Starbucks. With many of its customers working from home or going into the office some days but not others, purchasing patterns changed.</p><p><blockquote>疫情打乱了星巴克的正常模式。由于许多客户有时在家工作或去办公室,但有时不会,购买模式发生了变化。</blockquote></p><p> That created new challenges for the company, but Chief Executive Kevin Johnson said during the fourth-quarter earnings call that steps to solve the underlying issues have been taken.</p><p><blockquote>这给公司带来了新的挑战,但首席执行官 Kevin Johnson 在第四季度财报看涨期权上表示,已经采取措施解决根本问题。</blockquote></p><p> \"We made significant progress addressing supply-chain issues and experienced an overall improvement in inventory availability as we move through the quarter by increasing production at existing suppliers, onboarding new suppliers and strategically prioritizing key holiday and Q1 merchandise,\" he said.</p><p><blockquote>他说:“我们在解决供应链问题方面取得了重大进展,并在本季度通过增加现有供应商的产量、引进新供应商以及战略性地优先考虑关键假日和第一季度商品,库存可用性整体有所改善。”</blockquote></p><p> Johnson did say that further problems could come up, especially as demand increases.</p><p><blockquote>约翰逊确实表示,可能会出现更多问题,特别是随着需求的增加。</blockquote></p><p> While we made significant progress addressing supply-chain challenges as fiscal 2021 progressed, we remain cautious and vigilant as we enter fiscal '22 given the dynamic nature of the situation. The recovery in Q4 surged forward as evidenced by the sequential acceleration of two-year comp growth. We exited Q4 with even stronger 14% two-year comp growth in September and closed to a record average ticket, driven by the strength of our fall beverage lineup, a shift in customer behavior toward more premium beverages and strong food attach. Starbucks did not immediately respond to a request for comment. Shares in the coffee chain are up roughly 11% year to date.</p><p><blockquote>虽然随着2021财年的进展,我们在应对供应链挑战方面取得了重大进展,但鉴于形势的动态性,我们在进入2022财年时仍然保持谨慎和警惕。第四季度的复苏势头迅猛,两年同比增长的连续加速就证明了这一点。9 月份,我们以 14% 的强劲两年同比增长结束了第四季度,并以创纪录的平均票价收盘,这得益于我们秋季饮料阵容的实力、客户行为向更优质饮料的转变以及对食品的依赖。星巴克没有立即回应置评请求。今年迄今为止,这家咖啡连锁店的股价已上涨约 11%。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why Is My Starbucks Out Of...CEO, President Explain Product Shortages<blockquote>为什么我的星巴克停业了……首席执行官、总裁解释产品短缺</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy Is My Starbucks Out Of...CEO, President Explain Product Shortages<blockquote>为什么我的星巴克停业了……首席执行官、总裁解释产品短缺</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">TheStreet</strong><span class=\"h-time small\">2021-12-28 13:58</span>\n</p>\n</h4>\n</header>\n<article>\n<p>When you visit your local Starbucks(<b>SBUX</b>), hoping to buy your favorite coffee, beverage or snack, it's disappointing when you find your desired purchase out of stock.</p><p><blockquote>当您光顾当地的星巴克时(<b>斯布克斯</b>),希望购买您最喜欢的咖啡、饮料或零食,当您发现您想要购买的商品缺货时,您会感到失望。</blockquote></p><p> That doesn't happen often, but it has been a more regular occurrence as the Seattle chain deals with changing customer habits and supply-chain issues -- both of which can be blamed on the pandemic.</p><p><blockquote>这种情况并不经常发生,但随着西雅图连锁店应对不断变化的顾客习惯和供应链问题,这种情况越来越常见——这两者都可以归咎于疫情。</blockquote></p><p> The company has not shied away from acknowledging these problems. Group President North America John Culver even addressed the shortages during the company's fourth-quarter earnings call.</p><p><blockquote>该公司并没有回避承认这些问题。集团北美总裁 John Culver 甚至在公司第四季度财报看涨期权上谈到了短缺问题。</blockquote></p><p> \"We are seeing impacts and that's evident by some of the inventory levels in our stores, but I feel very good about the way in which we've been able to navigate it,\" he said.</p><p><blockquote>“我们看到了影响,这从我们商店的一些库存水平中可以明显看出,但我对我们能够应对的方式感到非常满意,”他说。</blockquote></p><p> \"Those supply impacts began in mid-fiscal '21 and we would expect that they will continue into this coming year.\"</p><p><blockquote>“这些供应影响始于 21 财年中期,我们预计这些影响将持续到来年。”</blockquote></p><p> <b>Starbucks Calls the Shortages Temporary</b></p><p><blockquote><b>星巴克评级短缺暂时</b></blockquote></p><p> The coffee chain is hardly unique in having supply-chain issues during the pandemic. Grocery stores, restaurants and retailers have struggled to meet demand, partly because of constrained supplies and sometimes because the pandemic has made forecasting demand a challenge.</p><p><blockquote>在大流行病期间,这家咖啡连锁店遇到供应链问题并不是唯一一家。杂货店、餐馆和零售商一直在努力满足需求,部分原因是供应紧张,有时是因为大流行病使预测需求成为一项挑战。</blockquote></p><p> Starbucks acknowledged intermittent shortages in October in a statement it shared with theNew York Times.</p><p><blockquote>星巴克在与《纽约时报》分享的一份声明中承认10月份出现间歇性短缺。</blockquote></p><p> In a statement, a spokeswoman for Starbucks said the company was experiencing “temporary supply shortages” of some of its products. She said the shortages varied by location, with some stores experiencing “outages of various items at the same time.” She added that the company was working with its vendors to restock the items as soon as possible, and that the supply-chain issues had not affected prices. Culver further explained the issue in his remarks.</p><p><blockquote>星巴克发言人在一份声明中说,该公司的部分产品正面临 “暂时性供应短缺”。她说,缺货情况因地点而异,有些商店出现了 “各种商品同时断货”的情况。她补充说,该公司正在与供应商合作,尽快补货,供应链问题并未影响价格。卡尔弗在讲话中进一步解释了这个问题。</blockquote></p><p> \"And what we're seeing is headwinds on commodity pricing challenges around transportation and also the ability for our distributors and manufacturers to find labor to work in their factories and distribution centers,\" he added.</p><p><blockquote>他补充说:“我们看到的是运输方面的大宗商品定价挑战的阻力,以及我们的分销商和制造商寻找劳动力在其工厂和配送中心工作的能力。”</blockquote></p><p> <b>Starbucks CEO Says Progress Is Being Made</b></p><p><blockquote><b>星巴克首席执行官表示正在取得进展</b></blockquote></p><p> The pandemic disrupted normal patterns for Starbucks. With many of its customers working from home or going into the office some days but not others, purchasing patterns changed.</p><p><blockquote>疫情打乱了星巴克的正常模式。由于许多客户有时在家工作或去办公室,但有时不会,购买模式发生了变化。</blockquote></p><p> That created new challenges for the company, but Chief Executive Kevin Johnson said during the fourth-quarter earnings call that steps to solve the underlying issues have been taken.</p><p><blockquote>这给公司带来了新的挑战,但首席执行官 Kevin Johnson 在第四季度财报看涨期权上表示,已经采取措施解决根本问题。</blockquote></p><p> \"We made significant progress addressing supply-chain issues and experienced an overall improvement in inventory availability as we move through the quarter by increasing production at existing suppliers, onboarding new suppliers and strategically prioritizing key holiday and Q1 merchandise,\" he said.</p><p><blockquote>他说:“我们在解决供应链问题方面取得了重大进展,并在本季度通过增加现有供应商的产量、引进新供应商以及战略性地优先考虑关键假日和第一季度商品,库存可用性整体有所改善。”</blockquote></p><p> Johnson did say that further problems could come up, especially as demand increases.</p><p><blockquote>约翰逊确实表示,可能会出现更多问题,特别是随着需求的增加。</blockquote></p><p> While we made significant progress addressing supply-chain challenges as fiscal 2021 progressed, we remain cautious and vigilant as we enter fiscal '22 given the dynamic nature of the situation. The recovery in Q4 surged forward as evidenced by the sequential acceleration of two-year comp growth. We exited Q4 with even stronger 14% two-year comp growth in September and closed to a record average ticket, driven by the strength of our fall beverage lineup, a shift in customer behavior toward more premium beverages and strong food attach. Starbucks did not immediately respond to a request for comment. Shares in the coffee chain are up roughly 11% year to date.</p><p><blockquote>虽然随着2021财年的进展,我们在应对供应链挑战方面取得了重大进展,但鉴于形势的动态性,我们在进入2022财年时仍然保持谨慎和警惕。第四季度的复苏势头迅猛,两年同比增长的连续加速就证明了这一点。9 月份,我们以 14% 的强劲两年同比增长结束了第四季度,并以创纪录的平均票价收盘,这得益于我们秋季饮料阵容的实力、客户行为向更优质饮料的转变以及对食品的依赖。星巴克没有立即回应置评请求。今年迄今为止,这家咖啡连锁店的股价已上涨约 11%。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://www.thestreet.com/investing/starbucks-ceo-product-shortages-supply-chain-concerns\">TheStreet</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"SBUX":"星巴克"},"source_url":"https://www.thestreet.com/investing/starbucks-ceo-product-shortages-supply-chain-concerns","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149508501","content_text":"When you visit your local Starbucks(SBUX), hoping to buy your favorite coffee, beverage or snack, it's disappointing when you find your desired purchase out of stock.\nThat doesn't happen often, but it has been a more regular occurrence as the Seattle chain deals with changing customer habits and supply-chain issues -- both of which can be blamed on the pandemic.\nThe company has not shied away from acknowledging these problems. Group President North America John Culver even addressed the shortages during the company's fourth-quarter earnings call.\n\"We are seeing impacts and that's evident by some of the inventory levels in our stores, but I feel very good about the way in which we've been able to navigate it,\" he said.\n\"Those supply impacts began in mid-fiscal '21 and we would expect that they will continue into this coming year.\"\nStarbucks Calls the Shortages Temporary\nThe coffee chain is hardly unique in having supply-chain issues during the pandemic. Grocery stores, restaurants and retailers have struggled to meet demand, partly because of constrained supplies and sometimes because the pandemic has made forecasting demand a challenge.\nStarbucks acknowledged intermittent shortages in October in a statement it shared with theNew York Times.\n\n In a statement, a spokeswoman for Starbucks said the company was experiencing “temporary supply shortages” of some of its products. She said the shortages varied by location, with some stores experiencing “outages of various items at the same time.” She added that the company was working with its vendors to restock the items as soon as possible, and that the supply-chain issues had not affected prices.\n\nCulver further explained the issue in his remarks.\n\"And what we're seeing is headwinds on commodity pricing challenges around transportation and also the ability for our distributors and manufacturers to find labor to work in their factories and distribution centers,\" he added.\nStarbucks CEO Says Progress Is Being Made\nThe pandemic disrupted normal patterns for Starbucks. With many of its customers working from home or going into the office some days but not others, purchasing patterns changed.\nThat created new challenges for the company, but Chief Executive Kevin Johnson said during the fourth-quarter earnings call that steps to solve the underlying issues have been taken.\n\"We made significant progress addressing supply-chain issues and experienced an overall improvement in inventory availability as we move through the quarter by increasing production at existing suppliers, onboarding new suppliers and strategically prioritizing key holiday and Q1 merchandise,\" he said.\nJohnson did say that further problems could come up, especially as demand increases.\n\n While we made significant progress addressing supply-chain challenges as fiscal 2021 progressed, we remain cautious and vigilant as we enter fiscal '22 given the dynamic nature of the situation. The recovery in Q4 surged forward as evidenced by the sequential acceleration of two-year comp growth. We exited Q4 with even stronger 14% two-year comp growth in September and closed to a record average ticket, driven by the strength of our fall beverage lineup, a shift in customer behavior toward more premium beverages and strong food attach.\n\nStarbucks did not immediately respond to a request for comment. 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