月下恶魔
05-20
这些跟拼多多有毛线关系呢
海南凤梨的“出圈”逻辑： 拼多多上的产业进化样本
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href=\"http://quote.eastmoney.com/unify/r/105.PDD\" target=\"_blank\" web=\"1\">拼多多</span>对新品类、新品牌的流量扶持，快速打开全国市场。随着销量爆发，规模效应凸显，曾经价格高昂的金钻凤梨逐步走入寻常百姓家。</p><p> 扎根产地，杨天超以订单农业破解传统农业“丰产不丰收”的难题。他与合作社、大型种植基地签订长期采购协议，果农按统一标准种植，彻底打消销路顾虑；他则牢牢锁定稳定优质的货源，实现产销两端双向保障。</p><p> 在供应链管理上，杨天超建立行业领先的精细化体系。他首创凤梨成熟度分级标准，将果实分为全熟黄、整体黄、7目黄、1～3目黄等等级，依据目的地距离、气候差异精准安排发货：广东等近程区域占其订单量约30%，直发全熟果；华东、华北等远程区域，发送1～3目黄果，让果实于运输途中自然成熟，兼顾口感与新鲜度。</p><p> 同时，他创新性提出区域化协同模式，依据海南南北产区成熟时间差，跨区域调度货源，有效延长全年供应周期，实现稳定供货。在他的运营下，店铺凤梨果损率从传统流通的20%以上大幅降至5%，品质与效率双提升。</p><p> 程序员返乡</p><p> 用数据思维重构流通链路</p><p> 在海口，曾经的北京程序员大何，是另一位带动海南凤梨崛起的“凤梨大王”。结束北漂生涯返乡后，他创办拼多多店铺“林中鲜水果生鲜旗舰店”，如今日均处理超6000单凤梨订单，以互联网数据思维，改写海南水果流通旧模式。</p><p> 2016年，大何刚回乡试水电商时，海南市场仍是传统菠萝主导。传统菠萝食用烦琐、口感偏涩，高品质凤梨则依赖菲律宾进口。台农17号金钻凤梨的引种成功，为产业带来转机，但其初期种植零散、价格偏高，难以普及。</p><p> 2019年之后，电商渠道爆发成为关键转折点。拼多多的拼购模式降低获客成本，算法推荐让优质果品精准触达用户，百亿补贴进一步降低消费门槛，帮助大何的店铺快速起量。销量稳步攀升让果农扩种更有底气，海南金钻凤梨从零星试种，迅速发展至超10万亩的种植规模。</p><p> 与传统农户靠经验决策不同，大何坚持用数据指挥生产与流通。他通过分析历史销售数据、气象预报，提前预判不同区域需求变化，灵活调整发货策略；台风季等特殊天气来临前，主动减少华南区域发货量，规避<span>物流</span><span></span>延误带来的损耗。</p><p> 大何与杨天超等新农人秉持开放协作理念，不局限于单一商家竞争，而是共享种植技术、销售数据、<span href=\"http://quote.eastmoney.com/unify/r/90.BK0422\" target=\"_blank\" web=\"1\">物流</span>方案，携手做强海南凤梨产业。在他们的带动下，凤梨产业从种植、采摘、分拣、包装到<span href=\"http://quote.eastmoney.com/unify/r/90.BK0422\" target=\"_blank\" web=\"1\">物流</span>，全链条创造大量就业岗位，仅琼海市大路镇就带动超千名农民就业，人均年增收超2万元。</p><p> 新农人聚力</p><p> 从网红爆款到长红品牌</p><p> 以杨天超、大何为代表的新农人，成为海南凤梨产业升级的核心力量。他们熟悉互联网逻辑，善用技术与数据，以短视频、直播等内容电商形式，展示果园采摘、品质检测、打包发货全流程，强化品牌信任度，拉近与消费者的距离。</p><p> 当下，海南凤梨已成为数字时代<span><a href=\"https://laohu8.com/S/000061\">农产品</a></span><span></span>上行的典型样本，但产业仍面临外部竞争加剧、品牌壁垒待建、出口标准升级等挑战。随着广东、广西、云南等地相继引种，市场竞争日趋激烈；RCEP生效带来出口机遇，也对品质、包装、物流提出更高要求。</p><p> 从稀缺进口果到国民爆款，从传统种植到现代农业，海南凤梨的出圈之路，本质是数字技术对传统农业的深度改造。电商平台提供确定性订单，重塑生产逻辑；新农人运用互联网思维，优化管理模式；消费者用订单投票，推动品种持续改良。</p><p> 未来，海南凤梨将继续以消费需求为导向，以电商平台为纽带，以供应链创新为支撑，构建“市场反馈—生产调整—品质提升—品牌建设”的良性循环，从“种得好、卖得好”走向“一直好”，成为长红的地域特色农业品牌。</p><p>（文章来源：信息时报）</p> </div></body></html>","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>海南凤梨的“出圈”逻辑： 拼多多上的产业进化样本</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n海南凤梨的“出圈”逻辑： 拼多多上的产业进化样本\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-05-15 04:06 北京时间 <a href=http://finance.eastmoney.com/a/202605153737863183.html><strong>信息时报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>从需要去果眼、泡盐水的传统菠萝，到开袋即食、纯甜无酸的金钻凤梨；从依赖进口的稀缺果品，到日产万单的国民网红水果；从靠天吃饭的传统种植，到数据驱动的现代农业，海南凤梨正完成一场由品种、渠道、供应链共同推动的产业升级。在拼多多新电商模式的加持下，一批新农人成为变革主力，以确定性订单重构产销链路，让一颗小凤梨撬动海南热区农业大转型。 从河南到海南 小伙以订单农业种出日销万单 5年前，河南小伙杨天超...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202605153737863183.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4505":"高瓴资本持仓","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","BK4504":"桥水持仓","PDDL":"2倍做多PDD ETF-GraniteShares","LU0117841782.USD":"JPM GREATER CHINA \"A\" (USD) INC","LU0047713382.USD":"BGF EMERGING MARKETS \"A2\" ACC","LU0235996351.USD":"UBS (LUX) KEY SELECTION SICAV - ASIAN EQUITY (USD) \"P\" (USD) 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INC"},"source_url":"http://finance.eastmoney.com/a/202605153737863183.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2635725203","content_text":"从需要去果眼、泡盐水的传统菠萝，到开袋即食、纯甜无酸的金钻凤梨；从依赖进口的稀缺果品，到日产万单的国民网红水果；从靠天吃饭的传统种植，到数据驱动的现代农业，海南凤梨正完成一场由品种、渠道、供应链共同推动的产业升级。在拼多多新电商模式的加持下，一批新农人成为变革主力，以确定性订单重构产销链路，让一颗小凤梨撬动海南热区农业大转型。 从河南到海南 小伙以订单农业种出日销万单 5年前，河南小伙杨天超第一次切开无须去果眼、不用泡盐水的金钻凤梨，便敏锐地捕捉到这一水果的市场潜力。如今，他已在海南安家，一手创办了拼多多店铺“亿喜农果蔬官方旗舰店”，日均发出超一万单凤梨，年均带动当地超3000亩凤梨规模化种植，成为海南凤梨产业的核心推动者之一。 2019年，杨天超从河南来到海南，精准抓住金钻凤梨的消费痛点——适配懒人经济，可直接食用。他将产品定位为菲律宾进口金菠萝的高性价比替代品，借助拼多多对新品类、新品牌的流量扶持，快速打开全国市场。随着销量爆发，规模效应凸显，曾经价格高昂的金钻凤梨逐步走入寻常百姓家。 扎根产地，杨天超以订单农业破解传统农业“丰产不丰收”的难题。他与合作社、大型种植基地签订长期采购协议，果农按统一标准种植，彻底打消销路顾虑；他则牢牢锁定稳定优质的货源，实现产销两端双向保障。 在供应链管理上，杨天超建立行业领先的精细化体系。他首创凤梨成熟度分级标准，将果实分为全熟黄、整体黄、7目黄、1～3目黄等等级，依据目的地距离、气候差异精准安排发货：广东等近程区域占其订单量约30%，直发全熟果；华东、华北等远程区域，发送1～3目黄果，让果实于运输途中自然成熟，兼顾口感与新鲜度。 同时，他创新性提出区域化协同模式，依据海南南北产区成熟时间差，跨区域调度货源，有效延长全年供应周期，实现稳定供货。在他的运营下，店铺凤梨果损率从传统流通的20%以上大幅降至5%，品质与效率双提升。 程序员返乡 用数据思维重构流通链路 在海口，曾经的北京程序员大何，是另一位带动海南凤梨崛起的“凤梨大王”。结束北漂生涯返乡后，他创办拼多多店铺“林中鲜水果生鲜旗舰店”，如今日均处理超6000单凤梨订单，以互联网数据思维，改写海南水果流通旧模式。 2016年，大何刚回乡试水电商时，海南市场仍是传统菠萝主导。传统菠萝食用烦琐、口感偏涩，高品质凤梨则依赖菲律宾进口。台农17号金钻凤梨的引种成功，为产业带来转机，但其初期种植零散、价格偏高，难以普及。 2019年之后，电商渠道爆发成为关键转折点。拼多多的拼购模式降低获客成本，算法推荐让优质果品精准触达用户，百亿补贴进一步降低消费门槛，帮助大何的店铺快速起量。销量稳步攀升让果农扩种更有底气，海南金钻凤梨从零星试种，迅速发展至超10万亩的种植规模。 与传统农户靠经验决策不同，大何坚持用数据指挥生产与流通。他通过分析历史销售数据、气象预报，提前预判不同区域需求变化，灵活调整发货策略；台风季等特殊天气来临前，主动减少华南区域发货量，规避物流延误带来的损耗。 大何与杨天超等新农人秉持开放协作理念，不局限于单一商家竞争，而是共享种植技术、销售数据、物流方案，携手做强海南凤梨产业。在他们的带动下，凤梨产业从种植、采摘、分拣、包装到物流，全链条创造大量就业岗位，仅琼海市大路镇就带动超千名农民就业，人均年增收超2万元。 新农人聚力 从网红爆款到长红品牌 以杨天超、大何为代表的新农人，成为海南凤梨产业升级的核心力量。他们熟悉互联网逻辑，善用技术与数据，以短视频、直播等内容电商形式，展示果园采摘、品质检测、打包发货全流程，强化品牌信任度，拉近与消费者的距离。 当下，海南凤梨已成为数字时代农产品上行的典型样本，但产业仍面临外部竞争加剧、品牌壁垒待建、出口标准升级等挑战。随着广东、广西、云南等地相继引种，市场竞争日趋激烈；RCEP生效带来出口机遇，也对品质、包装、物流提出更高要求。 从稀缺进口果到国民爆款，从传统种植到现代农业，海南凤梨的出圈之路，本质是数字技术对传统农业的深度改造。电商平台提供确定性订单，重塑生产逻辑；新农人运用互联网思维，优化管理模式；消费者用订单投票，推动品种持续改良。 未来，海南凤梨将继续以消费需求为导向，以电商平台为纽带，以供应链创新为支撑，构建“市场反馈—生产调整—品质提升—品牌建设”的良性循环，从“种得好、卖得好”走向“一直好”，成为长红的地域特色农业品牌。（文章来源：信息时报）","news_type":1,"symbols_score_info":{"KPDD":0.6,"PDD":1.94,"PDDL":0.6}},"isVote":1,"tweetType":1,"viewCount":76,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":24,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/566296226148504"}
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