EthanOng
2021-11-29
How will it match up to rivals?
Fisker unveils ‘world’s most sustainable vehicle’ as electric vehicle competition heats up<blockquote>菲斯克推出“世界上最可持续的汽车”,电动汽车竞争白热化</blockquote>
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The real twist here is the base Ocean, called the Ocean Sport, that will use a smaller range battery (targeting around 250 miles of range), and a single-motor front wheel drive, that will start — before any state and local incentives —at $37,499.</p><p><blockquote>虽然这些数字值得注意,但在该价格范围内,还有其他电动汽车可以与这些数字相匹配(高端市场约为 65,000 美元)。这里真正的转折是名为 Ocean Sport 的 base Ocean,它将使用较短的续航里程电池(目标续航里程约为 250 英里)和单电机前轮驱动,它将在任何州和地方激励措施之前起价为 37,499 美元。</blockquote></p><p> At that price level, no one so far, even Tesla, can match that price in the premium EV landscape. Yahoo Finance spoke to Henrik Fisker at the LA auto show about how the company plans to make this pricing work.</p><p><blockquote>在这个价格水平上,到目前为止,即使是特斯拉,也没有人能够在高端电动汽车领域与这个价格相媲美。雅虎财经在洛杉矶车展上采访了亨里克·菲斯克,了解了该公司计划如何实现这一定价。</blockquote></p><p> “We have a whole asset-light business model — it's a little bit like Apple (AAPL), Foxconn, if you want — in terms of we concentrate on the product, the marketing, the design, the development, and then we outsource manufacturing,” Fisker said from the company’s imposing stand on the convention floor. “We don't have to put thousands of dollars [in] each car because we have to keep the lights on in the factory, and pay real estate taxes and whatever it all is.”</p><p><blockquote>“菲斯克在公司在会议厅气势恢宏的展台上说:”我们有一套完整的轻资产商业模式--有点像苹果(AAPL)、富士康,如果你愿意的话--我们专注于产品、营销、设计、开发,然后外包制造。“我们不必在每辆车上投入数千美元,因为我们必须让工厂里的灯一直亮着,还要缴纳房产税等等。”</blockquote></p><p> Fisker is using large contract manufacturer Magna (MGA) to build its Ocean SUV. Magna makes cars and large components for clients like BMW (BMWYY), GM (GM), and even Ferrari (RACE).</p><p><blockquote>Fisker 正在使用大型合同制造商麦格纳 (MGA) 来制造其 Ocean SUV。麦格纳为宝马(BMWYY)、通用汽车(GM)甚至法拉利(RACE)等客户生产汽车和大型零部件。</blockquote></p><p> In addition, one area that puts upward pressure on the price tags of EVs are batteries. Fisker is using CATL, the world’s largest battery manufacturer, to make a custom package for the Ocean, using cheaper LFP (lithium iron phosphate) battery cells for the Ocean Sport model, and more energy dense nickel manganese cobalt cells for the extended range Ocean trim levels.</p><p><blockquote>此外,给电动汽车价格带来上行压力的一个领域是电池。菲斯克正在利用全球最大的电池制造商宁德时代(CATL)为 Ocean 定制套件,为 Ocean Sport 车型使用更便宜的 LFP(磷酸铁锂)电池,为 Ocean trim 增程车型使用更高能量密度的镍锰钴电池。</blockquote></p><p> On top of all that, Fisker wants this car to be the most sustainable car on the planet — hence the name \"Ocean.\"</p><p><blockquote>最重要的是,菲斯克希望这款车成为地球上最可持续的汽车——因此得名“海洋”。</blockquote></p><p> “So the idea with this vehicle is to make it the world's most sustainable vehicle, so we've got a solar roof that can give you up to 1,500 miles for a year, we've got a fully vegan interior with recycled materials,” he says. Even all the carpets are made from recycled plastic bottles and fishing nets from the ocean, and the carbon fiber elements on the car and the wheels are, you guessed it, recycled.</p><p><blockquote>“他说:”因此,这款车的理念是让它成为世界上最可持续的汽车,因此我们有一个太阳能车顶,一年可行驶 1500 英里,我们有一个采用回收材料的全素食内饰。甚至所有的地毯都是由海洋中回收的塑料瓶和渔网制成的,汽车和车轮上的碳纤维元素,你猜对了,都是回收的。</blockquote></p><p> With 20,000 reservations in the order book right now, the company is seeing good interest in a car that won’t see the streets until the third quarter of 2022. But this is according to plan.</p><p><blockquote>目前订单簿上已有 2 万辆,该公司看到了人们对这款要到 2022 年第三季度才能上市的汽车的浓厚兴趣。但这是按计划的。</blockquote></p><p> Fisker understands that production, versus prototyping, is hard. Tesla’s Elon Musk says this almoston a weekly basis. It’s in an extremely complicated process that requires proper systems, technical partners, and of course, capital, to get right.</p><p><blockquote>菲斯克明白生产与原型制作相比是困难的。特斯拉的埃隆-马斯克(Elon Musk)几乎每周都会这么说。这是一个极其复杂的过程,需要适当的系统、技术合作伙伴,当然还有资金才能做好。</blockquote></p><p> The challenge for EV startups, Fisker says, is how to ramp up and produce several hundred thousand vehicles a year — and not take 10 years to do it. This is where Fisker’s partner Magna comes into a play, with its capability to produce thousands of cars of year, coupled with new capital raises the Fisker has made this year ($1 billion through its SPAC IPO and $600 million in a debt offering), to invest in R&D and acquire know-how and parts from technical partners. It’s the only way startups can compete with the GMs and Fords (F) of the world.</p><p><blockquote>菲斯克说,电动汽车初创公司面临的挑战是如何提高产量并每年生产数十万辆汽车,而不是花费 10 年时间来完成。这就是菲斯克的合作伙伴麦格纳发挥作用的地方,它有能力每年生产数千辆汽车,再加上菲斯克今年新筹集的资金(通过 SPAC IPO 筹集 10 亿美元,通过债务发行筹集 6 亿美元),用于投资研发,并从技术合作伙伴那里获得专业知识和零部件。这是初创公司与全球通用汽车和福特(F)竞争的唯一途径。</blockquote></p><p> “A car is made of about 1,500 parts or even more, depending on how many screws you count, and all these parts have to come in just in time. They have to be put together exactly at the right time in the right sequence,” Fisker says. “I think most EV startups underestimate that. it has taken the traditional car industry many, many decades to perfect this, and that's what they're really good at.”</p><p><blockquote>“一辆汽车大约由 1500 个零件组成,甚至更多,这取决于你数的螺丝数量,所有这些零件都必须及时到位。它们必须在正确的时间以正确的顺序组装在一起,”菲斯克说。“我认为大多数电动汽车初创公司都低估了这一点。传统汽车行业花了很多很多十年的时间才完善这一点,而这才是他们真正擅长的。”</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Fisker unveils ‘world’s most sustainable vehicle’ as electric vehicle competition heats up<blockquote>菲斯克推出“世界上最可持续的汽车”,电动汽车竞争白热化</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFisker unveils ‘world’s most sustainable vehicle’ as electric vehicle competition heats up<blockquote>菲斯克推出“世界上最可持续的汽车”,电动汽车竞争白热化</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Yahoo</strong><span class=\"h-time small\">2021-11-29 07:25</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It seems among the investor community, all everyone talks about are the EV (electric vehicle) stocks - and only the big ones at that - Tesla (TSLA), Rivian (RIVN), and Lucid (LCID).</p><p><blockquote>似乎在投资者群体中,每个人都在谈论电动汽车(电动汽车)股票——而且只有其中的大公司——特斯拉(TSLA)、Rivian(RIVN)和Lucid(LCID)。</blockquote></p><p> One EV company that’s been flying under the radar, that is until it had big news at this year’s Los Angeles Auto show is Fisker Inc (FSR).</p><p><blockquote>菲斯克公司(Fisker Inc.,FSR)是一家一直低调的电动汽车公司,直到它在今年的洛杉矶车展上有了大新闻。</blockquote></p><p> Fisker, founded and run by legendary automotive designer Henrik Fisker, unveiled the production version of its Ocean EV SUV.</p><p><blockquote>Fisker 由传奇汽车设计师 Henrik Fisker 创立并经营,推出了 Ocean EV SUV 的量产版。</blockquote></p><p> Overall it's a competitive package, penned by Henrik himself, and in top trim form the Ocean is targeting over 350 miles of range from an all-wheel drive, dual motor setup pumping out 540 horsepower.</p><p><blockquote>总体而言,这是一个由 Henrik 亲自撰写的有竞争力的套件,在顶级装饰形式中,Ocean 的目标是全轮驱动、双电机设置可输出 540 马力的续航里程超过 350 英里。</blockquote></p><p> While those are noteworthy figures, there are other EVs that can match these figures in that price range (around $65,000 for the higher end Ocean). The real twist here is the base Ocean, called the Ocean Sport, that will use a smaller range battery (targeting around 250 miles of range), and a single-motor front wheel drive, that will start — before any state and local incentives —at $37,499.</p><p><blockquote>虽然这些数字值得注意,但在该价格范围内,还有其他电动汽车可以与这些数字相匹配(高端市场约为 65,000 美元)。这里真正的转折是名为 Ocean Sport 的 base Ocean,它将使用较短的续航里程电池(目标续航里程约为 250 英里)和单电机前轮驱动,它将在任何州和地方激励措施之前起价为 37,499 美元。</blockquote></p><p> At that price level, no one so far, even Tesla, can match that price in the premium EV landscape. Yahoo Finance spoke to Henrik Fisker at the LA auto show about how the company plans to make this pricing work.</p><p><blockquote>在这个价格水平上,到目前为止,即使是特斯拉,也没有人能够在高端电动汽车领域与这个价格相媲美。雅虎财经在洛杉矶车展上采访了亨里克·菲斯克,了解了该公司计划如何实现这一定价。</blockquote></p><p> “We have a whole asset-light business model — it's a little bit like Apple (AAPL), Foxconn, if you want — in terms of we concentrate on the product, the marketing, the design, the development, and then we outsource manufacturing,” Fisker said from the company’s imposing stand on the convention floor. “We don't have to put thousands of dollars [in] each car because we have to keep the lights on in the factory, and pay real estate taxes and whatever it all is.”</p><p><blockquote>“菲斯克在公司在会议厅气势恢宏的展台上说:”我们有一套完整的轻资产商业模式--有点像苹果(AAPL)、富士康,如果你愿意的话--我们专注于产品、营销、设计、开发,然后外包制造。“我们不必在每辆车上投入数千美元,因为我们必须让工厂里的灯一直亮着,还要缴纳房产税等等。”</blockquote></p><p> Fisker is using large contract manufacturer Magna (MGA) to build its Ocean SUV. Magna makes cars and large components for clients like BMW (BMWYY), GM (GM), and even Ferrari (RACE).</p><p><blockquote>Fisker 正在使用大型合同制造商麦格纳 (MGA) 来制造其 Ocean SUV。麦格纳为宝马(BMWYY)、通用汽车(GM)甚至法拉利(RACE)等客户生产汽车和大型零部件。</blockquote></p><p> In addition, one area that puts upward pressure on the price tags of EVs are batteries. Fisker is using CATL, the world’s largest battery manufacturer, to make a custom package for the Ocean, using cheaper LFP (lithium iron phosphate) battery cells for the Ocean Sport model, and more energy dense nickel manganese cobalt cells for the extended range Ocean trim levels.</p><p><blockquote>此外,给电动汽车价格带来上行压力的一个领域是电池。菲斯克正在利用全球最大的电池制造商宁德时代(CATL)为 Ocean 定制套件,为 Ocean Sport 车型使用更便宜的 LFP(磷酸铁锂)电池,为 Ocean trim 增程车型使用更高能量密度的镍锰钴电池。</blockquote></p><p> On top of all that, Fisker wants this car to be the most sustainable car on the planet — hence the name \"Ocean.\"</p><p><blockquote>最重要的是,菲斯克希望这款车成为地球上最可持续的汽车——因此得名“海洋”。</blockquote></p><p> “So the idea with this vehicle is to make it the world's most sustainable vehicle, so we've got a solar roof that can give you up to 1,500 miles for a year, we've got a fully vegan interior with recycled materials,” he says. Even all the carpets are made from recycled plastic bottles and fishing nets from the ocean, and the carbon fiber elements on the car and the wheels are, you guessed it, recycled.</p><p><blockquote>“他说:”因此,这款车的理念是让它成为世界上最可持续的汽车,因此我们有一个太阳能车顶,一年可行驶 1500 英里,我们有一个采用回收材料的全素食内饰。甚至所有的地毯都是由海洋中回收的塑料瓶和渔网制成的,汽车和车轮上的碳纤维元素,你猜对了,都是回收的。</blockquote></p><p> With 20,000 reservations in the order book right now, the company is seeing good interest in a car that won’t see the streets until the third quarter of 2022. But this is according to plan.</p><p><blockquote>目前订单簿上已有 2 万辆,该公司看到了人们对这款要到 2022 年第三季度才能上市的汽车的浓厚兴趣。但这是按计划的。</blockquote></p><p> Fisker understands that production, versus prototyping, is hard. Tesla’s Elon Musk says this almoston a weekly basis. It’s in an extremely complicated process that requires proper systems, technical partners, and of course, capital, to get right.</p><p><blockquote>菲斯克明白生产与原型制作相比是困难的。特斯拉的埃隆-马斯克(Elon Musk)几乎每周都会这么说。这是一个极其复杂的过程,需要适当的系统、技术合作伙伴,当然还有资金才能做好。</blockquote></p><p> The challenge for EV startups, Fisker says, is how to ramp up and produce several hundred thousand vehicles a year — and not take 10 years to do it. This is where Fisker’s partner Magna comes into a play, with its capability to produce thousands of cars of year, coupled with new capital raises the Fisker has made this year ($1 billion through its SPAC IPO and $600 million in a debt offering), to invest in R&D and acquire know-how and parts from technical partners. It’s the only way startups can compete with the GMs and Fords (F) of the world.</p><p><blockquote>菲斯克说,电动汽车初创公司面临的挑战是如何提高产量并每年生产数十万辆汽车,而不是花费 10 年时间来完成。这就是菲斯克的合作伙伴麦格纳发挥作用的地方,它有能力每年生产数千辆汽车,再加上菲斯克今年新筹集的资金(通过 SPAC IPO 筹集 10 亿美元,通过债务发行筹集 6 亿美元),用于投资研发,并从技术合作伙伴那里获得专业知识和零部件。这是初创公司与全球通用汽车和福特(F)竞争的唯一途径。</blockquote></p><p> “A car is made of about 1,500 parts or even more, depending on how many screws you count, and all these parts have to come in just in time. They have to be put together exactly at the right time in the right sequence,” Fisker says. “I think most EV startups underestimate that. it has taken the traditional car industry many, many decades to perfect this, and that's what they're really good at.”</p><p><blockquote>“一辆汽车大约由 1500 个零件组成,甚至更多,这取决于你数的螺丝数量,所有这些零件都必须及时到位。它们必须在正确的时间以正确的顺序组装在一起,”菲斯克说。“我认为大多数电动汽车初创公司都低估了这一点。传统汽车行业花了很多很多十年的时间才完善这一点,而这才是他们真正擅长的。”</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://finance.yahoo.com/news/fisker-unveils-worlds-most-sustainable-vehicle-as-electric-vehicle-competition-heats-up-141734654.html\">Yahoo</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"FSR":"菲斯克","LCID":"Lucid Group Inc"},"source_url":"https://finance.yahoo.com/news/fisker-unveils-worlds-most-sustainable-vehicle-as-electric-vehicle-competition-heats-up-141734654.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1103197941","content_text":"It seems among the investor community, all everyone talks about are the EV (electric vehicle) stocks - and only the big ones at that - Tesla (TSLA), Rivian (RIVN), and Lucid (LCID).\nOne EV company that’s been flying under the radar, that is until it had big news at this year’s Los Angeles Auto show is Fisker Inc (FSR).\nFisker, founded and run by legendary automotive designer Henrik Fisker, unveiled the production version of its Ocean EV SUV.\nOverall it's a competitive package, penned by Henrik himself, and in top trim form the Ocean is targeting over 350 miles of range from an all-wheel drive, dual motor setup pumping out 540 horsepower.\nWhile those are noteworthy figures, there are other EVs that can match these figures in that price range (around $65,000 for the higher end Ocean). The real twist here is the base Ocean, called the Ocean Sport, that will use a smaller range battery (targeting around 250 miles of range), and a single-motor front wheel drive, that will start — before any state and local incentives —at $37,499.\nAt that price level, no one so far, even Tesla, can match that price in the premium EV landscape. Yahoo Finance spoke to Henrik Fisker at the LA auto show about how the company plans to make this pricing work.\n“We have a whole asset-light business model — it's a little bit like Apple (AAPL), Foxconn, if you want — in terms of we concentrate on the product, the marketing, the design, the development, and then we outsource manufacturing,” Fisker said from the company’s imposing stand on the convention floor. “We don't have to put thousands of dollars [in] each car because we have to keep the lights on in the factory, and pay real estate taxes and whatever it all is.”\nFisker is using large contract manufacturer Magna (MGA) to build its Ocean SUV. Magna makes cars and large components for clients like BMW (BMWYY), GM (GM), and even Ferrari (RACE).\nIn addition, one area that puts upward pressure on the price tags of EVs are batteries. Fisker is using CATL, the world’s largest battery manufacturer, to make a custom package for the Ocean, using cheaper LFP (lithium iron phosphate) battery cells for the Ocean Sport model, and more energy dense nickel manganese cobalt cells for the extended range Ocean trim levels.\nOn top of all that, Fisker wants this car to be the most sustainable car on the planet — hence the name \"Ocean.\"\n“So the idea with this vehicle is to make it the world's most sustainable vehicle, so we've got a solar roof that can give you up to 1,500 miles for a year, we've got a fully vegan interior with recycled materials,” he says. Even all the carpets are made from recycled plastic bottles and fishing nets from the ocean, and the carbon fiber elements on the car and the wheels are, you guessed it, recycled.\nWith 20,000 reservations in the order book right now, the company is seeing good interest in a car that won’t see the streets until the third quarter of 2022. But this is according to plan.\nFisker understands that production, versus prototyping, is hard. Tesla’s Elon Musk says this almoston a weekly basis. It’s in an extremely complicated process that requires proper systems, technical partners, and of course, capital, to get right.\nThe challenge for EV startups, Fisker says, is how to ramp up and produce several hundred thousand vehicles a year — and not take 10 years to do it. This is where Fisker’s partner Magna comes into a play, with its capability to produce thousands of cars of year, coupled with new capital raises the Fisker has made this year ($1 billion through its SPAC IPO and $600 million in a debt offering), to invest in R&D and acquire know-how and parts from technical partners. It’s the only way startups can compete with the GMs and Fords (F) of the world.\n“A car is made of about 1,500 parts or even more, depending on how many screws you count, and all these parts have to come in just in time. They have to be put together exactly at the right time in the right sequence,” Fisker says. “I think most EV startups underestimate that. it has taken the traditional car industry many, many decades to perfect this, and that's what they're really good at.”","news_type":1,"symbols_score_info":{"LCID":0.9,"FSR":0.9}},"isVote":1,"tweetType":1,"viewCount":1430,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":25,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/600844252"}
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