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2021-12-03

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Apple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果痛苦地认识到越来越少的人想要它的新 iPhone</blockquote>

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With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.<blockquote>这对苹果来说是一个鲜明的新教训，据报道，该公司本周告诉其供应商，对其全新 iPhone 13 的需求在假期前下降。由于客户疲劳和经济不确定性，新的一年也没有任何迹象表明需求会增加。</blockquote> Slumping Demand Still Means Record Profits<blockquote>需求下滑仍然意味着创纪录的利润</blockquote> Every year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.<blockquote>每年，苹果都会举办摇滚音乐会风格的活动，其新产品在科技消费者面前首次亮相，与众不同——将新手机的发布变成了一场文化活动，也变成了一场商业活动。但今年的iPhone 13并不完全是惊天动地的，只有处理能力和相机功能的一些小升级。</blockquote> That doesn't appear to have cut it. According to sources who spoke to&nbsp;Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:<blockquote>这似乎并没有解决问题。据接受采访的消息人士透露彭博社这家科技巨头已开始通知供应商，他们的一些订单可能永远无法实现，几个月前，由于供应链问题，该公司已经削减了产量：</blockquote> <ul> <li>Before the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.</li> <li>There's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.</li> </ul> Haters Gonna Hate:&nbsp;Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.<blockquote><ul><li>在需求暴跌之前，苹果已经将 2021 年 iPhone 13 的产量目标削减了 1000 万部，总计降至 9000 万部，因为零部件不足。</li><li>仍然没有必要对蒂姆·库克和他的同事表示同情：据华尔街分析师称，即使需求呈下降趋势，苹果在 2021 年最后三个月的销售额仍有望达到创纪录的 1179 亿美元——他们将不得不满足于一个不如预期的巨大季度。</li></ul>讨厌的人会讨厌：苹果股价在周四早盘交易中下跌超过 3%，但一位分析师强调，目前的担忧无关紧要。Wedbush securities 董事总经理丹·艾夫斯 (Dan Ives) 表示：“仇恨者将继续仇恨苹果，但我们相信，尽管这些负面的白指关节头条新闻令华尔街担忧，但 3 万亿美元的市值仍在水晶球中。”纽约邮报.</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果痛苦地认识到越来越少的人想要它的新 iPhone</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-12-03 11:29\n\n</h4>\n</header>\n<article>\nAn iPhone a year keeps the customers away.<blockquote>一年一部iPhone让顾客远离。</blockquote> That's a stark new lesson for Apple, which reportedly told its suppliers this week that demand for its brand new iPhone 13 is falling in advance of the holidays. With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.<blockquote>这对苹果来说是一个鲜明的新教训，据报道，该公司本周告诉其供应商，对其全新 iPhone 13 的需求在假期前下降。由于客户疲劳和经济不确定性，新的一年也没有任何迹象表明需求会增加。</blockquote> Slumping Demand Still Means Record Profits<blockquote>需求下滑仍然意味着创纪录的利润</blockquote> Every year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.<blockquote>每年，苹果都会举办摇滚音乐会风格的活动，其新产品在科技消费者面前首次亮相，与众不同——将新手机的发布变成了一场文化活动，也变成了一场商业活动。但今年的iPhone 13并不完全是惊天动地的，只有处理能力和相机功能的一些小升级。</blockquote> That doesn't appear to have cut it. According to sources who spoke to&nbsp;Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:<blockquote>这似乎并没有解决问题。据接受采访的消息人士透露彭博社这家科技巨头已开始通知供应商，他们的一些订单可能永远无法实现，几个月前，由于供应链问题，该公司已经削减了产量：</blockquote> <ul> <li>Before the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.</li> <li>There's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.</li> </ul> Haters Gonna Hate:&nbsp;Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.<blockquote><ul><li>在需求暴跌之前，苹果已经将 2021 年 iPhone 13 的产量目标削减了 1000 万部，总计降至 9000 万部，因为零部件不足。</li><li>仍然没有必要对蒂姆·库克和他的同事表示同情：据华尔街分析师称，即使需求呈下降趋势，苹果在 2021 年最后三个月的销售额仍有望达到创纪录的 1179 亿美元——他们将不得不满足于一个不如预期的巨大季度。</li></ul>讨厌的人会讨厌：苹果股价在周四早盘交易中下跌超过 3%，但一位分析师强调，目前的担忧无关紧要。Wedbush securities 董事总经理丹·艾夫斯 (Dan Ives) 表示：“仇恨者将继续仇恨苹果，但我们相信，尽管这些负面的白指关节头条新闻令华尔街担忧，但 3 万亿美元的市值仍在水晶球中。”纽约邮报.</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/12/02/apple-learns-the-hard-way-that-fewer-people-want-i/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.fool.com/investing/2021/12/02/apple-learns-the-hard-way-that-fewer-people-want-i/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129439866","content_text":"An iPhone a year keeps the customers away.\nThat's a stark new lesson for Apple, which reportedly told its suppliers this week that demand for its brand new iPhone 13 is falling in advance of the holidays. With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.\nSlumping Demand Still Means Record Profits\nEvery year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.\nThat doesn't appear to have cut it. According to sources who spoke to Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:\n\nBefore the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.\nThere's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.\n\nHaters Gonna Hate: Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1384,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/601816163"}