王炸女神
01-30
why Not cyberT
马斯克刚脱口而出,特斯拉便紧急提交“Cybercar”与“Cybervehicle”商标申请
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cyberT","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/527302444159912","repostId":2607061537,"repostType":2,"repost":{"id":"2607061537","kind":"news","pubTimestamp":1769739934,"share":"https://www.laohu8.com/m/news/2607061537?lang=zh_CN&edition=full","pubTime":"2026-01-30 10:25","market":"us","language":"zh","title":"马斯克刚脱口而出,特斯拉便紧急提交“Cybercar”与“Cybervehicle”商标申请","url":"https://stock-news.laohu8.com/highlight/detail?id=2607061537","media":"盖世汽车","summary":"近日,在埃隆马斯克于公司2025年第四季度财报电话会议中说出两个新名称后,特斯拉在 37 秒内接连提交了两项全新商标申请。此前,特斯拉就因行动再次拖沓,未能成功拿下 “Cybercab” 商标专用权,如今这一幕再度上演。","content":"<html><body><article><p>近日,在埃隆・马斯克于公司2025年第四季度财报电话会议中说出两个新名称后,<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>在 37 秒内接连提交了两项全新商标申请。此前,特斯拉就因行动再次拖沓,未能成功拿下 “Cybercab” 商标专用权,如今这一幕再度上演。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260130102537457d1520zrrp1j2do9\"/><p>图片来源:特斯拉</p><p>根据科技媒体 Electrek 获取的美国专利商标局备案记录,特斯拉于 2026 年 1 月 28 日提交了两项新商标申请,两项申请的提交时间仅相隔 37 秒。</p><p>特斯拉 2025 年第四季度财报电话会议于美国东部时间昨日下午 5 点 30 分开启,而这两项商标申请在当晚 7 点 32 分至 7 点 33 分完成美国专利商标局的提交备案,彼时会议刚结束不久。</p><p>会议中,特斯拉首席执行官埃隆・马斯克这样说道:“之所以要调整名称,是因为我们打造的专属双座自动驾驶车型 Cybercab,容易让大家将其与‘自动驾驶出租车(robotaxi)的概念混淆,为这份混淆致歉。事实上,在美国部分州,我们被禁止使用cab(出租车)或taxi(出租车)这类词汇,后续的命名会变得更特别,可能会采用 Cybervehicle、Cybercar 这类名称。而我们研发的 Cybercab 这款专属车型,是没有方向盘和脚踏板的。”</p><p>其中的缘由不言而喻:特斯拉的法务团队全程旁听了这场财报电话会议,马斯克刚说出新产品名称,团队便立刻行动,抢在其他机构之前提交商标申请。</p><p>这一操作,显然是特斯拉对本月初曝出的 “Cybercab 商标乌龙事件” 的回应,这起事件也曾让特斯拉颇为尴尬。</p><p>先来看 Cybercab 商标的始末:特斯拉先公开宣布了这款车型的名称,却未提前提交商标申请,这就给了商标抢注者可乘之机,让对方抢先一步完成注册。如今,一家苏打气泡水公司竟在这款特斯拉旗舰自动驾驶车型的名称商标上,拥有了优先使用权。</p><p>而特斯拉此前申请 “Robotaxi” 商标时也遭遇失败,原因是美国专利商标局认定该名称属于通用词汇,不具备专属注册的条件。</p><p>特斯拉就此陷入两难境地:“Robotaxi” 因过于通用无法注册,“Cybercab” 则被一家苏打气泡水公司截胡。</p><p>从昨夜的商标提交操作来看,特斯拉似乎也算吸取了教训,只是方式有些离谱。</p><p>原本最稳妥的解决方案,是在马斯克公开宣布产品名称前就完成商标提交,可特斯拉却选择在马斯克于公开电话会议中说出名称后,火速安排律师提交申请。</p><p>这一做法虽做到了快速响应,却始终处于被动状态,而非主动布局。</p><p>如今的问题是,“Cybercar” 和 “Cybervehicle” 这两个名称是否会遭遇同样的注册难题。尽管特斯拉已成功注册 “Cybertruck” 商标,这两项新申请的获批难度或许会低一些,但美国专利商标局此前曾对特斯拉所有带 “Cyber” 前缀的商标申请进行过严格审查,此次结果仍未可知。</p><p>实在令人难以置信,一家市值数千亿美元的企业,竟会以这样的方式制定商标策略。</p><p>企业注册商标的常规流程其实十分简单:内部敲定产品名称后,先提交商标申请,再对外正式公布。苹果公司一直如此操作,各大主流车企也皆是如此,这是企业运营的入门级常识。</p><p>而特斯拉的操作流程看起来却是:马斯克在公开电话会议中想到什么就说什么,法务团队则慌忙赶在投机者之前,向美国专利商标局提交商标申请文件。</p><p>特斯拉在财报电话会议刚结束时,以 37 秒的间隔接连提交两项商标申请,这一个细节,就足以让外界看清这家公司的运营方式:它根本没有一套协调统一的产品命名策略,一切不过是马斯克的即兴发挥,其他团队只能被动跟进。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>马斯克刚脱口而出,特斯拉便紧急提交“Cybercar”与“Cybervehicle”商标申请</title>\n<style 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秒。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260130103333a4670a3b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","TSLO":"2倍上限加速TSLA ETF-Leverage Shares","LU0082616367.USD":"摩根大通美国科技A(dist)","LU1551013425.SGD":"Allianz Income and Growth Cl AMg2 DIS H2-SGD","SG9999015986.USD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) ACC","BK4548":"巴美列捷福持仓","LU1066051225.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AC\" (USD) ACC","LU0077335932.USD":"FIDELITY AMERICAN GROWTH \"A\" INC","LU2756315318.SGD":"ALLIANZ INCOME AND GROWTH \"AMG\" (SGDHDG) INC A","TSLP":"TSLA收益溢价策略ETF-Kurv","LU2023250330.USD":"ALLIANZ INCOME AND GROWTH \"AMG\" (USD) INC","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","TSLQ":"2倍做空TSLA ETF-Tradr","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD","TSLR":"2倍做多TSLA 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2026 年 1 月 28 日提交了两项新商标申请,两项申请的提交时间仅相隔 37 秒。特斯拉 2025 年第四季度财报电话会议于美国东部时间昨日下午 5 点 30 分开启,而这两项商标申请在当晚 7 点 32 分至 7 点 33 分完成美国专利商标局的提交备案,彼时会议刚结束不久。会议中,特斯拉首席执行官埃隆・马斯克这样说道:“之所以要调整名称,是因为我们打造的专属双座自动驾驶车型 Cybercab,容易让大家将其与‘自动驾驶出租车(robotaxi)的概念混淆,为这份混淆致歉。事实上,在美国部分州,我们被禁止使用cab(出租车)或taxi(出租车)这类词汇,后续的命名会变得更特别,可能会采用 Cybervehicle、Cybercar 这类名称。而我们研发的 Cybercab 这款专属车型,是没有方向盘和脚踏板的。”其中的缘由不言而喻:特斯拉的法务团队全程旁听了这场财报电话会议,马斯克刚说出新产品名称,团队便立刻行动,抢在其他机构之前提交商标申请。这一操作,显然是特斯拉对本月初曝出的 “Cybercab 商标乌龙事件” 的回应,这起事件也曾让特斯拉颇为尴尬。先来看 Cybercab 商标的始末:特斯拉先公开宣布了这款车型的名称,却未提前提交商标申请,这就给了商标抢注者可乘之机,让对方抢先一步完成注册。如今,一家苏打气泡水公司竟在这款特斯拉旗舰自动驾驶车型的名称商标上,拥有了优先使用权。而特斯拉此前申请 “Robotaxi” 商标时也遭遇失败,原因是美国专利商标局认定该名称属于通用词汇,不具备专属注册的条件。特斯拉就此陷入两难境地:“Robotaxi” 因过于通用无法注册,“Cybercab” 则被一家苏打气泡水公司截胡。从昨夜的商标提交操作来看,特斯拉似乎也算吸取了教训,只是方式有些离谱。原本最稳妥的解决方案,是在马斯克公开宣布产品名称前就完成商标提交,可特斯拉却选择在马斯克于公开电话会议中说出名称后,火速安排律师提交申请。这一做法虽做到了快速响应,却始终处于被动状态,而非主动布局。如今的问题是,“Cybercar” 和 “Cybervehicle” 这两个名称是否会遭遇同样的注册难题。尽管特斯拉已成功注册 “Cybertruck” 商标,这两项新申请的获批难度或许会低一些,但美国专利商标局此前曾对特斯拉所有带 “Cyber” 前缀的商标申请进行过严格审查,此次结果仍未可知。实在令人难以置信,一家市值数千亿美元的企业,竟会以这样的方式制定商标策略。企业注册商标的常规流程其实十分简单:内部敲定产品名称后,先提交商标申请,再对外正式公布。苹果公司一直如此操作,各大主流车企也皆是如此,这是企业运营的入门级常识。而特斯拉的操作流程看起来却是:马斯克在公开电话会议中想到什么就说什么,法务团队则慌忙赶在投机者之前,向美国专利商标局提交商标申请文件。特斯拉在财报电话会议刚结束时,以 37 秒的间隔接连提交两项商标申请,这一个细节,就足以让外界看清这家公司的运营方式:它根本没有一套协调统一的产品命名策略,一切不过是马斯克的即兴发挥,其他团队只能被动跟进。","news_type":1,"symbols_score_info":{"TSLI":0.6,"UFO":0.6,"TSLO":0.6,"07766":0.6,"TSLZ":0.6,"CRSH":0.6,"TSLA":1.97,"TSDD":0.6,"TSLG":0.6,"TESL":0.6,"TSLP":0.6,"TSLS":0.6,"TSLW":0.6,"TSYY":0.6,"TSII":0.6,"TSLQ":0.6,"TSLY":0.6,"TSL":0.6,"TSLR":0.6,"TSLT":0.6}},"isVote":1,"tweetType":1,"viewCount":38,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":12,"optionInvolvedFlag":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/527302444159912"}
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